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Startup To Scale is your resource for growing your food, beverage, and CPG company from a young company to a successful business.
Startup To Scale is your resource for growing your food, beverage, and CPG company from a young company to a successful business.
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he***@foodbevy.com
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Recent Hosts, Guests & Topics
Here's a quick summary of the last 5 episodes on Startup To Scale.
Hosts
Foodbevy
Grace
Previous Guests
Rohit Mathur
Rohit Mathur is the founder of Bridge, a company specializing in purchase order financing for consumer packaged goods (CPG) brands. With a background in finance and entrepreneurship, Rohit has dedicated his career to helping emerging brands navigate the complexities of cash flow management and scaling production. His expertise lies in providing actionable insights and strategies for founders to secure funding and fulfill large retail orders without compromising their working capital.
Rohit Mathur is the founder of Bridge, a company specializing in purchase order financing for consumer packaged goods (CPG) brands. With a background in finance and entrepreneurship, Rohit has dedicated his career to helping emerging brands navigate the complexities of cash flow management and scaling production. His expertise lies in providing actionable insights and strategies for founders to secure funding and fulfill large retail orders without compromising their working capital.
Matt McLean
Matt McLean is the founder of Uncle Matt's Organic, a pioneering brand in the organic consumer packaged goods (CPG) sector. He has a notable background in scaling businesses with a focus on integrity and sustainability. Matt's journey includes navigating complex retail and supply chain challenges, and he is recognized for his leadership in adapting to evolving consumer trends. After selling his company to Dean Foods, he made the bold decision to buy it back two years later when the acquirer went bankrupt, demonstrating his commitment to his brand and its mission.
Matt McLean is the founder of Uncle Matt's Organic, a pioneering brand in the organic consumer packaged goods (CPG) sector. He has a notable background in scaling businesses with a focus on integrity and sustainability. Matt's journey includes navigating complex retail and supply chain challenges, and he is recognized for his leadership in adapting to evolving consumer trends. After selling his company to Dean Foods, he made the bold decision to buy it back two years later when the acquirer went bankrupt, demonstrating his commitment to his brand and its mission.
Brad Ebenhoeh
Brad Ebenhoeh is the co-founder of Accountfully, a financial management firm that specializes in helping consumer packaged goods (CPG) brands build strong financial foundations. With a background in finance and entrepreneurship, Brad has extensive experience in cash flow management, margin protection, and financial forecasting. He is dedicated to providing practical strategies for CPG founders to navigate economic challenges such as tariffs and inflation, ensuring they can make informed financial decisions and maintain resilience in their businesses.
Brad Ebenhoeh is the co-founder of Accountfully, a financial management firm that specializes in helping consumer packaged goods (CPG) brands build strong financial foundations. With a background in finance and entrepreneurship, Brad has extensive experience in cash flow management, margin protection, and financial forecasting. He is dedicated to providing practical strategies for CPG founders to navigate economic challenges such as tariffs and inflation, ensuring they can make informed financial decisions and maintain resilience in their businesses.
Justin Oleesky
Justin Oleesky is the Chief Operating Officer (COO) of Coconut Cult, a brand known for its innovative and potent probiotic coconut yogurt. With a background in operations and supply chain management, Justin has played a crucial role in scaling the company from small-batch production to national distribution. His expertise includes navigating complex retailer requirements and managing logistics to ensure the brand's growth while maintaining product quality and operational efficiency.
Justin Oleesky is the Chief Operating Officer (COO) of Coconut Cult, a brand known for its innovative and potent probiotic coconut yogurt. With a background in operations and supply chain management, Justin has played a crucial role in scaling the company from small-batch production to national distribution. His expertise includes navigating complex retailer requirements and managing logistics to ensure the brand's growth while maintaining product quality and operational efficiency.
Luke Abbott
Luke Abbott is the founder of VDriven, a consultancy specializing in growth strategies for consumer packaged goods (CPG) brands. With extensive experience in the natural food sector, he has worked closely with retailers like Sprouts Market to help brands navigate the complexities of selling in the natural channel. His expertise includes market entry strategies, product innovation, and building sustainable growth for emerging brands.
Luke Abbott is the founder of VDriven, a consultancy specializing in growth strategies for consumer packaged goods (CPG) brands. With extensive experience in the natural food sector, he has worked closely with retailers like Sprouts Market to help brands navigate the complexities of selling in the natural channel. His expertise includes market entry strategies, product innovation, and building sustainable growth for emerging brands.
Topics Discussed
purchase order financing
cash flow
retail orders
CPG brand
scaling production
organic CPG
sustainability
business leadership
retail
supply chains
consumer trends
iconic brand
financial foundations
tariffs
economic challenges
cash flow management
margin protection
forecasting
CPG brands
Coconut Cult
probiotic
coconut yogurt
national distribution
operational challenges
retailer requirements
economic uncertainty
logistics
EDI partner
CRSTL
Sprouts Market
CPG growth
VDriven
innovation set
natural channel retailers
The online community for food and beverage entrepreneurs. This is the go-to channel if you're wondering how to start a food business or how to start a CPG business. I interview founders and experts to unlock the secrets of growing from startup to scale.
Here's the recent few episodes on Startup To Scale.
0:0020:50
222. How to Fund Large Retailer Orders
Hosts
Hosts of this podcast episode
Foodbevy
Guests
Guests of this podcast episode
Rohit Mathur
Keywords
Keywords of this podcast episode
purchase order financingcash flowretail ordersCPG brandscaling production
Landing a large retail or corporate order can be a breakthrough moment for your CPG brandbut it can also put a major strain on your cash flow. In this episode of Startup to Scale, were joined by Rohit Mathur, founder of Bridge, to break down how purchase order financing can help founders bridge the gap between opportunity and execution.
We discuss why PO financing is often a critical lifeline for emerging brands, how it works behind the scenes, what lenders look for, and the key cash flow challenges you should plan for when scaling production. Rohit shares real-world examples, actionable insights, and tips to help you fulfill big orders without draining your working capital.
Whether youre preparing for your first retail rollout or managing growing demand, this episode will help you deliver with confidence.
Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.
Landing a large retail or corporate order can be a breakthrough moment for your CPG brandbut it can also put a major strain on your cash flow. In this episode of Startup to Scale, were joined by Rohit Mathur, founder of Bridge, to break down how purchase order financing can help founders bridge the gap between opportunity and execution.
We discuss why PO financing is often a critical lifeline for emerging brands, how it works behind the scenes, what lenders look for, and the key cash flow challenges you should plan for when scaling production. Rohit shares real-world examples, actionable insights, and tips to help you fulfill big orders without draining your working capital.
Whether youre preparing for your first retail rollout or managing growing demand, this episode will help you deliver with confidence.
Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.
In this episode I’m joined by a true pioneer in the world of organic CPG—Matt McLean, the founder of Uncle Matt’s Organic.
Matt’s journey is a masterclass in scaling with integrity. From navigating the complexities of retail and supply chains to staying ahead of evolving consumer trends, Matt has built a mission-driven brand that’s not only profitable—but principled. He sold his company to Dean Foods, just to buy it back 2 years later when the acquirer went bankrupt.
If you care about sustainability, business leadership, and the real story behind building an iconic brand in a crowded market, this episode is for you.
So grab a glass of OJ and let’s dive in.
Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.
In this episode I’m joined by a true pioneer in the world of organic CPG—Matt McLean, the founder of Uncle Matt’s Organic.
Matt’s journey is a masterclass in scaling with integrity. From navigating the complexities of retail and supply chains to staying ahead of evolving consumer trends, Matt has built a mission-driven brand that’s not only profitable—but principled. He sold his company to Dean Foods, just to buy it back 2 years later when the acquirer went bankrupt.
If you care about sustainability, business leadership, and the real story behind building an iconic brand in a crowded market, this episode is for you.
So grab a glass of OJ and let’s dive in.
Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.
0:0021:42
220. Financial Foundations to Weather Tariffs and any Economic Challenge
In this episode, I sit down with Brad Ebenhoeh, co-founder of Accountfully, to unpack how CPG brands can build strong financial foundations to withstand tariffs, inflation, and whatever economic curveballs come their way. Brad shares practical strategies for cash flow management, margin protection, and forecasting so founders can stay resilient even in uncertain times. Whether you’re sourcing internationally or scaling into retail, this conversation will help you sharpen your numbers and make smarter financial decisions—before it’s too late.
Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.
In this episode, I sit down with Brad Ebenhoeh, co-founder of Accountfully, to unpack how CPG brands can build strong financial foundations to withstand tariffs, inflation, and whatever economic curveballs come their way. Brad shares practical strategies for cash flow management, margin protection, and forecasting so founders can stay resilient even in uncertain times. Whether you’re sourcing internationally or scaling into retail, this conversation will help you sharpen your numbers and make smarter financial decisions—before it’s too late.
Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.
0:0020:49
219. Behind The Scenes of Coconut Cult’s Operations
Today we’re into the behind-the-scenes journey of taking a beloved cult-favorite product from small-batch to store shelves across the country. I’m joined by the Justin Oleesky, COO of Coconut Cult, a brand that’s made waves in the probiotic space with its ultra-potent coconut yogurt—and a company that’s learned a lot about what it takes to scale into national distribution without losing your mind.
We’ll explore the operational challenges that come with growing fast: managing complex retailer requirements, staying resilient through economic uncertainty and tariffs, and keeping logistics on track when your systems start to buckle under volume. You’ll also hear how they chose CRSTL as their EDI partner, what makes CRSTL different from other providers, and how that decision transformed their backend operations—saving time, reducing errors, and unlocking growth.
Whether you're just starting to think about wholesale or already in retail and feeling the pressure of scale, this episode is packed with actionable lessons for founders, COOs, and operations leads alike.
Crstl is the smarter way to EDI. Get 25% off your entire first year and onboarded to any trading partner in 2 weeks or less. No complex setups, no delays—just fast, reliable, automated EDI at the lowest total cost of ownership. E-mail [email protected]
Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.
Today we’re into the behind-the-scenes journey of taking a beloved cult-favorite product from small-batch to store shelves across the country. I’m joined by the Justin Oleesky, COO of Coconut Cult, a brand that’s made waves in the probiotic space with its ultra-potent coconut yogurt—and a company that’s learned a lot about what it takes to scale into national distribution without losing your mind.
We’ll explore the operational challenges that come with growing fast: managing complex retailer requirements, staying resilient through economic uncertainty and tariffs, and keeping logistics on track when your systems start to buckle under volume. You’ll also hear how they chose CRSTL as their EDI partner, what makes CRSTL different from other providers, and how that decision transformed their backend operations—saving time, reducing errors, and unlocking growth.
Whether you're just starting to think about wholesale or already in retail and feeling the pressure of scale, this episode is packed with actionable lessons for founders, COOs, and operations leads alike.
Crstl is the smarter way to EDI. Get 25% off your entire first year and onboarded to any trading partner in 2 weeks or less. No complex setups, no delays—just fast, reliable, automated EDI at the lowest total cost of ownership. E-mail [email protected]
Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.
In this episode I dive deep into how brands can succeed selling to Sprouts Market, one of the premier national natural channel retailers. I’m joined by Luke Abbott, founder of VDriven, a CPG growth consultancy that works closely with Sprouts.
You’ll learn about how to succeed in Sprouts generally and in their innovation set.
Want to work with VDriven to launch in Sprouts? E-mail us at [email protected] to get an introduction.
Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.
In this episode I dive deep into how brands can succeed selling to Sprouts Market, one of the premier national natural channel retailers. I’m joined by Luke Abbott, founder of VDriven, a CPG growth consultancy that works closely with Sprouts.
You’ll learn about how to succeed in Sprouts generally and in their innovation set.
Want to work with VDriven to launch in Sprouts? E-mail us at [email protected] to get an introduction.
Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.
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