iDigress with Troy Sandidge Podcast

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Troy Sandidge
[email protected]
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Marketing Business Entrepreneurship
Audience & Performance Metrics
780 - 1.3K listeners Neutral 4.9 rating 52 reviews 135 episodes USA
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30s Ad: $30 - $36 60s Ad: $35 - $42 CPM Category: Business
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1,810 subscribers 10,743 followers LinkedIn Twitter
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Want the blueprint to growing and scaling your business faster? The iDigress Podcast simplifies how to maximize your business' growth potential giving you the strategies, systems, and solutions necessary to increase sustainable profitability and scalable revenue. Learn the marketing frameworks, sales tactics, business insights, mindset shifts, and proven methodologies host Troy Sandidge, aka the Strategy Hacker®, uses to launch 35+ brands and generate over $175 Million in revenue for clients worldwide to achieve the business success you want in under 30 minutes!

iDigress is a Webby-nominated podcast on the HubSpot Podcast Network.

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Recent Hosts, Guests & Topics

Here's a quick summary of the last 5 episodes on iDigress with Troy Sandidge.

Hosts

Troy Sandidge

Previous Guests

Toi Sweeney
Toi Sweeney is an award-winning brand strategist known for her expertise in personal branding and strategic styling. She focuses on how personal branding and color psychology can shape perception and build trust, impacting opportunities and financial success. Toi emphasizes the importance of reframing brand narratives to elevate presence and attract the right opportunities. She is also an author, having written 'Secrets Of A Well Dressed Brand', and is active in sharing insights on platforms like LinkedIn.
Dr. V Boykin
Dr. V Boykin is a thought leader in diversity, equity, and inclusion (DEI) with a focus on the impact of these principles on business success. She has extensive experience in navigating corporate spaces and addressing systemic barriers faced by Black professionals. Dr. Boykin advocates for allyship and accountability in the workplace, emphasizing the importance of recognizing privilege and injustice. She is also an author, known for her book 'Fix Your Face & Watch Your Tone', and engages in thought leadership through her LinkedIn presence and various speaking engagements.
Evante Daniels
Evante Daniels is a creative strategist and brand expert, serving as the Chief Strategy Officer and Founder of Seeqer. He specializes in branding and marketing strategies that help businesses differentiate themselves in the market. With a focus on consumer psychology and brand perception, Evante has developed insights that guide companies in building strong, resonant brands. He is also the author of 'Power, Beats, & Rhymes: Reclaiming Our Cultural Voice', which reflects his commitment to cultural influence in branding.

Topics Discussed

branding personal style color psychology strategic styling perception trust opportunities financial success mindset networking DEI diversity equity inclusion Black in business revenue market opportunities leadership dynamics allyship Black buying power cultural IP authenticity profitability diversity initiatives Black entrepreneurs cultural branding market share long-term brand equity Black businesses capital credibility growth Cultural IP market psychology identity positioning market differentiation brand standards color theory market framing positioning consumer psychology

YouTube Channel

Channel Info

Troy Sandidge • Strategy Hacker®
@findtroy

Channel Stats

Subscribers: 1,810
Total Videos: 270
Total Views: 25,135
Joined: Sep 16, 2013
Location: United States

Description

Troy Sandidge is a Growth Marketing Strategist, Global Keynote Speaker, Author, & Webby-Nominated Podcaster, driving over $175 Million in client revenue!

As a 3x Founder, 4x CMO, and 5x Agency Builder, Troy has partnered with industry giants like Amazon, FedEx, LinkedIn, Google, and numerous Fortune 1000 brands, crafting growth strategies, impactful content, and community activations.

His award-winning podcast iDigress, a U.S. Top 10 Marketing Podcast with over 1 Million downloads and 50,000+ monthly listeners, delivers actionable insights into growth strategies, branding frameworks, and sales methodologies. Troy is also the author of Strategize Up and has spoken at over 600 events across 5 continents, sharing stages with icons like Oprah, President Obama, Viola Davis, and Gary Vaynerchuk.

Subscribe for insights into Strategy, Marketing, Branding, Sales, Community, and more!

Visit FindTroy.com for the latest updates, insights, and consulting needs.

Additional Info

Content Rating: None
Related Links:

Instagram Profile

Instagram

Profile Info

@findtroy
Troy Sandidge | Strategy Hacker®

Account Stats

Followers: 10,743
Posts: 456

Account Status

Account Type: Personal
Privacy: Public

Biography

🚀 Marketing Strategist Driving $175M For Brands
📊 3x Founder. 4x CMO. Speaker. Author. Creator.
🎙️ Podcast: 1M+ Downloads 📋 Newsletter: 600+

Links

http://findtroy.com/

Episodes

Here's the recent few episodes on iDigress with Troy Sandidge.

0:00 1:00:17

135. Branding Secrets: Leverage Style To Change The Narrative, Boost Influence & Profits | Toi Sweeney

Hosts
Troy Sandidge
Guests
Toi Sweeney
Keywords
branding personal style color psychology strategic styling perception trust opportunities financial success mindset networking

How you present yourself, from your brand to your personal style, can determine whether you are overlooked or unforgettable. Award-winning brand strategist Toi Sweeney explains how personal branding, color psychology, and strategic styling shape perception, build trust, and directly impact opportunities and financial success.

We explore the psychology of color, the connection between confidence and presentation, and why styling is more than just looking good. Toi shares how reframing your brand narrative can elevate your presence, attract the right opportunities, and increase profitability.

Beyond appearance, we discuss the power of mindset, faith, and intentional networking, as well as the importance of breaking free from mediocrity to reach the next level of success. Whether you are an entrepreneur, executive, or creative, this conversation is packed with actionable insights to refine your brand, shape perception, and turn visibility into real business results.

💡 Key Takeaways:

  • How strategic style choices influence trust and perception
  • Why brand consistency and visual identity impact your business success
  • The psychology of color and how it shapes audience expectations
  • The connection between personal style, mindset, and confidence
  • How to leverage your appearance to attract the right opportunities

Want to experience even more? Watch the video version of this interview.

Support The Podcast & Connect With Troy: 

0:00 57:36

134. Woke & Wealthy? DEI = Money! The Cost Of Being Black In Business Is Real | Dr. V Boykin [Masterclass]

Hosts
Troy Sandidge
Guests
Dr. V Boykin
Keywords
DEI diversity equity inclusion Black in business revenue market opportunities leadership dynamics allyship Black buying power

DEI isn’t just a moral stance... it’s a business imperative.

In this powerful conversation, Dr. V Boykin breaks down the real cost of being Black in business and how diversity, equity, and inclusion (DEI) directly impact revenue, market opportunities, and leadership dynamics. From overcoming systemic barriers to navigating corporate spaces, Dr. V shares hard truths about the modern workplace, allyship, and the underestimated power of Black buying power.

In this episode, we cover:

  • Why all products are inherently “woke” and what that means for business
  • How to measure DEI impact and create sustainable, profitable change
  • Recognizing privilege and injustice and accepting accountability while embracing change
  • How to maintain individuality, light, and confidence while navigating injustice in the workplace
  • The business case for DEI and why ignoring it is a costly mistake
  • How allyship goes beyond good intentions to real action
  • And much more

If you’re ready for a raw, unfiltered look at DEI, leadership, and the future of equity in business, this is the masterclass episode you need to hear.

Want to experience even more? Watch the video version of this interview.

Support The Podcast & Connect With Troy: 

 

0:00 45:10

133. Hoodies, Hip-Hop & Cultural IP: The ROI Of Owning Your Brand Identity To Maximize Revenue, Reach & Relevancy With Evante Daniels [Masterclass Part 3]

Hosts
Troy Sandidge
Guests
Evante Daniels
Keywords
branding cultural IP authenticity profitability diversity initiatives Black entrepreneurs cultural branding market share long-term brand equity

From hoodies to hip-hop, from cultural influence to corporate boardrooms—your identity is your brand’s greatest asset. In this Masterclass episode, Evante Daniels returns to unpack the power of authenticity in branding and how embracing your unique identity can translate into profitability. We explore the psychology behind brand confidence, the impact of personal style in professional spaces, and why cultural IP is one of the most undervalued assets in business.

But here’s the truth—if you don’t tie your branding and positioning to ROI, the market won’t either. Evante breaks down why companies cut diversity initiatives, why cultural branding often gets overlooked, and how Black entrepreneurs can strategically position themselves to not just be seen, but to drive revenue and business growth. It’s not just about showing up—it’s about making sure your presence is tied to measurable impact, market share, and long-term brand equity.

We also break down real-world examples of cultural branding done right—from hip-hop moguls to streetwear legends—and how businesses can leverage their narratives to elevate influence, establish credibility, and turn cultural capital into actual capital.

Whether you’re a creator, executive, or entrepreneur, this conversation will challenge you to rethink your brand positioning, embrace your full identity, and ensure your brand isn't just culturally relevant—but financially powerful.

Tap in for Part 3 of this powerful Masterclass with Evante Daniels!

 

Listen to Part 1 of our conversation here.

Listen to Part 2 of our conversation here.

Beyond The Episode Gems:

 

Support The Podcast & Connect With Troy: 

0:00 36:45

132. Culture Shock To Capital Gains: The Branding Science Black Businesses Need To Succeed With Evante Daniels [Masterclass Part 2]

Hosts
Troy Sandidge
Guests
Evante Daniels
Keywords
branding Black businesses capital credibility growth Cultural IP market psychology identity positioning

Your brand name isn’t just a name: it’s your gateway to capital, credibility, and growth! From culture shock to capital gains, your brand could be the key to unlocking major opportunities or keeping you stuck in the hustle. In this masterclass episode Part 2 with branding expert Evante Daniels, we break down the branding science Black businesses need to succeed!

We dive deep into:

  • Why your brand name can be the difference between getting funded or forgotten
  • The two ways to create demand (and why most fail)
  • How to position your brand for growth without losing cultural authenticity
  • The branding mistakes that cost Black businesses capital and credibility
  • The power of strategic naming, perception, and Cultural IP in breaking business barriers

Think about how Beyoncé built an empire, how Nike’s branding made them legendary, and how companies like Apple and Adidas have mastered the art of brand perception. These aren’t just names—they’re strategic assets rooted in Cultural IP, market psychology, and identity positioning that drive influence and revenue.

If you want to elevate your brand beyond the culture and into boardrooms, bank accounts, and billion-dollar opportunities, this episode is for you. Too often, Black entrepreneurs brand based on passion rather than positioning. But your brand must speak the language of capital if you want to break barriers and build generational wealth. If you’re serious about turning your culture into capital and your brand into a business that thrives, and not just survives, this episode is a must-listen.

Listen to Part 1 of our conversation here.

Beyond The Episode Gems:

 

Support The Podcast & Connect With Troy: 

 

0:00 17:45

131. Branding Truths, Lies, & Pet Peeves! What You're Getting Wrong With Your Brand & How To Fix It With Evante Daniels [Masterclass Part 1]

Hosts
Troy Sandidge
Guests
Evante Daniels
Keywords
branding perception market differentiation brand standards color theory market framing positioning consumer psychology

Branding is NOT just your logo, colors, or typography. It is perception. It is how people see you, interpret you, and experience you.

In this masterclass episode, creative strategist and brand expert Evante Daniels, CSO & Founder of Seeqer, breaks down his biggest branding pet peeves, why marginal market differentiation is the key to success, and how trying to be too different can actually hurt your brand. If your brand stands out more than 5% from the standard, you risk losing connection with your audience. Think of it like seasoning—too much, and no one wants to eat it.

We dive into brand standards, color theory, market framing, positioning, and consumer psychology to help you build a brand that resonates while infusing culture to influence brand perception to expand community and loyalty. 

You do not need to reinvent everything. You need to find your lane. Your brand should reflect who you are becoming, not just where you are today.

It is not about faking it until you make it. It is about positioning yourself with passion, potential, and power.

This is Part 1 of a must-listen branding conversation.

Beyond The Episode Gems:

 

Support The Podcast & Connect With Troy: 

 

Ratings

Global:
4.9 rating 52 reviews

USA

4.9 ratings 50 reviews

Canada

5.0 ratings 1 reviews

Australia

4.0 ratings 1 reviews

UK

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Ireland

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New Zealand

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Singapore

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South Africa

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