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Welcome to the Branding Democrats podcast – your field guide to helping Democrats win before it's too late. Our hosts, Ken and Daryl, are renowned industry experts and authors of the book Branding Democrats: A Top-to-Bottom Reimagining of Campaign Strategies.
The truth is: Democrats suck at branding.
Branding Democrats is the solution. With our expertise in messaging and branding, we’ll lay out a process to transform the public's perception of Democrats, repositioning the party as the people who genuinely care about the well-being of all Americans.
We examine the current political landscape and some notable case studies of failing Democratic campaigns of the past. We'll show you how to brand Democrats as the party that "fights for the people", how to make that branding personal, and how to differentiate Democratic policies from those of Republicans that prioritize corporations and the wealthiest Americans.
Let's help Democrats save America from the crazies. Tune in to the Branding Democrats podcast today.
Welcome to the Branding Democrats podcast – your field guide to helping Democrats win before it's too late. Our hosts, Ken and Daryl, are renowned industry experts and authors of the book Branding Democrats: A Top-to-Bottom Reimagining of Campaign Strategies.
The truth is: Democrats suck at branding.
Branding Democrats is the solution. With our expertise in messaging and branding, we’ll lay out a process to transform the public's perception of Democrats, repositioning the party as the people who genuinely care about the well-being of all Americans.
We examine the current political landscape and some notable case studies of failing Democratic campaigns of the past. We'll show you how to brand Democrats as the party that "fights for the people", how to make that branding personal, and how to differentiate Democratic policies from those of Republicans that prioritize corporations and the wealthiest Americans.
Let's help Democrats save America from the crazies. Tune in to the Branding Democrats podcast today.
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Here's a quick summary of the last 5 episodes on Branding Democrats.
Hosts
Ken
Daryl
Previous Guests
Mike Winson
Mike Winson is the host of A More Perfect Podcast and a TikTok creator known for blending progressive politics with faith. He offers a unique perspective that challenges right-wing Christian nationalism from within, providing a voice for progressive values in a polarized political landscape.
Mike Winson is the host of A More Perfect Podcast and a TikTok creator known for blending progressive politics with faith. He offers a unique perspective that challenges right-wing Christian nationalism from within, providing a voice for progressive values in a polarized political landscape.
Britt Elise
Britt Elise is a TikTok creator known for her lifestyle content and biting political commentary. She grew up in a conservative household and has since become a powerful progressive voice online, using her platform to discuss political issues and challenge right-wing narratives. Britt's work often highlights the performative nature of political figures and aims to engage her audience in meaningful conversations about leadership and misinformation.
Britt Elise is a TikTok creator known for her lifestyle content and biting political commentary. She grew up in a conservative household and has since become a powerful progressive voice online, using her platform to discuss political issues and challenge right-wing narratives. Britt's work often highlights the performative nature of political figures and aims to engage her audience in meaningful conversations about leadership and misinformation.
Corey McGookin
Corey McGookin is a retired FBI veteran with over 30 years of experience in law enforcement. Throughout his career, he has gained extensive insights into the workings of federal law enforcement and the impact of political dynamics on public trust. He has been vocal about the dangers of political loyalty overshadowing expertise and the implications this has for democracy. Corey is also active on social media, sharing his knowledge on leadership, law enforcement, and the ongoing fight for democracy.
Corey McGookin is a retired FBI veteran with over 30 years of experience in law enforcement. Throughout his career, he has gained extensive insights into the workings of federal law enforcement and the impact of political dynamics on public trust. He has been vocal about the dangers of political loyalty overshadowing expertise and the implications this has for democracy. Corey is also active on social media, sharing his knowledge on leadership, law enforcement, and the ongoing fight for democracy.
Austin
Austin, known as @millennial.elder on TikTok, is a progressive creator and church elder who challenges the notion that Christianity belongs to the right. He creates political content that aligns faith with progressive values and critiques the Republican Party's co-opting of religious narratives. His work focuses on connecting with working-class voters and addressing the dangers of rising authoritarianism.
Austin, known as @millennial.elder on TikTok, is a progressive creator and church elder who challenges the notion that Christianity belongs to the right. He creates political content that aligns faith with progressive values and critiques the Republican Party's co-opting of religious narratives. His work focuses on connecting with working-class voters and addressing the dangers of rising authoritarianism.
Topics Discussed
Trump's second term
branding
messaging
emotional connection
economy
storytelling
generational change
David Hogg
Daizha Mitchell
progressive politics
Christian nationalism
Trump
American democracy
branding failures
MAGA
Candace Owens
Joe Rogan
Britt Elise
political commentary
right-wing personalities
Charlie Kirk
Nick Fuentes
Signal Gate
Hillary's emails
misinformation
media
branding Democrats
FBI
public trust
law enforcement
Democratic messaging
political loyalty
narrative
GOP traps
2025
Christianity
progressive values
Republican Party
authoritarianism
working-class voters
inflation
disinformation
humor
hypocrisy
Here's the recent few episodes on Branding Democrats.
0:0049:52
He Promised to Fix It. He Broke It More. with @amoreperfectpodcast
Hosts
Hosts of this podcast episode
KenDaryl
Guests
Guests of this podcast episode
Mike Winson
Keywords
Keywords of this podcast episode
Trump's second termbrandingmessagingemotional connectioneconomystorytellinggenerational changeDavid HoggDaizha Mitchellprogressive politicsChristian nationalism
In this episode, we're joined by Mike Winson, host of A More Perfect Podcast and a TikTok creator, for a conversation about the first 100 days of Trump’s second term, where we unpack just how quickly things have gone downhill.
Mike shares how his platform blends progressive politics and faith, offering a rare voice that challenges right-wing Christian nationalism from within. We dive into what Democrats keep getting wrong about branding, messaging, and emotional connection — especially when it comes to talking about the economy.
We discuss why Democrats must go on offense, flood the zone with storytelling, and stop playing defense on Republican turf. Plus, we touch on David Hogg’s primary plans, the need for generational change in leadership, and why young candidates like Daizha Mitchell are offering hope in a broken political system.
This episode is a rallying cry for progressives to fight smarter, message louder, and never underestimate the power of creators and community.
To hear more from Mike: @amoreperfectpodcast
Want to be a part of the Branding Democrats Community?
In this episode, we're joined by Mike Winson, host of A More Perfect Podcast and a TikTok creator, for a conversation about the first 100 days of Trump’s second term, where we unpack just how quickly things have gone downhill.
Mike shares how his platform blends progressive politics and faith, offering a rare voice that challenges right-wing Christian nationalism from within. We dive into what Democrats keep getting wrong about branding, messaging, and emotional connection — especially when it comes to talking about the economy.
We discuss why Democrats must go on offense, flood the zone with storytelling, and stop playing defense on Republican turf. Plus, we touch on David Hogg’s primary plans, the need for generational change in leadership, and why young candidates like Daizha Mitchell are offering hope in a broken political system.
This episode is a rallying cry for progressives to fight smarter, message louder, and never underestimate the power of creators and community.
To hear more from Mike: @amoreperfectpodcast
Want to be a part of the Branding Democrats Community?
In this episode of Branding Democrats, we reflect on the first 100 days of Trump’s second term, a chaotic whirlwind we both describe as dystopian, destabilizing, and deeply dangerous for American democracy. Our conversation unpacks the real-life consequences of Trump’s incompetence and corruption.
Ken shares why he once hoped Trump’s failed second term would serve as a wake-up call and why he’s no longer sure the country can survive the fallout. Together, we explore the branding failures that allowed a con man to reclaim power and how Democrats must urgently fight back, not just politically but narratively.
Plus: we get into the slow MAGA unraveling, from Candace Owens to Joe Rogan, and what it means when even the Pope can’t take it anymore.
Subscribe for new episodes every week and follow Ken on TikTok (@BrandingDemocrats) to keep the fight going online.
Want to be a part of the Branding Democrats Community?
In this episode of Branding Democrats, we reflect on the first 100 days of Trump’s second term, a chaotic whirlwind we both describe as dystopian, destabilizing, and deeply dangerous for American democracy. Our conversation unpacks the real-life consequences of Trump’s incompetence and corruption.
Ken shares why he once hoped Trump’s failed second term would serve as a wake-up call and why he’s no longer sure the country can survive the fallout. Together, we explore the branding failures that allowed a con man to reclaim power and how Democrats must urgently fight back, not just politically but narratively.
Plus: we get into the slow MAGA unraveling, from Candace Owens to Joe Rogan, and what it means when even the Pope can’t take it anymore.
Subscribe for new episodes every week and follow Ken on TikTok (@BrandingDemocrats) to keep the fight going online.
Want to be a part of the Branding Democrats Community?
This week on Branding Democrats, we are joined by Britt Elise — a TikTok creator known for her lifestyle content and biting political commentary. In this episode, Britt shares her journey from growing up in a conservative household to becoming a powerful progressive voice online.
We start the episode diving the performative nature of right-wing personalities, and Britt unpacks her recent TikTok video calling out the hollow motives behind figures like Trump, Charlie Kirk, and Nick Fuentes.
Then, we get into some news headlines, including "Signal Gate" -- where Trump’s team accidentally included a journalist in a Signal group chat revealing real-time military plans. As Trump claims to know “nothing” about it, Britt, we discuss the double standard compared to Hillary’s emails.
Throughout the episode, we reflect on what Democrats need to do to cut through the chaos --- by telling human stories, connecting with people in their own language, and reminding the public what real leadership looks like. With Britt, we have a timely, honest, and deeply relatable conversation about misinformation, media, and the fight to brand Democrats with truth and empathy.
To hear more from Britt:
TikTok: @Britt_elise_
Want to be a part of the Branding Democrats Community?
This week on Branding Democrats, we are joined by Britt Elise — a TikTok creator known for her lifestyle content and biting political commentary. In this episode, Britt shares her journey from growing up in a conservative household to becoming a powerful progressive voice online.
We start the episode diving the performative nature of right-wing personalities, and Britt unpacks her recent TikTok video calling out the hollow motives behind figures like Trump, Charlie Kirk, and Nick Fuentes.
Then, we get into some news headlines, including "Signal Gate" -- where Trump’s team accidentally included a journalist in a Signal group chat revealing real-time military plans. As Trump claims to know “nothing” about it, Britt, we discuss the double standard compared to Hillary’s emails.
Throughout the episode, we reflect on what Democrats need to do to cut through the chaos --- by telling human stories, connecting with people in their own language, and reminding the public what real leadership looks like. With Britt, we have a timely, honest, and deeply relatable conversation about misinformation, media, and the fight to brand Democrats with truth and empathy.
To hear more from Britt:
TikTok: @Britt_elise_
Want to be a part of the Branding Democrats Community?
In this episode of Branding Democrats, we sit down with Corey McGookin, a retired FBI veteran with over 30 years in law enforcement, to unpack the damage Trump has inflicted on America’s institutions.
Corey shares firsthand insights on how Trump’s attacks have eroded public trust in federal law enforcement, the dangers of political loyalty over expertise, and what it means for democracy when law enforcement is weaponized.
We also dive into the broader failures of Democratic messaging — why Republicans have mastered the branding game while Democrats remain on the defensive. Corey lays out a roadmap for how Democrats can reclaim the narrative, stop playing into GOP traps, and effectively communicate their strengths to voters.
This episode pulls no punches in examining the stakes of 2025 and beyond.
Follow Corey on TikTok at @discprofiling for more insights on leadership, law enforcement, and the fight for democracy.
Want to be a part of the Branding Democrats Community?
In this episode of Branding Democrats, we sit down with Corey McGookin, a retired FBI veteran with over 30 years in law enforcement, to unpack the damage Trump has inflicted on America’s institutions.
Corey shares firsthand insights on how Trump’s attacks have eroded public trust in federal law enforcement, the dangers of political loyalty over expertise, and what it means for democracy when law enforcement is weaponized.
We also dive into the broader failures of Democratic messaging — why Republicans have mastered the branding game while Democrats remain on the defensive. Corey lays out a roadmap for how Democrats can reclaim the narrative, stop playing into GOP traps, and effectively communicate their strengths to voters.
This episode pulls no punches in examining the stakes of 2025 and beyond.
Follow Corey on TikTok at @discprofiling for more insights on leadership, law enforcement, and the fight for democracy.
Want to be a part of the Branding Democrats Community?
In this week’s episode of Branding Democrats, we sit down with Austin, better known as @millennial.elder on TikTok. Austin is a progressive creator and church elder challenging the notion that Christianity belongs to the right. To start the episode, Austin shares his journey into political content, how faith can align with progressive values, and why the Republican Party’s co-opting of religious narratives is deeply misguided.
The conversation then dives into the dangers of rising authoritarianism, and the importance of meeting people where they are. Austin explains how Democrats can better connect with working-class voters, the pitfalls of overused messaging around inflation (yes, we talk about egg prices), and why humanizing policy impacts is more effective than reciting talking points.
We briefly get into some of the outrageous headlines: from the DOGE trial to Elon Musk’s dangerous influence, and why combating disinformation requires authenticity, humor, and a willingness to call out hypocrisy.
To hear more from Austin:
@millennial.elder
Want to be a part of the Branding Democrats Community?
In this week’s episode of Branding Democrats, we sit down with Austin, better known as @millennial.elder on TikTok. Austin is a progressive creator and church elder challenging the notion that Christianity belongs to the right. To start the episode, Austin shares his journey into political content, how faith can align with progressive values, and why the Republican Party’s co-opting of religious narratives is deeply misguided.
The conversation then dives into the dangers of rising authoritarianism, and the importance of meeting people where they are. Austin explains how Democrats can better connect with working-class voters, the pitfalls of overused messaging around inflation (yes, we talk about egg prices), and why humanizing policy impacts is more effective than reciting talking points.
We briefly get into some of the outrageous headlines: from the DOGE trial to Elon Musk’s dangerous influence, and why combating disinformation requires authenticity, humor, and a willingness to call out hypocrisy.
To hear more from Austin:
@millennial.elder
Want to be a part of the Branding Democrats Community?