MarTech Podcast ™ // Marketing + Technology = Business Growth

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2.7K - 4.6K listeners Neutral 4.6 rating 182 reviews 2232 episodes USA
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30s Ad: $106 - $127 60s Ad: $124 - $146 CPM Category: Business
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The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.


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Recent Hosts, Guests & Topics

Here's a quick summary of the last 5 episodes on MarTech Podcast ™ // Marketing + Technology = Business Growth.

Hosts

Benjamin Shapiro

Previous Guests

Daniel Schotland
Daniel Schotland is the Chief Operating Officer at Linqia, a company specializing in influencer marketing. With extensive experience in the marketing industry, Daniel has been instrumental in shaping strategies that leverage influencer partnerships to drive business growth. He is known for his insights into the evolution of marketing practices and the integration of technology in marketing strategies.
Christian Ashlock
Christian Ashlock is the Senior Director of Product Marketing at Branch, a company specializing in mobile linking and attribution solutions. With extensive experience in product marketing, Christian has a deep understanding of the challenges and opportunities in the marketing technology landscape. He is known for his insights into measurement practices and analytics, advocating for innovative approaches that move beyond traditional methods.
Jordan Crawford
Jordan Crawford is the founder of Blueprint, a company focused on helping businesses optimize their lead generation strategies. With a background in marketing and technology, Jordan has extensive experience in developing innovative solutions that drive business growth. He is known for his expertise in lead generation and has worked with various organizations to enhance their marketing efforts.

Topics Discussed

AI influencer marketing content impact of AI human vs AI business strategies campaign efficacy marketing evolution organic marketing channels measuring marketing strategies short-term measurement long-term measurement optimizing channels creative aspects of marketing technical aspects of marketing bean counting measurement traditional measurement marketing advice analytics measurement tooling lead generation marketing strategy business growth Blueprint

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Episodes

Here's the recent few episodes on MarTech Podcast ™ // Marketing + Technology = Business Growth.

0:00 16:48

How AI is impacting influencer marketing & content

Hosts
Benjamin Shapiro
Guests
Daniel Schotland
Keywords
AI influencer marketing content impact of AI human vs AI

COO at Linqia, Daniel Schotland, delves into the impact of AI on influencer marketing and content. In this episode, Daniel shares his perspectives on the influence of AI on influencer marketing, other ways AI is impacting influencer marketing, and AI versus a human in an influencer marketing campaign. Show Notes 

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0:00 15:08

Influencer marketing graduating to the boardroom

Hosts
Benjamin Shapiro
Guests
Daniel Schotland
Keywords
influencer marketing business strategies campaign efficacy marketing evolution

COO at Linqia, Daniel Schotland, discusses the evolution of influencer marketing and its impact on business strategies. In this episode, Daniel shares his perspective on where we are today with influencer marketing, what is driving the shift of focus toward influencers, and how to evaluate the overall efficacy of an influencer marketing campaign. Show Notes 

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0:00 15:08

Optimizing Organic Marketing Channels

Hosts
Benjamin Shapiro
Guests
Christian Ashlock
Keywords
organic marketing channels measuring marketing strategies short-term measurement long-term measurement optimizing channels creative aspects of marketing technical aspects of marketing

Senior Director of Product Marketing at Branch, Christian Ashlock, shares his perspectives on optimizing organic marketing channels. In this episode, Christian delves into the challenges of measuring marketing strategies in organic channels and the need for a blend of short-term and long-term measurement, emphasizing the importance of optimizing these channels to create great experiences and measure their effectiveness, while balancing creative and technical aspects of marketing.

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0:00 18:23

Thinking beyond the old way of bean counting measurement

Hosts
Benjamin Shapiro
Guests
Christian Ashlock
Keywords
bean counting measurement traditional measurement marketing advice analytics measurement tooling

Senior Director of Product Marketing at Branch, Christian Ashlock, shares his perspectives on the old way of bean counting measurement. In this episode, Christian delves into the traditional way of measurement and why we need to get away from the old way of bean counting, advice for marketers on what really makes a difference in their marketing efforts, and the evolution of analytics and measurement tooling.

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0:00 3:51

Game Plan For Handling A Sudden Drop In Lead Generation

Hosts
Benjamin Shapiro
Guests
Jordan Crawford
Keywords
lead generation marketing strategy business growth Blueprint

Founder of Blueprint, Jordan Crawford, delves into the Game Plan For Handling A Sudden Drop In Lead Generation  Show Notes

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Ratings

Global:
4.6 rating 182 reviews

USA

4.6 ratings 155 reviews

UK

4.8 ratings 9 reviews

Australia

4.8 ratings 9 reviews

Canada

5.0 ratings 7 reviews

Ireland

3.0 ratings 1 reviews

Singapore

1.0 ratings 1 reviews

New Zealand

0.0 ratings 0 reviews

South Africa

0.0 ratings 0 reviews