Perpetual Traffic Podcast

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Has guests
Tier 11
[email protected]
Categories
Marketing Business Entrepreneurship
Audience & Performance Metrics
15.9K - 26.5K listeners Male 4.7 rating 1059 reviews 500 episodes USA
Monetization Metrics
30s Ad: $614 - $741 60s Ad: $720 - $847 CPM Category: Business
Socials metrics & links
2,940 subscribers 4,053 followers Facebook LinkedIn TikTok
Podcast Links
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Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

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  • Contact us: hi***@tiereleven.com
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https://www.tiereleven.com/contact

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Recent Hosts, Guests & Topics

Here's a quick summary of the last 5 episodes on Perpetual Traffic.

Hosts

Ralph Burns Lauren Petrullo

Previous Guests

Ian Garlic
Ian Garlic is the founder of Video Case Story, specializing in creating high-converting videos and strategic video marketing approaches that move prospects from awareness to purchase.
Ralph Burns
Ralph Burns is a seasoned digital marketing strategist and co-host of Perpetual Traffic. He is the founder of Tier 11, a digital marketing agency, and has a deep expertise in paid traffic, conversion optimization, and online advertising. Ralph is known for his insights into Facebook advertising, data tracking, and innovative marketing techniques that help businesses scale effectively.
Lauren Petrullo
Lauren Petrullo is a digital marketing expert and one of the hosts of Perpetual Traffic. She specializes in online advertising strategies, particularly in tracking and data management for Facebook and Meta advertising platforms. Lauren has extensive experience in setting up and troubleshooting tracking pixels, ensuring accurate data collection, and optimizing ad campaigns for better performance.

Topics Discussed

AI video tools video marketing content creation AI augmentation automation AI tools scaling video content connection content ranking AI-generated content AI risks and ethics SEO and AI workflow automation audience targeting human vs AI touch sales funnel customer journey testimonials attribution YouTube marketing conversion optimization post-purchase engagement marketing strategy AI in digital marketing Meta advertising Google Ads campaign automation client reporting ChatGPT AI-generated creative custom GPTs data analysis AI in campaign scaling AI Meta AI Llama AI assistant digital marketing small business Facebook advertising Instagram advertising YouTube advertising Twitter advertising Google AdWords LinkedIn advertising digital advertising tracking Meta Pixel event match quality (EMQ) CAPI browser-side limitations pixel setup data loss ad networks tracking overhaul

YouTube Channel

Channel Info

Tier 11
@Tier11

Channel Stats

Subscribers: 2,940
Total Videos: 759
Total Views: 765,538
Joined: Dec 1, 2020
Location: United States

Description

Using our proven system, The Conversion Engine™, we help you, the purpose-driven business, achieve your vision by profitably acquiring more customers. We guide you via business metrics that matter—not marketing tactics—to ultimately achieve your vision.

Imagine Action Driving Ad Creative, Omni-Channel Media Buying, High-Converting Landing Pages, CRO, and LTV Boosting Email… All working as one to help your business grow. That’s what we call The Conversion Engine™.

#tier11 #googleads #facebookads #adagency #digitalmarketing #advertising #performancemax #tiereleven

Additional Info

Content Rating: None
Related Links:

Instagram Profile

Instagram

Profile Info

@tier_11
Tier 11 - Scale Your Business with The Conversion Engine™

Account Stats

Followers: 4,053
Posts: 970

Account Status

Account Type: Business
Privacy: Public

Biography

📈Metrics that Matter, Growth that Scales
🤝 Agency specializing in Paid Advertising Growth
💎 $100M annual ad spend
Learn more about us ⤵️

Links

https://tiereleven.com/links

Episodes

Here's the recent few episodes on Perpetual Traffic.

0:00 30:43

(Replay) 5 AI video tools you cant live without with Ian Garlic

Hosts
Ralph Burns Lauren Petrullo
Guests
Ian Garlic
Keywords
AI video tools video marketing content creation AI augmentation automation AI tools scaling video content connection content ranking AI-generated content AI risks and ethics SEO and AI workflow automation audience targeting human vs AI touch

Ralph Burns and Lauren Petrullo sit down with online video storytelling expert Ian Garlic to unpack the collision of artificial intelligence and video marketing. Broadcasting from the legendary Casa de Garlic, they dive into how AI is reshaping content creationand the critical difference between smart augmentation and soulless automation. Ian shares insider tools, real-world use cases (including a wild Florida Bar AI debacle), and a framework for scaling video that connects, converts, and ranks. From Descript to Airtable to human intuition, this episode is a must-listen for marketers navigating the noisy world of AI-generated everything.

Chapters:

  • 00:00:00 - Welcome to the Perpetual Traffic Podcast
  • 00:00:35 - The Wild Rise of AI in Video Content
  • 00:02:04 - Is Human Video Dead? The Future of AI Creation
  • 00:03:11 - When AI Hallucinates: Risks, Ethics, and Epic Fails
  • 00:05:31 - SEO Flashbacks and What AI is About to Break
  • 00:11:30 - Behind the Curtain: AI Tools That Actually Work
  • 00:12:33 - Turning Prompts Into Profit: Smarter Content With AI
  • 00:14:28 - Airtable Hacks That Supercharge Your Workflow
  • 00:16:42 - Why AI Alone Will Tank Your Audience Targeting
  • 00:17:20 - Human Touch vs. AI Logic: Striking the Right Balance
  • 00:18:17 - CMOs, Heres Where AI in Marketing is Headed Next
  • 00:19:59 - How Pro Editors Use AI Without Losing the Plot
  • 00:22:08 - Um, WaitDo Imperfections Build Trust?
  • 00:24:15 - Jungle Stories, Tall Hair, and Total Authenticity
  • 00:26:30 - Final Takeaways, Laughs, and Where to Find Ian

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback youd like to share? Connect with us on iTunes and leave us a review!

0:00 44:36

(Replay) How to Use Video to Sell Stuff….The Right Way with Ian Garlic

Hosts
Ralph Burns Lauren Petrullo
Guests
Ian Garlic
Keywords
video marketing sales funnel customer journey testimonials attribution YouTube marketing conversion optimization post-purchase engagement marketing strategy

Ralph and Lauren sit down with Ian Garlic, the founder of Video Case Story, to uncover the most effective ways to use video for sales. While most brands flood social media with endless content, Ian reveals why simply creating more video isn’t enough. Instead, he shares a strategic approach to video marketing—one that moves prospects seamlessly from awareness to purchase without relying on traditional ad clicks. Whether you’re struggling with attribution, unsure if your video efforts are paying off, or looking for a smarter way to use customer testimonials, this episode delivers the insights you need to turn video into your most powerful sales tool.

Chapters:

  • 00:00:00 - Kicking Off Perpetual Traffic: Why Video is the Future of Sales
  • 00:00:39 - Meet Ian Garlic: The Mastermind Behind High-Converting Videos
  • 00:01:10 - The Secret to Using Video to Drive More Sales
  • 00:02:58 - Mapping Your Customer’s Journey for Maximum Conversions
  • 00:03:28 - AI, Marketing, and Sales: The Game-Changing Connection
  • 00:04:46 - The Truth About Creating Videos That Actually Work
  • 00:07:10 - How to Use YouTube to Explode Your Business Growth
  • 00:08:35 - Turning Your Sales Funnel into a Conversion Machine with Video
  • 00:17:53 - Why Most Businesses Ignore Post-Purchase Engagement (And Why It’s a Huge Mistake)
  • 00:22:28 - The Power of Fear in Marketing and How to Use It Ethically
  • 00:23:16 - The Four Must-Have Videos Every Business Needs
  • 00:23:58 - The Hidden Conversion Leaks Costing You Sales
  • 00:24:05 - The Perpetual Traffic Formula for Video Success
  • 00:24:14 - How to Craft Video Case Stories That Sell for You
  • 00:25:05 - Where Video Fits Into Your Sales Funnel for Maximum Impact
  • 00:27:00 - Why FAQs and Process Videos Are Secret Sales Weapons
  • 00:35:40 - The Ugly Truth About Most Sales Funnels (And How to Fix Yours)
  • 00:40:02 - Final Takeaways and Where to Learn More

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have...

0:00 26:09

3 Astonishing Ways Tier 11 Is Using AI Right Now

Hosts
Ralph Burns Lauren Petrullo
Guests
Ralph Burns
Keywords
AI in digital marketing Meta advertising Google Ads campaign automation client reporting ChatGPT AI-generated creative custom GPTs data analysis AI in campaign scaling

Ralph Burns takes you inside a real Tier 11 agency call to reveal three groundbreaking ways his team is leveraging AI to supercharge Meta and Google ad accounts, streamline client reporting, and fast-track campaign buildouts. From using ChatGPT to rapidly generate Google Ads copy and keyword suggestions to integrating AI into agency-wide reporting frameworks, this episode delivers real, tactical insights you can implement right away. Stick around for the bonus AI method at the end — a client reporting trick that’s not just effective, it’s shockingly simple.

If you're a media buyer, internal marketing lead, or agency owner looking for a competitive edge using AI, this is a must-listen.

Chapters:

  • 00:00:00 – Dive Into Perpetual Traffic: AI Secrets Start Now
  • 00:00:25 – Unlocking the Future: How Tier 11 Uses AI to Scale Smarter
  • 00:02:00 – “Quick & Dirty” Google Ads? Watch ChatGPT Build It in Real-Time
  • 00:07:48 – Imagery That Sells: How the Creative Team Taps AI for Visual Gold
  • 00:09:09 – Turning Strategy Into Scale: Meet the Custom GPTs Behind the Campaigns
  • 00:14:08 – Numbers Don’t Lie: Using AI to Decode Client Data Like a Pro
  • 00:15:09 – AI Builds a Killer Careers Page? Yep, It Just Happened
  • 00:22:01 – The Bonus Hack + What This Means for Your Next Campaign

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Free Snapchat Credits

Unbounce - Code PT10off

0:00 34:24

Decoding Meta AI: What Llama and Their NEW App Mean for You

Hosts
Ralph Burns Lauren Petrullo
Guests
Lauren Petrullo
Keywords
AI Meta AI Llama AI assistant digital marketing small business Facebook advertising Instagram advertising YouTube advertising Twitter advertising Google AdWords LinkedIn advertising

Ralph and Lauren dive deep into the evolving role of AI within Meta’s ecosystem—particularly focusing on the implications of Meta’s $65 billion AI investment and the practical rollout of Llama and Meta’s in-app AI assistant. Lauren reports live from Virginia, where she’s attending a Congressional discussion on AI’s impact on small businesses, bringing front-line insights straight to Perpetual Traffic listeners. From personalized Meta AI chats in WhatsApp to the transformative potential for small business owners and media buyers, this episode unpacks where AI is heading—and how you can get ahead of it before your competition does. Expect real-world application, future-facing predictions, and a few bowling pins dropped in the name of progress.

Chapters:

  • 00:00:00 - Kicking Off with Ralph & Lauren
  • 00:00:35 - Lauren Goes Bowling… On-Air
  • 00:01:29 - Behind Closed Doors: Congress Talks AI
  • 00:02:24 - Meta Drops $65B on AI
  • 00:02:48 - AI That Actually Knows You
  • 00:05:00 - When Meta Becomes Your Therapist
  • 00:05:37 - Hacking Personal Growth with AI
  • 00:13:38 - Inside Meta’s AI App Secrets
  • 00:17:24 - Writing Prompts That Get Results
  • 00:29:44 - AI Meets Ads Manager: What’s Coming
  • 00:30:04 - Wrap-Up + What's Next on PT

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Free Snapchat Credits

Unbounce - Code PT10off

0:00 34:48

The Least Sexy Task in Marketing You Must Do Now!

Hosts
Ralph Burns Lauren Petrullo
Guests
Lauren Petrullo Ralph Burns
Keywords
digital advertising tracking Meta Pixel event match quality (EMQ) CAPI browser-side limitations pixel setup data loss ad networks tracking overhaul

Ralph Burns and Lauren Petrullo dive into the “ugly duckling” of digital advertising: tracking. Lauren reveals her own messy Meta event setup and why that mistake—yes, even from a pro—could be sabotaging your campaigns. Learn why placing a pixel isn’t enough, what event match quality (EMQ) really tells Meta, and how CAPI fixes data loss issues caused by browser-side limitations. This is Part 1 of a 3-part tracking mini-series... and it starts with full transparency and a touch of public flogging.

Chapters:

  • 00:00:00 - Cracking Open the Perpetual Traffic Vault
  • 00:01:31 - Why Bad Tracking Kills Great Marketing
  • 00:02:58 - Meta's Bold AI Vision (and Why It Matters)
  • 00:04:47 - The Data Black Hole of Flexible Ads
  • 00:06:53 - From Pixels to Prediction: How Ad Networks Evolved
  • 00:10:57 - Your Official Invite to the 3-Part Tracking Overhaul
  • 00:14:28 - How to Set Up Tracking Without Breaking Your Brain
  • 00:15:53 - Which Data Source Should You Actually Trust?
  • 00:15:59 - The Truth About Pixel vs. Dataset IDs
  • 00:17:04 - Don’t Just Place Events—Place Them with Purpose
  • 00:17:27 - Next-Level Pixel Installs (That Don’t Break Your Site)
  • 00:23:44 - What Your EMQ Score Is Really Telling Meta
  • 00:25:05 - The Showdown: Browser Events vs. CAPI
  • 00:28:48 - Fix Your Errors Before They Cost You More
  • 00:30:01 - Wrapping Up... and What’s Coming Next

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Unbounce - Code PT10off

Free Snapchat Credits

Ratings

Global:
4.7 rating 1059 reviews

USA

4.7 ratings 752 reviews

UK

4.8 ratings 102 reviews

Canada

4.8 ratings 93 reviews

Australia

4.8 ratings 88 reviews

New Zealand

4.8 ratings 11 reviews

South Africa

4.8 ratings 6 reviews

Ireland

5.0 ratings 4 reviews

Singapore

4.7 ratings 3 reviews