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The Futur Podcast is a show that explores the interesting overlap between design, marketing, and business. Our host (and CEO of The Futur), Chris Do, hold candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development. These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we--the listener--learn from it all. Visit thefutur.com/podcast for show notes and additional information from each episode.
The Futur Podcast is a show that explores the interesting overlap between design, marketing, and business. Our host (and CEO of The Futur), Chris Do, hold candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development. These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we--the listener--learn from it all. Visit thefutur.com/podcast for show notes and additional information from each episode.
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Recent Hosts, Guests & Topics
Here's a quick summary of the last 5 episodes on The Futur with Chris Do.
Hosts
Chris Do
Previous Guests
Tom Bilyeu
Tom Bilyeu is an entrepreneur and impact-driven business leader best known as the co-founder of Quest Nutrition and the host of the web series Impact Theory. He has a strong focus on personal development and mindset, emphasizing the importance of skill acquisition and the balance between high-performance entrepreneurship and personal relationships. Tom's journey from startup to billion-dollar exit has shaped his views on success and the deeper personal costs associated with ambition.
Tom Bilyeu is an entrepreneur and impact-driven business leader best known as the co-founder of Quest Nutrition and the host of the web series Impact Theory. He has a strong focus on personal development and mindset, emphasizing the importance of skill acquisition and the balance between high-performance entrepreneurship and personal relationships. Tom's journey from startup to billion-dollar exit has shaped his views on success and the deeper personal costs associated with ambition.
Hamlet Azarian
Hamlet Azarian is a seasoned marketing executive with over 20 years of experience in scaling early-stage startups from ideation to success. He is known for his data-driven approach to marketing, emphasizing the importance of multivariate testing, customer personas, and psychographics to deeply understand user needs. Hamlet has built an agency with a mission to educate and empower future marketers, sharing actionable strategies for rapid testing of ideas and optimizing customer engagement.
Hamlet Azarian is a seasoned marketing executive with over 20 years of experience in scaling early-stage startups from ideation to success. He is known for his data-driven approach to marketing, emphasizing the importance of multivariate testing, customer personas, and psychographics to deeply understand user needs. Hamlet has built an agency with a mission to educate and empower future marketers, sharing actionable strategies for rapid testing of ideas and optimizing customer engagement.
Topics Discussed
mindset
success
business
execution
skill acquisition
timing
personal growth
storytelling
entertainment
parenting philosophy
independence
creativity
entrepreneurial
helicopter parenting
self-sufficiency
boundaries
freedom
failure
respect
decision-making
responsibility
wealth
privilege
overprotective parenting
resilience
billion-dollar success
entrepreneurship
relationships
ambition
marriage
niching down
creatives
Post Malone
T-shaped skill set
intentional practice
depth of knowledge
social media growth
consistency
marketing
data-driven approach
multivariate testing
customer personas
psychographics
user needs
prototypes
landing pages
customer engagement
growth mindset
startup culture
Teach 1 billion people how to make a living doing what they love. #1BminusOne
Private art school without the crippling debt. The Futur focuses on 5 main topics: Mindset, Marketing, Sales & Negotiations, Pricing & Motivation. For design related content, visit our sister channel The Futur Academy on YouTube.
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Welcome to the school of tomorrow. Welcome to The Futur.
Welcome to part two of my conversation with Tom Bilyeu! If you havent heard part one yet, go check it outwe covered the realities of making millions, the impact on relationships, and why money doesnt change who you are at your core. In this episode, we dive deeper into why so many talented people never succeed. Tom breaks down the mindset traps that keep people stuck and the hard truth about what it actually takes to win in business. We debate the role of impact, money, and personal growth, and Tom shares why he believes mindset alone isnt enoughexecution, skill acquisition, and timing matter just as much. He also opens up about his emotional journey trying to change lives at scale and why hes now focused on shaping the next generation through storytelling and entertainment. If you're looking for real, unfiltered insights on success, this is a must-listen.
Timestamps:
(00:00) - Introduction
(00:17) - Why talented people stay stuck
(01:12) - Money as a scorecard for impact
(03:00) - The myth of "good people" winning in business
(04:50) - The hard truth about entrepreneurship
(07:17) - Mindset vs. skill acquisition
(10:45) - Business success is about timing
(14:20) - The brutal emotional journey of trying to help people
(20:10) - Why Tom gave up on helping adults
(25:46) - Teaching personal growth through entertainment
(32:10) - The pursuit of truth vs. utility
(40:37) - How Tom rewired his mindset for success
(49:16) - The moment that changed Toms self-esteem forever
Welcome to part two of my conversation with Tom Bilyeu! If you havent heard part one yet, go check it outwe covered the realities of making millions, the impact on relationships, and why money doesnt change who you are at your core. In this episode, we dive deeper into why so many talented people never succeed. Tom breaks down the mindset traps that keep people stuck and the hard truth about what it actually takes to win in business. We debate the role of impact, money, and personal growth, and Tom shares why he believes mindset alone isnt enoughexecution, skill acquisition, and timing matter just as much. He also opens up about his emotional journey trying to change lives at scale and why hes now focused on shaping the next generation through storytelling and entertainment. If you're looking for real, unfiltered insights on success, this is a must-listen.
Timestamps:
(00:00) - Introduction
(00:17) - Why talented people stay stuck
(01:12) - Money as a scorecard for impact
(03:00) - The myth of "good people" winning in business
(04:50) - The hard truth about entrepreneurship
(07:17) - Mindset vs. skill acquisition
(10:45) - Business success is about timing
(14:20) - The brutal emotional journey of trying to help people
(20:10) - Why Tom gave up on helping adults
(25:46) - Teaching personal growth through entertainment
(32:10) - The pursuit of truth vs. utility
(40:37) - How Tom rewired his mindset for success
(49:16) - The moment that changed Toms self-esteem forever
In this episode, I share my personal philosophy on parenting and how I raised my two sons to be independent, creative, and entrepreneurial. I reflect on my upbringing as a first-generation immigrant, the parenting styles I observed, and how I deliberately avoided helicopter parenting to foster self-sufficiency in my children.
I discuss the importance of setting firm boundaries while allowing freedom, why letting kids fail is crucial to their development, and how I instilled values of respect, decision-making, and responsibility. I also explore the long-term impact of parenting styles, how wealth and privilege affect children's behavior, and the consequences of overprotective parenting. If you're a parent, thinking about becoming one, or reflecting on your own upbringing, this episode offers valuable insights into raising resilient and capable kids.
Timestamps:
(00:00) – Why I’m sharing my parenting philosophy & my sons’ success stories
(02:51) – The difference between helicopter parenting and my laissez-faire approach
(06:24) – How my own upbringing shaped my parenting style
(10:42) – The two firm rules I set for my kids: Respect and Zero Tolerance for Violence
(16:02) – How affluent parents unintentionally weaken their children
(21:30) – The impact of decision-making skills on independence
(27:50) – The psychological effects of over-parenting and why kids struggle with confidence
(33:48) – Teaching kids financial responsibility and why my youngest filed taxes at 18
(40:46) – The illusion of choice: A strategy I learned from a family therapist
(47:16) – How enforcing boundaries and respect prepares kids for the real world
(53:12) – Breaking generational trauma and the dangers of repeating parenting mistakes
(58:40) – Final thoughts: How to raise kids who are capable, not coddled
In this episode, I share my personal philosophy on parenting and how I raised my two sons to be independent, creative, and entrepreneurial. I reflect on my upbringing as a first-generation immigrant, the parenting styles I observed, and how I deliberately avoided helicopter parenting to foster self-sufficiency in my children.
I discuss the importance of setting firm boundaries while allowing freedom, why letting kids fail is crucial to their development, and how I instilled values of respect, decision-making, and responsibility. I also explore the long-term impact of parenting styles, how wealth and privilege affect children's behavior, and the consequences of overprotective parenting. If you're a parent, thinking about becoming one, or reflecting on your own upbringing, this episode offers valuable insights into raising resilient and capable kids.
Timestamps:
(00:00) – Why I’m sharing my parenting philosophy & my sons’ success stories
(02:51) – The difference between helicopter parenting and my laissez-faire approach
(06:24) – How my own upbringing shaped my parenting style
(10:42) – The two firm rules I set for my kids: Respect and Zero Tolerance for Violence
(16:02) – How affluent parents unintentionally weaken their children
(21:30) – The impact of decision-making skills on independence
(27:50) – The psychological effects of over-parenting and why kids struggle with confidence
(33:48) – Teaching kids financial responsibility and why my youngest filed taxes at 18
(40:46) – The illusion of choice: A strategy I learned from a family therapist
(47:16) – How enforcing boundaries and respect prepares kids for the real world
(53:12) – Breaking generational trauma and the dangers of repeating parenting mistakes
(58:40) – Final thoughts: How to raise kids who are capable, not coddled
In this episode, I sit down with entrepreneur and impact-driven business leader Tom Bilyeu to discuss the journey from startup to billion-dollar exit and the deeper personal costs of ambition. Tom opens up about the moment he saw life-changing wealth hit his bank account, only to realize that money doesn’t solve internal struggles. We dive into his relationship with his wife, Lisa, and how they navigate the balance between high-performance entrepreneurship and maintaining a strong marriage. Tom shares how he defines success, why skill acquisition is the key to freedom, and how he maintains his relentless drive while keeping his personal life intact. This conversation goes beyond business strategies—it’s about mindset, relationships, and personal growth. If you've ever wondered what happens after financial success or how to maintain a healthy marriage while chasing big dreams, this episode is for you.
In this episode, I sit down with entrepreneur and impact-driven business leader Tom Bilyeu to discuss the journey from startup to billion-dollar exit and the deeper personal costs of ambition. Tom opens up about the moment he saw life-changing wealth hit his bank account, only to realize that money doesn’t solve internal struggles. We dive into his relationship with his wife, Lisa, and how they navigate the balance between high-performance entrepreneurship and maintaining a strong marriage. Tom shares how he defines success, why skill acquisition is the key to freedom, and how he maintains his relentless drive while keeping his personal life intact. This conversation goes beyond business strategies—it’s about mindset, relationships, and personal growth. If you've ever wondered what happens after financial success or how to maintain a healthy marriage while chasing big dreams, this episode is for you.
339 - The Truth About Niching Down - With Chris Do
Hosts
Hosts of this podcast episode
Chris Do
Keywords
Keywords of this podcast episode
niching downcreativesPost MaloneT-shaped skill setintentional practicedepth of knowledgesocial media growthconsistency
In this episode, I challenge the common belief that you need to niche down to succeed. Many creatives look at artists like Post Malone, who seamlessly transitions across genres, and assume they can do the same. But the reality is, these people mastered one thing before expanding. I discuss why copying someone’s success without understanding their journey is a mistake and why intentional practice and depth of knowledge are key. We explore the concept of the T-shaped skill set, the risks of diversifying too soon, and how social media growth favors consistency. If you’ve ever struggled with whether to specialize or go broad, this episode is for you.
In this episode, I challenge the common belief that you need to niche down to succeed. Many creatives look at artists like Post Malone, who seamlessly transitions across genres, and assume they can do the same. But the reality is, these people mastered one thing before expanding. I discuss why copying someone’s success without understanding their journey is a mistake and why intentional practice and depth of knowledge are key. We explore the concept of the T-shaped skill set, the risks of diversifying too soon, and how social media growth favors consistency. If you’ve ever struggled with whether to specialize or go broad, this episode is for you.
In this episode, I’m joined by Hamlet Azarian, a seasoned marketing executive with over 20 years of experience in scaling early-stage startups from ideation to success. Hamlet breaks down his data-driven approach to marketing, emphasizing the importance of multivariate testing, customer personas, and psychographics to deeply understand user needs.
We discuss actionable strategies, such as rapid testing of ideas through prototypes and landing pages, and leveraging tools like Hotjar and CallRail to optimize customer engagement. Hamlet also highlights the power of focusing on progress over perfection and shares insights from his journey of building an agency with a mission to educate and empower future marketers.
Whether you’re a creative professional, an entrepreneur, or simply curious about growth marketing, this episode is packed with insights to help you take your ideas to the next level.
Timestamps:
(00:00) - Introduction to Hamlet Azarian
(01:30) - Early-stage startup dynamics
(03:00) - Example: Scaling Camino Financial
(08:00) - Multivariate testing and audience targeting
(15:00) - Understanding customer personas and psychographics
(25:00) - Building marketing strategies through interviews
(32:50) - Optimizing landing pages and pre-launch campaigns
(38:20) - Growth mindset and startup culture
(50:30) - Tools and tech stack for data-driven marketing
In this episode, I’m joined by Hamlet Azarian, a seasoned marketing executive with over 20 years of experience in scaling early-stage startups from ideation to success. Hamlet breaks down his data-driven approach to marketing, emphasizing the importance of multivariate testing, customer personas, and psychographics to deeply understand user needs.
We discuss actionable strategies, such as rapid testing of ideas through prototypes and landing pages, and leveraging tools like Hotjar and CallRail to optimize customer engagement. Hamlet also highlights the power of focusing on progress over perfection and shares insights from his journey of building an agency with a mission to educate and empower future marketers.
Whether you’re a creative professional, an entrepreneur, or simply curious about growth marketing, this episode is packed with insights to help you take your ideas to the next level.
Timestamps:
(00:00) - Introduction to Hamlet Azarian
(01:30) - Early-stage startup dynamics
(03:00) - Example: Scaling Camino Financial
(08:00) - Multivariate testing and audience targeting
(15:00) - Understanding customer personas and psychographics
(25:00) - Building marketing strategies through interviews
(32:50) - Optimizing landing pages and pre-launch campaigns
(38:20) - Growth mindset and startup culture
(50:30) - Tools and tech stack for data-driven marketing
