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Future around and find out as product leader Dan Blumberg speaks with founders, makers, and innovators about what comes next in tech, AI, and the craft of building great products. Honored three years in a row by The Webby Awards as a top tech podcast!
Sign up for the CRAFTED. newsletter 👉 crafted.fm
Future around and find out as product leader Dan Blumberg speaks with founders, makers, and innovators about what comes next in tech, AI, and the craft of building great products. Honored three years in a row by The Webby Awards as a top tech podcast!
Sign up for the CRAFTED. newsletter 👉 crafted.fm
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Karen Hao is an AI journalist and author of 'Empire of AI: Dreams and Nightmares in Sam Altman's OpenAI'. She has reported for The Atlantic, MIT Technology Review, and The Wall Street Journal, focusing on AI from outside Silicon Valley and in the Global South.
Karen Hao is an AI journalist and author of 'Empire of AI: Dreams and Nightmares in Sam Altman's OpenAI'. She has reported for The Atlantic, MIT Technology Review, and The Wall Street Journal, focusing on AI from outside Silicon Valley and in the Global South.
Oskar Serrander is the co-founder of Wondercraft, a platform that leverages AI to revolutionize audio content creation. He has a background in technology and creative media, focusing on how AI can enhance storytelling and content production. Oskar is passionate about the future of synthetic voice and its implications for creators, brands, and the storytelling industry.
Oskar Serrander is the co-founder of Wondercraft, a platform that leverages AI to revolutionize audio content creation. He has a background in technology and creative media, focusing on how AI can enhance storytelling and content production. Oskar is passionate about the future of synthetic voice and its implications for creators, brands, and the storytelling industry.
Kevin Smith is the co-founder of Snipd, an innovative AI-native podcast app designed to enhance the listening experience by turning it into a learning opportunity. With a background in engineering, Kevin has shifted his approach to building products by integrating generative AI into the development process. He believes that podcasts are a form of knowledge and aims to redefine how users interact with audio content. His vision for Snipd includes features that allow users to save and review key moments from podcasts, making the app a tool for deeper understanding and retention.
Kevin Smith is the co-founder of Snipd, an innovative AI-native podcast app designed to enhance the listening experience by turning it into a learning opportunity. With a background in engineering, Kevin has shifted his approach to building products by integrating generative AI into the development process. He believes that podcasts are a form of knowledge and aims to redefine how users interact with audio content. His vision for Snipd includes features that allow users to save and review key moments from podcasts, making the app a tool for deeper understanding and retention.
Tim Hong is the Chief Product Officer at MoneyLion, a personal finance platform that aims to help users, particularly younger Americans, build good money habits. With a background in product design and development, Tim focuses on creating emotionally engaging content and products that inspire users to take action with their finances. He has experience in measuring attention spans and utilizing AI to personalize financial advice, making financial management more accessible and less daunting for users.
Tim Hong is the Chief Product Officer at MoneyLion, a personal finance platform that aims to help users, particularly younger Americans, build good money habits. With a background in product design and development, Tim focuses on creating emotionally engaging content and products that inspire users to take action with their finances. He has experience in measuring attention spans and utilizing AI to personalize financial advice, making financial management more accessible and less daunting for users.
Brandon Kessler is the Founder and CEO of DevPost, a platform that connects developers with hackathons and coding competitions. He has a background in technology and entrepreneurship, focusing on empowering developers and fostering innovation through collaborative coding events.
Brandon Kessler is the Founder and CEO of DevPost, a platform that connects developers with hackathons and coding competitions. He has a background in technology and entrepreneurship, focusing on empowering developers and fostering innovation through collaborative coding events.
Paige Costello is the Head of AI and Co-Head of Product Management at Asana, a work management platform. She specializes in integrating artificial intelligence into product development to enhance productivity and streamline workflows.
Paige Costello is the Head of AI and Co-Head of Product Management at Asana, a work management platform. She specializes in integrating artificial intelligence into product development to enhance productivity and streamline workflows.
Hilary Mason is the Co-Founder and CEO of Hidden Door, a company that leverages AI to create interactive storytelling experiences. She is a prominent figure in the tech community, known for her work in data science and her advocacy for ethical AI.
Hilary Mason is the Co-Founder and CEO of Hidden Door, a company that leverages AI to create interactive storytelling experiences. She is a prominent figure in the tech community, known for her work in data science and her advocacy for ethical AI.
Daniel Kimerling is the Founder of Deciens Capital and Standard Treasury, with extensive experience in fintech and venture capital. He provides insights into startup growth and investment strategies in the rapidly evolving financial technology landscape.
Daniel Kimerling is the Founder of Deciens Capital and Standard Treasury, with extensive experience in fintech and venture capital. He provides insights into startup growth and investment strategies in the rapidly evolving financial technology landscape.
Nithya Ruff is the Head of the AWS Open Source Program Office and Chair of the Linux Foundation. She is an advocate for open source software and its role in advancing technology, particularly in the context of AI and community collaboration.
Nithya Ruff is the Head of the AWS Open Source Program Office and Chair of the Linux Foundation. She is an advocate for open source software and its role in advancing technology, particularly in the context of AI and community collaboration.
Kelsey Hightower is a legendary developer and Kubernetes pioneer, known for his contributions to cloud computing and open source technologies. He has held various engineering roles, including Distinguished Engineer at Google, and is a sought-after speaker on software development and technology trends.
Kelsey Hightower is a legendary developer and Kubernetes pioneer, known for his contributions to cloud computing and open source technologies. He has held various engineering roles, including Distinguished Engineer at Google, and is a sought-after speaker on software development and technology trends.
Mario Rodriguez is the Chief Product Officer at GitHub, where he focuses on product strategy and innovation. He is passionate about how AI can democratize software development and empower developers worldwide.
Mario Rodriguez is the Chief Product Officer at GitHub, where he focuses on product strategy and innovation. He is passionate about how AI can democratize software development and empower developers worldwide.
Henrik Werdelin is the Founder of BARK and prehype, and he is known for his work in launching startups and fostering innovation. He emphasizes the importance of design and emotional connection in product development.
Henrik Werdelin is the Founder of BARK and prehype, and he is known for his work in launching startups and fostering innovation. He emphasizes the importance of design and emotional connection in product development.
Kira Radinsky is the CEO of Diagnostic Robotics and Co-founder of Mana.bio. She is a leader in the intersection of AI and healthcare, focusing on how technology can improve medical diagnostics and patient outcomes.
Kira Radinsky is the CEO of Diagnostic Robotics and Co-founder of Mana.bio. She is a leader in the intersection of AI and healthcare, focusing on how technology can improve medical diagnostics and patient outcomes.
Dr. Kristen Dicerbo is the Chief Learning Officer at Khan Academy, where she leads initiatives to enhance educational technology and learning experiences. She is dedicated to exploring the future of education through innovative approaches and AI.
Dr. Kristen Dicerbo is the Chief Learning Officer at Khan Academy, where she leads initiatives to enhance educational technology and learning experiences. She is dedicated to exploring the future of education through innovative approaches and AI.
Diaa El All is the Founder and CEO of Soundful, a company that creates music using AI technology. He is committed to ethical practices in music creation and the integration of AI in the creative process.
Diaa El All is the Founder and CEO of Soundful, a company that creates music using AI technology. He is committed to ethical practices in music creation and the integration of AI in the creative process.
Topics Discussed
Click on the topic tags to start a search query for that topic
We discuss whether the largest AI models are worth their hefty footprint: They consume massive amounts of electricity and water and Karen argues that smaller models better balance cost vs. benefit.
Karen, who has reported for The Atlantic, MIT Technology Review, and the Wall Street Journal, will also provide a view of AI from outside — far outside — Silicon Valley. She’s reported on AI from across the Global South and says many there feel that AI is a new form of colonialism.
We’ll hear about the fight over data centers in Chile, how New Zealand’s Maori people are using AI to preserve their indigenous language, and why it’s a problem that AI can speak any language, but can only really be policed in a few.
(Our interview was first broadcast in October, while Karen was still writing the book, so we do not discuss her deeply sourced reporting from inside OpenAI.)
— CRAFTED. is produced by Modern Product Minds, where CRAFTED. host Dan Blumberg and team can help you take a new product from zero to one... and beyond. We specialize in early stage product discovery, growth, and experimentation. Learn more at modernproductminds.com
Subscribe to CRAFTED., follow the show, and sign up for the newsletter 👉 crafted.fm
As AI models grow larger and more powerful, they promise incredible capabilities — but at what cost?
We discuss whether the largest AI models are worth their hefty footprint: They consume massive amounts of electricity and water and Karen argues that smaller models better balance cost vs. benefit.
Karen, who has reported for The Atlantic, MIT Technology Review, and the Wall Street Journal, will also provide a view of AI from outside — far outside — Silicon Valley. She’s reported on AI from across the Global South and says many there feel that AI is a new form of colonialism.
We’ll hear about the fight over data centers in Chile, how New Zealand’s Maori people are using AI to preserve their indigenous language, and why it’s a problem that AI can speak any language, but can only really be policed in a few.
(Our interview was first broadcast in October, while Karen was still writing the book, so we do not discuss her deeply sourced reporting from inside OpenAI.)
— CRAFTED. is produced by Modern Product Minds, where CRAFTED. host Dan Blumberg and team can help you take a new product from zero to one... and beyond. We specialize in early stage product discovery, growth, and experimentation. Learn more at modernproductminds.com
Subscribe to CRAFTED., follow the show, and sign up for the newsletter 👉 crafted.fm
0:0021:54
AI Voice Generation Is Crazy Good! Rapid Prototyping Audio Creative With Wondercraft Co-founder Oskar Serrander
Hosts
Hosts of this podcast episode
Dan Blumberg
Guests
Guests of this podcast episode
Oskar Serrander
Keywords
Keywords of this podcast episode
AI voice generationrapid prototypingaudio creativesynthetic voicegenerative AIstorytellingbrand testing
AI-generated voices aren’t just realistic — they’re changing how brands, creators, and agencies bring ideas to life. In this episode, Wondercraft co-founder Oskar Serrander demonstrates how their “Canva for audio” is unlocking rapid prototyping for high-quality audio ads, content, and storytelling.
You’ll learn:
How Wondercraft enables you to go from concept to creative in seconds
Why when AI makes execution easy, ideas and taste matter most
How brands can test creative faster (and smarter)
Why audio is still such an under-leveraged medium
The surprising future of synthetic voice and what it means for storytelling
Oskar also shares his take on where generative AI is heading, why sameness is the enemy of brand, and what this all means for the next generation of creators.
—
Subscribe to the CRAFTED. newsletter 👉 crafted.fmÂ
See how Dan can help you discover, prototype, and launch better products 👉 modernproductminds.comÂ
AI-generated voices aren’t just realistic — they’re changing how brands, creators, and agencies bring ideas to life. In this episode, Wondercraft co-founder Oskar Serrander demonstrates how their “Canva for audio” is unlocking rapid prototyping for high-quality audio ads, content, and storytelling.
You’ll learn:
How Wondercraft enables you to go from concept to creative in seconds
Why when AI makes execution easy, ideas and taste matter most
How brands can test creative faster (and smarter)
Why audio is still such an under-leveraged medium
The surprising future of synthetic voice and what it means for storytelling
Oskar also shares his take on where generative AI is heading, why sameness is the enemy of brand, and what this all means for the next generation of creators.
—
Subscribe to the CRAFTED. newsletter 👉 crafted.fmÂ
See how Dan can help you discover, prototype, and launch better products 👉 modernproductminds.comÂ
0:0024:51
Building an AI-native Podcast App to Turn Listening Into Learning | Kevin Smith (Co-founder, Snipd)
Hosts
Hosts of this podcast episode
Dan Blumberg
Guests
Guests of this podcast episode
Kevin Smith
Keywords
Keywords of this podcast episode
AI-native podcast applearningpodcastSnipdgenerative AImindset shiftfuture of podcasting
Kevin Smith is building a totally new kind of podcast app.Â
Snipd is an AI-native podcast app and building it required a few mindset shifts.Â
First, what even is a podcast? The way Kevin sees it, podcasts are knowledge. So where most podcast players are, as Kevin calls them, "repurposed music players", Snipd is designed to help you learn. As people listen to episodes, they, or an AI, can save “snips” or interesting moments that they want to remember or share. And the app will also help you review what you've heard, so it reinforces what you've learned.
A second mindset shift is how Kevin had to retrain his engineering brain to build with generative AI. He no longer thinks in if-then-else statements. Rather, he asks himself: How would an intern do it? And not just one intern, but infinite interns…
I learned a ton from the way Kevin thinks and builds, and you will too.Â
Plus, we discuss the future of podcasting, which looks pretty… weird. You'll talk back to your podcasts, hosts may be synthetic, and shows may not even be designed (at least initially) for human ears.
Chapters:
(01:30) - Introducing Snipd
(03:50) - What led Kevin to found Snipd
(06:10) - How AI changes what's possible with podcasts
(08:45) - Building with Gen AI requires a mindset shift
(11:40) - How would an intern solve this?
(12:35) - How podcast listening and podcasting will change with AI
(17:35) - Why apps will become your "best friends"
(22:00) - Why you may talk back to your podcasts
—
CRAFTED. listeners can try Snipd, and get a free month of the premium version, here.
— Subscribe to the CRAFTED. newsletter 👉 crafted.fm
See how Dan and Modern Product Minds can help you build better products and level up your product teams.
Kevin Smith is building a totally new kind of podcast app.Â
Snipd is an AI-native podcast app and building it required a few mindset shifts.Â
First, what even is a podcast? The way Kevin sees it, podcasts are knowledge. So where most podcast players are, as Kevin calls them, "repurposed music players", Snipd is designed to help you learn. As people listen to episodes, they, or an AI, can save “snips” or interesting moments that they want to remember or share. And the app will also help you review what you've heard, so it reinforces what you've learned.
A second mindset shift is how Kevin had to retrain his engineering brain to build with generative AI. He no longer thinks in if-then-else statements. Rather, he asks himself: How would an intern do it? And not just one intern, but infinite interns…
I learned a ton from the way Kevin thinks and builds, and you will too.Â
Plus, we discuss the future of podcasting, which looks pretty… weird. You'll talk back to your podcasts, hosts may be synthetic, and shows may not even be designed (at least initially) for human ears.
Chapters:
(01:30) - Introducing Snipd
(03:50) - What led Kevin to found Snipd
(06:10) - How AI changes what's possible with podcasts
(08:45) - Building with Gen AI requires a mindset shift
(11:40) - How would an intern solve this?
(12:35) - How podcast listening and podcasting will change with AI
(17:35) - Why apps will become your "best friends"
(22:00) - Why you may talk back to your podcasts
—
CRAFTED. listeners can try Snipd, and get a free month of the premium version, here.
— Subscribe to the CRAFTED. newsletter 👉 crafted.fm
See how Dan and Modern Product Minds can help you build better products and level up your product teams.
0:0030:59
Inspiring the Next Generation to Build Great Money Habits (Whatever Those Are) | Tim Hong (CPO of MoneyLion)
What is a good money habit in 2025? And how do you actually help someone build one—without boring them, shaming them, or losing them in the first five seconds?
Chief Product Officer Tim Hong shares how MoneyLion designs for emotion and creates content and products that inspire people to take action.Â
MoneyLion is a personal finance platform used by millions of mostly younger Americans who are just getting started with their money, so, as Tim says: “It's actually less about bad habits that we fight. It's about having no habits.”
Tim also shares how AI could create a truly personalized (1 of 1) financial advisor, why most financial apps are “like going to the DMV”, and how things like open banking and embedded finance can change that…
— Chapters:
(01:30) - Tim has literally measured how short our attentions spans are at a brainwave startup
(03:49) - What MoneyLion does and why content and storytelling are so important
(08:30) - What even are good money habits today?
(12:00) - How MoneyLion uses AI to create personalized content
(13:40) - "Talking to your money" with AI
(16:30) - How building with GenAI is different
(20:30) - Building with non-deterministic systems
(24:30) - "Self-driving money": Tim's not so sure people want to fully give up control
(29:30) - Why so many financial apps feel like "going to the DMV" — and how that's changing with open banking and embedded finance
— Looking for your next episode? Here’s another fintech one you might enjoy:
— For all CRAFTED. episodes and to subscribe to the CRAFTED. newsletter 👉 crafted.fm
— Oh, and see how Dan and Modern Product Minds can help you build better products.Â
What is a good money habit in 2025? And how do you actually help someone build one—without boring them, shaming them, or losing them in the first five seconds?
Chief Product Officer Tim Hong shares how MoneyLion designs for emotion and creates content and products that inspire people to take action.Â
MoneyLion is a personal finance platform used by millions of mostly younger Americans who are just getting started with their money, so, as Tim says: “It's actually less about bad habits that we fight. It's about having no habits.”
Tim also shares how AI could create a truly personalized (1 of 1) financial advisor, why most financial apps are “like going to the DMV”, and how things like open banking and embedded finance can change that…
— Chapters:
(01:30) - Tim has literally measured how short our attentions spans are at a brainwave startup
(03:49) - What MoneyLion does and why content and storytelling are so important
(08:30) - What even are good money habits today?
(12:00) - How MoneyLion uses AI to create personalized content
(13:40) - "Talking to your money" with AI
(16:30) - How building with GenAI is different
(20:30) - Building with non-deterministic systems
(24:30) - "Self-driving money": Tim's not so sure people want to fully give up control
(29:30) - Why so many financial apps feel like "going to the DMV" — and how that's changing with open banking and embedded finance
— Looking for your next episode? Here’s another fintech one you might enjoy:
— For all CRAFTED. episodes and to subscribe to the CRAFTED. newsletter 👉 crafted.fm
— Oh, and see how Dan and Modern Product Minds can help you build better products.Â
0:0010:46
3 years in a row! The Webby Awards say we're a top tech podcast! Here are some show highlights...
Hosts
Hosts of this podcast episode
Dan Blumberg
Guests
Guests of this podcast episode
Brandon KesslerPaige CostelloHilary MasonDaniel KimerlingNithya RuffKelsey HightowerMario RodriguezHenrik WerdelinKira RadinskyDr. Kristen DicerboDiaa El All
