The Goal Digger Podcast

Weve all been therepouring time, energy, and maybe even money into an idea that felt like a winner, only to launch it and hear crickets. Its frustrating, its discouraging, and it can make you second-guess everything.

But what if you could know before you create whether an idea is actually worth pursuing?

In this episode, Im breaking down how to validate your ideas before you invest in them so you stop wasting time on offers, products, or projects that wont sell. Ill share the simple ways I test demand, get real audience feedback, and tweak ideas before they ever go to market.

Whether youre launching something new or refining what you already have, I want to help you save time, energy, and a whole lot of stress. Ready? Press play!

Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://www.jennakutcherblog.com/what-products-actually-sell-and-how-to-validate-your-idea

Thanks to our Goal Digger Sponsors:

Run your first payroll with Gusto and get three months free at http://Gusto.com/goaldigger!

Make B2B marketing everything it can be and get a $100 credit on your next campaign. Go to https://www.linkedin.com/goal to claim your credit!

Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger.

Find a co-host today at http://airbnb.com/host.

Head on over to http://shippo.com/goaldigger and claim your "spend $25, get $25" offer today!

Get all the Goal Digger goodness you love COMPLETELY ad-free. Visit jennakutcher.com/adfree to subscribe today!

Lets be real: paid ads have changed a lot over the years, and keeping up with what actually works can feel like trying to hit a moving target. But lucky for me (and for you), Ive had the same brilliant ads strategist in my corner for years, and shes here today to break it all down for us! Kerry Swetmon is a business strategist, a systems nerd, and a master of simplifying the complex world of online advertising. And shes not just ANY expert in Facebook adsshes been MY personal go-to strategist for 8 and a half YEARS, helping me navigate the ever-changing digital landscape and making sure my ads are working for me, not against me. The last time Kerry was on Goal Digger was in 2017, so I think its safe to say we are over due for an updated look at the ads landscape in 2025! In this episode, were diving into whats actually working for Facebook ads in 2025what strategies are performing best, whats not worth your time or money anymore, and Kerrys biggest tips for maximizing your ROI and theres a shocking fact in this episode that I think will blow your mind when it comes to ads. Whether youre running ads for the first time or looking to fine-tune your approach, this episode is packed with gold. Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://www.jennakutcherblog.com/tips-for-building-a-paid-social-ads-strategy

Thanks to our Goal Digger Sponsors:

Run your first payroll with Gusto and get three months free at http://Gusto.com/goaldigger!

Make B2B marketing everything it can be and get a $100 credit on your next campaign. Go to https://www.linkedin.com/goal to claim your credit!

Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger.

Find a co-host today at http://airbnb.com/host.

Head on over to http://shippo.com/goaldigger and claim your "spend $25, get $25" offer today!

Get all the Goal Digger goodness you love COMPLETELY ad-free. Visit jennakutcher.com/adfree to subscribe today!

You ever have one of those mornings where motivation feels... MIA? Like, the to-do list is waiting, your calendar is full, but the last thing you want to do is any of it? Yeah… same.

Whether it’s a weird funk you can’t shake or just one of those off seasons where inspiration feels so far away... I want you to know: you’re not broken, you’re not lazy, and you’re definitely not alone. We all hit those low-energy, low-motivation stretches. 

In this episode, I’m sharing five things I come back to when I feel totally stuck. These aren’t hacks or hustle-y tips… Think gentle nudges, mindset resets, and simple practices to help you find your footing again.

I actually recorded this one during a time when I really needed these reminders myself. And honestly? I still revisit them anytime I’m feeling off or overwhelmed. So whether your spark just feels a little dim or you’re deep in the “blah” zone, press play. We’ll walk through this together!

Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://www.jennakutcherblog.com/how-to-get-motivated-and-unstuck 

Thanks to our Goal Digger Sponsors:

Run your first payroll with Gusto and get three months free at http://Gusto.com/goaldigger! 

Make B2B marketing everything it can be and get a $100 credit on your next campaign. Go to https://www.linkedin.com/goal to claim your credit!

Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger. 

Find a co-host today at http://airbnb.com/host. 

Head on over to http://shippo.com/goaldigger and claim your "spend $25, get $25" offer today!

Get all the Goal Digger goodness you love COMPLETELY ad-free. Visit jennakutcher.com/adfree to subscribe today!

Have you ever attended an event that completely changed the trajectory of your life? My guest today, Marina Middleton, certainly has. 

In 2021, she walked into her first Create & Cultivate event as an attendee, looking to make connections and gain insights for her own business. Fast forward to today—she’s the CEO and Partner of the very brand that inspired her.

Marina is a powerhouse when it comes to building communities, amplifying women’s voices, and helping them break barriers in business. Before stepping into her leadership at Create & Cultivate, she worked with Fortune 500 companies at Yahoo! and Tumblr, strategizing digital media campaigns. She has since coached and consulted hundreds of female founders, helping them grow their brands with confidence.

In this episode, Marina shares the defining moments that shaped her career—from navigating the corporate world as a woman of color to stepping into the CEO role of a major media and events brand. We’re diving into how mentorship, networking, and representation can accelerate career growth, plus the lessons she’s learned balancing leadership and motherhood.

If you’ve ever felt like an outsider in your industry or wondered how to cultivate the right connections to propel your career forward, this conversation is for you!

Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://www.jennakutcherblog.com/women-in-leadership-tips-with-create-and-cultivate-ceo-marina-middleton 

Thanks to our Goal Digger Sponsors:

Run your first payroll with Gusto and get three months free at http://Gusto.com/goaldigger! 

Make B2B marketing everything it can be and get a $100 credit on your next campaign. Go to https://www.linkedin.com/goal to claim your credit!

Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger. 

Find a co-host today at http://airbnb.com/host. 

Head on over to http://shippo.com/goaldigger and claim your "spend $25, get $25" offer today!

Get all the Goal Digger goodness you love COMPLETELY ad-free. Visit jennakutcher.com/adfree to subscribe today!

Today’s episode is one of my absolute favorites because it’s all about YOU. We’re diving into another Ask Me Anything—your real, unfiltered questions, straight from the Goal Digger community.

You left me the best voicemails—honest, thoughtful, and full of the kinds of questions we don’t talk about enough. In this episode, I’m answering some juicy ones: how to navigate major pivots, get out of content creation burnout, and yep… I’m even opening up about one of my biggest career flops and what it taught me!

These AMA episodes feel like a coffee chat with a side of business therapy, and I have a feeling something in here is going to hit right where you’re at—whether you’re just starting out or scaling up.

If you want to be part of a future episode, I’d love to hear from you! Simply call 218-203-9660, leave your name, where you’re calling from, and your question and YOU may be featured on a future episode of the Goal Digger Podcast!

Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://www.jennakutcherblog.com/ask-me-anything-jenna-kutcher-april-2025 

Thanks to our Goal Digger Sponsors:

Run your first payroll with Gusto and get three months free at http://Gusto.com/goaldigger! 

Make B2B marketing everything it can be and get a $100 credit on your next campaign. Go to https://www.linkedin.com/goal to claim your credit!

Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger. 

Find a co-host today at http://airbnb.com/host. 

Head on over to http://shippo.com/goaldigger and claim your "spend $25, get $25" offer today!

Get all the Goal Digger goodness you love COMPLETELY ad-free. Visit jennakutcher.com/adfree to subscribe today!