Cubicle to CEO

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Ellen Yin
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Entrepreneurship Business Marketing
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9.3K - 15.5K listeners Female 5.0 rating 621 reviews 368 episodes USA
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We ask founders the business questions you can't Google. Cubicle to CEO® brings you weekly "behind the business" case-study interviews with leading entrepreneurs and CEOs who share a specific growth strategy they've successfully tested, how they implemented it, and what the results (and revenue) were. Host Ellen Yin also shares transparent insights about her own journey bootstrapping a media company from a $300 freelance project into millions in revenue.

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Recent Hosts, Guests & Topics

Here's a quick summary of the last 5 episodes on Cubicle to CEO.

Hosts

Ellen Yin

Previous Guests

Chloe Ferro
Chloe Ferro is a co-founder of SheMed, the UK's first female-focused GLP-1 program. She has a background in health and wellness, and her work focuses on providing women with access to safe and effective weight-loss solutions. Chloe's innovative approach to health care emphasizes the importance of medical rigor and patient safety.
Olivia Ferro
Olivia Ferro is a co-founder of SheMed, where she plays a crucial role in developing the company's unique approach to weight-loss solutions for women. With a strong emphasis on credibility and safety, Olivia has helped SheMed achieve rapid growth by implementing mandatory health assessments for clients, which has led to significant insights and increased demand for their services.
Chelsea Renee
Chelsea Renee is the founder of multiple conscious brands including Heart Centered Humans, The Ceremonial CEO, Ascend Psychedelics, and Somatic Breath Activation. She is a visionary leader, coach, and entrepreneur who integrates strategy with spirituality to transform the way CEOs approach business. Chelsea is known for her insights on identifying one's higher path and taking aligned action, emphasizing the importance of intuitive and spiritual practices in achieving business success.
Stephanie Skryzowski
Stephanie Skryzowski is the founder of 100 Degrees Consulting, a financial strategy and bookkeeping firm. She specializes in helping businesses streamline their financial processes and improve profitability. After making the bold decision to sell off a misaligned division of her business, she experienced significant growth, including a 73% revenue increase and a 376% profit margin increase within a year. Stephanie is also known for her insights on business strategy and has a strong online presence, encouraging entrepreneurs to make strategic decisions for their businesses.
Heidi Golledge
Heidi Golledge is the founder and CEO of Jobot, a recruiting agency that has achieved remarkable success, scaling to $200 million in revenue within five years. She is a three-time EY Entrepreneur of the Year and has been instrumental in multiple successful business exits, including one that exceeded $100 million. Heidi is known for her innovative approach to business, particularly her implementation of an employee ownership model, AI-powered productivity tools, and a focus on leadership development rooted in accountability. Her strategies have significantly increased productivity and performance within her company.
Stephanie Wigner
Stephanie Wigner is the founder of The Wealthy Practitioner and has successfully scaled three companies to 7 figures in annual revenue. She is known for her expertise in both brick-and-mortar and online business strategies, sharing practical lessons on smart hiring and generating recurring revenue across different business models.

Topics Discussed

SheMed growth strategy health conditions weight-loss market blood tests patient sign-ups inbound leads trust conversion strategy intuitive business practices spirituality in business aligned action conscious brands higher path business strategy business growth profit margin client base financial strategy bookkeeping revenue jump business sale exit strategy employee ownership model AI tools entrepreneurship recruiting Jobot Heidi Golledge leadership development productivity brick-and-mortar online business scaling 7 figures internet marketing smart hiring recurring revenue

YouTube Channel

Channel Info

Cubicle to CEO®
@CubicletoCEO

Channel Stats

Subscribers: 2,100
Total Videos: 603
Total Views: 148,229
Joined: Apr 8, 2019
Location: United States

Description

We ask successful founders the business questions you CAN'T Google. Cubicle to CEO® is a women-focused podcast & newsletter sharing financially transparent insights from self-funded founders making between $100K and under $100M in revenue annually. Here on YouTube, we share transparent "behind the business" case studies from a 6, 7, or 8 figure founder every Monday.

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Episodes

Here's the recent few episodes on Cubicle to CEO.

0:00 52:11

296. From Launch to 20K Users In Under 6 Months: How SheMed Turned Regulation Into Rapid Growth

Hosts
Ellen Yin
Guests
Chloe Ferro Olivia Ferro
Keywords
SheMed growth strategy health conditions weight-loss market blood tests patient sign-ups inbound leads trust conversion strategy
What if making your product harder to access was the secret to increasing demand?

That’s the counterintuitive strategy sisters Olivia and Chloe Ferro bet on to catapult their startup SheMed to over 20,000 sign-ups in just a few months.

As the UK’s first female-focused GLP-1 program, SheMed entered a crowded weight-loss market—but instead of competing on convenience, they bet on credibility. By requiring mandatory blood tests before prescribing medication, they not only differentiated themselves but uncovered a staggering insight: 99% of applicants had undiagnosed health conditions.

The payoff? A 3X surge in inbound leads, a 120% increase in patient sign-ups, and high-trust partnerships with major clinics—all fueled by a safety-first approach that turned medical rigor into a viral growth lever.



If you’ve ever worried that implementing stricter client or customer qualifications might slow your sales, this case study is an excellent reminder that trust is your most powerful conversion strategy.



Thank you to our sponsor!

Get at least 15% off any annual Masterclass membership at https://masterclass.com/cubicletoCEO





Connect with Chloe + Olivia:

https://⁠shemed.co.uk

IG: @shemed_uk

TikTok:  ⁠@shemed_uk⁠

FB Group: SheMed UK

TikTok:  @shemed_uk

LinkedIn: https://www.linkedin.com/in/chloe-ferro/

LinkedIn: https://www.linkedin.com/in/oliviaferro/





Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠https://cubicletoceo.co/quiz⁠



If you enjoyed today's episode, please:

Post a screenshot & key takeaway on your IG story and tag me ⁠@missellenyin⁠ & ⁠@cubicletoce⁠o so we can repost you.

Leave a positive review or rating at ⁠www.ratethispodcast.com/cubicletoceo⁠

Subscribe for new episodes every Monday.

Learn more about your ad choices. Visit megaphone.fm/adchoices
0:00 42:59

Bonus #65: Finding Your Higher Path Through Intuitive Business Practices

Hosts
Ellen Yin
Guests
Chelsea Renee
Keywords
intuitive business practices spirituality in business aligned action conscious brands higher path business strategy
As the founder of multiple conscious brands like Heart Centered Humans, The Ceremonial CEO, Ascend Psychedelics and Somatic Breath Activation, Chelsea Renee, is a visionary leader, coach, and entrepreneur who merges strategy with spirituality to revolutionize the way CEOs do business.

In this enlightening conversation, Chelsea shares her insight on identifying your higher path, how to take aligned action, and why implementing intuitive and spiritual practices in your business will lead you toward success.

Experience Chelsea in-person at the next FEMpire business summit in Denver, Colorado! Check the link below for exact dates.

Connect with Chelsea:

Check out the next Fempire summit, May 10th: https://www.heartcenteredhumans.com/fempire

IG: @thechelsearenee____



www.somaticbreathactivation.com 

www.ascendpscyhedelics.com

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://cubicletoceo.co/quiz

If you enjoyed today's episode, please:

Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.

Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo

Subscribe for new episodes every Monday.

Learn more about your ad choices. Visit megaphone.fm/adchoices
0:00 1:03:39

295. Selling Part of Her Business Led to a 376% Profit Margin Increase

Hosts
Ellen Yin
Guests
Stephanie Skryzowski
Keywords
business growth profit margin client base financial strategy bookkeeping revenue jump business sale exit strategy
What if cutting 40% of your client base was actually a catalyst for business growth?

It sounds backwards, but that’s the bold move Stephanie Skryzowski made — and it paid off big time. After selling off the small business arm of her financial strategy & bookkeeping firm, 100 Degrees Consulting, Stephanie saw a 73% revenue jump and a 376% increase in profit margin in just one year. In this case study, we unpack why Stephanie sold off a misaligned division of her business and how she structured the deal.

If you’ve ever wondered what it looks like to sell a part of your business — or whether you should — Stephanie’s strategic decision proves it’s not an all-or-nothing scenario when it comes to exiting your business.

Connect with Stephanie:

https://www.dogoodandprosper.com

https://100degreesconsulting.com/

IG: @stephanie.skry



Our business sale an reacquisition episode with Cathryn Lavery: https://link.chtbl.com/w003DwtT

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://cubicletoceo.co/quiz

If you enjoyed today's episode, please:

Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.

Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo

Subscribe for new episodes every Monday.

Learn more about your ad choices. Visit megaphone.fm/adchoices
0:00 54:34

294. The Employee Ownership Model That Scaled This Agency from Startup to $200M Revenue in 5 Years

Hosts
Ellen Yin
Guests
Heidi Golledge
Keywords
employee ownership model AI tools entrepreneurship recruiting Jobot Heidi Golledge business growth leadership development productivity
What happens when you give employees a stake in the company, pair them with AI tools, and train them to think like entrepreneurs? In doing this, Heidi Golledge, founder and CEO of Jobot, built a $200 million recruiting powerhouse in just five years.

A three-time EY Entrepreneur of the Year and the visionary behind multiple successful exits—including one topping $100 million—Heidi scaled Jobot using a three-part strategy: an employee ownership model, AI-powered productivity, and leadership development rooted in accountability.

The results? Recruiters increased their billings by 50% year-over-year. Productivity jumped 40% thanks to their proprietary AI, Jax. And teams hit performance goals 25% faster—all while allowing employees to earn up to $1 million annually.

In this episode, you’ll learn how Jobot’s culture of kindness, respect, innovation, and ownership became its biggest growth lever—and how you can apply the same playbook to scale smarter.

Connect with Heidi:

https://jobot.com/ 

https://www.linkedin.com/in/heidigolledge/

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://cubicletoceo.co/quiz

If you enjoyed today's episode, please:

Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.

Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo

Subscribe for new episodes every Monday.



Learn more about your ad choices. Visit megaphone.fm/adchoices
0:00 35:00

Bonus #64: Brick & Mortar vs. Online Business? Lessons in Scaling Both To 7 Figures

Hosts
Ellen Yin
Guests
Stephanie Wigner
Keywords
brick-and-mortar online business scaling 7 figures internet marketing smart hiring recurring revenue
She conquered Main Street, then mastered internet marketing. Stephanie Wigner, founder of The Wealthy Practitioner, has accomplished the rare feat of scaling THREE companies to 7 figures in annual revenue.

Stephanie reveals practical lessons from her brick-and-mortar success and how she implements the same winning strategies and systems in her online business, from smart hiring that buys back your time to generating recurring revenue across different business models.

Connect with Stephanie:

Stephanie is providing you with free access to one of the trainings from her Full Send Program - check it out now: https://thewealthypractitioner.com/full-send-frequency

IG: @thewealthypractitioner



Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://cubicletoceo.co/quiz

If you enjoyed today's episode, please:

Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.

Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo

Subscribe for new episodes every Monday.

Learn more about your ad choices. Visit megaphone.fm/adchoices

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