MarTech Podcast ™ // Marketing + Technology = Business Growth Podcast

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2.7K - 4.6K listeners Female/Male 4.6 rating 182 reviews 2277 episodes USA
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30s Ad: $106 - $127 60s Ad: $124 - $146 CPM Category: Business
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The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.


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Recent Hosts, Guests & Topics

Here's a quick summary of the last 5 episodes on MarTech Podcast ™ // Marketing + Technology = Business Growth.

Hosts

Benjamin Shapiro N/A

Previous Guests

Greg Kihlstrom
Greg Kihlstrom is the principal of The Agile Brand. He is an expert in marketing technology and advocates for applying agile principles to marketing to maximize the value of existing technology investments. He emphasizes fully leveraging platform capabilities, reducing integration costs, and improving data accessibility through continuous improvement and process optimization.
Greg Kihlström
Greg Kihlström is the principal of The Agile Brand, specializing in applying Agile methodologies to marketing and branding to maximize technology investments and improve organizational efficiency.

Topics Discussed

artificial intelligence marketing technology agile methodology business growth digital transformation team leadership project management performance improvement innovation strategic planning business strategy technology adoption agile methodologies future of marketing operational efficiency data utilization agile marketing data management process optimization technology investment marketing strategy customer experience Agile processes ROI Martech tools measurement frameworks cyclical workflows process improvements MarTech stack Agile methodologies cross-functional squads time-to-value metrics

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Episodes

Here's the recent few episodes on MarTech Podcast ™ // Marketing + Technology = Business Growth.

0:00 4:47

Playbook for using Agile principles to integrate AI into your martech stack

Guests
Greg Kihlstrom
Keywords
artificial intelligence marketing technology agile methodology business growth digital transformation team leadership project management performance improvement innovation strategic planning

Integrating AI into your martech stack requires agility. Greg Kihlstrm, principal of The Agile Brand and advisor to companies like Adidas and Toyota, shares his expertise on agile marketing technology implementation. His playbook emphasizes assembling the right team, setting clear goals, working iteratively to achieve quick wins, and implementing regular retrospectives to continuously improve AI performance and processes. Show Notes 

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0:00 4:11

Master existing tools vs invest in new AI technology

Guests
Greg Kihlstrom
Keywords
artificial intelligence marketing technology digital transformation business strategy technology adoption agile methodologies innovation future of marketing operational efficiency data utilization

AI adoption requires strategic evaluation of existing tools. Greg Kihlstrm, principal of The Agile Brand, shares expertise on implementing agile approaches to marketing technology operations. He recommends thoroughly understanding current martech capabilities before investing in new AI solutions, as many existing platforms are rapidly incorporating AI features that marketers may be underutilizing.  Show Notes 

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0:00 3:19

One word that describes how most marketing teams are using their martech stacks today

Guests
Greg Kihlstrom
Keywords
marketing technology agile marketing digital transformation data management business growth process optimization technology investment marketing strategy customer experience performance improvement

Most marketing teams are underutilizing their martech stacks today. Greg Kihlstrm, principal of The Agile Brand, shares how applying agile principles can maximize the value of existing marketing technology investments. He advocates for fully leveraging platform capabilities rather than using minimal features across multiple tools, which reduces integration costs and improves data accessibility. Kihlstrm emphasizes the importance of continuous improvement and regularly questioning current processes to right-size technology stacks for optimal performance. Show Notes 

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0:00 3:34

Do Agile Processes Deliver Better ROI Than Integrating New Martech Tools?

Guests
Greg Kihlström
Keywords
Agile processes ROI Martech tools measurement frameworks cyclical workflows process improvements

Agile processes often deliver better ROI than new martech tools. Greg Kihlström, principal of The Agile Brand and advisor to companies like Adidas and Toyota, shares his expertise on implementing agile approaches to marketing technology. He emphasizes establishing good measurement frameworks before adding new tools, creating agreement on success metrics, and developing cyclical workflows that prioritize process improvements over constant technology acquisition.  Show Notes 

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0:00 18:49

How To Operationalize Marketing Technology Using Agile Approaches

Guests
Greg Kihlström
Keywords
MarTech stack Agile methodologies marketing technology cross-functional squads time-to-value metrics

Most marketers use less than half their MarTech stack's capabilities. Greg Kihlström, principal of The Agile Brand, shares how to apply Agile methodologies to maximize technology investments. His approach includes working in two-week sprints to test hypotheses, creating cross-functional squads that break down departmental silos, and measuring success through time-to-value metrics rather than just planning documents.  Show Notes 

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See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ratings

Global:
4.6 rating 182 reviews

USA

4.6 ratings 155 reviews

UK

4.8 ratings 9 reviews

Australia

4.8 ratings 9 reviews

Canada

5.0 ratings 7 reviews

Ireland

3.0 ratings 1 reviews

Singapore

1.0 ratings 1 reviews

New Zealand

0.0 ratings 0 reviews

South Africa

0.0 ratings 0 reviews