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The Futur Podcast is a show that explores the interesting overlap between design, marketing, and business. Our host (and CEO of The Futur), Chris Do, hold candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development. These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we--the listener--learn from it all. Visit thefutur.com/podcast for show notes and additional information from each episode.
The Futur Podcast is a show that explores the interesting overlap between design, marketing, and business. Our host (and CEO of The Futur), Chris Do, hold candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development. These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we--the listener--learn from it all. Visit thefutur.com/podcast for show notes and additional information from each episode.
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Recent Hosts, Guests & Topics
Here's a quick summary of the last 5 episodes on The Futur with Chris Do.
Hosts
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Matt Lakajev is a sales strategist, lead generation expert, and creator of Seven Figure Creators, known for dismantling myths about content, branding, and cold outreach, and for helping creators build effective sales systems.
Matt Lakajev is a sales strategist, lead generation expert, and creator of Seven Figure Creators, known for dismantling myths about content, branding, and cold outreach, and for helping creators build effective sales systems.
Jodie Cook is an entrepreneur, writer, and brand strategist known for her insights on personal branding, influence, and authentic self-presentation in the digital age.
Jodie Cook is an entrepreneur, writer, and brand strategist known for her insights on personal branding, influence, and authentic self-presentation in the digital age.
Brendan Kane is a strategist, speaker, and author of 'Hook Point'. He specializes in social media growth, content strategy, and digital marketing, helping creators and brands achieve sustainable success online.
Brendan Kane is a strategist, speaker, and author of 'Hook Point'. He specializes in social media growth, content strategy, and digital marketing, helping creators and brands achieve sustainable success online.
Topics Discussed
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Teach 1 billion people how to make a living doing what they love. #1BminusOne
Private art school without the crippling debt. The Futur focuses on 5 main topics: Mindset, Marketing, Sales & Negotiations, Pricing & Motivation. For design related content, visit our sister channel The Futur Academy on YouTube.
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Welcome to the school of tomorrow. Welcome to The Futur.
Here's the recent few episodes on The Futur with Chris Do.
0:007:25
How Long Should It Take to Close a Client? - With Chris Do | Ep 354
Hosts
Hosts of this podcast episode
Chris Do
Keywords
Keywords of this podcast episode
client closingsales processbudget conversationpricing strategyclient engagementdecision-making in financecommunication body language
We want to hear from you. If you're open to a quick chat with our producer or any of the other options, it only takes a few seconds to sign up: https://forms.gle/Enzzpq5FCVQKbHV9A
Closing a client isnt about luckits about process. In this episode, I break down why sales cycles vary depending on project size, client needs, and how well you handle the budget conversation. Many creatives avoid discussing money upfront, leading to wasted time and ghosting. I share why transparency is key, how to gauge client readiness, and a simple framework to talk about pricing without discomfort. Plus, I give real-world examples, from my own experience to the way high-value projects are evaluated. Whether you're closing five-figure deals or negotiating seven-figure contracts, this episode will help you take control of the sales process.
Timestamps:
(00:00) - Understanding Client Closing Timelines
(01:50) - Understanding Client Engagement and Money Conversations
(02:23) - The Dilemma of Decision-Making in Financial Situations
(05:18) - Discussing Budget Upfront
(06:16) - Understanding Body Language in Communication
We want to hear from you. If you're open to a quick chat with our producer or any of the other options, it only takes a few seconds to sign up: https://forms.gle/Enzzpq5FCVQKbHV9A
Closing a client isnt about luckits about process. In this episode, I break down why sales cycles vary depending on project size, client needs, and how well you handle the budget conversation. Many creatives avoid discussing money upfront, leading to wasted time and ghosting. I share why transparency is key, how to gauge client readiness, and a simple framework to talk about pricing without discomfort. Plus, I give real-world examples, from my own experience to the way high-value projects are evaluated. Whether you're closing five-figure deals or negotiating seven-figure contracts, this episode will help you take control of the sales process.
Timestamps:
(00:00) - Understanding Client Closing Timelines
(01:50) - Understanding Client Engagement and Money Conversations
(02:23) - The Dilemma of Decision-Making in Financial Situations
(05:18) - Discussing Budget Upfront
(06:16) - Understanding Body Language in Communication
We want to hear from you. If you're open to a quick chat with our producer or any of the other options, it only takes a few seconds to sign up: https://forms.gle/Enzzpq5FCVQKbHV9A
In this episode, I sit down with Matt Lakajev — sales strategist, lead gen expert, and creator of Seven Figure Creators—to dismantle the myths about content, branding, and cold outreach. Matt reveals why most creators are stuck posting into the void, and how a tiny, targeted LinkedIn presence can outperform big audiences.
We break down the real math of monetizing a service business online—and how to turn every post, profile visit, and DM into an effortless sales system that scales.
Timestamps:
(00:05) - The Power of a Small Following on LinkedIn
(03:02) - Transitioning from Cold Outreach to Warm Leads
(16:16) - Setting Up an Effective Email Outreach Strategy
(20:02) - Effective Communication in Sales
(26:54) - Effective Call Structuring for Sales
(35:23) - Lead Generation as a Business Priority
(37:27) - Generating Leads: Strategies for Small Businesses
(45:35) - Sales Process and Event Strategy
(49:55) - Pricing Strategies for Success
(55:54) - Sales Strategies and Early Challenges in Business
We want to hear from you. If you're open to a quick chat with our producer or any of the other options, it only takes a few seconds to sign up: https://forms.gle/Enzzpq5FCVQKbHV9A
In this episode, I sit down with Matt Lakajev — sales strategist, lead gen expert, and creator of Seven Figure Creators—to dismantle the myths about content, branding, and cold outreach. Matt reveals why most creators are stuck posting into the void, and how a tiny, targeted LinkedIn presence can outperform big audiences.
We break down the real math of monetizing a service business online—and how to turn every post, profile visit, and DM into an effortless sales system that scales.
Timestamps:
(00:05) - The Power of a Small Following on LinkedIn
(03:02) - Transitioning from Cold Outreach to Warm Leads
(16:16) - Setting Up an Effective Email Outreach Strategy
(20:02) - Effective Communication in Sales
(26:54) - Effective Call Structuring for Sales
(35:23) - Lead Generation as a Business Priority
(37:27) - Generating Leads: Strategies for Small Businesses
(45:35) - Sales Process and Event Strategy
(49:55) - Pricing Strategies for Success
(55:54) - Sales Strategies and Early Challenges in Business
How NOT to Build a Brand (But Everyone’s Doing It) - With Jodie Cook | Episode 352
Hosts
Hosts of this podcast episode
Chris Do
Guests
Guests of this podcast episode
Jodie Cook
Keywords
Keywords of this podcast episode
personal brandingdigital identityauthenticitysocietal expectationscreative stackself-discoveryAI for fitness and performance
We want to hear from you. If you're open to a quick chat with our producer or any of the other options, it only takes a few seconds to sign up: https://forms.gle/Enzzpq5FCVQKbHV9A
In this episode, I sit down with Jodie Cook—entrepreneur, writer, and brand strategist—to dive deep into the real meaning of personal branding in the age of digital identity. From dismantling societal boxes to embracing your law of least effort, Jodie shares how she built influence without following anyone else’s template.
We explore how true branding is about meaning, impact, and integrity—not vanity metrics—and how creators, coaches, and entrepreneurs can scale their presence by stacking their unique strengths.
Timestamps:
(00:06) – Embracing Authenticity
(00:30) – Understanding Personal Branding
(08:37) – The Value of Personal Branding
(16:00) – Breaking Free from the Box
(22:05) – Exploring Personal Identity and Societal Expectations
(27:35) – Finding Your Creative Stack
(35:16) – The Intersection of Personal Growth and Community
(41:41) – Exploring the Intersection of Passion and Profit
(47:39) – Embracing Mistaken Identity
(54:02) – Embracing AI for Fitness and Performance
We want to hear from you. If you're open to a quick chat with our producer or any of the other options, it only takes a few seconds to sign up: https://forms.gle/Enzzpq5FCVQKbHV9A
In this episode, I sit down with Jodie Cook—entrepreneur, writer, and brand strategist—to dive deep into the real meaning of personal branding in the age of digital identity. From dismantling societal boxes to embracing your law of least effort, Jodie shares how she built influence without following anyone else’s template.
We explore how true branding is about meaning, impact, and integrity—not vanity metrics—and how creators, coaches, and entrepreneurs can scale their presence by stacking their unique strengths.
Timestamps:
(00:06) – Embracing Authenticity
(00:30) – Understanding Personal Branding
(08:37) – The Value of Personal Branding
(16:00) – Breaking Free from the Box
(22:05) – Exploring Personal Identity and Societal Expectations
(27:35) – Finding Your Creative Stack
(35:16) – The Intersection of Personal Growth and Community
(41:41) – Exploring the Intersection of Passion and Profit
(47:39) – Embracing Mistaken Identity
(54:02) – Embracing AI for Fitness and Performance
How Algorithms Actually Work? - With Brendan Kane (Part 2) | Episode 351
Hosts
Hosts of this podcast episode
Chris Do
Guests
Guests of this podcast episode
Brendan Kane
Keywords
Keywords of this podcast episode
social media algorithmsviralitycontent strategypersonal brandingaudience growthcontent formatspsychology of pricingpersonal connectionshadowbansemotional tension
We want to hear from you. If you're open to a quick chat with our producer or any of the other options, it only takes a few seconds to sign up: https://forms.gle/Enzzpq5FCVQKbHV9A
We’re back with part two of my conversation with Brendan Kane, and this time, we’re putting formats into action. We go deep into what the social media algorithms actually care about (hint: it’s not boosting or shadowbanning), why going viral isn't the goal—but meaningful impact is—and how to make even the “boring” stuff relatable and widely viewed. Brendan unpacks practical examples from real estate to insurance to dentistry, and we workshop my own man-on-the-street concept live on the podcast. We also explore the psychology behind pricing, personal branding, and how your unique personality traits can shape your content strategy. If you’ve ever wondered how to grow an audience while staying authentic, or how to deal with the pressure of content performance, this episode delivers straight talk with plenty of “aha” moments.
Timestamps:
(00:00) - Introduction
(03:40) - Shadowbans & algorithm myths
(05:27) - What virality really means
(07:19) - How niche creators can reach wider audiences
(10:49) - Formats for “boring” businesses
(12:14) - Mindset shift for viral potential
(14:50) - Man-on-the-street brainstorm
(17:04) - What can go wrong with live formats
(20:45) - Dialogue demo & emotional tension
(23:25) - Should you delete non-performers?
(25:14) - Faceless content vs personal connection
(32:25) - Brendan’s personal brand & communication style
We want to hear from you. If you're open to a quick chat with our producer or any of the other options, it only takes a few seconds to sign up: https://forms.gle/Enzzpq5FCVQKbHV9A
We’re back with part two of my conversation with Brendan Kane, and this time, we’re putting formats into action. We go deep into what the social media algorithms actually care about (hint: it’s not boosting or shadowbanning), why going viral isn't the goal—but meaningful impact is—and how to make even the “boring” stuff relatable and widely viewed. Brendan unpacks practical examples from real estate to insurance to dentistry, and we workshop my own man-on-the-street concept live on the podcast. We also explore the psychology behind pricing, personal branding, and how your unique personality traits can shape your content strategy. If you’ve ever wondered how to grow an audience while staying authentic, or how to deal with the pressure of content performance, this episode delivers straight talk with plenty of “aha” moments.
Timestamps:
(00:00) - Introduction
(03:40) - Shadowbans & algorithm myths
(05:27) - What virality really means
(07:19) - How niche creators can reach wider audiences
(10:49) - Formats for “boring” businesses
(12:14) - Mindset shift for viral potential
(14:50) - Man-on-the-street brainstorm
(17:04) - What can go wrong with live formats
(20:45) - Dialogue demo & emotional tension
(23:25) - Should you delete non-performers?
(25:14) - Faceless content vs personal connection
(32:25) - Brendan’s personal brand & communication style
Viral Isn’t Luck, It’s Structure - With Brendan Kane (Part 1) | Episode 350
Hosts
Hosts of this podcast episode
Chris Do
Guests
Guests of this podcast episode
Brendan Kane
Keywords
Keywords of this podcast episode
social media successstorytellingcontent formatsviralityalgorithmcontent creationpassive vs active consumptioncreativityperformance optimization
We want to hear from you. If you're open to a quick chat with our producer or any of the other options, it only takes a few seconds to sign up: https://forms.gle/Enzzpq5FCVQKbHV9A
In this episode, I sit down with Brendan Kane—strategist, speaker, and author of Hook Point—to talk about what really drives social media success. Spoiler alert: it's not hacks, trends, or frequency. Brendan breaks down why storytelling beats every algorithm trick in the book and how creators can find sustainable, repeatable success by understanding proven content formats. We dive deep into the five steps to virality, what most people get wrong about content creation, and why shifting from passive to active consumption can transform your strategy. Brendan also unpacks what formats are, why they unlock creativity (not restrict it), and how even a single tweak in your delivery can massively shift performance. If you’ve ever felt like you’re spinning your wheels online, this conversation will help you realign your approach and focus on what actually works.
Timestamps:
(00:00) - Introduction
(01:02) - Why storytelling matters
(03:26) - Algorithms favor great stories
(06:01) - Five-step social media success formula
(08:57) - The role of content formats
(12:10) - Format vs. trend: the big shift
(15:23) - How to find your winning format
(18:12) - What makes a video go viral
(21:40) - Creating ideas within formats
(25:00) - Real example: Tanner’s bag deconstructions
We want to hear from you. If you're open to a quick chat with our producer or any of the other options, it only takes a few seconds to sign up: https://forms.gle/Enzzpq5FCVQKbHV9A
In this episode, I sit down with Brendan Kane—strategist, speaker, and author of Hook Point—to talk about what really drives social media success. Spoiler alert: it's not hacks, trends, or frequency. Brendan breaks down why storytelling beats every algorithm trick in the book and how creators can find sustainable, repeatable success by understanding proven content formats. We dive deep into the five steps to virality, what most people get wrong about content creation, and why shifting from passive to active consumption can transform your strategy. Brendan also unpacks what formats are, why they unlock creativity (not restrict it), and how even a single tweak in your delivery can massively shift performance. If you’ve ever felt like you’re spinning your wheels online, this conversation will help you realign your approach and focus on what actually works.
Timestamps:
(00:00) - Introduction
(01:02) - Why storytelling matters
(03:26) - Algorithms favor great stories
(06:01) - Five-step social media success formula
(08:57) - The role of content formats
(12:10) - Format vs. trend: the big shift
(15:23) - How to find your winning format
(18:12) - What makes a video go viral
(21:40) - Creating ideas within formats
(25:00) - Real example: Tanner’s bag deconstructions
