Right About Now with Ryan Alford

SUMMARY

In this episode of "Right About Now," host Ryan Alford and guest Ishveen Jolly, CEO and co-founder of Open Sponsorship, explore the evolving landscape of influencer sponsorships in modern marketing. They discuss how influencer partnerships serve as a contemporary form of word-of-mouth marketing, crucial for brand growth. Ish shares insights on the challenges and opportunities in the industry, emphasizing the importance of amplifying content and understanding the distinction between brand awareness and direct sales. The conversation highlights the need for brands to adapt their strategies, nurture client relationships, and leverage influencer collaborations effectively for maximum ROI.

TAKEAWAYS

The significance of influencer sponsorships as a modern form of word-of-mouth marketing.
The evolution of the influencer marketing industry and its impact on brand strategies.
Challenges brands face in effectively leveraging influencer partnerships.
The importance of amplifying content created through influencer collaborations.
Distinction between brand awareness and direct sales in influencer marketing.
The role of authenticity in marketing and consumer engagement.
The necessity for brands to understand influencers' motivations and needs.
The shift from acquiring new clients to nurturing existing client relationships.
The cost-effectiveness and personalization of influencer marketing compared to traditional advertising.
The evolving landscape of influencer marketing with the rise of new platforms like TikTok.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Right About Now with Ryan Alford

Join media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.

Resources:

SUMMARY

In this episode of "Right About Now," host Ryan Alford and guest Ishveen Jolly, CEO and co-founder of Open Sponsorship, explore the evolving landscape of influencer sponsorships in modern marketing. They discuss how influencer partnerships serve as a contemporary form of word-of-mouth marketing, crucial for brand growth. Ish shares insights on the challenges and opportunities in the industry, emphasizing the importance of amplifying content and understanding the distinction between brand awareness and direct sales. The conversation highlights the need for brands to adapt their strategies, nurture client relationships, and leverage influencer collaborations effectively for maximum ROI.

TAKEAWAYS

The significance of influencer sponsorships as a modern form of word-of-mouth marketing.
The evolution of the influencer marketing industry and its impact on brand strategies.
Challenges brands face in effectively leveraging influencer partnerships.
The importance of amplifying content created through influencer collaborations.
Distinction between brand awareness and direct sales in influencer marketing.
The role of authenticity in marketing and consumer engagement.
The necessity for brands to understand influencers' motivations and needs.
The shift from acquiring new clients to nurturing existing client relationships.
The cost-effectiveness and personalization of influencer marketing compared to traditional advertising.
The evolving landscape of influencer marketing with the rise of new platforms like TikTok.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

0:00 28:58

BUSINESS NEWS: US Easter Spending Soars $23.6B - Tom Brady's Trading Card Vault - Katy Perry's Space Adventure

April 18, 2025

Ryan Alford

Easter spending Tom Brady Card Vault Katy Perry Blue Origin trading cards investment cultural impact

SUMMARY

In this week’s episode of Right About Now, host Ryan Alford dives into the top business stories for the week of April 18, 2025. He kicks things off with a reflection on Easter’s cultural and economic impact, noting that Americans are expected to spend a staggering $236 billion—led by strong candy sales, with Cadbury at the forefront.

Ryan also spotlights Tom Brady’s recent investment move, acquiring a 50% stake in Card Vault, underscoring the surging interest in trading cards as serious investment assets. Drawing from personal experience, he shares how he’s using trading cards as a fun, hands-on way to teach his kids about business and value.

Wrapping things up, Ryan defends Katy Perry’s much-talked-about space flight with Blue Origin, advocating for the celebration of extraordinary experiences and pushing the boundaries of what’s possible.

Packed with humor, relatable personal stories, and sharp insights, this episode offers a fresh perspective on the intersection of business, culture, and everyday life.

TAKEAWAYS

Economic impact of Easter spending in the U.S., projected at $236 billion.
Significance of Cadbury in the Easter candy market.
Overview of top spending categories for Easter, including food, gifts, decorations, and clothing.
Tom Brady's investment in the sports collectibles industry through a stake in Card Vault.
Growing popularity of trading cards as an alternative investment.
Personal anecdotes about teaching children business concepts through trading cards.
Katy Perry's space flight with Blue Origin and the surrounding criticisms.
Defense of celebrity experiences and their cultural significance.
Discussion on the excitement and community aspects of trading card collecting.
Encouragement to reflect on the deeper meanings of Easter while celebrating with family.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

SUMMARY

In this week’s episode of Right About Now, host Ryan Alford dives into the top business stories for the week of April 18, 2025. He kicks things off with a reflection on Easter’s cultural and economic impact, noting that Americans are expected to spend a staggering $236 billion—led by strong candy sales, with Cadbury at the forefront.

Ryan also spotlights Tom Brady’s recent investment move, acquiring a 50% stake in Card Vault, underscoring the surging interest in trading cards as serious investment assets. Drawing from personal experience, he shares how he’s using trading cards as a fun, hands-on way to teach his kids about business and value.

Wrapping things up, Ryan defends Katy Perry’s much-talked-about space flight with Blue Origin, advocating for the celebration of extraordinary experiences and pushing the boundaries of what’s possible.

Packed with humor, relatable personal stories, and sharp insights, this episode offers a fresh perspective on the intersection of business, culture, and everyday life.

TAKEAWAYS

Economic impact of Easter spending in the U.S., projected at $236 billion.
Significance of Cadbury in the Easter candy market.
Overview of top spending categories for Easter, including food, gifts, decorations, and clothing.
Tom Brady's investment in the sports collectibles industry through a stake in Card Vault.
Growing popularity of trading cards as an alternative investment.
Personal anecdotes about teaching children business concepts through trading cards.
Katy Perry's space flight with Blue Origin and the surrounding criticisms.
Defense of celebrity experiences and their cultural significance.
Discussion on the excitement and community aspects of trading card collecting.
Encouragement to reflect on the deeper meanings of Easter while celebrating with family.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

0:00 38:19

Lean & Green: How LiveGood is Disrupting Supplements w/ Ben Glinsky

April 15, 2025

Ryan Alford

Ben Glinsky

lean business supplement industry affordable products transparency consumer trust entrepreneurship affiliate marketing customer acquisition work ethic grit

Right About Now with Ryan Alford

Join media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.

Resources:

SUMMARY

In this episode of "Right About Now," host Ryan Alford converses with Ben Glinsky, CEO and founder of LiveGood. They explore strategies for running a lean business in today's economy, focusing on the supplement industry. Ben shares how LiveGood disrupts the market by offering high-quality, affordable supplements, emphasizing transparency and consumer trust. The discussion highlights the importance of a strong work ethic, grit, and adaptability. Ben also delves into the benefits of affiliate marketing for customer acquisition. The episode provides valuable insights into entrepreneurship, emphasizing efficiency, transparency, and innovative marketing strategies.

TAKEAWAYS

The evolving landscape of consumer behavior and its impact on entrepreneurship.
Strategies for running a lean and efficient business.
Disruption of the supplement industry through affordable, high-quality products.
The importance of transparency and consumer trust in business practices.
The significance of grit and hard work in achieving entrepreneurial success.
Adapting to changing consumer demands and preferences.
The role of mindset in overcoming challenges and achieving growth.
Innovative customer acquisition strategies, particularly through affiliate marketing.
Balancing work and personal life for sustained motivation and fulfillment.
Insights on product quality and the importance of personal experience in brand credibility.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Right About Now with Ryan Alford

Join media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.

Resources: