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Welcome to TIQUE Talks Podcast - a live-workshop style travel business podcast packed with actionable step-by-step tips that are helping hundreds of travel advisors redefine success, grow their bottom line, and find balance in their business. Join us, Florida-based business partners Robin Bradley and Jennifer Jacob, for value-packed, hilarious conversations and impactful interviews with other industry leaders.
With every episode, our mission is to empower you with information, expand what you think is possible for your travel business, and hopefully make you laugh along the way! We are honest, open, and above all, human. We are committed to learning right alongside of you so that we can all find more balance, joy, and peace while pursuing those big, scary business goals.
Whether you are brand new to the industry, have a side-hustle, or you are growing a travel booking empire, this is the show for you.
Join us for new episodes every Tuesday!
Welcome to TIQUE Talks Podcast - a live-workshop style travel business podcast packed with actionable step-by-step tips that are helping hundreds of travel advisors redefine success, grow their bottom line, and find balance in their business. Join us, Florida-based business partners Robin Bradley and Jennifer Jacob, for value-packed, hilarious conversations and impactful interviews with other industry leaders.
With every episode, our mission is to empower you with information, expand what you think is possible for your travel business, and hopefully make you laugh along the way! We are honest, open, and above all, human. We are committed to learning right alongside of you so that we can all find more balance, joy, and peace while pursuing those big, scary business goals.
Whether you are brand new to the industry, have a side-hustle, or you are growing a travel booking empire, this is the show for you.
Join us for new episodes every Tuesday!
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Stephanie Malakie is the founder of Empress Travel Club, with a background in business management and extensive experience in luxury travel and hospitality. She has worked with Four Seasons Resorts and manages a team across Hawaii and Portugal, specializing in high-end, seamless travel experiences.
Stephanie Malakie is the founder of Empress Travel Club, with a background in business management and extensive experience in luxury travel and hospitality. She has worked with Four Seasons Resorts and manages a team across Hawaii and Portugal, specializing in high-end, seamless travel experiences.
Katie Brown is the founder of Hey Party People and a top-performing travel agent at Travelmation. She built a $7 million business in five years by leveraging personal storytelling, authentic branding, and strategic content to grow her engaged Instagram audience of over 50,000 followers. Katie specializes in blending lifestyle and travel content, using short-form videos to turn online visibility into real sales.
Katie Brown is the founder of Hey Party People and a top-performing travel agent at Travelmation. She built a $7 million business in five years by leveraging personal storytelling, authentic branding, and strategic content to grow her engaged Instagram audience of over 50,000 followers. Katie specializes in blending lifestyle and travel content, using short-form videos to turn online visibility into real sales.
Lindsey Epperly is the Founder and Chairwoman of Jetset World Travel. She started in the travel industry at 19 and built a multimillion dollar company before stepping down as CEO. Her journey includes lessons on growth, leadership, and evolution, and she discusses navigating major transitions and imposter syndrome.
Lindsey Epperly is the Founder and Chairwoman of Jetset World Travel. She started in the travel industry at 19 and built a multimillion dollar company before stepping down as CEO. Her journey includes lessons on growth, leadership, and evolution, and she discusses navigating major transitions and imposter syndrome.
Cara Donleavy is the founder and proud owner of Curated By Cara, a luxury travel company specializing in bespoke itinerary design. Since launching her business in 2022, she has been dedicated to crafting unforgettable experiences tailored to each traveler's unique style and preferences. Based in Boston, MA, Cara works with families, couples, and groups to curate dream vacations that are seamless, inspiring, and stress-free. At Curated By Cara, the mission is to take the stress out of travel planning and replace it with pure excitement. The team handles all the details—research, booking, and beyond—specializing in luxury accommodations and thoughtfully curated experiences that clients won't find just anywhere.
Cara Donleavy is the founder and proud owner of Curated By Cara, a luxury travel company specializing in bespoke itinerary design. Since launching her business in 2022, she has been dedicated to crafting unforgettable experiences tailored to each traveler's unique style and preferences. Based in Boston, MA, Cara works with families, couples, and groups to curate dream vacations that are seamless, inspiring, and stress-free. At Curated By Cara, the mission is to take the stress out of travel planning and replace it with pure excitement. The team handles all the details—research, booking, and beyond—specializing in luxury accommodations and thoughtfully curated experiences that clients won't find just anywhere.
Lori Gold has spent the past 16 years planning travel for her clients, with over 8 of those years living in the Mexican Caribbean. Her deep-rooted passion for the region has naturally evolved into a commitment to education, sharing her knowledge with fellow travel advisors to help them better understand and sell this destination with confidence. She spends her time exploring every corner of the Mexican Caribbean, from hidden gems to well-known resorts, participating in tours, and getting to know the destination inside and out. Through this hands-on experience, Lori has developed a suite of accessible resources and engaging classes designed specifically for travel advisors. She knows that a well-informed advisor has the power to elevate a client's experience, and she's on a mission to make that possible for as many advisors as she can.
Lori Gold has spent the past 16 years planning travel for her clients, with over 8 of those years living in the Mexican Caribbean. Her deep-rooted passion for the region has naturally evolved into a commitment to education, sharing her knowledge with fellow travel advisors to help them better understand and sell this destination with confidence. She spends her time exploring every corner of the Mexican Caribbean, from hidden gems to well-known resorts, participating in tours, and getting to know the destination inside and out. Through this hands-on experience, Lori has developed a suite of accessible resources and engaging classes designed specifically for travel advisors. She knows that a well-informed advisor has the power to elevate a client's experience, and she's on a mission to make that possible for as many advisors as she can.
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Stephanie Malakie, founder of Empress Travel Club, discusses a business model that’s gaining serious traction in the luxury travel world: memberships! The same concept behind your favorite wine club or go-to subscription service is now helping travel advisors lock in dream clients and keep them for the long haul. Stephanie shares why today’s ultra-wealthy travelers are craving more than just beautiful vacations. They’re looking for trusted partners who get them, know their preferences before they say a word, and can pull off flawless, one-of-a-kind experiences all year long. You’ll hear the magic behind her high-touch approach, how she structures her membership model without overcommitting, and how to grow your client base through authentic relationships and high-value referrals. If you’re curious about adding more exclusivity, ease, and long-game strategy to your business, this episode is a must-listen!
Connect with Stephanie Malakie:
Growing up on the west coast of Canada with a family who loved to travel, Stephanie developed an appreciation for international destinations from a young age. Her early adventures to places like Egypt, Europe, Central America, and Asia ignited her passion for exploring the world. After completing her degree in Business Management from the University of British Columbia in Canada and the University of Melbourne in Australia, Stephanie moved to Hawaii. There, she joined a management program at Four Seasons Resorts, working across various operational hotel management roles. She eventually managed a VIP client program for years before transitioning to a luxury travel agency and concierge firm. After gaining further experience in the industry, Stephanie founded Empress - a company catering to discerning clients looking for seamless, unique and luxurious travel experiences across the globe. She is based in Kona, Hawaii leading a team that spans from Hawaii to Portugal, allowing Empress to provide 24 hour client coverage.
Stephanie Malakie, founder of Empress Travel Club, discusses a business model that’s gaining serious traction in the luxury travel world: memberships! The same concept behind your favorite wine club or go-to subscription service is now helping travel advisors lock in dream clients and keep them for the long haul. Stephanie shares why today’s ultra-wealthy travelers are craving more than just beautiful vacations. They’re looking for trusted partners who get them, know their preferences before they say a word, and can pull off flawless, one-of-a-kind experiences all year long. You’ll hear the magic behind her high-touch approach, how she structures her membership model without overcommitting, and how to grow your client base through authentic relationships and high-value referrals. If you’re curious about adding more exclusivity, ease, and long-game strategy to your business, this episode is a must-listen!
Connect with Stephanie Malakie:
Growing up on the west coast of Canada with a family who loved to travel, Stephanie developed an appreciation for international destinations from a young age. Her early adventures to places like Egypt, Europe, Central America, and Asia ignited her passion for exploring the world. After completing her degree in Business Management from the University of British Columbia in Canada and the University of Melbourne in Australia, Stephanie moved to Hawaii. There, she joined a management program at Four Seasons Resorts, working across various operational hotel management roles. She eventually managed a VIP client program for years before transitioning to a luxury travel agency and concierge firm. After gaining further experience in the industry, Stephanie founded Empress - a company catering to discerning clients looking for seamless, unique and luxurious travel experiences across the globe. She is based in Kona, Hawaii leading a team that spans from Hawaii to Portugal, allowing Empress to provide 24 hour client coverage.
130. How To Convert Your Social Media Followers To Loyal Clients with Katie Brown
Hosts
Hosts of this podcast episode
Robin BradleyJennifer Jacob
Guests
Guests of this podcast episode
Katie Brown
Keywords
Keywords of this podcast episode
social media marketingclient conversionpersonal storytellingauthentic brandingInstagram marketingshort-form videoFacebook groupscontent creationaudience engagement
Followers are great, but clients pay the bills! Katie Brown, founder of Hey Party People and a top-performing agent at Travelmation, tackles a question so many travel advisors and business owners wrestle with: How do you actually turn followers into clients? In this episode, Katie shares how she went from joining the travel industry to fund her son’s adoption to building a $7M business in just five years. She dives into the strategies behind her success like using personal storytelling, authentic branding, and strategic content to grow an engaged Instagram audience of over 50,000. You’ll hear how she blends lifestyle and travel, why showing up as yourself is a business superpower, and how short-form video helps her turn online visibility into real sales. Whether you’re a travel advisor or online business owner looking to grow your audience and your revenue, Katie’s insights will help you ditch the algorithm obsession and start building trust that actually converts!
Download the foolproof guide to the only tools you need to streamline your workflow, cut your admin time in half, and run your business like a well-oiled machine.
Followers are great, but clients pay the bills! Katie Brown, founder of Hey Party People and a top-performing agent at Travelmation, tackles a question so many travel advisors and business owners wrestle with: How do you actually turn followers into clients? In this episode, Katie shares how she went from joining the travel industry to fund her son’s adoption to building a $7M business in just five years. She dives into the strategies behind her success like using personal storytelling, authentic branding, and strategic content to grow an engaged Instagram audience of over 50,000. You’ll hear how she blends lifestyle and travel, why showing up as yourself is a business superpower, and how short-form video helps her turn online visibility into real sales. Whether you’re a travel advisor or online business owner looking to grow your audience and your revenue, Katie’s insights will help you ditch the algorithm obsession and start building trust that actually converts!
Download the foolproof guide to the only tools you need to streamline your workflow, cut your admin time in half, and run your business like a well-oiled machine.
Ever feel like your business can’t grow unless you’re in control of everything? Think again! Lindsey Epperly, Founder and Chairwoman of Jetset World Travel, shares how stepping back can actually unlock your next level of success and why letting go is a power move, not a setback. From starting in the travel industry at 19 to building a multimillion dollar company and eventually stepping down as CEO, Lindsey’s journey is full of lessons on growth, leadership, and evolution. She dives into the mindset shifts required to scale, including recognizing when fresh leadership is needed and how to navigate imposter syndrome as you transition from founder to visionary. If you’re growing, pivoting, or reevaluating your role, this conversation is your reminder that sometimes the smartest move is stepping back so your business can leap forward.
Ever feel like your business can’t grow unless you’re in control of everything? Think again! Lindsey Epperly, Founder and Chairwoman of Jetset World Travel, shares how stepping back can actually unlock your next level of success and why letting go is a power move, not a setback. From starting in the travel industry at 19 to building a multimillion dollar company and eventually stepping down as CEO, Lindsey’s journey is full of lessons on growth, leadership, and evolution. She dives into the mindset shifts required to scale, including recognizing when fresh leadership is needed and how to navigate imposter syndrome as you transition from founder to visionary. If you’re growing, pivoting, or reevaluating your role, this conversation is your reminder that sometimes the smartest move is stepping back so your business can leap forward.
What do construction sites and luxury vacations have in common? A lot more than you’d think! This episode explores the parallels between project management and travel advising with Curated by Cara founder and Travel + Leisure Rising Star, Cara Donleavy. Cara shares how her background managing multi-million dollar construction sites laid the foundation for her booming luxury travel business. From timelines and budgeting to risk management and client communication, she brings a project-based mindset to every itinerary she creates, ensuring each trip runs as seamlessly behind the scenes as it feels to her clients. Hear how she transitioned from part-time to full-time advisor, the systems and tools that keep her business running smoothly, and how she approaches budgeting, boundaries, and scaling with intention. Press play to learn why every trip deserves a project plan, and how that mindset can take your business to the next level!
About Cara Donleavy:
Cara is the founder and proud owner of Curated By Cara, a luxury travel company specializing in bespoke itinerary design. Since launching her business in 2022, she has been dedicated to crafting unforgettable experiences tailored to each traveler’s unique style and preferences. Based in Boston, MA, Cara works with families, couples, and groups to curate dream vacations that are seamless, inspiring, and stress-free. At Curated By Cara, the mission is simple: take the stress out of travel planning and replace it with pure excitement. The team handles all the details—research, booking, and beyond—specializing in luxury accommodations and thoughtfully curated experiences you won’t find just anywhere.
What do construction sites and luxury vacations have in common? A lot more than you’d think! This episode explores the parallels between project management and travel advising with Curated by Cara founder and Travel + Leisure Rising Star, Cara Donleavy. Cara shares how her background managing multi-million dollar construction sites laid the foundation for her booming luxury travel business. From timelines and budgeting to risk management and client communication, she brings a project-based mindset to every itinerary she creates, ensuring each trip runs as seamlessly behind the scenes as it feels to her clients. Hear how she transitioned from part-time to full-time advisor, the systems and tools that keep her business running smoothly, and how she approaches budgeting, boundaries, and scaling with intention. Press play to learn why every trip deserves a project plan, and how that mindset can take your business to the next level!
About Cara Donleavy:
Cara is the founder and proud owner of Curated By Cara, a luxury travel company specializing in bespoke itinerary design. Since launching her business in 2022, she has been dedicated to crafting unforgettable experiences tailored to each traveler’s unique style and preferences. Based in Boston, MA, Cara works with families, couples, and groups to curate dream vacations that are seamless, inspiring, and stress-free. At Curated By Cara, the mission is simple: take the stress out of travel planning and replace it with pure excitement. The team handles all the details—research, booking, and beyond—specializing in luxury accommodations and thoughtfully curated experiences you won’t find just anywhere.
Ever feel like you’re trying to be everything to everyone? In this episode, Lori Gold from Explore More Mexico explains why niching down might just be the best thing you can do for your travel business. Lori’s story starts with a free trip to Mexico and ends with her building a thriving, passion-fueled career as a Riviera Maya expert. She shares how focusing on one destination has made her work easier, more profitable, and way more fulfilling. Learn about the power of firsthand experience, how to market yourself as a true specialist, and why simplifying your services can actually help you stand out and serve your clients better. If you’ve ever wondered whether it’s worth picking a lane and going all in, this is your sign! Tune in for a behind-the-scenes look at how specialization can take your travel business to the next level (with a lot less stress along the way).
About Lori Gold:
Lori has spent the past 16 years planning travel for her clients, with over 8 of those years living in the Mexican Caribbean. Her deep-rooted passion for the region has naturally evolved into a commitment to education—sharing her knowledge with fellow travel advisors to help them better understand and sell this destination with confidence. She spends her time exploring every corner of the Mexican Caribbean, from hidden gems to well-known resorts, participating in tours, and getting to know the destination inside and out. Through this hands-on experience, Lori has developed a suite of accessible resources and engaging classes designed specifically for travel advisors. She knows that a well-informed advisor has the power to elevate a client’s experience—and she’s on a mission to make that possible for as many advisors as she can.
Ever feel like you’re trying to be everything to everyone? In this episode, Lori Gold from Explore More Mexico explains why niching down might just be the best thing you can do for your travel business. Lori’s story starts with a free trip to Mexico and ends with her building a thriving, passion-fueled career as a Riviera Maya expert. She shares how focusing on one destination has made her work easier, more profitable, and way more fulfilling. Learn about the power of firsthand experience, how to market yourself as a true specialist, and why simplifying your services can actually help you stand out and serve your clients better. If you’ve ever wondered whether it’s worth picking a lane and going all in, this is your sign! Tune in for a behind-the-scenes look at how specialization can take your travel business to the next level (with a lot less stress along the way).
About Lori Gold:
Lori has spent the past 16 years planning travel for her clients, with over 8 of those years living in the Mexican Caribbean. Her deep-rooted passion for the region has naturally evolved into a commitment to education—sharing her knowledge with fellow travel advisors to help them better understand and sell this destination with confidence. She spends her time exploring every corner of the Mexican Caribbean, from hidden gems to well-known resorts, participating in tours, and getting to know the destination inside and out. Through this hands-on experience, Lori has developed a suite of accessible resources and engaging classes designed specifically for travel advisors. She knows that a well-informed advisor has the power to elevate a client’s experience—and she’s on a mission to make that possible for as many advisors as she can.
