Marketing Tips for Women Business Owners: Educated Empowered Inspired Podcast

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Shelly Niehaus
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Marketing Business Entrepreneurship Management
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1.6K - 2.7K listeners Female 5.0 rating 106 reviews 135 episodes USA
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30s Ad: $61 - $74 60s Ad: $72 - $85 CPM Category: Business
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The essential online marketing podcast for service providers, entrepreneurs, and small businesses eager to monetize their passions and scale their businesses to six figures and beyond. Each week, join us as we dive deep into online marketing tools, from SEO and social media strategies to email marketing and content creation.

This podcast is for you if you find yourself asking questions such as:

*How do I increase my online visibility as a service-based entrepreneur? *What are the best strategies for effective social media marketing? *How do I bridge my online community into paying clients? *How can I use social media to attract more clients to my service business? *How do I get started with email marketing in my business? *How do I create engaging content that converts viewers into customers? *Is a website necessary, and can SEO help my small business grow? *What are the cost-effective marketing strategies for a new business? *How do I create a time-saving marketing strategy? *What are the best platforms for organic marketing of my services online? *How can I use online marketing to build a loyal customer base?

Discover actionable insights and practical steps to transform your digital presence and attract your ideal client with content that connects and converts. Whether you're refining your brand message, optimizing your email campaigns, or exploring innovative marketing trends, Educated Empowered Inspired provides the expert guidance you need to navigate the world of online marketing.

Our guests include successful entrepreneurs and industry experts who share their journeys, offering valuable lessons and tips on leveraging online platforms to maximize your impact and income. Tune in and start building a business that allows you to build the life you dream of!

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Recent Hosts, Guests & Topics

Here's a quick summary of the last 5 episodes on Marketing Tips for Women Business Owners: Educated Empowered Inspired.

Hosts

Shelly Niehaus

Previous Guests

Shelly Niehaus
Shelly Niehaus is a business coach and marketing expert specializing in helping women entrepreneurs build intentional, trust-building personal brands. She offers resources, coaching, and strategies to enhance online visibility and brand presence.
Tanya
Tanya is a family photographer from Iowa who is looking to build momentum in her marketing efforts. She is interested in growing her email list, creating effective lead magnets, and connecting with potential clients through strategic online and in-person community engagement. Her goal is to develop a sustainable marketing plan that helps her reach her first 100 email subscribers and convert them into paying clients.

Topics Discussed

personal branding authenticity brand differentiation vision values passions ChatGPT content creation client attraction visuals trust-building brand consistency online presence branding elements online visibility brand alignment digital presence social media marketing SEO email marketing lead magnet online marketing building email list service-based business content strategy content types micro-commitments content planning engagement

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Episodes

Here's the recent few episodes on Marketing Tips for Women Business Owners: Educated Empowered Inspired.

0:00 17:39

#134 The Simple Shift That Makes Your Personal Brand Stand Out

Hosts
Shelly Niehaus
Keywords
personal branding authenticity brand differentiation vision values passions ChatGPT content creation client attraction

If your brand feels a little flator like it could belong to anyonethis episode is your reminder that you are the secret sauce. In Episode 3 of the Personal Brand Series, were unpacking how to infuse your brand with your unique vision, values, and passions so you can attract aligned clients and build trust faster.

This ones all about building a brand that actually feels like youwithout a full rebrand or starting from scratch.

Key Takeaways:

Why copying your competition keeps you stuck (and exhausted)

How your vision, values, and passions shape your most magnetic content

Examples of how to express each element in your brand

How to use ChatGPT to brainstorm your brand traits (without losing your voice)

One simple challenge to start showing up more authentically this week

Mentioned in This Episode:

Join my email community for weekly branding tips & tools shellyniehaus.com/tips

Resources:

 


Connect with Shelly Niehaus:

0:00 17:42

#133 Simplify Your Personal Brand with These Three Things

Hosts
Shelly Niehaus
Keywords
personal branding visuals trust-building brand consistency online presence branding elements

 

Episode Summary:
If your brand doesn’t feel like you—or you’re constantly second-guessing how you show up online—this episode is your reset button. We’re breaking down the 3 essential elements every personal brand needs to feel clear, consistent, and aligned: your Name (visuals), your Face (real-life presence), and your Feel (tone and energy).

Whether you’re refining your online presence or starting fresh, this episode will help you simplify where to focus first.

 

Key Takeaways:

Why consistency > perfection when it comes to branding

How to tighten up your visuals across platforms (Name)

Why showing your face builds trust faster than any logo

How your tone and energy (Feel) shape how people connect with your content

Real examples of how these brand elements show up (and where to adjust)

 

Mentioned in This Episode:

Join my email community for weekly personal branding tips → shellyniehaus.com/tips

 

Resources:

 


Connect with Shelly Niehaus:

0:00 13:27

#132 How to Build a Personal Brand That Stands Out in a Crowded Market

Hosts
Shelly Niehaus
Guests
Shelly Niehaus
Keywords
personal branding online visibility trust-building brand alignment digital presence content creation social media marketing SEO email marketing

Your personal brand is the one thing you carry with you—through every pivot, job, or business evolution. In this kickoff episode of the Personal Branding Series, I’m sharing why now is the time to take your personal brand seriously—and how to begin aligning how you show up with how you want to be seen.

Whether you’re starting fresh, evolving your niche, or just feeling disconnected from how you show up online, this episode will help you take the first step toward more confident, consistent visibility.

 

Key Takeaways:

Why your personal brand is your most powerful business asset

How the online space has changed—and what that means for your visibility

Why “just working hard” isn’t enough anymore to get noticed

The simple first step to start aligning your brand: Google yourself

How I help coaching clients build intentional, trust-building personal brands

 

Mentioned in This Episode:

Join my email community to get weekly brand-building resources https://shellyniehaus.com/tips

Resources:

 


Connect with Shelly Niehaus:

0:00 19:55

#131 From Crickets to Clients: Build Your First 100 Email Subscribers

Hosts
Shelly Niehaus
Guests
Tanya
Keywords
email marketing lead magnet online marketing building email list content creation social media marketing client attraction service-based business

In this Marketing Makeover Strategy Session, I sit down with Tanya, a family photographer from Iowa, who’s ready to build momentum in her marketing. We map out a clear, doable plan to grow her email list, create a lead magnet, and start sending emails that actually connect and convert. If you’re a service-based business owner who’s tired of chasing social media algorithms and ready to build real relationships with future clients, this one’s for you.

🎯 What we cover in this episode:

  • How Tanya can grow her email list to her first 100 subscribers
  • Why a simple lead magnet beats “subscribe to my newsletter” every time
  • The #1 mindset shift to stop selling and start connecting
  • Easy content ideas for monthly emails that build know-like-trust
  • Why your lead magnet should feel like your proud grandbaby 👶🏻
  • How to use in-person and online communities to promote your list (without feeling spammy)

💡Whether you're a photographer or any other service-based entrepreneur, these strategies are designed to help you start where you are—with what you’ve got—and take consistent steps forward.

🔗 Want your own strategy session? Book one here: 
https://link.equipt360.com/widget/bookings/shellyniehaus-marketingmakeover

Resources:

 


Connect with Shelly Niehaus:

0:00 25:18

#130 Simplify Your Social Media: Use This 3-Post Framework

Hosts
Shelly Niehaus
Keywords
social media marketing content strategy client attraction content types micro-commitments content planning engagement

Social media doesn’t have to be overwhelming—or exhausting. In Part 2 of this special series, we’re building on last week’s mindset shift and diving into the final two content types you need to consistently attract, connect, and convert followers into clients.

We’ll also walk through my simple 6-step content strategy to help you stay focused, organized, and off the content hamster wheel. No more winging it—just a repeatable rhythm that works.

💡 Key Takeaways:

  • The final two content types: positioning and inviting
  • How to teach, share testimonials, and highlight transformation
  • Why your followers need a clear next step—and how to guide them
  • What micro-commitments are (and why they matter)
  • A 6-step system to plan, create, and schedule content with ease
  • How to make your social media feel light, aligned, and doable

🎯 Action Step:
Plan your next 3 posts—one to connect, one to position, and one to invite. Then schedule them and spend your time actually engaging.

📦 Want templates, prompts, and tools?
Check out the Social Media Mastery Blueprint!

Resources:

 


Connect with Shelly Niehaus:

Ratings

Global:
5.0 rating 106 reviews

USA

5.0 ratings 104 reviews

Canada

5.0 ratings 2 reviews

UK

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Ireland

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Australia

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New Zealand

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