296. From Launch to 20K Users In Under 6 Months: How SheMed Turned Regulation Into Rapid Growth
Ellen Yin
Chloe Ferro
Olivia Ferro
SheMed
growth strategy
health conditions
weight-loss market
blood tests
patient sign-ups
inbound leads
trust
conversion strategy
What if making your product harder to access was the secret to increasing demand?
That’s the counterintuitive strategy sisters Olivia and Chloe Ferro bet on to catapult their startup SheMed to over 20,000 sign-ups in just a few months.
As the UK’s first female-focused GLP-1 program, SheMed entered a crowded weight-loss market—but instead of competing on convenience, they bet on credibility. By requiring mandatory blood tests before prescribing medication, they not only differentiated themselves but uncovered a staggering insight: 99% of applicants had undiagnosed health conditions.
The payoff? A 3X surge in inbound leads, a 120% increase in patient sign-ups, and high-trust partnerships with major clinics—all fueled by a safety-first approach that turned medical rigor into a viral growth lever.
If you’ve ever worried that implementing stricter client or customer qualifications might slow your sales, this case study is an excellent reminder that trust is your most powerful conversion strategy.
Thank you to our sponsor!
Get at least 15% off any annual Masterclass membership at https://masterclass.com/cubicletoCEO
Connect with Chloe + Olivia:
https://shemed.co.uk
IG: @shemed_uk
TikTok: @shemed_uk
FB Group: SheMed UK
TikTok: @shemed_uk
LinkedIn: https://www.linkedin.com/in/chloe-ferro/
LinkedIn: https://www.linkedin.com/in/oliviaferro/
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://cubicletoceo.co/quiz
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That’s the counterintuitive strategy sisters Olivia and Chloe Ferro bet on to catapult their startup SheMed to over 20,000 sign-ups in just a few months.
As the UK’s first female-focused GLP-1 program, SheMed entered a crowded weight-loss market—but instead of competing on convenience, they bet on credibility. By requiring mandatory blood tests before prescribing medication, they not only differentiated themselves but uncovered a staggering insight: 99% of applicants had undiagnosed health conditions.
The payoff? A 3X surge in inbound leads, a 120% increase in patient sign-ups, and high-trust partnerships with major clinics—all fueled by a safety-first approach that turned medical rigor into a viral growth lever.
If you’ve ever worried that implementing stricter client or customer qualifications might slow your sales, this case study is an excellent reminder that trust is your most powerful conversion strategy.
Thank you to our sponsor!
Get at least 15% off any annual Masterclass membership at https://masterclass.com/cubicletoCEO
Connect with Chloe + Olivia:
https://shemed.co.uk
IG: @shemed_uk
TikTok: @shemed_uk
FB Group: SheMed UK
TikTok: @shemed_uk
LinkedIn: https://www.linkedin.com/in/chloe-ferro/
LinkedIn: https://www.linkedin.com/in/oliviaferro/
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://cubicletoceo.co/quiz
If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Learn more about your ad choices. Visit megaphone.fm/adchoices