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CPG & FMCG eCommerce industry icon Sri Rajagopalan & consumer loyalty guru Peter V.S. Bond explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. http://cpgguys.com
CPG & FMCG eCommerce industry icon Sri Rajagopalan & consumer loyalty guru Peter V.S. Bond explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. http://cpgguys.com
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Tanner Elton is Vice President of US Advertising Sales at Amazon, responsible for leading advertising sales efforts in the United States, focusing on innovative advertising solutions and fostering relationships with major brands.
Tanner Elton is Vice President of US Advertising Sales at Amazon, responsible for leading advertising sales efforts in the United States, focusing on innovative advertising solutions and fostering relationships with major brands.
Kevin Host is the SVP of Pharmacy at Walmart, chair of NACDS, and a veteran in the pharmaceutical industry known for his leadership in pharmacy and retail store partnerships.
Kevin Host is the SVP of Pharmacy at Walmart, chair of NACDS, and a veteran in the pharmaceutical industry known for his leadership in pharmacy and retail store partnerships.
Kathryn Mazza is the CMO & President of Red Media at Hy-Vee, a major Midwest retailer. She leads the growth of the platform and has a background that includes experience at Dicks Sporting Goods. She specializes in retail media, customer loyalty, and data-driven marketing strategies.
Kathryn Mazza is the CMO & President of Red Media at Hy-Vee, a major Midwest retailer. She leads the growth of the platform and has a background that includes experience at Dicks Sporting Goods. She specializes in retail media, customer loyalty, and data-driven marketing strategies.
Lucas Barros is the Head of Walmart Connect at Walmart Chile, responsible for retail media strategies and platform activation for suppliers. He oversees omnichannel retail operations and works on integrating eCommerce and mobile engagement strategies within Walmart Chile.
Lucas Barros is the Head of Walmart Connect at Walmart Chile, responsible for retail media strategies and platform activation for suppliers. He oversees omnichannel retail operations and works on integrating eCommerce and mobile engagement strategies within Walmart Chile.
Pamela Castro is the Commercial Manager for Walmart Phronesis at Walmart Chile. She specializes in retail media success, customer data analysis, and personalized consumer experiences, helping brands optimize their retail media strategies through Walmart's platforms.
Pamela Castro is the Commercial Manager for Walmart Phronesis at Walmart Chile. She specializes in retail media success, customer data analysis, and personalized consumer experiences, helping brands optimize their retail media strategies through Walmart's platforms.
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The CPG Guys are joined in this episode by Jeff Cohen, Tech Evangelist at Amazon Ads as we discuss the key themes discussed at the 2025 Cannes Lions International Festival of Creativity.
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individuals use of, reference to, or inability to use this podcast or the information we presented in this podcast.
The CPG Guys are joined in this episode by Jeff Cohen, Tech Evangelist at Amazon Ads as we discuss the key themes discussed at the 2025 Cannes Lions International Festival of Creativity.
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individuals use of, reference to, or inability to use this podcast or the information we presented in this podcast.
0:0037:08
EPISODE 500 : Brand Building Through Superior Media Capabilities with Amazon's Tanner Elton
Reflecting on your career journey at Amazon, what experiences have been most pivotal in shaping your leadership style?
What role does innovation play in your leadership, and how do you foster a culture that encourages innovative thinking within your teams?
What trends are you observing in consumer behavior that are influencing advertising strategies?
How do you envision the future of advertising sales evolving over the next few years, particularly with the rise of streaming services and ecommerce integration?
How has Amazon’s relationship with major brands evolved?
What feedback mechanisms are in place to ensure that advertiser needs and concerns are addressed effectively?
What are the biggest challenges facing the advertising industry today, and how is Amazon Ads positioned to address them?
From your perspective, what is the reason for advertisers to believe that Amazon is the best place for them to build their brands?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Reflecting on your career journey at Amazon, what experiences have been most pivotal in shaping your leadership style?
What role does innovation play in your leadership, and how do you foster a culture that encourages innovative thinking within your teams?
What trends are you observing in consumer behavior that are influencing advertising strategies?
How do you envision the future of advertising sales evolving over the next few years, particularly with the rise of streaming services and ecommerce integration?
How has Amazon’s relationship with major brands evolved?
What feedback mechanisms are in place to ensure that advertiser needs and concerns are addressed effectively?
What are the biggest challenges facing the advertising industry today, and how is Amazon Ads positioned to address them?
From your perspective, what is the reason for advertisers to believe that Amazon is the best place for them to build their brands?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
0:0039:57
Health and Wellness with Walmart’s Kevin Host
Guests
Guests of this podcast episode
Kevin Host
Keywords
Keywords of this podcast episode
health and wellnessWalmart pharmacyomnichannel retailingdata-driven pharmacyretail mediaconsumer trendsartificial intelligence in pharma
The CPG Guys are joined in this episode by Kevin Host, SVP of Pharmacy at Walmart. He is the current chair of NACDS (National association of chain drug stores) and we've had the pleasure of hearing him speak LIVE from Palm Beach at the NACDS annual this year. As a career pharma veteran he is well known for his partnership with center store and this episode revolves on his leadership and partnership with the store.
Kevin, your career is anchored on pharmacy over the years. Tell us how different it is to lead a pharmacy vs. merchandising a center store? What are drivers you look at?
What is the connection between pharmacy and center store? What kinds of cross-collaboration exists among you and other Walmart leaders?
Lets talk leadership - what are some principles you are guided by and how do you mentor others on your team?
As Walmart leads the industry with omnichannel capabilities as a retailer, how have you shaped this for Rx home delivery?
In your current role as NACDS chair what is expected of you and what leadership are you driving for them?
How does Walmart pharmacy lead with data and stay ahead of other pharmacies in the competitive environment? What is your vision for the future?
How is retail media impacting your team and work?
What are latest consumer trends you are following these days ? What role does artificial intelligence play in the pharma journey?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
The CPG Guys are joined in this episode by Kevin Host, SVP of Pharmacy at Walmart. He is the current chair of NACDS (National association of chain drug stores) and we've had the pleasure of hearing him speak LIVE from Palm Beach at the NACDS annual this year. As a career pharma veteran he is well known for his partnership with center store and this episode revolves on his leadership and partnership with the store.
Kevin, your career is anchored on pharmacy over the years. Tell us how different it is to lead a pharmacy vs. merchandising a center store? What are drivers you look at?
What is the connection between pharmacy and center store? What kinds of cross-collaboration exists among you and other Walmart leaders?
Lets talk leadership - what are some principles you are guided by and how do you mentor others on your team?
As Walmart leads the industry with omnichannel capabilities as a retailer, how have you shaped this for Rx home delivery?
In your current role as NACDS chair what is expected of you and what leadership are you driving for them?
How does Walmart pharmacy lead with data and stay ahead of other pharmacies in the competitive environment? What is your vision for the future?
How is retail media impacting your team and work?
What are latest consumer trends you are following these days ? What role does artificial intelligence play in the pharma journey?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
0:0046:48
Building Shopper Loyalty in an Omnichannel World with Hy-Vee CMO Kathryn Mazza
Guests
Guests of this podcast episode
Kathryn Mazza
Keywords
Keywords of this podcast episode
shopper loyaltyomnichannel retailretail mediadata measurementcustomer loyaltypersonalizationAI and machine learningretail marketing ROI
The CPG Guys are joined in this episode by Kathryn Mazza, CMO & President of Red Media at Hy-Vee, the midwest retailer. She leads the growth of the platform. Prior to, she was at Dick’s Sporting Goods. This was a conversation ranging from customer loyalty building, retail media, data measurement and of course 'back to basics' in store today.
What leadership lessons have you learned in your career that guide you today at Red Media? What inspired you to take on the leadership role at Red Media?
What are some of the biggest challenges facing retail media today?
Can you share insights on how Red Media integrates with Hy-Vee’s e-commerce and in-store experience?
How does Red Media help CPG brands maximize their marketing ROI with metrics you share?
How does Red Media leverage Hy-Vee’s first-party data to enhance advertising effectiveness? What role does personalization play in Red Media’s ad strategy?
How does AI and machine learning impact Red Media’s advertising capabilities?
What do you look for in best in class brand and agency partnerships?
What is your vision for the future of Red Media over the next five years?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
The CPG Guys are joined in this episode by Kathryn Mazza, CMO & President of Red Media at Hy-Vee, the midwest retailer. She leads the growth of the platform. Prior to, she was at Dick’s Sporting Goods. This was a conversation ranging from customer loyalty building, retail media, data measurement and of course 'back to basics' in store today.
What leadership lessons have you learned in your career that guide you today at Red Media? What inspired you to take on the leadership role at Red Media?
What are some of the biggest challenges facing retail media today?
Can you share insights on how Red Media integrates with Hy-Vee’s e-commerce and in-store experience?
How does Red Media help CPG brands maximize their marketing ROI with metrics you share?
How does Red Media leverage Hy-Vee’s first-party data to enhance advertising effectiveness? What role does personalization play in Red Media’s ad strategy?
How does AI and machine learning impact Red Media’s advertising capabilities?
What do you look for in best in class brand and agency partnerships?
What is your vision for the future of Red Media over the next five years?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
0:0045:07
Retail Media & Consumer Insights in South America with Walmart Chile's Lucas Barros & Pamela Castro
Guests
Guests of this podcast episode
Lucas BarrosPamela Castro
Keywords
Keywords of this podcast episode
Retail MediaConsumer InsightsWalmart ChileOmnichanneleCommerceMobile EngagementRetail Media ActivationCustomer PersonalizationData AnalysisBrand Strategy
In this episode, the CPG Guys are joined by Lucas Barros, Head of Walmart Connect and Pamela Castro, Commercial Manager for Walmart Phronesis at Walmart Chile, the largest grocery retailer in Chile, operating under the "Lider" banner.
Let’s start with some background on Walmart in Chile. Lucas, would you please share with us an overview of your retail operations.
What is the state of omnichannel in Chile relative to the rest of Latin America and to North America? Any statistics on eCommerce penetration and mobile engagement would be great to hear.
How long ago did Walmart Chile decide to formally enter the retail media space and would you walk us through the different ways that your suppliers can activate through your platform?
Lucas, how is your team helping brands to activate through Walmart Connect? Do you offer them managed services, a self-serve platform or some combination of both?
Pam, retail media success is highly dependent on the ability to personalize customer experiences. In comparison to its US counterpart, Walmart Chile has a very high transaction attribution rate to its customers. What is the story behind this?
Pam, how do you make this customer data available to your suppliers to analyze behavior and help collaborate with the merchants at Walmart Chile?
So how are brands effectively using Phronesis to inform their retail media strategy at Walmart Chile? Any case study you care to use as an example?
Where are you focused on innovating the Walmart Connect and Walmart Phronesis offerings over the next few years?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program doe
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
In this episode, the CPG Guys are joined by Lucas Barros, Head of Walmart Connect and Pamela Castro, Commercial Manager for Walmart Phronesis at Walmart Chile, the largest grocery retailer in Chile, operating under the "Lider" banner.
Let’s start with some background on Walmart in Chile. Lucas, would you please share with us an overview of your retail operations.
What is the state of omnichannel in Chile relative to the rest of Latin America and to North America? Any statistics on eCommerce penetration and mobile engagement would be great to hear.
How long ago did Walmart Chile decide to formally enter the retail media space and would you walk us through the different ways that your suppliers can activate through your platform?
Lucas, how is your team helping brands to activate through Walmart Connect? Do you offer them managed services, a self-serve platform or some combination of both?
Pam, retail media success is highly dependent on the ability to personalize customer experiences. In comparison to its US counterpart, Walmart Chile has a very high transaction attribution rate to its customers. What is the story behind this?
Pam, how do you make this customer data available to your suppliers to analyze behavior and help collaborate with the merchants at Walmart Chile?
So how are brands effectively using Phronesis to inform their retail media strategy at Walmart Chile? Any case study you care to use as an example?
Where are you focused on innovating the Walmart Connect and Walmart Phronesis offerings over the next few years?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program doe
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
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