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Are you ready to grow your floral business not only in profits but in creativity and fulfillment? Listen as Jeni Becht a wedding and event designer of over 25 years shares all the juicy details of growing and evolving her floral business into one of passion, purpose, and financial freedom. She shares all the secrets with actionable tips and strategies so you can wake up inspired and on a path to profitability while feeling lighter and more aligned in work and life. Join Jeni in building your business while ditching the overwhelm, avoiding burnout, and feeling fulfilled in work and life.
Are you ready to grow your floral business not only in profits but in creativity and fulfillment? Listen as Jeni Becht a wedding and event designer of over 25 years shares all the juicy details of growing and evolving her floral business into one of passion, purpose, and financial freedom. She shares all the secrets with actionable tips and strategies so you can wake up inspired and on a path to profitability while feeling lighter and more aligned in work and life. Join Jeni in building your business while ditching the overwhelm, avoiding burnout, and feeling fulfilled in work and life.
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Jen is a floral designer and business coach who shares insights on mindset, productivity, and personal growth to help florists and entrepreneurs succeed.
Jen is a floral designer and business coach who shares insights on mindset, productivity, and personal growth to help florists and entrepreneurs succeed.
Jen Becht is a wedding and event designer with over 25 years of experience. She is passionate about personal growth, mindset, and helping others achieve their goals through actionable habits and community support.
Jen Becht is a wedding and event designer with over 25 years of experience. She is passionate about personal growth, mindset, and helping others achieve their goals through actionable habits and community support.
Jeni Becht is a wedding and event designer with over 25 years of experience, specializing in growing and evolving her floral business into one of passion, purpose, and financial freedom.
Jeni Becht is a wedding and event designer with over 25 years of experience, specializing in growing and evolving her floral business into one of passion, purpose, and financial freedom.
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Do you really know if youre pricing your floral work for profit? In this episode, Jen dives deep into the top five pricing mistakes florists makeand exactly how to fix them. From emotional pricing and delivery miscalculations to ignoring profit margins, this is your wake-up call to stop treating your business like an expensive hobby and start making real money.
Whether youre brand new or a seasoned florist, Jens no-fluff advice will help you gain confidence, price with intention, and finally build the profitable business you deserve.
What Youll Learn: Why pricing with your feelings is costing you your profits The true cost of just charging for gas on wedding deliveries How to properly account for labortwice The danger of ignoring profit margins (and how to fix it) Why outdated pricing could be silently draining your revenue How to use base pricing and recipes to make quoting easy
Quick Fix Checklist: Stick to your pricing formulaalways Charge setup and delivery fees based on effort, not gas Include making labor + setup labor as separate charges Review and update your pricing every 6 months Dont settle for cheap work you cant be proud to post
Quotes to Share: If youre not making money, you dont have a businessyou have a very expensive hobby. No wedding is so pretty that Ill do it for free. You deserve to be paid for your time, your talent, and your effort.
Do you really know if youre pricing your floral work for profit? In this episode, Jen dives deep into the top five pricing mistakes florists makeand exactly how to fix them. From emotional pricing and delivery miscalculations to ignoring profit margins, this is your wake-up call to stop treating your business like an expensive hobby and start making real money.
Whether youre brand new or a seasoned florist, Jens no-fluff advice will help you gain confidence, price with intention, and finally build the profitable business you deserve.
What Youll Learn: Why pricing with your feelings is costing you your profits The true cost of just charging for gas on wedding deliveries How to properly account for labortwice The danger of ignoring profit margins (and how to fix it) Why outdated pricing could be silently draining your revenue How to use base pricing and recipes to make quoting easy
Quick Fix Checklist: Stick to your pricing formulaalways Charge setup and delivery fees based on effort, not gas Include making labor + setup labor as separate charges Review and update your pricing every 6 months Dont settle for cheap work you cant be proud to post
Quotes to Share: If youre not making money, you dont have a businessyou have a very expensive hobby. No wedding is so pretty that Ill do it for free. You deserve to be paid for your time, your talent, and your effort.
0:0015:41
When Motivation is Missing: How to Take Action Anyway - Mini Episode
Ever feel like doing absolutely nothingeven when your to-do list is screaming? In this weeks minisode, Jen shares a raw and relatable take on what to do when motivation is nowhere to be found. Whether its wedding proposals piling up, kids keeping you up at night, or just plain burnout, Jen walks you through how to get back on track, reprogram your mindset, and take aligned actioneven when youre feeling stuck.
This is your kick-in-the-pants reminder that motivation isnt something you wait forits something you create.
In This Episode, Jen Talks About: Why your brain resists change and keeps you safe in inaction How your self-talk shapes your results (and how to fix it) The power of embodying your next-level self NOW How she plans for wildly productive weekendson purpose Why being relentless is not arroganceits survival as a CEO Oh, and how to wrestle a goat if needed (because farm life)
Key Takeaways: Stop saying I suck atyour subconscious is always listening Speak as if success is inevitable and your schedule will follow Dont rely on fleeting motivationbuild momentum with structure Start small, build confidence, and celebrate micro-wins You can be unstoppable, even on the messiest of days
Ever feel like doing absolutely nothingeven when your to-do list is screaming? In this weeks minisode, Jen shares a raw and relatable take on what to do when motivation is nowhere to be found. Whether its wedding proposals piling up, kids keeping you up at night, or just plain burnout, Jen walks you through how to get back on track, reprogram your mindset, and take aligned actioneven when youre feeling stuck.
This is your kick-in-the-pants reminder that motivation isnt something you wait forits something you create.
In This Episode, Jen Talks About: Why your brain resists change and keeps you safe in inaction How your self-talk shapes your results (and how to fix it) The power of embodying your next-level self NOW How she plans for wildly productive weekendson purpose Why being relentless is not arroganceits survival as a CEO Oh, and how to wrestle a goat if needed (because farm life)
Key Takeaways: Stop saying I suck atyour subconscious is always listening Speak as if success is inevitable and your schedule will follow Dont rely on fleeting motivationbuild momentum with structure Start small, build confidence, and celebrate micro-wins You can be unstoppable, even on the messiest of days
This week’s episode is personal, raw, and a reminder that success isn’t always what we first imagined it to be. Jen opens up about deep-rooted feelings of inadequacy, family dynamics, and how those internal struggles shaped her drive in both life and business.
From building a thriving floral empire to raising alpacas, bandaging goats, and navigating heartbreaking losses—all while coaching florists to greatness—Jen reflects on how success has evolved for her. It’s not about staying busy to prove your worth. It’s about building a life filled with beauty, meaning, and joy on your terms.
If you've ever struggled with feeling "not good enough," or if you're rethinking what a fulfilling life really looks like, this episode is your sign to pause, reflect, and redefine success.
In This Episode, Jen Shares: 🌸 Her lifelong journey with feeling unworthy—and how she’s healing 🌿 The pressures of hustle culture and why busy ≠ success 🐐 The realities (and hilarity) of farm life with animals, kids, and chaos 🎯 How her coaching and mastermind community fuel her joy 💡 Why success now means peace, connection, and alignment—not just productivity
Key Takeaways: ✔️ Your past doesn’t define your future—but it helps explain it ✔️ True success evolves and should feel good, not exhausting ✔️ Being around people with big goals can be life-changing ✔️ Your floral business can be the vehicle for your dream life ✔️ You deserve more than burnout—you deserve beauty, balance, and joy
Quotes Worth Sharing: 💬 “I can’t define success by busy anymore.” 💬 “Your floral business can change your life. It can change you.” 💬 “You deserve a beautiful, amazing life—and it doesn’t have to be earned by burnout.”
This week’s episode is personal, raw, and a reminder that success isn’t always what we first imagined it to be. Jen opens up about deep-rooted feelings of inadequacy, family dynamics, and how those internal struggles shaped her drive in both life and business.
From building a thriving floral empire to raising alpacas, bandaging goats, and navigating heartbreaking losses—all while coaching florists to greatness—Jen reflects on how success has evolved for her. It’s not about staying busy to prove your worth. It’s about building a life filled with beauty, meaning, and joy on your terms.
If you've ever struggled with feeling "not good enough," or if you're rethinking what a fulfilling life really looks like, this episode is your sign to pause, reflect, and redefine success.
In This Episode, Jen Shares: 🌸 Her lifelong journey with feeling unworthy—and how she’s healing 🌿 The pressures of hustle culture and why busy ≠ success 🐐 The realities (and hilarity) of farm life with animals, kids, and chaos 🎯 How her coaching and mastermind community fuel her joy 💡 Why success now means peace, connection, and alignment—not just productivity
Key Takeaways: ✔️ Your past doesn’t define your future—but it helps explain it ✔️ True success evolves and should feel good, not exhausting ✔️ Being around people with big goals can be life-changing ✔️ Your floral business can be the vehicle for your dream life ✔️ You deserve more than burnout—you deserve beauty, balance, and joy
Quotes Worth Sharing: 💬 “I can’t define success by busy anymore.” 💬 “Your floral business can change your life. It can change you.” 💬 “You deserve a beautiful, amazing life—and it doesn’t have to be earned by burnout.”
0:009:43
The CEO Shift: How Florists Can Work Smarter, Not Harder
Feeling stretched thin and constantly stuck in the weeds of your floral business? You’re not alone—and it’s time to fix that. In this episode, Jen pulls back the curtain on a hectic week filled with weddings, helping a fellow florist, and juggling her growing farm… all while staying laser-focused on what really matters.
If you’re spending hours on low-value tasks and wondering why you’re burnt out, this episode will help you shift into true CEO mode. You’ll learn how to audit your to-do list, protect your creative energy, and invest time where it actually pays off.
In this episode, we cover: ✔️ What qualifies as high-value vs. low-value tasks ✔️ How to stay in your “zone of genius” ✔️ The surprising power of flower friends and support systems ✔️ Why even first-time wedding bookings deserve delegation ✔️ How to audit your time for better business results
Whether you're designing solo or managing a team, this is your reminder that you are the CEO—and it’s time to start acting like it.
Timestamps: [00:00] Welcome + a wild week behind the scenes [03:45] The difference between high-value and low-value tasks [07:00] Jen’s “zone of genius” and why yours matters [10:10] Delegating, outsourcing, and why it’s never too early [14:20] Support systems: The power of your flower community [18:00] Take a task audit: Are you busy or building something? [21:15] Final thoughts: protect your magic, protect your time
Related Episodes You’ll Love: 🎧 How to Get More Wedding Inquiries (and Actually Book Them) 🎧 Feeling Burnt Out? Here’s How to Reignite Your Passion 🎧 5 CEO Habits That Will Transform Your Floral Business
Feeling stretched thin and constantly stuck in the weeds of your floral business? You’re not alone—and it’s time to fix that. In this episode, Jen pulls back the curtain on a hectic week filled with weddings, helping a fellow florist, and juggling her growing farm… all while staying laser-focused on what really matters.
If you’re spending hours on low-value tasks and wondering why you’re burnt out, this episode will help you shift into true CEO mode. You’ll learn how to audit your to-do list, protect your creative energy, and invest time where it actually pays off.
In this episode, we cover: ✔️ What qualifies as high-value vs. low-value tasks ✔️ How to stay in your “zone of genius” ✔️ The surprising power of flower friends and support systems ✔️ Why even first-time wedding bookings deserve delegation ✔️ How to audit your time for better business results
Whether you're designing solo or managing a team, this is your reminder that you are the CEO—and it’s time to start acting like it.
Timestamps: [00:00] Welcome + a wild week behind the scenes [03:45] The difference between high-value and low-value tasks [07:00] Jen’s “zone of genius” and why yours matters [10:10] Delegating, outsourcing, and why it’s never too early [14:20] Support systems: The power of your flower community [18:00] Take a task audit: Are you busy or building something? [21:15] Final thoughts: protect your magic, protect your time
Related Episodes You’ll Love: 🎧 How to Get More Wedding Inquiries (and Actually Book Them) 🎧 Feeling Burnt Out? Here’s How to Reignite Your Passion 🎧 5 CEO Habits That Will Transform Your Floral Business
Level Up for Free: The Personal Growth Habits That Cost Nothing
Hosts
Hosts of this podcast episode
Jeni Becht
Guests
Guests of this podcast episode
Jen Becht
Keywords
Keywords of this podcast episode
personal developmentgrowth habitsmindset shiftsmicro-habitsvisualizationjournalingaffirmationshabit stackingemotional wellnesscommunity
In this heart-filled and honest episode of The Floral Hustle, Jen shares how her journey into personal development transformed every area of her life—from her business and motherhood to her confidence and well-being. If you've ever felt like you're too maxed out to even think about growth, this episode is for you.
Jen walks through the different seasons of her life—from survival mode to creating space for podcasts, books, masterminds, and coaching—and explains why personal development isn’t a luxury… it’s a lifeline. She also shares actionable micro-habits, mindset shifts, and creative ways to invest in your growth without needing a ton of time or money.
What You’ll Learn: 🌸 Why Jen went from “I don’t have time” to “I don’t have time NOT to grow” 🌸 The baby steps that made a massive difference in her life and business 🌸 Journaling, affirmations, and visualizations that actually work 🌸 Free and low-cost ways to start your personal development journey 🌸 The importance of connection, community, and emotional wellness 🌸 How habit stacking can help you integrate growth into daily life 🌸 The mindset that makes success feel not just possible, but inevitable
Powerful Quotes: 💬 “Growth takes space—and you deserve to make that space for yourself.” 💬 “I used to think personal development was a luxury. Now I know it's survival.” 💬 “Visualization isn't just dreaming. It's rehearsing your success in advance.”
Ready to grow? DM Jen on Instagram and tell her: What’s ONE small step you’re taking toward your best self this week?
In this heart-filled and honest episode of The Floral Hustle, Jen shares how her journey into personal development transformed every area of her life—from her business and motherhood to her confidence and well-being. If you've ever felt like you're too maxed out to even think about growth, this episode is for you.
Jen walks through the different seasons of her life—from survival mode to creating space for podcasts, books, masterminds, and coaching—and explains why personal development isn’t a luxury… it’s a lifeline. She also shares actionable micro-habits, mindset shifts, and creative ways to invest in your growth without needing a ton of time or money.
What You’ll Learn: 🌸 Why Jen went from “I don’t have time” to “I don’t have time NOT to grow” 🌸 The baby steps that made a massive difference in her life and business 🌸 Journaling, affirmations, and visualizations that actually work 🌸 Free and low-cost ways to start your personal development journey 🌸 The importance of connection, community, and emotional wellness 🌸 How habit stacking can help you integrate growth into daily life 🌸 The mindset that makes success feel not just possible, but inevitable
Powerful Quotes: 💬 “Growth takes space—and you deserve to make that space for yourself.” 💬 “I used to think personal development was a luxury. Now I know it's survival.” 💬 “Visualization isn't just dreaming. It's rehearsing your success in advance.”
