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The Woman Of Color Sales Show is hosted by Dielle Charon.
Dielle went from struggling social worker living paycheck to paycheck, to building a multiple six figure coaching business with a 9 to 5. She helps ambitious WOC create wildly successful online coaching businesses without the stress or overwhelm.
Find Dielle on Instagram @diellecharon
The Woman Of Color Sales Show is hosted by Dielle Charon.
Dielle went from struggling social worker living paycheck to paycheck, to building a multiple six figure coaching business with a 9 to 5. She helps ambitious WOC create wildly successful online coaching businesses without the stress or overwhelm.
Find Dielle on Instagram @diellecharon
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Here's a quick summary of the last 5 episodes on The Woman Of Color Sales Show.
Hosts
Dielle Charon
Previous Guests
Jasmine
Jasmine is an entrepreneur known for her innovative launch strategies and successful business models. She has gained recognition for her ability to create impactful Done For You offers and has a strong presence on social media, where she shares insights on business growth and risk-taking. Jasmine's approach combines creativity with practical business acumen, making her a sought-after figure in the coaching industry.
Jasmine is an entrepreneur known for her innovative launch strategies and successful business models. She has gained recognition for her ability to create impactful Done For You offers and has a strong presence on social media, where she shares insights on business growth and risk-taking. Jasmine's approach combines creativity with practical business acumen, making her a sought-after figure in the coaching industry.
Ashley
Ashley is the founder of Systems Over Stress, a coaching business that helps individuals streamline their systems and reduce stress in their work. She specializes in relaunching group programs and has successfully navigated the challenges of pausing and rebranding her offerings to achieve significant revenue growth. Ashley's expertise lies in creating clarity and confidence in her clients' business strategies, particularly through the use of tools like Airtable.
Ashley is the founder of Systems Over Stress, a coaching business that helps individuals streamline their systems and reduce stress in their work. She specializes in relaunching group programs and has successfully navigated the challenges of pausing and rebranding her offerings to achieve significant revenue growth. Ashley's expertise lies in creating clarity and confidence in her clients' business strategies, particularly through the use of tools like Airtable.
Topics Discussed
launch strategies
signature launch process
2025 buyer
Disney World Strategy
group coaching programs
launch strategy
Done For You offers
business models
risk-taking
six figure launches
offer strategy
record breaking launch
buyer behavior
pandemic mindset
risk perception
coaching container
marketing
sustainable offers
group program
rebranding
emotional journey
Airtable templates
sunk cost fallacy
confidence
rebrand
community
CEO
membership
business
Welcome to the Dielle Charon channel! I am a sales and money mindset coach. I went from a side hustler to a seven figure business owner.
Today I empower women of color with high-converting sales strategies and generational changing mindset work all over the world to dismantle white supremacy, the patriarchy, and societal norms, by helping them build wildly profitable online coaching businesses. Those clients who have committed to doing the work, have seen the results that I have and are on their way to building the empires, legacies, and generational wealth they so deserve.
Subscribe to my channel to learn how to conquer sales and get a behind the scenes look at running a seven figure business.
Here's the recent few episodes on The Woman Of Color Sales Show.
0:0023:02
287: Launch Strategies That Work In 2025 - Part 1: The Signature Launch Process
Hosts
Hosts of this podcast episode
Dielle Charon
Keywords
Keywords of this podcast episode
launch strategiessignature launch process2025 buyerDisney World Strategygroup coaching programs
Links Mentioned: Haveasixfigurelaunch.com - Sign up for Dielle's Launch Workshop & Mastermind Launch on Monday, June 2nd 2025!
Dielle breaks down her signature launch process that works for 2025 and the new buyer. She shares her signature Disney World Strategy and updates to it to match the 2025 buyer, their objections, and how they enroll in group programs. This is a must listen if you run group coaching programs!
Links Mentioned: Haveasixfigurelaunch.com - Sign up for Dielle's Launch Workshop & Mastermind Launch on Monday, June 2nd 2025!
Dielle breaks down her signature launch process that works for 2025 and the new buyer. She shares her signature Disney World Strategy and updates to it to match the 2025 buyer, their objections, and how they enroll in group programs. This is a must listen if you run group coaching programs!
0:0034:15
BONUS: Record Breaking Launch In 2025: How Jasmine Had $140k Launch Of A Done For You Offer
Hosts
Hosts of this podcast episode
Dielle Charon
Guests
Guests of this podcast episode
Jasmine
Keywords
Keywords of this podcast episode
launch strategyDone For You offersbusiness modelsrisk-takingsix figure launches
LInks Mentioned: Join Dielle's Record Breaking Launch Workshop + Mastermind Enrollment On June 2nd: Haveasixfigurelaunch.com
Jasmine shared how she used the her own launch style with the Disney World Launch Strategy and created one of the best Done For You Launches in her business. She talks about taking risks, shifting business models, and how launching will never go out of style.
LInks Mentioned: Join Dielle's Record Breaking Launch Workshop + Mastermind Enrollment On June 2nd: Haveasixfigurelaunch.com
Jasmine shared how she used the her own launch style with the Disney World Launch Strategy and created one of the best Done For You Launches in her business. She talks about taking risks, shifting business models, and how launching will never go out of style.
In this episode, Dielle unpacks why so many offers no longer convert like they used to—and what to do about it. If you're a coach or entrepreneur who wants a record-breaking launch in 2025, this is your roadmap.
She explains how buyer behavior has shifted from the urgency-driven mindset of the pandemic to a more measured, risk-aware approach. You'll learn how to reposition your offer to reflect these changes, how to reduce risk perception, and how to build a coaching container that feels like a partnership instead of just a program.
What You'll Learn
The difference between pandemic-era and post-pandemic buyers
How to reposition your offer from transformation-focused to sustainable and holistic
What “high-touch, low-stress” delivery means and why it matters
The three core elements of a 2025-ready offer
How to directly address buyer fears and objections in your marketing
Timestamps
00:00 – Introduction and who this episode is for
01:30 – What launches looked like in the pandemic vs. now
04:00 – The mindset shift from change-my-life to make-it-sustainable
06:00 – Evolving your offer’s promise to match post-pandemic priorities
08:00 – Bowling ball selling: how to hit multiple areas of your client’s life
09:30 – Why time is now the most powerful conversion factor
11:00 – Turning your offer into a partnership, not just a program
13:00 – How to market through risk and real-life fears
15:30 – How Everything Scaling, The 12 Month Mastermind, supports these
In this episode, Dielle unpacks why so many offers no longer convert like they used to—and what to do about it. If you're a coach or entrepreneur who wants a record-breaking launch in 2025, this is your roadmap.
She explains how buyer behavior has shifted from the urgency-driven mindset of the pandemic to a more measured, risk-aware approach. You'll learn how to reposition your offer to reflect these changes, how to reduce risk perception, and how to build a coaching container that feels like a partnership instead of just a program.
What You'll Learn
The difference between pandemic-era and post-pandemic buyers
How to reposition your offer from transformation-focused to sustainable and holistic
What “high-touch, low-stress” delivery means and why it matters
The three core elements of a 2025-ready offer
How to directly address buyer fears and objections in your marketing
Timestamps
00:00 – Introduction and who this episode is for
01:30 – What launches looked like in the pandemic vs. now
04:00 – The mindset shift from change-my-life to make-it-sustainable
06:00 – Evolving your offer’s promise to match post-pandemic priorities
08:00 – Bowling ball selling: how to hit multiple areas of your client’s life
09:30 – Why time is now the most powerful conversion factor
11:00 – Turning your offer into a partnership, not just a program
13:00 – How to market through risk and real-life fears
15:30 – How Everything Scaling, The 12 Month Mastermind, supports these
0:0037:18
BONUS-Record Breaking Launch In 2025: How Ashley Had Her Highest Launch After Taking A Break From Selling Her Group Program
Hosts
Hosts of this podcast episode
Dielle Charon
Guests
Guests of this podcast episode
Ashley
Keywords
Keywords of this podcast episode
record breaking launchgroup programrebrandingemotional journeyAirtable templatessunk cost fallacyconfidence
In this episode, Dielle interviews Ashley, the founder of Systems Over Stress, who shares how she relaunched her group program after stepping away from it—and had her highest revenue launch ever. Ashley opens up about the emotional and strategic journey of pausing, rebranding, and reinvesting in the same offer with a clearer structure, deeper clarity, and renewed confidence.
This conversation breaks down the reality of pivoting a program without scrapping it entirely, how the “sunk cost” of an old offer can fuel future results, and why your program name and positioning may be doing more harm than good.
What You'll Learn
Why launching still works—and how to make it work in 2025
The emotional journey behind pausing a group program
How renaming and restructuring a container can revive demand
The surprising role her Airtable templates played in converting high-ticket clients
How to recover from sunk cost shame and rebuild momentum
What it looks like to trust yourself again during a re-launch
How she went from low energy to confident clarity
Timestamps
00:00 – Introduction to Ashley and Systems Over Stress
02:45 – Why she paused her group program and what she did instead
05:15 – How Airtable templates opened a new revenue stream
08:30 – The mindset shift behind the relaunch
12:00 – Reframing sunk cost fallacy and offer shame
14:45 – The power of calling it a “12-month support container” instead of a group program
17:30 – How the changes led to her highest revenue launch
20:00 – Final thoughts and advice for relaunching a paused offer
In this episode, Dielle interviews Ashley, the founder of Systems Over Stress, who shares how she relaunched her group program after stepping away from it—and had her highest revenue launch ever. Ashley opens up about the emotional and strategic journey of pausing, rebranding, and reinvesting in the same offer with a clearer structure, deeper clarity, and renewed confidence.
This conversation breaks down the reality of pivoting a program without scrapping it entirely, how the “sunk cost” of an old offer can fuel future results, and why your program name and positioning may be doing more harm than good.
What You'll Learn
Why launching still works—and how to make it work in 2025
The emotional journey behind pausing a group program
How renaming and restructuring a container can revive demand
The surprising role her Airtable templates played in converting high-ticket clients
How to recover from sunk cost shame and rebuild momentum
What it looks like to trust yourself again during a re-launch
How she went from low energy to confident clarity
Timestamps
00:00 – Introduction to Ashley and Systems Over Stress
02:45 – Why she paused her group program and what she did instead
05:15 – How Airtable templates opened a new revenue stream
08:30 – The mindset shift behind the relaunch
12:00 – Reframing sunk cost fallacy and offer shame
14:45 – The power of calling it a “12-month support container” instead of a group program
17:30 – How the changes led to her highest revenue launch
20:00 – Final thoughts and advice for relaunching a paused offer
0:0029:23
285: The Honor Of A Lifetime: Introducing My New Community Company And Behind The Scenes Of The Rebrand Of The Industry
Hosts
Hosts of this podcast episode
Dielle Charon
Keywords
Keywords of this podcast episode
rebrandcommunityCEOmembershipbusiness
Dielle FINALLY shares the name of her company and rebrand name! She breaks down how she got to her name choice, her fears, hopes, and dreams of her new company and how it's the honor of her lifetime to be the CEO of this amazing business.
Dielle FINALLY shares the name of her company and rebrand name! She breaks down how she got to her name choice, her fears, hopes, and dreams of her new company and how it's the honor of her lifetime to be the CEO of this amazing business.
