the bossbabe podcast

What does it really take to build a billion-dollar business - without debt, without outside funding, and without losing your family in the process? In this episode, Natalie sits down with Mark Pentecost, founder of It Works!, Impact Professionals, and author of Life of Your Dreams, to talk about what it means to dream big, take risks, and build a life-changing legacy from nothing.

From starting out as a high school teacher to becoming a self-made billionaire, Mark shares the 7 steps he followed to go from stuck and surviving, to building a company thats generated over $750M a year and impacted lives across 20+ countries.

Whether you're just getting started or scaling to your next level, this episode will remind you what's actually possible and why its never too late to get in the game.



TIMESTAMPS

00:00 - Meet the man who went from teacher to billionaire entrepreneur

03:00 - How to go from day-to-day survival to building the life of your dreams

06:00 - The power of getting in the game, even before you feel ready

07:40 - Why your environment matters more than your ideas

10:10 - When is enough, enough? + how legacy became Marks #1 driver

12:00 - Lessons from his cancer diagnosis + how it shaped his purpose

14:30 - What separates those who succeed from those who quit

18:00 - Why saying your dream out loud is a powerful step

20:30 - Building a business with your spouse and raising motivated kids

24:00 - Marks philosophy on money, debt, and financial freedom

28:00 - Why debt-free is the new sexy

35:00 - You dont need a big idea, just the courage to take the first step



RESOURCES + LINKS

Get Marks book: Life of Your Dreams Here.

Watch Natalies Free 90-Minute Training To Learn Her 5-Step Playbook To Start Or Scale A Freedom-Based Business. Sign Up Here.

Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.

Drop Us A Review On The Podcast + Send Us A Screenshot & Well Send You Natalies 7-Figure Operating System Completely FREE (value $1,997).

Kass and Mike Lazerow are serial entrepreneurs and investors, best known as the co-founders of Golf.com and Buddy Media, the leading social media marketing platform that sold to Salesforce for $745 million. In this episode, they join Natalie for a raw, unfiltered conversation on the messy reality of building billion-dollar businesses, raising a family, navigating marriage, and staying focused through it all.

They don’t hold back. From the tough lessons they’ve learned as partners and parents to the playbook they’ve developed for building a business that lasts, you’ll walk away with the inside scoop on what it really takes to build a wildly successful business… and stay married while doing it.



TIMESTAMPS

00:00 - Introduction to Mike and Kass Lazerow

01:22 - Why co-founder partnerships succeed, or fail

02:38 - How to navigate working together as a couple

05:11 - The must-ask questions before choosing a business partner

07:28 - Equity splits, work ethic, and setting expectations

12:03 - The reality of balance for entrepreneurial families

14:27 - Building businesses during early parenting years

21:18 - The V2MOM framework for focus and decision-making

29:17 - Identifying the key levers that drive business growth

32:34 - Common mistakes in hiring and building a team

36:18 - Scripts and frameworks for difficult conversations

40:20 - Legal foundations every founder should know

45:41 - The emotional side of entrepreneurship and building wealth

49:42 - Rethinking money, freedom, and legacy

55:24 - What success really looks like in business and life



RESOURCES + LINKS

Grab Kass + Mike’s New Book Shoveling Shit Here: kassandmike.com/the-book

Get The Small Business Planner Here - The Tool Every Founder Needs To Organize + Run Every Detail Of Their Business, From Legal Documents + Contracts To Systems, SOPs, + Essential Operations.

Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More. 

Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).

If you stopped posting on social media tomorrow… would your business keep growing?

In this episode, Natalie shares her 3 Pillars for building a personal brand that works for you around the clock - attracting clients, partnerships, and opportunities even when you're offline.

You'll learn how to create a brand that builds trust, gets referrals, and positions you as the go-to expert, without relying solely on the algorithm. Whether you're scaling or just getting started, this episode will help you turn your brand into your biggest business asset.



TIMESTAMPS

00:00 - If you stop posting tomorrow… would your brand still work for you?

01:10 - Why your visuals don’t matter as much as you think

01:30 - Pillar #1: Positioning - the power of owning one clear thing

02:59 - Pillar #2: Presence - how to show up in rooms that already hold trust

05:02 - Pillar #3: Proof - how to turn interest into trust and trust into sales

06:56 - The secret to getting in the rooms where deals and referrals happen

08:17 - What kind of content actually builds authority and attracts buyers

09:42 - Why thought leadership means sharing your perspective, not just tips

10:30 - How your personal brand pre-qualifies leads and collapses sales time

11:50 - The difference between being just another option, and the obvious choice

12:43 - The real goal: A brand so clear and credible, it attracts the right people… even when you’re offline



RESOURCES + LINKS

Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based Business - start today for just $97. 

Want a personal brand that looks as polished as it feels? Our B-Roll Guide shows you how to film, edit + organize high-quality B-roll using just your phone. Perfect for building authority with content that actually converts. Get it right here.

Learn how to Start or Scale a Freedom-Based Business with this free training: bossbabe.com/class. 

Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More. 

Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).

Erin Claire Jones is one of the world’s leading experts in Human Design and she’s back on the podcast for a conversation that goes way beyond the chart.

Natalie and Erin dive deep into what it really looks like to birth a book and a baby at the same time, navigating business launches with limited time, and learning how to work with (not against) your natural energy. Whether you’re a Generator trying to find balance, a Manifesting Generator embracing your multi-passionate nature, or just curious about how Human Design can support your parenting, this episode is packed with powerful insights.

Erin also breaks down how each type - Generator, MG, Projector, Manifestor + Reflector - can approach launches, decisions, and daily life in a more aligned way. If you’re ready to confidently make decisions that align with your goals, in both business and life, this episode is a must-listen.



TIMESTAMPS

00:00 The story behind Erin’s new book (and how it came to life postpartum)

02:00 What launching a book with a baby + toddler actually looks like

04:30 When to go hard, and when to scale back in a launch season

06:10 How Erin’s Human Design as a Projector impacts her work style

10:15 A breakdown of the 5 Human Design types and how each launches differently

13:00 Why parenting and business both require constant recalibration

14:00 A powerful tip for Generators: community = opportunity

16:20 What it means to be “invited” as a Projector (and how to still pitch)

19:00 How Natalie + Erin parent through the lens of Human Design

23:00 How to use the book as a real-time guide for decisions and relationships

25:00 What’s next for Erin post-launch (and what rest really looks like)



RESOURCES + LINKS

Erin’s Book, How Do You Choose: A Human Design Guide To What’s Best For You At Work, In Love, And In Life, Is Available Now! Get It Here.

Get Your Personalized Human Design Blueprint Here. (Use Code BOSSBABE For A Discount)

Become Human Design Coaching Certified With Erin Here. (Use Code BOSSBABE For A Discount)

Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More. 

Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).

Everyone online talks about reaching six-figures like it’s the ultimate goal, but what happens when you get there and realize you’re still overwhelmed, overworked, and underpaid?

In this episode, Natalie breaks down why so many entrepreneurs get stuck at $100K and what it actually takes to break through. She shares the common myths keeping people spinning (like “just add more offers” or “wait to hire until you can afford it”) and reveals the real shifts, both strategic and mindset, that unlock sustainable growth.

If you’re ready to simplify, systemize, and scale in a way that actually feels good, this one’s for you.



TIMESTAMPS

00:00 - Why six figures isn’t the freedom milestone you thought it’d be

01:03 - The real reason hustle stops working when you try to scale

02:36 - What it looks like to wear every hat (and why it’s unsustainable)

03:06 - The sneaky mindset traps that turn a plateau into your ceiling

04:03 - Three growth myths that sound smart, but actually keep you stuck

05:34 - Why the fastest growth often comes from doing less, not more

06:04 - Step 1: Simplify - get radically clear on what’s working

06:34 - Step 2: Automate - how tech can become your first hire

07:29 - Step 3: Delegate - and finally stop doing it all yourself

07:59 - How to shift from operator to true CEO (without losing momentum)

10:12 - What high-level CEOs actually spend their time on

12:13 - Why scaling revenue without profit leads straight to burnout

15:33 - The silent profit leaks draining your business behind the scenes

16:20 - The middle-class business trap + how to break free from it

17:35 - The shift that turns your business into a freedom vehicle



RESOURCES + LINKS

Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based Business - Start Today for Just $97. 

Learn how to Start or Scale a Freedom-Based Business With This Free Training.

Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More. 

Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).