Second Life Podcast

For our second annual Who What Wear 100 Beauty Awards, Beauty Director Erin Jahns is joined by beauty editors Jamie Schneider, Kaitlyn McLintock, and Maya Thomas for a roundtable discussion about all of their favorite products. After spending months testing items from the buzziest new brands and the industry giants, the team has narrowed their top picks down to 100 items across haircare, skincare, makeup, bodycare, tools, nails, and fragrance. Warning: You may want to listen to this episode with your beauty retailer of choice’s website open for easy, add-to-cart access. 

The Who What Wear Beauty 100 story is live, so check out the full list here!

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Katie Sturino is the founder of Megababe, the innovative beauty brand known for nontoxic, cult-favorite products like Thigh Rescue and Bust Dust. She's also a body-acceptance advocate with a highly engaged community of close to one million supporters across platforms. Sturino joined Hillary Kerr on Second Life back in 2020 to talk about her winding career path from PR to social media to beauty (listen to her first episode here), but we had to have her back on to discuss her most recent pivot to fiction writing. In this episode, Sturino shares why she decided to write her debut novel, Sunny Side Up, and gets refreshingly candid about the challenges of continuing to transform your career when everyone has feedback. She opens up about what it's like to work with a ghostwriter and where she hopes to take this creative endeavor moving forward. Of course, she also catches us up on the last five years of bootstrapped growth for Megababe and shares what's on the horizon for the business.

Buy Sturino's new book, Sunny Side Up, here! (It's Hillary Kerr approved.)

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Ann Foley is the costume designer behind the grounded and detailed wardrobes of the hit show The Last of Us. In this episode, Foley (whose extensive career also includes work on Marvel's Agents of S.H.I.E.L.D. and She Hulk) sits down with Who What Wear Senior Fashion and Social Media Editor Tara Gonzalez to discuss the costume design process for The Last of Us season 2. Foley shares the journey of developing character-driven styles, the inspiration behind the apocalyptic fashion and how it reflected the different environments, and the subtle styling changes that marked character growth after a five-year time jump. She reveals the challenges of costuming an apocalyptic world, why The Last of Us is technically a period piece, the significance of specific items like Joel's jacket and Ellie's Converse, and the collaborative process with actors and showrunners that brought the characters to life.

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Shannon Watts is the founder of Moms Demand Action, a prominent grassroots organization fighting gun violence in the United States. She initially aspired to be an investigative journalist, and she earned a journalism degree but transitioned into a career in public relations, spending nearly two decades in corporate communications at companies like Anthem and GE Healthcare. After taking a step back from her career to become a stay-at-home mom, the Sandy Hook tragedy in 2012 spurred her into action, and she founded Moms Demand Action with a simple Facebook group. She leveraged her communications and branding expertise to transform the group into a powerful nationwide movement, now part of Everytown for Gun Safety, the largest gun violence prevention organization in the country, with nearly 11 million supporters. She has since been recognized as one of Time’s 100 Most Influential People and a Forbes 50 Over 50 Changemaker. She’s also authored books including Fight Like a Mother and Fired Up.

Buy Shannon’s new book here.

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Emilia Wickstead is a New Zealand–born, London-based fashion designer known for her refined yet playful approach to feminine dressing. Since launching in 2008, she’s evolved her namesake brand from a made-to-measure model to producing seasonal ready-to-wear collections, shown at London Fashion Week for the past 13 years, and expanded into bridalwear. In this episode, Wickstead joins Senior Fashion Editor Anna LaPlaca to discuss her early design influences, the trademarks of an Emilia Wickstead piece, and how she selects artistic muses for her cinematic collections. Wickstead also shares which pieces to shop from her pre-fall collection and details on her upcoming collaborations with the Palm Heights Hotel and Paperless Post.

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