Growing For Market Podcast

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Andrew Mefferd, Katie Kulla, April Parms Jones
Categories
How To Education Self-Improvement Business Society & Culture
Audience & Performance Metrics
1.1K - 1.8K listeners Female 4.7 rating 70 reviews 124 episodes USA
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30s Ad: $41 - $49 60s Ad: $48 - $56 CPM Category: Business
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Growing for Market is the farmer-to-farmer magazine for local food and flower growers, for 33 years and growing. GFM keeps you informed about the business of growing and selling vegetables, cut flowers, plants, herbs, and other food products. If you are market farming or gardening, you'll find valuable information that will help make your business more profitable and enjoyable, all written by farmers, for farmers. Please join us today!

Link: https://growingformarket.com/pages/growing-for-market-podcast

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Recent Hosts, Guests & Topics

Here's a quick summary of the last 5 episodes on Growing For Market Podcast.

Hosts

Previous Guests

Dave Chapman is the co-director of the Real Organic Project and owner of Long Wind Farm in Vermont. He is actively involved in preserving organic standards and advocating for consumer trust in organic certification.
Diane Szukovathy is a flower farmer and the author of 'Floral Standards: A Practical Guide for Harvesting and Delivering Professional Quality Products'. She is associated with Jello Mold Farm and has been involved in establishing standards for floral crops and promoting quality in the floral industry.
Robert Arnold is the son of Sandy and Paul Arnold of Pleasant Valley Farm. He is involved in their transition to online sales and runs his own business, Smart Farm Innovations, which helps farmers automate tasks around the farm.
Sarah Carden is the Research and Policy Development Director at Farm Action, a nonpartisan agricultural watchdog organization led by farmers. She works on providing food-system accountability, advocating for a fair and sustainable food system, and empowering farmers and rural communities. Her work focuses on holding large corporations and government accountable in agriculture, promoting food labeling awareness, and supporting local agriculture initiatives.
Ana Ljubojevi is a co-founder of Mali Plac, an innovative food hub in Slovenia that connects local farmers directly with consumers. With a background in community development and sustainable agriculture, Ana has been instrumental in building relationships within the local food system and promoting the importance of direct market access for farmers. Her work focuses on enhancing community engagement and minimizing food waste through innovative solutions.
Nikolina Kovaevi is a co-founder of Mali Plac, where she plays a key role in connecting farmers with consumers in Slovenia. With expertise in logistics and operations, Nikolina has helped develop the food hub's order management system and has been involved in implementing the Local Line platform to streamline processes. Her passion for local food systems and community building drives her efforts to create a sustainable agricultural landscape in Slovenia.

YouTube Channel

Channel Info

Growing For Market Magazine
@growingformarketmagazine

Channel Stats

Subscribers: 731
Total Videos: 332
Total Views: 161,615
Joined: Dec 11, 2020
Location: United States

Description

Growing for Market Magazine is America's most respected trade publication for organic vegetable & flower farmers. If you are market gardening or farming, whatever your scale, we guarantee you'll find valuable information that will help make your business more profitable and enjoyable. Subscribe Today!

Link: https://www.growingformarket.com/

Additional Info

Instagram Profile

Instagram

Profile Info

@katiekulla
Katie Kulla

Account Stats

Followers: 4,863
Posts: 691

Account Status

Account Type: Business
Privacy: Public

Biography

📚 Farm-Raised Kids (Oct ‘24 @storeypub)
🌱 Edible: 70 Sustainable Plants That Are Changing How We Eat
🥕 Growing for Market podcast

Episodes

Here's the recent few episodes on Growing For Market Podcast.

0:00 1:14:48

Why preserving organic standards matters for all growers with Dave Chapman of the Real Organic Project

Hosts
N/A
Guests
Dave Chapman
Keywords
organic standards Real Organic Project organic certification hydroponics animal welfare National Organic Program chemical agriculture herbicide use container production consumer trust

Dave Chapman tells us about the origins of the Real Organic Project, and why preserving organic standards is important for all growers whether certified organic or not in this weeks podcast. Dave is the co-director of the Real Organic Project (ROP) and owner of Long Wind Farm in Vermont. The ROP is active in preserving the standards of the National Organic Program (NOP) in the face of lobbying by agribusiness to relax them, particularly in the areas of allowing hydroponics to be certified organic and enforcing animal welfare standards in organic production.

This is the first of a two-part conversation about the ROP, this one focusing on hydroponics and the forthcoming episode will focus on preserving animal welfare standards. Dave highlights the impact on consumer trust that comes from weakening the NOP, and the future of organic standards as corporations push for changing them. The conversation also touches on the challenges posed by container production and herbicide use in organic farming, the health impacts of chemical agriculture and the growth of the Real Organic Certification initiative.

Connect With Guest:

Instagram: @realorganicproject
Website: realorganicproject.org

Podcast Sponsors: Huge thanks to our podcast sponsors as they make this podcast FREE to everyone with their generous support:

BCS two-wheel tractorsare designed and built in Italy where small-scale farming has been a way of life for generations. Discover the beauty of BCS on your farm with PTO-driven implements for soil-working, shredding cover crops, spreading compost, mowing under fences, clearing snow, and more all powered by a single, gear-driven machine thats tailored to the size and scale of your operation. To learn more, view sale pricing, or locate your nearest dealer,visit BCS America.

Farmhandis the all-in-one virtual assistant created for CSA farmers. With five-star member support, custom websites, shop management, and seamless billing, Farmhand makes it effortless to market, manage, and grow a thriving CSA. Learn more and set up a demo with the founder atfarmhand.partners/gfm.

Harnois has been pioneering greenhouse design since 1965, working with farmers across North America to deliver turnkey greenhouse solutions. Designed to withstand high snow and wind loads, their greenhouses optimize brightness, boost yields, and offer a rapid ROI. And in 2025, theyre introducing a new tunnel starting at just $2 per square foot- and as a GFM listener, youll receive an exclusive 5% discount on all new structures at Harnois.com.

Subscribe To Our Magazine -all new subscriptions include a FREE 28-Day Trial

0:00 1:01:43

Setting standards for floral crops and writing the book Floral Standards with Diane Szukovathy of Jello Mold Farm

Hosts
Rebecca Kutzer-Rice
Guests
Diane Szukovathy
Keywords
floral standards flower farming harvesting methods postharvest handling flower crops dahlias hellebores sweet peas geotropism vase life local growers pricing strategies collaborative efforts

Diane Szukovathy of Jello Mold Farm tells host Rebecca Kutzer-Rice how the need for standards for floral crops at the Seattle Wholesale Growers Market (SWGM) led to the creation of the new book Floral Standards: A Practical Guide for Harvesting and Delivering Professional Quality Products. They also discuss Diane’s journey in flower farming, the establishment of the Seattle Wholesale Growers Market, and the importance of quality standards in the floral industry. Diane highlights the collaborative efforts of local growers to create the Floral Standards book, which serves as a comprehensive guide for harvesting and delivering the highest quality flowers.

The discussion also covers specific crops like dahlias, hellebores and sweet peas, emphasizing the need for careful handling and understanding of harvest stages to ensure product quality. She discusses the importance of harvesting methods, managing geotropism in flowers, and postharvest handling for getting flowers to market with as much vase life as possible. The conversation also touches on unique crops for local growers, pricing strategies in the flower market, and how the group at SWGM collaborated to write the book that will help growers know what the standard is for a wide variety of floral crops and how to meet it.

 

Connect With Guest:

Instagram: @jellomoldfarm, @seattlewholesalegrowersmarket

Website: jellomoldfarm.com, swgm.coop
 

Buy the book: swgm.coop/book/

 

Podcast Sponsors: Huge thanks to our podcast sponsors as they make this podcast FREE to everyone with their generous support:
 

BCS two-wheel tractors are designed and built in Italy where small-scale farming has been a way of life for generations. Discover the beauty of BCS on your farm with PTO-driven implements for soil-working, shredding cover crops, spreading compost, mowing under fences, clearing snow, and more – all powered by a single, gear-driven machine that’s tailored to the size and scale of your operation. To learn more, view sale pricing, or locate your nearest dealer, visit BCS America.

Sumisansui is Japanese irrigation brought to you by Wetterfrosch Farm Tools. Sumisansui is a proven tool that is highly adaptable for farms and gardens of all sizes. It is quick and easy to deploy, has a broad, rectangular coverage area and uniformly waters multiple beds at a time. It operates on low water pressure, has multi season durability and is exceptionally gentle on seeds, plants and soil. Learn more at wetterfrosch.farm.

Farmhand is the all-in-one virtual assistant created for CSA farmers. With five-star member support, custom websites, shop management, and seamless billing, Farmhand makes it effortless to market, manage, and grow a thriving CSA. Learn more and set up a demo with the founder at farmhand.partners/gfm.

Harnois has been pioneering greenhouse design since 1965, working with farmers across North America to deliver turnkey greenhouse solutions. Designed to withstand high snow and wind loads, their greenhouses optimize brightness, boost yields, and offer a rapid ROI. And in 2025, they’re introducing a new tunnel starting at just $2 per square foot- and as a GFM listener, you’ll receive an exclusive 5% discount on all new structures at Harnois.com.

 

Subscribe To Our Magazine -all new subscriptions include a FREE 28-Day Trial

0:00 1:16:00

Taking sales online after decades of farmers markets with Robert Arnold of Pleasant Valley Farm

Hosts
N/A
Guests
Robert Arnold
Keywords
online sales farm automation winter growing techniques local food season extension long-term lettuce storage

Started in the late 1980s by Sandy and Paul Arnold, Pleasant Valley Farm in Argyle, New York, helped innovate and share winter growing techniques that lengthened local food season on many market farms. After decades of selling at farmers markets, during the pandemic they switched to online sales only out of necessity. Listen to this interview with their son Robert Arnold to find out how they made the transition on short notice, why they never went back to farmers markets, and tips from how they manage their 100% online sales.

We also get some tips from the farm, including an innovative method for long-term storage of head lettuce. In addition to growing up and working on Pleasant Valley Farm, Robert has his own business called Smart Farm Innovations that helps farmers automate tasks around the farm. Robert tells us how and what processes farmers are automating to save time and gain peace of mind.

 

Connect With Guest:

Instagram:
@pvfproduce
@smartfarminnovations

Website:

http://pvfproduce.com

https://www.smartfarminnovations.com
 

Podcast Sponsors: Huge thanks to our podcast sponsors as they make this podcast FREE to everyone with their generous support:

Sumisansui is Japanese irrigation brought to you by Wetterfrosch Farm Tools. Sumisansui is a proven tool that is highly adaptable for farms and gardens of all sizes. It is quick and easy to deploy, has a broad, rectangular coverage area and uniformly waters multiple beds at a time. It operates on low water pressure, has multi season durability and is exceptionally gentle on seeds, plants and soil. Learn more at wetterfrosch.farm.
 

Farmhand is the all-in-one virtual assistant created for CSA farmers. With five-star member support, custom websites, shop management, and seamless billing, Farmhand makes it effortless to market, manage, and grow a thriving CSA. Learn more and set up a demo with the founder at farmhand.partners/gfm.
 

Harnois has been pioneering greenhouse design since 1965, working with farmers across North America to deliver turnkey greenhouse solutions. Designed to withstand high snow and wind loads, their greenhouses optimize brightness, boost yields, and offer a rapid ROI. And in 2025, they’re introducing a new tunnel starting at just $2 per square foot- and as a GFM listener, you’ll receive an exclusive 5% discount on all new structures at Harnois.com.

 

Subscribe To Our Magazine -all new subscriptions include a FREE 28-Day Trial

0:00 45:14

Food system accountability by farmers with Sarah Carden of Farm Action

Hosts
April Parms Jones
Guests
Sarah Carden
Keywords
food system accountability farmers agriculture policy food labeling sustainable food system large corporations in agriculture food pricing food diversity local food farm advocacy

Farm Action is a nonpartisan agricultural watchdog organization led by farmers, and Research and Policy Development Director Sarah Carden joins host April Parms Jones to discuss how they provide food-system accountability for farmers. Farm Action advocates for a fair and sustainable food system that empowers farmers and rural communities by focusing on holding large corporations and the government accountable for their actions in agriculture. Hear why specialty crop producers often receive less support compared to commodity crops, and the impact on food pricing and diversity, which is part of the reason why processed foods are often cheaper than vegetables.

United States food and agriculture policies currently enable a handful of the world’s largest corporations to control our food and farming system at the expense of farmers, workers, and all of us who eat. Hear how Farm Action encourages consumer awareness and education about food labeling as essential parts of supporting local agriculture, and advocates for accountability from both our government and large corporations within the agricultural sector.

 

Connect With Guest:

Facebook: @FarmActionUS

Website: https://farmaction.us
 

Podcast Sponsors: Huge thanks to our podcast sponsors as they make this podcast FREE to everyone with their generous support:
 

Rimol Greenhouse Systems designs and manufactures greenhouses that are built to be intensely rugged, reliably durable, and uniquely attractive – to meet all your growing needs. Rimol Greenhouses are guaranteed to hold up through any weather conditions, while providing exceptional value and an easy installation for vegetable growers of all sizes. Learn more about the Rimol difference and why growers love Rimol high tunnels at Rimol.com

Farmhand is the all-in-one virtual assistant created for CSA farmers. With five-star member support, custom websites, shop management, and seamless billing, Farmhand makes it effortless to market, manage, and grow a thriving CSA. Learn more and set up a demo with the founder at farmhand.partners/gfm.

Local Line is the all-in-one sales platform for direct-market farms and food hubs of all sizes. Increase your sales and streamline your processes with features including e-commerce, inventory management, subscriptions, online payments, and box builder. As a GFM podcast listener, Local Line is offering a free premium feature for one year with your subscription using the coupon code GFM2025 at localline.co.


 

Subscribe To Our Magazine -all new subscriptions include a FREE 28-Day Trial

0:00 1:03:28

Connecting 6,000 customers with 30+ farmers at Mali Plac food hub in Slovenia

Guests
Ana Ljubojevi Nikolina Kovaevi
Keywords
Mali Plac food hub Slovenia farmers customers community building order management system Local Line platform agricultural landscape food waste cash payments payment systems cultural aspects of food consumption

In this interview Ana Ljubojević and Nikolina Kovačević tell us how they grew Mali Plac, an innovative food hub in Slovenia that connects farmers directly with consumers. They discuss the mission of Mali Plac, how it helps people “find their tribe,” their customer demographics, the logistics of operations, and the pickup model that allows farmers to interact directly with customers. The conversation highlights the importance of building relationships and respect within the community, showcasing how Mali Plac has evolved over the years to become a vital part of the local food system.

They discuss the evolution of their order management system from spreadsheets to implementing the Local Line platform, and how it accommodates the evolving needs of farmers and customers as their food hub grows. The discussion also covers the agricultural landscape in Slovenia, highlighting seasonal variations, types of crops grown, and the innovative solutions they employ to minimize food waste and enhance communication with their community. Ana and Nikolina discuss the importance of cash payments in local markets, the unique payment systems and taxation in Slovenia, and how these factors contribute to community building. They also discuss the cultural aspects of food consumption, advice for starting a food hub and the challenges and opportunities of expanding into new markets.

 

Connect With Guest:

Instagram: @maliplaczaprihodnost
Website: www.maliplac.si

 

Podcast Sponsors: Huge thanks to our podcast sponsors as they make this podcast FREE to everyone with their generous support:

Rimol Greenhouse Systems designs and manufactures greenhouses that are built to be intensely rugged, reliably durable, and uniquely attractive – to meet all your growing needs. Rimol Greenhouses are guaranteed to hold up through any weather conditions, while providing exceptional value and an easy installation for vegetable growers of all sizes. Learn more about the Rimol difference and why growers love Rimol high tunnels at Rimol.com
 

Farmhand is the all-in-one virtual assistant created for CSA farmers. With five-star member support, custom websites, shop management, and seamless billing, Farmhand makes it effortless to market, manage, and grow a thriving CSA. Learn more and set up a demo with the founder at farmhand.partners/gfm.

 

BCS two-wheel tractors are designed and built in Italy where small-scale farming has been a way of life for generations. Discover the beauty of BCS on your farm with PTO-driven implements for soil-working, shredding cover crops, spreading compost, mowing under fences, clearing snow, and more – all powered by a single, gear-driven machine that’s tailored to the size and scale of your operation. To learn more, view sale pricing, or locate your nearest dealer, visit BCS America.

 

Local Line is the all-in-one sales platform for direct-market farms and food hubs of all sizes. Increase your sales and streamline your processes with features including e-commerce, inventory management, subscriptions, online payments, and box builder. As a GFM podcast listener, Local Line is offering a free premium feature for one year with your subscription using the coupon code GFM2025 at localline.co.

 

Subscribe To Our Magazine -all new subscriptions include a FREE 28-Day Trial

Ratings

Global:
4.7 rating 70 reviews

USA

4.7 ratings 58 reviews

Canada

4.8 ratings 10 reviews

Australia

5.0 ratings 2 reviews

UK

0.0 ratings 0 reviews

Ireland

0.0 ratings 0 reviews

New Zealand

0.0 ratings 0 reviews

Singapore

0.0 ratings 0 reviews

South Africa

0.0 ratings 0 reviews