The Eco Well podcast

Beauty has a misinformation problem. In my latest podcast, we take a look at the issue from a behavioural science POV with behavioural neuroscientist and consumer researcher, Michelle Niedziela, PhD. How is misinformation influencing consumer AND brand behaviour, why has misinfomation snowballing been such an issue, how is misinformation impacting beauty innovation and business bottom lines, and more.

Interested in supporting the podcast? Please share, subscribe and write a review! If it's accessible, we also have a Patreon which you can find at patreon.com/theecowell

Last week I moderated the Truth in Beauty Panel, Surfactants Edition, at the 15th ICIS World Surfactants Conference, brought to you by the Independent Beauty Association. This episode features that conversation! How has misinformation impacted the surfactants sector? Disclaimer - surfactants are chemicals that are fundamental for much of what we have become accustomed to societally, from transportation to infrastructure and more. In cosmetics, they enable many of the different product formats, such as lotions and cleansing products. The panel included Dennis Abbeduto from Colonial Chemical, Claire Mcgahan from Stepan Company and Women in Chemicals, and Neil Burns, who put on the conference with ICIS. Big thank you to Colonial Chemical for sponsoring IBA to help make this conversation happen!

Disclaimer, we had some recording challenges at the conference so this was a re-record - for those in attendance, worth a second listen since we covered a bit more!

Interested in supporting the podcast? Please share, subscribe and write a review! If it's accessible, we also have a Patreon which you can find at patreon.com/theecowell

This conversation featured perfumers Christophe Laudamiel & Pia Long. We talked about some of the structural challenges that the fragrance sector currently faces; from intellectual protection, perfumery education, issues of plagiarism, duping culture and more. 

Interested in supporting the podcast? Please share, subscribe and write a review! If it's accessible, we also have a Patreon which you can find at patreon.com/theecowell

This episode features a deep dive into the topic of greenwashing, featuring greenwashing researcher, Dr Wren Montgomery PhD. We get into the different forms of greenwashing, greenwashing specific to cosmetics, its impacts, how brands can avoid making greenwashed claims, how consumers can navigate green claims, and more.

Interested in supporting the podcast? Please share, subscribe and write a review! If it's accessible, we also have a Patreon which you can find at patreon.com/theecowell

This episode features behavioural neuroscientist and academic sleuth with a seriously impressive resume spotting research fraud, Dr Mu Yang, PhD. The topic - research fraud and it’s many flavors. What’s the problem, why does it appear to be on the rise, what are the science factors driving it, can we trust peer review and… can science be trusted to self correct? And for that to happen, what else has to fall into place? 

Interested in supporting the podcast? Please share, subscribe and write a review! If it's accessible, we also have a Patreon which you can find at patreon.com/theecowell