The Marketing Mentor Podcast

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Ilise Benun
Categories
Marketing Business Entrepreneurship
Audience & Performance Metrics
585 - 975 listeners Female 4.9 rating 39 reviews 527 episodes USA
Monetization Metrics
30s Ad: $23 - $27 60s Ad: $27 - $31 CPM Category: Business
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In the Marketing Mentor podcast, Ilise Benun, founder of Marketing-Mentor.com, offers short but meaty conversational interviews with creative professionals who are doing what it takes to stop feast or famine, get better clients and command the fees they deserve – and sharing what they’ve learned.

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  • il***@marketing-mentor.com

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Recent Hosts, Guests & Topics

Here's a quick summary of the last 5 episodes on The Marketing Mentor Podcast.

Hosts

Ilise Benun

Previous Guests

Liz Heflin
Liz Heflin is a professional ghostwriter who specializes in helping clients articulate their ideas and stories through written content. With a background in writing and a strong understanding of the publishing industry, she has transitioned from relying solely on word-of-mouth referrals to actively pitching her services to ensure a steady flow of work. Liz emphasizes the importance of maintaining a robust client pipeline to avoid the uncertainties of freelance work.
Leslie Blaize
Leslie Blaize is a case study copywriter known for her expertise in helping businesses attract clients through effective communication strategies. She is a member of the Simplest Marketing Program, which focuses on simplifying marketing efforts for creative professionals. Leslie has successfully utilized LinkedIn as a platform to connect with potential clients, demonstrating her skills in leveraging social media for business growth.
Beth Granger
Beth Granger is a LinkedIn trainer and consultant with extensive experience in helping professionals and businesses leverage LinkedIn for networking and marketing. She specializes in teaching effective strategies for using LinkedIn to enhance visibility, connect with potential clients, and build professional relationships. With a background in marketing and a passion for social media, Beth has worked with various organizations to improve their online presence and engagement.
Maegan Megginson
Maegan Megginson is the founder of Deeply Rested, a business dedicated to helping entrepreneurs align their business practices with their personal values and purpose. With a focus on self-employment and personal branding, she guides business owners in creating a business that authentically reflects who they are and what they stand for.
Melody Wilding
Melody Wilding is an executive coach and author known for her expertise in helping professionals navigate workplace dynamics and improve their leadership skills. She is the author of the book 'Managing Up', which provides insights on how to effectively manage relationships with superiors and influence outcomes in the workplace. With a background in psychology and extensive experience in coaching, Melody has worked with a diverse range of clients, empowering them to take control of their careers and achieve their professional goals.

Topics Discussed

pitching services ideal clients ghostwriter word of mouth client pipeline LinkedIn clients case study copywriter Simplest Marketing Program newsletter LinkedIn trainer Q&A social media marketing self employed business purpose reflecting self Maegan Megginson Deeply Rested power client relationships executive coaching Managing Up Melody Wilding

YouTube Channel

Channel Info

Ilise Benun
@marketing-mentor

Channel Stats

Subscribers: 2,080
Total Videos: 316
Total Views: 107,589
Joined: May 3, 2008
Location: No YouTube data available yet

Description

Ilise Benun is the founder of Marketing-Mentor.com, the go-to online resource for creative professionals who want better projects with bigger budgets. She is also a national speaker and business coach, author of 7 books and the Marketing Mix Blog, and host of the #HOWLive podcast and the Marketing Mentor Podcast. In addition to being a Program Partner for HOW Design Live, she teaches as adjunct faculty at Pratt Institute and Maryland Institute College of Art. Her online courses can also be found through CreativeLive, HOW Design University and American Writers & Artists Institute. Follow her @ilisebenun and get her Quick Tips: www.marketing-mentortips.com

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Episodes

Here's the recent few episodes on The Marketing Mentor Podcast.

0:00 36:57

525: Pitching that Isn’t Salesy with Liz Heflin

Hosts
Ilise Benun
Guests
Liz Heflin
Keywords
pitching services ideal clients ghostwriter word of mouth client pipeline

If you bristle at the idea of “pitching” your services to your ideal clients, this episode might change your mind. In today’s episode, I’m talking with ghostwriter, Liz Heflin, who used to get all her work through word of mouth, until she realized that the pipeline could dry up at any moment and she didn’t want to be left high and dry. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

0:00 26:34

524: How to get clients on LinkedIn with Leslie Blaize

Hosts
Ilise Benun
Guests
Leslie Blaize
Keywords
LinkedIn clients case study copywriter Simplest Marketing Program newsletter

If you ever wonder how people "get" a new client from LinkedIn, today’s episode is for you. Case study copywriter, Leslie Blaize, also a member of the Simplest Marketing Program, shares how she landed two clients through her LinkedIn newsletter. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

0:00 35:08

523: LinkedIn Q&A with Beth Granger

Hosts
Ilise Benun
Guests
Beth Granger
Keywords
LinkedIn LinkedIn trainer Q&A social media marketing

I hosted LinkedIn trainer, Beth Granger, and peppered her with questions about LinkedIn, the new and exciting things, as well as the frustrating and annoying things.  And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

0:00 40:40

522: Your Business, Your Purpose with Maegan Megginson

Hosts
Ilise Benun
Guests
Maegan Megginson
Keywords
self employed business purpose reflecting self Maegan Megginson Deeply Rested

When you’re self employed, your business is you. So it must reflect you. But what exactly does that mean? Maegan Megginson, of Deeply Rested, has evolved her business into one that not only reflects her main purpose, but also seeks to help business owners do that too. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

0:00 31:57

521: Who has the power? with Melody Wilding

Hosts
Ilise Benun
Guests
Melody Wilding
Keywords
power client relationships executive coaching Managing Up Melody Wilding

Who really has the power: you or your client? If you think they do, today’s episode is for you. I talked with executive coach and author, Melody Wilding, whose new book, Managing Up, is just out. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

Ratings

Global:
4.9 rating 39 reviews

USA

4.9 ratings 36 reviews

Canada

5.0 ratings 3 reviews

UK

0.0 ratings 0 reviews

Ireland

0.0 ratings 0 reviews

Australia

0.0 ratings 0 reviews

New Zealand

0.0 ratings 0 reviews

Singapore

0.0 ratings 0 reviews

South Africa

0.0 ratings 0 reviews