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Welcome to Next Level Pros, where we explore the journeys of some of the most successful and inspiring entrepreneurs from around the world. I'm your host, Chris Lee.
Throughout my career, I've founded multiple nine-figure companies and learned a thing or two about what it takes to succeed in the world of business. Now, I want to share those lessons with you by bringing on guests who have their own incredible stories to tell. I'm on a mission to find the most unique and entertaining individuals that have done it the right way.
Welcome to Next Level Pros, where we explore the journeys of some of the most successful and inspiring entrepreneurs from around the world. I'm your host, Chris Lee.
Throughout my career, I've founded multiple nine-figure companies and learned a thing or two about what it takes to succeed in the world of business. Now, I want to share those lessons with you by bringing on guests who have their own incredible stories to tell. I'm on a mission to find the most unique and entertaining individuals that have done it the right way.
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Dustin Van Orman is a prominent figure in the trades industry, known for scaling service businesses to over $100 million in revenue. He has extensive experience in business growth, private equity, and building sales-driven cultures. Dustin is recognized for his insights into the opportunities within the trades sector and for helping entrepreneurs overcome challenges related to labor shortages and market competition.
Dustin Van Orman is a prominent figure in the trades industry, known for scaling service businesses to over $100 million in revenue. He has extensive experience in business growth, private equity, and building sales-driven cultures. Dustin is recognized for his insights into the opportunities within the trades sector and for helping entrepreneurs overcome challenges related to labor shortages and market competition.
Ismael Valdez is a successful entrepreneur in the trades industry, having grown his business from zero to over $108 million in revenue. He is an expert in navigating tough markets, leveraging private equity, and fostering a sales-driven culture. Ismael is also known for his leadership in tackling labor shortages and attracting top sales talent, making him a key voice in discussions about scaling service businesses.
Ismael Valdez is a successful entrepreneur in the trades industry, having grown his business from zero to over $108 million in revenue. He is an expert in navigating tough markets, leveraging private equity, and fostering a sales-driven culture. Ismael is also known for his leadership in tackling labor shortages and attracting top sales talent, making him a key voice in discussions about scaling service businesses.
Amber is a podiatry clinic owner in Portland, Oregon, who successfully transformed her clinics from operating at a loss of negative $144,000 to achieving a positive net operating income of $23,000 within a few months. Her journey involved implementing strategic marketing initiatives, focusing on key business metrics, and improving staff accountability. Amber's experience provides valuable insights for medical practitioners and business owners looking to improve profitability and scale their practices effectively.
Amber is a podiatry clinic owner in Portland, Oregon, who successfully transformed her clinics from operating at a loss of negative $144,000 to achieving a positive net operating income of $23,000 within a few months. Her journey involved implementing strategic marketing initiatives, focusing on key business metrics, and improving staff accountability. Amber's experience provides valuable insights for medical practitioners and business owners looking to improve profitability and scale their practices effectively.
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Here's the recent few episodes on Next Level Pros.
0:0018:56
#150: How VEO 3 can save your business $1M a year // Next Level Pros Podcast
Hosts
Hosts of this podcast episode
Chris Lee
Keywords
Keywords of this podcast episode
AI video platformVEO 3small business marketingvideo productionAI automationcost savingscontent creationinfluencer marketingHollywood style commercials
Welcome to a new episode of Next Level Pros! Today, we’re diving into how Google's new AI video platform, VEO 3, is flipping the script for small business marketing and production. If you’ve ever felt overwhelmed by the cost or complexity of creating video content, this episode is for you. Learn how AI is making full-scale video production accessible — and how it could literally save your business millions. This one’s for small business owners, digital marketers, content creators, and anyone looking to scale using AI without a massive team or Hollywood budget.
Highlights:
“You can produce a Hollywood style commercial in a matter of what, 30 minutes?
“You’re a freaking influencer.”
“If you’re not using AI, see you later.”
“This is the gold rush of the early 2000s… now’s your time to shine, baby.”
Timestamps:
00:00 – Introduction
00:53 – Google's New Ecosystem
02:19 – Community Use Case
04:32 – Cost Comparison
08:20 – The Business Bottleneck
09:34 – AI Without Being On Camera
10:30 – Scaling with AI vs. Teams
11:53 – Strategy Over Automation
14:59 – The 1% Opportunity
18:17 – Free Resources & Next Steps
Want me to teach you how to grow your business? Text me! 509-374-7554
Want access to more of my content? Click the link below for all of our latest updates and events!
Welcome to a new episode of Next Level Pros! Today, we’re diving into how Google's new AI video platform, VEO 3, is flipping the script for small business marketing and production. If you’ve ever felt overwhelmed by the cost or complexity of creating video content, this episode is for you. Learn how AI is making full-scale video production accessible — and how it could literally save your business millions. This one’s for small business owners, digital marketers, content creators, and anyone looking to scale using AI without a massive team or Hollywood budget.
Highlights:
“You can produce a Hollywood style commercial in a matter of what, 30 minutes?
“You’re a freaking influencer.”
“If you’re not using AI, see you later.”
“This is the gold rush of the early 2000s… now’s your time to shine, baby.”
Timestamps:
00:00 – Introduction
00:53 – Google's New Ecosystem
02:19 – Community Use Case
04:32 – Cost Comparison
08:20 – The Business Bottleneck
09:34 – AI Without Being On Camera
10:30 – Scaling with AI vs. Teams
11:53 – Strategy Over Automation
14:59 – The 1% Opportunity
18:17 – Free Resources & Next Steps
Want me to teach you how to grow your business? Text me! 509-374-7554
Want access to more of my content? Click the link below for all of our latest updates and events!
#149: Why Most Home Service Pros Will Lose to AI (Unless They Do This) // Next Level Pros Podcast
Hosts
Hosts of this podcast episode
Chris Lee
Keywords
Keywords of this podcast episode
Artificial IntelligenceAI in Home ServicesAI Tools for BusinessWearable AIDigital SelfChatGPTVoice AICustomer Service BotsAI EthicsCareer Development
Welcome to a new episode of Next Level Pros! In this episode, we dive deep into the transformative world of Artificial Intelligence and its game-changing impact on home service professionals. Whether you're a business owner, technician, or entrepreneur in the trades, this episode will reveal how AI can be your biggest opportunity or your biggest threat.
Highlight:
"AI will teach you about AI"
"Don't be scared of AI. Utilize AI, learn AI"
"The positions that are going to exist are people managing AI agents"
"If you do not become an exceptional talent, you will face the need for a career change"
Timestamps:
00:00 Introduction: AI in Home Services
00:28 How AI is Changing the Game for Professionals
03:00 Practical AI Tools for Business Owners
05:49 Wearable AI and Employee Interaction Tracking
07:01 Creating an "Immortal" Digital Version of Yourself
10:01 How to Start Using ChatGPT Effectively
12:29 Voice Conversations with AI
13:25 AI Voice and Text Bots for Customer Service
14:45 Ethical Considerations of AI Job Replacement
17:13 Closing Call to Action: Embrace AI or Get Left Behind
Want me to teach you how to grow your business? Text me! 509-374-7554
Want access to more of my content? Click the link below for all of our latest updates and events!
Welcome to a new episode of Next Level Pros! In this episode, we dive deep into the transformative world of Artificial Intelligence and its game-changing impact on home service professionals. Whether you're a business owner, technician, or entrepreneur in the trades, this episode will reveal how AI can be your biggest opportunity or your biggest threat.
Highlight:
"AI will teach you about AI"
"Don't be scared of AI. Utilize AI, learn AI"
"The positions that are going to exist are people managing AI agents"
"If you do not become an exceptional talent, you will face the need for a career change"
Timestamps:
00:00 Introduction: AI in Home Services
00:28 How AI is Changing the Game for Professionals
03:00 Practical AI Tools for Business Owners
05:49 Wearable AI and Employee Interaction Tracking
07:01 Creating an "Immortal" Digital Version of Yourself
10:01 How to Start Using ChatGPT Effectively
12:29 Voice Conversations with AI
13:25 AI Voice and Text Bots for Customer Service
14:45 Ethical Considerations of AI Job Replacement
17:13 Closing Call to Action: Embrace AI or Get Left Behind
Want me to teach you how to grow your business? Text me! 509-374-7554
Want access to more of my content? Click the link below for all of our latest updates and events!
Welcome to a new episode of Next Level Pros! Today’s episode is a powerhouse roundtable featuring Ismael Valdez and Dustin Van Orman, two giants in the trades game who have each scaled service businesses to over $100 million in revenue. They join Chris and the team to talk about the real impact of private equity in the trades, the myths, the opportunities, and how the right mindset and sales driven culture can launch your business from $2M to $100M+. If you’ve been skeptical, or scared about private equity, this episode might just change your mind.
Highlights:
“AI won’t replace the trades. People still want humans in their homes.”
“The loudest voices attract the most labor.”
“We don’t have an information problem. We have an accountability problem.”
“You’re not selling out. You’re building up.”
Timestamps:
00:00 Welcome & Introductions
03:12 From Zero to $108M: Ismael’s Growth Story
08:30 The Private Equity Boom in Trades
13:10 Tackling the Labor Shortage
19:45 California vs. Washington: Tough Markets, Big Upsides
26:30 Sales-Driven Culture: The Real Growth Lever
32:58 How to Attract Top Sales Talent
39:15 Picking the Right Coach (and Avoiding Scams)
45:00 The Power of Accountability & Coaching
51:25 What Drives These Founders Today
Want me to teach you how to grow your business? Text me! 509-374-7554
Want access to more of my content? Click the link below for all of our latest updates and events!
Welcome to a new episode of Next Level Pros! Today’s episode is a powerhouse roundtable featuring Ismael Valdez and Dustin Van Orman, two giants in the trades game who have each scaled service businesses to over $100 million in revenue. They join Chris and the team to talk about the real impact of private equity in the trades, the myths, the opportunities, and how the right mindset and sales driven culture can launch your business from $2M to $100M+. If you’ve been skeptical, or scared about private equity, this episode might just change your mind.
Highlights:
“AI won’t replace the trades. People still want humans in their homes.”
“The loudest voices attract the most labor.”
“We don’t have an information problem. We have an accountability problem.”
“You’re not selling out. You’re building up.”
Timestamps:
00:00 Welcome & Introductions
03:12 From Zero to $108M: Ismael’s Growth Story
08:30 The Private Equity Boom in Trades
13:10 Tackling the Labor Shortage
19:45 California vs. Washington: Tough Markets, Big Upsides
26:30 Sales-Driven Culture: The Real Growth Lever
32:58 How to Attract Top Sales Talent
39:15 Picking the Right Coach (and Avoiding Scams)
45:00 The Power of Accountability & Coaching
51:25 What Drives These Founders Today
Want me to teach you how to grow your business? Text me! 509-374-7554
Want access to more of my content? Click the link below for all of our latest updates and events!
#147: Losing $50,000 Every Month to $23,000 Profit in 60 Days / Increase Profits / Next Level Pros Podcast
Hosts
Hosts of this podcast episode
Chris Lee
Guests
Guests of this podcast episode
Amber
Keywords
Keywords of this podcast episode
profitabilitybusiness turnaroundkey metricsmarketing strategiesstaff accountabilityclinic capacityrecruitmentcost of acquisitionrepeat businessscaling a business
Welcome to a new episode of Next Level Pros! In this engaging discussion, Chris Lee and Trent Lowenstein share the turnaround story of Amber's podiatry clinics in Portland, Oregon. Designed for medical practitioners struggling with profitability and business owners looking to scale efficiently, this episode provides actionable insights to transform your practice from running in the red to flourishing in the black. Learn how Amber went from a net operating income of negative $144,000 to a positive $23,000 in just a few months by joining the Next Level community, focusing on key metrics, and implementing strategic marketing initiatives. Discover the importance of staff accountability, the power of knowing and tracking key metrics, and how to effectively budget your marketing spend to fill up your practice’s calendar.
Highlights:
“Previously none of our employees knew what it meant to be successful.”
“When you can measure something, you can control it. Before, there was no visibility—now we know our break-even, our gross margin, our average revenue per visit. That’s when it gets fun.”
“It’s scary to spend money on marketing when you’ve been in desperation mode. But the opportunity cost of not spending is bigger.”
“Nobody loves your business like you do. Everyone else gets paid, and the entrepreneur goes home wondering how they’re going to make payroll. That’s why alignment and incentive structures are so important—so your team starts pushing the wagon with you.”
Timestamps:
00:00 Introduction
02:25 Turning Point: Joining the Community
04:40 April's Success and Key Implementations
08:50 Clinic Capacity and Staffing Issues
14:24 Compensation Structures and Recruitment
31:38 Marketing Strategies and Cost of Acquisition
37:16 Addressing Marketing Concerns and Repeat Business
40:16 Opportunity Cost and Scaling the Business
49:44 Improving Front Desk Operations and Employee Incentives
59:06 Exploring Marketing Channels and Strategies
01:03:20 Conclusion
Welcome to a new episode of Next Level Pros! In this engaging discussion, Chris Lee and Trent Lowenstein share the turnaround story of Amber's podiatry clinics in Portland, Oregon. Designed for medical practitioners struggling with profitability and business owners looking to scale efficiently, this episode provides actionable insights to transform your practice from running in the red to flourishing in the black. Learn how Amber went from a net operating income of negative $144,000 to a positive $23,000 in just a few months by joining the Next Level community, focusing on key metrics, and implementing strategic marketing initiatives. Discover the importance of staff accountability, the power of knowing and tracking key metrics, and how to effectively budget your marketing spend to fill up your practice’s calendar.
Highlights:
“Previously none of our employees knew what it meant to be successful.”
“When you can measure something, you can control it. Before, there was no visibility—now we know our break-even, our gross margin, our average revenue per visit. That’s when it gets fun.”
“It’s scary to spend money on marketing when you’ve been in desperation mode. But the opportunity cost of not spending is bigger.”
“Nobody loves your business like you do. Everyone else gets paid, and the entrepreneur goes home wondering how they’re going to make payroll. That’s why alignment and incentive structures are so important—so your team starts pushing the wagon with you.”
Timestamps:
00:00 Introduction
02:25 Turning Point: Joining the Community
04:40 April's Success and Key Implementations
08:50 Clinic Capacity and Staffing Issues
14:24 Compensation Structures and Recruitment
31:38 Marketing Strategies and Cost of Acquisition
37:16 Addressing Marketing Concerns and Repeat Business
40:16 Opportunity Cost and Scaling the Business
49:44 Improving Front Desk Operations and Employee Incentives
59:06 Exploring Marketing Channels and Strategies
01:03:20 Conclusion
0:0041:28
#146: This is Why The Solar Industry is Dying
Hosts
Hosts of this podcast episode
Chris Lee
Keywords
Keywords of this podcast episode
solar industrybusiness strategiesprofitabilitysales professionalsinstallation companiesmarginscompetitionrecruitmentAI and technology
Welcome to a new episode of Next Level Pros! In this high-energy workshop, solar industry expert Chris Lee breaks down the critical strategies for building a profitable solar business. Designed for solar entrepreneurs, sales professionals, and installation company owners struggling with low margins and industry challenges, this episode provides a roadmap to transform your solar business from surviving to thriving.
Highlights:
"There's no such thing as lazy people. Only unclear people."
"Competition is only the pain that you are solving."
"Customers do not buy because of price, and reps do not work for you because of commission."
"I would much rather recruit a C player and train them up to be a B player."
Timestamps:
00:00 Industry Introduction: Solar's Current Challenges
09:50 Attracting Top Talent Through Clear Vision
13:58 Why the "Red Line" Model Destroys Businesses
20:30 The Importance of Prioritizing Company Health
22:58 Breaking Down Revenue and Margin Structures
25:22 W2 vs 1099: Building a Valuable Organization
28:02 Motivating Sales Reps Beyond Commission
29:01 The Fallacy of High Commission Rates
30:16 Recruiting and Developing Sales Talent
35:00 Leveraging AI and Technology in Business
Want me to teach you how to grow your business? Text me! 509-374-7554
Want access to more of my content? Click the link below for all of our latest updates and events!
Welcome to a new episode of Next Level Pros! In this high-energy workshop, solar industry expert Chris Lee breaks down the critical strategies for building a profitable solar business. Designed for solar entrepreneurs, sales professionals, and installation company owners struggling with low margins and industry challenges, this episode provides a roadmap to transform your solar business from surviving to thriving.
Highlights:
"There's no such thing as lazy people. Only unclear people."
"Competition is only the pain that you are solving."
"Customers do not buy because of price, and reps do not work for you because of commission."
"I would much rather recruit a C player and train them up to be a B player."
Timestamps:
00:00 Industry Introduction: Solar's Current Challenges
09:50 Attracting Top Talent Through Clear Vision
13:58 Why the "Red Line" Model Destroys Businesses
20:30 The Importance of Prioritizing Company Health
22:58 Breaking Down Revenue and Margin Structures
25:22 W2 vs 1099: Building a Valuable Organization
28:02 Motivating Sales Reps Beyond Commission
29:01 The Fallacy of High Commission Rates
30:16 Recruiting and Developing Sales Talent
35:00 Leveraging AI and Technology in Business
Want me to teach you how to grow your business? Text me! 509-374-7554
Want access to more of my content? Click the link below for all of our latest updates and events!
