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Care More Be Better, invites you to care more so we can create a better world together. We amplify the voices of environmentalists, activists, scientists, and leading experts who seek to make the world a better place. We share actionable insights and tools so you can make a measurable difference each day. Over the course of more than 230 episodes, you'll hear from inspired individuals, ecologically responsible entrepreneurs, and conscious companies from diverse communities and backgrounds. Listen for free on Apple Podcasts, Spotify, Amazon Music, Audible, on our website, and on most major podcast platforms.
Notable guests include: Jean-Michel Cousteau, Paul Hawken, Nina Simons, Dr. Wallace J. Nichols, Captain Liz Clark, Nana Aba Anamoah, Dr. William Li, Miyoko Schinner, John Roulac, Chef Babette Davis, Kelly Reyerson (@glyphosategirl), Starhawk, Donna Grantis and many more. These global change agents and activists create positive impacts and encourage us to think globally while also acting locally.
Inspired by Paul Hawken’s aspirational book Regeneration - Ending The Climate Crisis In One Generation, and the late Dr. Wallace J. Nichols' Blue Mind Movement, this show aims to create a realistic roadmap to build a better future. As Paul Hawken simply states: “Global warming is not a science problem. It’s a human problem.” On this journey, you'll become the person you aspire to be by remaining curious, thinking deeply, and listening intently while looking inward. You'll discover your internal wisdom and learn to listen to your inner voice to receive the gifts nature provides fully.
Tune in to understand the most important issues that affect us all.
Hear experiences from the front lines of social policies and political struggles.
Feel enlightened by conversations about health, wellness, and mindfulness.
Discover valuable entrepreneurship and business strategies. Hone your communication and leadership skills.
Become part of the regeneration nation by expanding your knowledge of agriculture, social systems, and help us build a more circular and just economy.
As a community, we aim to evolve our understanding of social impact, sustainability, and regenerative, circular living to create a healthier and more just world. The stories we tell will get you thinking about how to secure the future for the human race and all Earth's inhabitants - from how you can build positive change in your local community, to how you might broaden your reach and impact globally.
About Our Host:
A natural products industry executive, Corinna Bellizzi helped develop and grow several responsible, sustainable nutrition brands including: Nordic Naturals and ORLO Nutrition. With these achievements and experience, Corinna went back to school to earn her MBA, graduating at the top of her class at Santa Clara University, and is now pursuing her PhD at the intersection of Sustainability, Education and Nutrition at Prescott College. Her colorful career and exceptional experiences fill this show with life-changing conversations and insights you're sure to benefit from. Beyond elevating business ventures and earning massive profits, she exemplifies how to deliver genuine value, achieve bigger things, and pursue significant positive change.
Care More Be Better is available on Apple Podcasts, Spotify, Amazon Music, Audible, our website and most major podcast platforms.
JOIN OUR CIRCLE. BUILD A GREENER FUTURE! https://caremorebebetter.com
When you join our email list, we plant a tree with the help of ForestPlanet!
Remember, our aim with Care More Be Better is to help you use less, waste less, and live more! Engage with us on Instagram, Facebook, and TikTok!
Care More Be Better, invites you to care more so we can create a better world together. We amplify the voices of environmentalists, activists, scientists, and leading experts who seek to make the world a better place. We share actionable insights and tools so you can make a measurable difference each day. Over the course of more than 230 episodes, you'll hear from inspired individuals, ecologically responsible entrepreneurs, and conscious companies from diverse communities and backgrounds. Listen for free on Apple Podcasts, Spotify, Amazon Music, Audible, on our website, and on most major podcast platforms.
Notable guests include: Jean-Michel Cousteau, Paul Hawken, Nina Simons, Dr. Wallace J. Nichols, Captain Liz Clark, Nana Aba Anamoah, Dr. William Li, Miyoko Schinner, John Roulac, Chef Babette Davis, Kelly Reyerson (@glyphosategirl), Starhawk, Donna Grantis and many more. These global change agents and activists create positive impacts and encourage us to think globally while also acting locally.
Inspired by Paul Hawken’s aspirational book Regeneration - Ending The Climate Crisis In One Generation, and the late Dr. Wallace J. Nichols' Blue Mind Movement, this show aims to create a realistic roadmap to build a better future. As Paul Hawken simply states: “Global warming is not a science problem. It’s a human problem.” On this journey, you'll become the person you aspire to be by remaining curious, thinking deeply, and listening intently while looking inward. You'll discover your internal wisdom and learn to listen to your inner voice to receive the gifts nature provides fully.
Tune in to understand the most important issues that affect us all.
Hear experiences from the front lines of social policies and political struggles.
Feel enlightened by conversations about health, wellness, and mindfulness.
Discover valuable entrepreneurship and business strategies. Hone your communication and leadership skills.
Become part of the regeneration nation by expanding your knowledge of agriculture, social systems, and help us build a more circular and just economy.
As a community, we aim to evolve our understanding of social impact, sustainability, and regenerative, circular living to create a healthier and more just world. The stories we tell will get you thinking about how to secure the future for the human race and all Earth's inhabitants - from how you can build positive change in your local community, to how you might broaden your reach and impact globally.
About Our Host:
A natural products industry executive, Corinna Bellizzi helped develop and grow several responsible, sustainable nutrition brands including: Nordic Naturals and ORLO Nutrition. With these achievements and experience, Corinna went back to school to earn her MBA, graduating at the top of her class at Santa Clara University, and is now pursuing her PhD at the intersection of Sustainability, Education and Nutrition at Prescott College. Her colorful career and exceptional experiences fill this show with life-changing conversations and insights you're sure to benefit from. Beyond elevating business ventures and earning massive profits, she exemplifies how to deliver genuine value, achieve bigger things, and pursue significant positive change.
Care More Be Better is available on Apple Podcasts, Spotify, Amazon Music, Audible, our website and most major podcast platforms.
JOIN OUR CIRCLE. BUILD A GREENER FUTURE! https://caremorebebetter.com
When you join our email list, we plant a tree with the help of ForestPlanet!
Remember, our aim with Care More Be Better is to help you use less, waste less, and live more! Engage with us on Instagram, Facebook, and TikTok!
Producers, Hosts, and Production Team
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Corinna Bellizzi, MBA, is the host and creator of Care More Be Better, a podcast focused on social and sustainable issues. She is described as a climate activist and entrepreneur, and is the primary face and voice of the podcast.
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Brian Sheng is the Co-Founder and CEO of Aquaria, building air-water infrastructure to produce scalable water systems that create clean drinking water from the air. He is a serial entrepreneur with a background in atmospheric water generation, recognized as a Forbes 30 under 30 in 2024, and his company Aquaria was named one of TIME's Best Inventions of 2024.
Brian Sheng is the Co-Founder and CEO of Aquaria, building air-water infrastructure to produce scalable water systems that create clean drinking water from the air. He is a serial entrepreneur with a background in atmospheric water generation, recognized as a Forbes 30 under 30 in 2024, and his company Aquaria was named one of TIME's Best Inventions of 2024.
Stephanie Anderson is the author of 'From the Ground Up: The Women Revolutionizing Regenerative Agriculture' (The New Press, 2024). Her work has appeared in various publications including The Rumpus, TriQuarterly, and The Chronicle Review. She is the 2020 winner of the Margolis Award for social justice journalism, a co-editor for the University of Nebraska Press Our Regenerative Future book series, and holds an MFA from Florida Atlantic University where she is an Assistant Professor of Creative Nonfiction.
Stephanie Anderson is the author of 'From the Ground Up: The Women Revolutionizing Regenerative Agriculture' (The New Press, 2024). Her work has appeared in various publications including The Rumpus, TriQuarterly, and The Chronicle Review. She is the 2020 winner of the Margolis Award for social justice journalism, a co-editor for the University of Nebraska Press Our Regenerative Future book series, and holds an MFA from Florida Atlantic University where she is an Assistant Professor of Creative Nonfiction.
Co-Founder and Co-CEO of EO Products, pioneering the natural personal care industry since 1995, committed to sustainable and ethical business practices.
Co-Founder and Co-CEO of EO Products, pioneering the natural personal care industry since 1995, committed to sustainable and ethical business practices.
Co-Founder and Co-CEO of EO Products, with over 30 years of experience in creating environmentally responsible personal care products, emphasizing business for good.
Co-Founder and Co-CEO of EO Products, with over 30 years of experience in creating environmentally responsible personal care products, emphasizing business for good.
Nick Mucha is the Director of Environmental Issues and Strategy at Patagonia and one of the editors of 'Tools to Save Our Home Planet.' He has 15 years of experience leading conservation and community development programs worldwide. Nick served as a Peace Corps volunteer in Honduras from 2004-2006, founded an organization supporting coastal communities in Nicaragua, and was the Director of Programs for Save The Waves Coalition, focusing on protecting surf ecosystems globally. He holds a B.A. in political science from UC Santa Barbara. Outside of work, Nick enjoys surfing, trail running, and spending time with his three kids.
Nick Mucha is the Director of Environmental Issues and Strategy at Patagonia and one of the editors of 'Tools to Save Our Home Planet.' He has 15 years of experience leading conservation and community development programs worldwide. Nick served as a Peace Corps volunteer in Honduras from 2004-2006, founded an organization supporting coastal communities in Nicaragua, and was the Director of Programs for Save The Waves Coalition, focusing on protecting surf ecosystems globally. He holds a B.A. in political science from UC Santa Barbara. Outside of work, Nick enjoys surfing, trail running, and spending time with his three kids.
Ben Levine is a clinical herbalist and co-founder of Rasa, a sustainable adaptogenic coffee alternative brand. He has a background in herbal sourcing and has worked to address the darker side of the herb trade, emphasizing regenerative and responsible sourcing practices. Ben has visited farms in India to build direct relationships with farmers and wildcrafters, advocating for fair and sustainable practices beyond standard certifications like Fair Trade. His work focuses on supporting farmers, promoting plant-based nutrition, and reconnecting consumers with the natural world to foster positive behavioral shifts.
Ben Levine is a clinical herbalist and co-founder of Rasa, a sustainable adaptogenic coffee alternative brand. He has a background in herbal sourcing and has worked to address the darker side of the herb trade, emphasizing regenerative and responsible sourcing practices. Ben has visited farms in India to build direct relationships with farmers and wildcrafters, advocating for fair and sustainable practices beyond standard certifications like Fair Trade. His work focuses on supporting farmers, promoting plant-based nutrition, and reconnecting consumers with the natural world to foster positive behavioral shifts.
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If you've ever been curious about principles of circularity, regeneration, and mindfulness, this is the channel for you. Each week we invite you on a journey to care more so we can create a better world together. From pay-it-forward marketers to not-for-profits and community activists, the stories we feature will get you thinking about what you can do differently to be the change you want to see in the world.
Our deeper mission is to inspire corporate accountability and mindful consumerism -- where we work together to limit waste, strategically use resources, and build circular economies of scale that help people and planet thrive. If we all consumed like the typical American on a global scale, we would need the resources of 5.1 Earths! And we only have this ONE! Together, we can lean into a new way of doing things. We can get back to building durability into our supply chains. We can stop supporting fast fashion. We can use less plastic. Learn more -- and get involved today!
Here's the recent few episodes on Care More Be Better: A Podcast For Sustainable Social Impact and Regeneration.
0:0050:17
From Air To Aqua: Decentralized Water Solutions For A Thirsty Planet With Brian Sheng
Hosts
Hosts of this podcast episode
Corinna Bellizzi
Guests
Guests of this podcast episode
Brian Sheng
Keywords
Keywords of this podcast episode
decentralized water solutionsAtmospheric Water Generatorclean water accessclimate crisiswater infrastructuredisaster reliefsustainable technology
With freshwater becoming more and more limited, our planet turns its sights to decentralized water solutions. Brian Sheng, Co-Founder and CEO of Aquaria, has developed a technology to capture the vapor in the air and turn it into liquid water. Joining Corinna Bellizzi, he shares how their Atmospheric Water Generator (AWG) does its wonders to make clean water more accessible to all, from disaster relief efforts to residential homes. Brian also discusses the proper way to install, maintain, and power an AWG to maximize its output and potential.
About Guest:
Brian Sheng is the Co-Founder and CEO of Aquaria, building air-water infrastructure to produce scalable water systems that create clean drinking water from the air. Aquarias mission is to safeguard and unlock global access to clean water. As a serial entrepreneur, Brian co-founded The Vanguard, Fresh VC, and he founded Asia Horizon. Additionally he served as a General Partner at The Arcview Group. Brians seed stage portfolio is valued at over $3B with 2 IPOs, Fiscalnote and Clever Leaves. While attending Princeton University, Brian wrote his thesis on atmospheric water generation. Brian was honored as a member of Forbes 30 under 30 class of 2024, and Aquaria was named one of TIMEs Best Inventions of 2024.
With freshwater becoming more and more limited, our planet turns its sights to decentralized water solutions. Brian Sheng, Co-Founder and CEO of Aquaria, has developed a technology to capture the vapor in the air and turn it into liquid water. Joining Corinna Bellizzi, he shares how their Atmospheric Water Generator (AWG) does its wonders to make clean water more accessible to all, from disaster relief efforts to residential homes. Brian also discusses the proper way to install, maintain, and power an AWG to maximize its output and potential.
About Guest:
Brian Sheng is the Co-Founder and CEO of Aquaria, building air-water infrastructure to produce scalable water systems that create clean drinking water from the air. Aquarias mission is to safeguard and unlock global access to clean water. As a serial entrepreneur, Brian co-founded The Vanguard, Fresh VC, and he founded Asia Horizon. Additionally he served as a General Partner at The Arcview Group. Brians seed stage portfolio is valued at over $3B with 2 IPOs, Fiscalnote and Clever Leaves. While attending Princeton University, Brian wrote his thesis on atmospheric water generation. Brian was honored as a member of Forbes 30 under 30 class of 2024, and Aquaria was named one of TIMEs Best Inventions of 2024.
Revolutionizing Regenerative Agriculture With Stephanie Anderson
Hosts
Hosts of this podcast episode
Corinna Bellizzi
Guests
Guests of this podcast episode
Stephanie Anderson
Keywords
Keywords of this podcast episode
regenerative agriculturesocial justicediversitysoil healthsustainable farmingstorytellingwomen in agricultureenvironmental activism
It is quite interesting to see women lead the charge in revolutionizing regenerative agriculture, which is a male-dominated space. They are bringing a brand-new approach to raising awareness about social justice, gaining mostly the attention and interest of youth. Corinna Bellizzi chats with Stephanie Anderson, an award-winning journalist, who utilizes storytelling to bring regenerative farming practices to the mainstream. She explains why diversity is needed to minimize soil disturbance, make nutritious food easily accessible to the public, and empower local farmers and businesses. Stephanie also discusses how to go through the challenges of transitioning to regenerative agriculture, creating a better perception of profit, and voting for pro-environment politicians.
About Guest:
Stephanie Anderson is the author of From the Ground Up: The Women Revolutionizing Regenerative Agriculture (The New Press, 2024). Her work has appeared in The Rumpus, TriQuarterly, Flyway, Hotel Amerika, Terrain.org, The Chronicle Review, Sweet and others. Stephanie is the 2020 winner of the Margolis Award for social justice journalism and a co-editor for the University of Nebraska Press “Our Regenerative Future” book series. Her debut nonfiction book, titled One Size Fits None: A Farm Girl’s Search for the Promise of Regenerative Agriculture, won a 2020 Nautilus Award and 2019 Midwest Book Award. Stephanie holds an MFA from Florida Atlantic University, where she serves as Assistant Professor of Creative Nonfiction.
It is quite interesting to see women lead the charge in revolutionizing regenerative agriculture, which is a male-dominated space. They are bringing a brand-new approach to raising awareness about social justice, gaining mostly the attention and interest of youth. Corinna Bellizzi chats with Stephanie Anderson, an award-winning journalist, who utilizes storytelling to bring regenerative farming practices to the mainstream. She explains why diversity is needed to minimize soil disturbance, make nutritious food easily accessible to the public, and empower local farmers and businesses. Stephanie also discusses how to go through the challenges of transitioning to regenerative agriculture, creating a better perception of profit, and voting for pro-environment politicians.
About Guest:
Stephanie Anderson is the author of From the Ground Up: The Women Revolutionizing Regenerative Agriculture (The New Press, 2024). Her work has appeared in The Rumpus, TriQuarterly, Flyway, Hotel Amerika, Terrain.org, The Chronicle Review, Sweet and others. Stephanie is the 2020 winner of the Margolis Award for social justice journalism and a co-editor for the University of Nebraska Press “Our Regenerative Future” book series. Her debut nonfiction book, titled One Size Fits None: A Farm Girl’s Search for the Promise of Regenerative Agriculture, won a 2020 Nautilus Award and 2019 Midwest Book Award. Stephanie holds an MFA from Florida Atlantic University, where she serves as Assistant Professor of Creative Nonfiction.
In today’s world where capitalism, globalism, and digital innovation reign supreme, sustainability still finds its way to navigate the corporate world on the right path. Corinna Bellizzi sits down with Susan Griffin-Black and Brad Black who share how they pioneered the natural personal care industry through their unique (re)generative leadership approach. They discuss what it is like to run a 30-year-old business without relying on private equity or venture capital but by staying committed to their core vision and values. Susan and Brad also talk about the importance of business transparency, how to integrate AI into your processes ethically, and why DEI must always be at the core of any workplace culture.
About Guests:
Susan Griffin-Black and Brad Black are the Co-Founders and Co-CEOs of EO Products, makers of EO and Everyone brands. Since 1995, they've pioneered the natural personal care industry, starting by blending essential oils in their San Francisco garage. Their commitment to "business for good" has grown into a family-owned B Corp with zero-waste manufacturing and 91% post-consumer recycled packaging. For 30 years, they've created products that honor people and planet without sacrificing profitability. Their manufacturing facility in Marin County diverts 92% of waste from landfills while running on 100% renewable energy. Under their leadership, EO has remained independent, maintaining control over their values-driven approach to creating high-quality, plant-powered personal care products accessible to all.
In today’s world where capitalism, globalism, and digital innovation reign supreme, sustainability still finds its way to navigate the corporate world on the right path. Corinna Bellizzi sits down with Susan Griffin-Black and Brad Black who share how they pioneered the natural personal care industry through their unique (re)generative leadership approach. They discuss what it is like to run a 30-year-old business without relying on private equity or venture capital but by staying committed to their core vision and values. Susan and Brad also talk about the importance of business transparency, how to integrate AI into your processes ethically, and why DEI must always be at the core of any workplace culture.
About Guests:
Susan Griffin-Black and Brad Black are the Co-Founders and Co-CEOs of EO Products, makers of EO and Everyone brands. Since 1995, they've pioneered the natural personal care industry, starting by blending essential oils in their San Francisco garage. Their commitment to "business for good" has grown into a family-owned B Corp with zero-waste manufacturing and 91% post-consumer recycled packaging. For 30 years, they've created products that honor people and planet without sacrificing profitability. Their manufacturing facility in Marin County diverts 92% of waste from landfills while running on 100% renewable energy. Under their leadership, EO has remained independent, maintaining control over their values-driven approach to creating high-quality, plant-powered personal care products accessible to all.
Empowering Changemakers: A Conversation With Nick Mucha On 'Tools To Save Our Home Planet'
Hosts
Hosts of this podcast episode
Corinna Bellizzi
Guests
Guests of this podcast episode
Nick Mucha
Keywords
Keywords of this podcast episode
environmental activismclimate crisispublic landsintergenerational activismart in activismskill-based volunteering
Changemakers from the grassroots are the most inspiring people out there, but they need the right support to do their job well and make our home planet much better. Nick Mucha, Director of Environmental Issues and Strategy at Patagonia, talks about his latest book that explores how to empower intergenerational activism. Together with Corinna Bellizzi, he explains how to use art in elevating small actions against climate crisis and what it takes to boost skill-based volunteering. Nick also discusses the danger of monetizing public lands and why the smallest communities will be adversely affected by such a decision.
About Guest:
Nick Mucha is one of the editors of Tools to Save Our Home Planet. He serves as the Environmental Capacity Building Director at Patagonia. In this role, Nick leads Patagonia’s efforts to focus and deliver strategic grantmaking support to Patagonia’s grantee organizations while enhancing the effectiveness and durability of nonprofit partners. His work is born out of a deep appreciation for the vitally important role that nonprofit organizations play in tackling our most vexing environmental, social, and economic issues. Nick has 15 years’ experience leading conservation and community development programs throughout the world. His interest in this work was born while he and his wife served as Peace Corps volunteers in Honduras from 2004-2006. From that experience Nick founded his own organization supporting coastal communities that were grappling with booming surf tourism in southern Nicaragua. After running that organization for 7 years, Nick served as Director of Programs for Save The Waves Coalition with a focus on protecting surf ecosystems worldwide. Nick holds a B.A.in political science from UC Santa Barbara. Outside of work, Nick is usually serving up dad jokes to his three kids or scheming to get in a quick surf, trail run, or weekend adventure off-grid.
Changemakers from the grassroots are the most inspiring people out there, but they need the right support to do their job well and make our home planet much better. Nick Mucha, Director of Environmental Issues and Strategy at Patagonia, talks about his latest book that explores how to empower intergenerational activism. Together with Corinna Bellizzi, he explains how to use art in elevating small actions against climate crisis and what it takes to boost skill-based volunteering. Nick also discusses the danger of monetizing public lands and why the smallest communities will be adversely affected by such a decision.
About Guest:
Nick Mucha is one of the editors of Tools to Save Our Home Planet. He serves as the Environmental Capacity Building Director at Patagonia. In this role, Nick leads Patagonia’s efforts to focus and deliver strategic grantmaking support to Patagonia’s grantee organizations while enhancing the effectiveness and durability of nonprofit partners. His work is born out of a deep appreciation for the vitally important role that nonprofit organizations play in tackling our most vexing environmental, social, and economic issues. Nick has 15 years’ experience leading conservation and community development programs throughout the world. His interest in this work was born while he and his wife served as Peace Corps volunteers in Honduras from 2004-2006. From that experience Nick founded his own organization supporting coastal communities that were grappling with booming surf tourism in southern Nicaragua. After running that organization for 7 years, Nick served as Director of Programs for Save The Waves Coalition with a focus on protecting surf ecosystems worldwide. Nick holds a B.A.in political science from UC Santa Barbara. Outside of work, Nick is usually serving up dad jokes to his three kids or scheming to get in a quick surf, trail run, or weekend adventure off-grid.
Republished with permission from Nutrition Without Compromise and ORLO Nutrition
Guest: Ben Levine, Co-Founder of Rasa & Clinical Herbalist
In this enlightening episode, we meet Ben Levine, a clinical herbalist and co-founder of Rasa, a sustainable adaptogenic coffee alternative brand. Ben shares his journey from corporate herbal sourcing to founding Rasa, revealing the darker side of the herb trade, the pitfalls of commoditization, and the powerful role of regenerative and responsible sourcing practices.
You’ll learn how Rasa supports farmers and wildcrafters through boots-on-the-ground sourcing, why certifications like Fair Trade and Fair for Life aren’t always enough, and how adaptogens like ashwagandha and rhodiola can help combat modern stress. We also explore the future of plant-based nutrition, climate-resilient herbs, and how reconnecting with even a single plant can shift consumer behavior.
Topics Covered:
[00:01:04] Introduction to Ben Levine and his path from Celestial Seasonings to founding Rasa
[00:02:57] Disillusionment with the commercial herb industry & the commodification of plants
[00:04:41] The impact of popularity on wildcrafted adaptogens like rhodiola and eleuthero
[00:06:21] Visiting ashwagandha farms in India and how Rasa builds sourcing relationships on the ground
[00:08:17] Certifications like Fair for Life vs. direct trade: Are labels enough?
[00:10:14] How certification programs can be co-opted by corporations
[00:13:56] The case for paying more for responsibly sourced coffee and tea alternatives
[00:14:26] How Rasa formulations address daily stress with adaptogens
[00:15:35] Why ritual matters—building healthy habits into your daily routine
[00:18:13] How adaptogens work: Partial cortisol agonists and stress modulation
[00:20:32] Adaptogens at altitude: Helping the body acclimate to high elevations
[00:23:38] The evolutionary intelligence of plants and why they thrive in extreme climates
[00:25:12] The growing disconnect in modern diets: Nature deficit and phytochemical diversity
[00:28:05] Coffee vs. herbal alternatives: Water use, land use, and regenerative potential
[00:30:03] Fermentation teas, compost brews, and the Jeewamrutha system in India
[00:31:01] Why rainwater catchment systems are essential in regions affected by climate variability
[00:32:26] How regenerative practices spread farmer-to-farmer
[00:33:33] The one action you can take today: Build a relationship with a single plant
[00:34:56] Why sourcing matters more than ever—and how you can vote with your dollars
[00:35:58] Discount code & final thoughts: Try Rasa and support responsible sourcing
🔗 Use code NUTRITION15 at WeAreRasa.com for 15% off your first order.
Republished with permission from Nutrition Without Compromise and ORLO Nutrition
Guest: Ben Levine, Co-Founder of Rasa & Clinical Herbalist
In this enlightening episode, we meet Ben Levine, a clinical herbalist and co-founder of Rasa, a sustainable adaptogenic coffee alternative brand. Ben shares his journey from corporate herbal sourcing to founding Rasa, revealing the darker side of the herb trade, the pitfalls of commoditization, and the powerful role of regenerative and responsible sourcing practices.
You’ll learn how Rasa supports farmers and wildcrafters through boots-on-the-ground sourcing, why certifications like Fair Trade and Fair for Life aren’t always enough, and how adaptogens like ashwagandha and rhodiola can help combat modern stress. We also explore the future of plant-based nutrition, climate-resilient herbs, and how reconnecting with even a single plant can shift consumer behavior.
Topics Covered:
[00:01:04] Introduction to Ben Levine and his path from Celestial Seasonings to founding Rasa
[00:02:57] Disillusionment with the commercial herb industry & the commodification of plants
[00:04:41] The impact of popularity on wildcrafted adaptogens like rhodiola and eleuthero
[00:06:21] Visiting ashwagandha farms in India and how Rasa builds sourcing relationships on the ground
[00:08:17] Certifications like Fair for Life vs. direct trade: Are labels enough?
[00:10:14] How certification programs can be co-opted by corporations
[00:13:56] The case for paying more for responsibly sourced coffee and tea alternatives
[00:14:26] How Rasa formulations address daily stress with adaptogens
[00:15:35] Why ritual matters—building healthy habits into your daily routine
[00:18:13] How adaptogens work: Partial cortisol agonists and stress modulation
[00:20:32] Adaptogens at altitude: Helping the body acclimate to high elevations
[00:23:38] The evolutionary intelligence of plants and why they thrive in extreme climates
[00:25:12] The growing disconnect in modern diets: Nature deficit and phytochemical diversity
[00:28:05] Coffee vs. herbal alternatives: Water use, land use, and regenerative potential
[00:30:03] Fermentation teas, compost brews, and the Jeewamrutha system in India
[00:31:01] Why rainwater catchment systems are essential in regions affected by climate variability
[00:32:26] How regenerative practices spread farmer-to-farmer
[00:33:33] The one action you can take today: Build a relationship with a single plant
[00:34:56] Why sourcing matters more than ever—and how you can vote with your dollars
[00:35:58] Discount code & final thoughts: Try Rasa and support responsible sourcing
🔗 Use code NUTRITION15 at WeAreRasa.com for 15% off your first order.
