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Better: The Brand Designer Podcast, founded by Giselle Field of Wander Design Co. and Jen Davis, was founded on the belief that designers need community. We find that the branding world often feels secretive, competitive, and sometimes just plain old confusing. When we realized that our honest, soul-chat-level convos could potentially help other designers, we realized a podcast was only natural! Better: The Brand Designer Podcast was officially born.
Giselle passed away during a climbing trip in Peru in summer of 2020. We encourage all listeners of our podcast to listen to our two Celebrating Giselle episodes. Giselle's adventurous, kind, funny, and supportive presence is missed every day—each and every episode that we record is dedicated to her legacy and her vision for this podcast. It is our honor to continue recording episodes in Giselle's memory and we know that she is with us every time we sit down to record.
In winter of 2022, we welcomed Esther Knox-Dekoning from Sereth Design as a new co-host. Esther brought an incredible and fresh perspective to the pod—her transition from agency to design studio as well as her love for web design, sustainability, and world change brought new guests, ideas, and amazing episodes to our listeners. She departed the pod in spring 2023 to dedicate more time to her studio's growth, and will be greatly missed!
Now, Jen runs the podcast solo and is beyond excited to continue interviewing guests, having interesting conversations, and sharing the behind-the-scenes of running her design studio.
Better: The Brand Designer Podcast, founded by Giselle Field of Wander Design Co. and Jen Davis, was founded on the belief that designers need community. We find that the branding world often feels secretive, competitive, and sometimes just plain old confusing. When we realized that our honest, soul-chat-level convos could potentially help other designers, we realized a podcast was only natural! Better: The Brand Designer Podcast was officially born.
Giselle passed away during a climbing trip in Peru in summer of 2020. We encourage all listeners of our podcast to listen to our two Celebrating Giselle episodes. Giselle's adventurous, kind, funny, and supportive presence is missed every day—each and every episode that we record is dedicated to her legacy and her vision for this podcast. It is our honor to continue recording episodes in Giselle's memory and we know that she is with us every time we sit down to record.
In winter of 2022, we welcomed Esther Knox-Dekoning from Sereth Design as a new co-host. Esther brought an incredible and fresh perspective to the pod—her transition from agency to design studio as well as her love for web design, sustainability, and world change brought new guests, ideas, and amazing episodes to our listeners. She departed the pod in spring 2023 to dedicate more time to her studio's growth, and will be greatly missed!
Now, Jen runs the podcast solo and is beyond excited to continue interviewing guests, having interesting conversations, and sharing the behind-the-scenes of running her design studio.
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Here's a quick summary of the last 5 episodes on Better: The Brand Designer Podcast.
Hosts
Giselle Field
Jen Davis
Previous Guests
Katie Higginbotham
Katie Higginbotham is a designer, studio owner, and creative director who transitioned from an established agency job to running her own design studio, Katie Higginbotham Design. As a mother of three, she balances her professional responsibilities with family life, sharing insights on the challenges of mom guilt and managing chaotic schedules. She is also a previous student of the minimind program, which emphasizes community and support among designers.
Katie Higginbotham is a designer, studio owner, and creative director who transitioned from an established agency job to running her own design studio, Katie Higginbotham Design. As a mother of three, she balances her professional responsibilities with family life, sharing insights on the challenges of mom guilt and managing chaotic schedules. She is also a previous student of the minimind program, which emphasizes community and support among designers.
Lauren Braier
Lauren Braier is the founder of Elby Creative, a design studio that specializes in creating beautiful and functional designs. With a passion for interior design, wedding planning, and product packaging, Lauren brings a unique perspective to the world of brand design. Her experiences in house hunting have enhanced her ability to see potential in unexpected places, which she incorporates into her creative process. Lauren is dedicated to infusing creativity into everyday life and believes that the things we love outside of work can significantly enhance our skills as designers.
Lauren Braier is the founder of Elby Creative, a design studio that specializes in creating beautiful and functional designs. With a passion for interior design, wedding planning, and product packaging, Lauren brings a unique perspective to the world of brand design. Her experiences in house hunting have enhanced her ability to see potential in unexpected places, which she incorporates into her creative process. Lauren is dedicated to infusing creativity into everyday life and believes that the things we love outside of work can significantly enhance our skills as designers.
Joy Warren
Joy Warren is the creative force behind Joy Warren Creative, a full-service brand and web design studio based just outside Raleigh, NC. Known for its playful simplicity, vibrant use of color, and custom illustrations, Joy launched her business after relocating from Indiana. She focuses on celebrating and supporting small, female-owned businesses, and her work emphasizes the importance of adapting design offers to meet the needs of her audience.
Joy Warren is the creative force behind Joy Warren Creative, a full-service brand and web design studio based just outside Raleigh, NC. Known for its playful simplicity, vibrant use of color, and custom illustrations, Joy launched her business after relocating from Indiana. She focuses on celebrating and supporting small, female-owned businesses, and her work emphasizes the importance of adapting design offers to meet the needs of her audience.
Topics Discussed
agency
studio
mom life
mom guilt
chaotic schedules
client work
design
brand design
graphic design
branding
client projects
feedback
growth moments
lessons learned
design offers
creative business
small businesses
flexibility
offer suite
interior design
wedding planning
creativity
client relationships
design perspectives
YouTube Channel
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Episodes
Here's the recent few episodes on Better: The Brand Designer Podcast.
0:0040:56
S11 E15: Making the Leap from Agency to Studio (and Balancing Mom Life) with Katie Higginbotham
In this episode, Im chatting with Katie Higginbotham, previous minimind student of mine, designer, studio owner, creative director, and mom of three. We talk all about what it really looked like to make the leap from her established agency job to running her own studio.
With Mothers Day just behind us, this convo feels especially timely. Katie shares how she knew it was time for a change, how she prepped for the transition, and what its been like balancing client work, a part-time role, and mom life all at once. We also dive into the honest truths, like mom guilt, chaotic schedules, and learning to protect the time that matters most.
In this episode, Im chatting with Katie Higginbotham, previous minimind student of mine, designer, studio owner, creative director, and mom of three. We talk all about what it really looked like to make the leap from her established agency job to running her own studio.
With Mothers Day just behind us, this convo feels especially timely. Katie shares how she knew it was time for a change, how she prepped for the transition, and what its been like balancing client work, a part-time role, and mom life all at once. We also dive into the honest truths, like mom guilt, chaotic schedules, and learning to protect the time that matters most.
Branding Bestie Chit Chat is back and in this episode Lauren and Jen share honest examples of when things didn’t go quite as planned in their client projects from unclear direction to challenging feedback and how they navigated those moments. It’s a candid supportive conversation full of lessons learned growth moments and a few laughs as well.
Branding Bestie Chit Chat is back and in this episode Lauren and Jen share honest examples of when things didn’t go quite as planned in their client projects from unclear direction to challenging feedback and how they navigated those moments. It’s a candid supportive conversation full of lessons learned growth moments and a few laughs as well.
S11 E13: Evolving Your Design Offers with Joy Warren
Hosts
Hosts of this podcast episode
Giselle FieldJen Davis
Guests
Guests of this podcast episode
Joy Warren
Keywords
Keywords of this podcast episode
design offersbrand designcreative businesssmall businessesflexibilityoffer suite
In this episode of Better: The Brand Designer Podcast, we sit down with Joy Warren, the creative force behind Joy Warren Creative — a full-service brand and web design studio known for its playful simplicity, vibrant use of color, and custom illustrations. Based just outside Raleigh, NC, Joy shares how she launched her business after relocating from Indiana and built a studio that celebrates and supports small, female-owned businesses.
We kick things off with a quick story time about how Joy’s business began, and then dive into a foundational concept for any designer: the offer suite. What is it, and why does it matter? Joy walks us through how her own suite of services has evolved — including a major shift away from her once-popular Mini Brands offer. She opens up about the mindset behind pivoting, how to stay responsive to your audience’s needs, and why flexibility in your offers is key to long-term success in the design industry.
Whether you’re a seasoned designer or just starting out, Joy’s thoughtful approach to building and refining your offers will leave you feeling inspired and ready to adapt.
Have you re-evaluated your own offer suite lately?
In this episode of Better: The Brand Designer Podcast, we sit down with Joy Warren, the creative force behind Joy Warren Creative — a full-service brand and web design studio known for its playful simplicity, vibrant use of color, and custom illustrations. Based just outside Raleigh, NC, Joy shares how she launched her business after relocating from Indiana and built a studio that celebrates and supports small, female-owned businesses.
We kick things off with a quick story time about how Joy’s business began, and then dive into a foundational concept for any designer: the offer suite. What is it, and why does it matter? Joy walks us through how her own suite of services has evolved — including a major shift away from her once-popular Mini Brands offer. She opens up about the mindset behind pivoting, how to stay responsive to your audience’s needs, and why flexibility in your offers is key to long-term success in the design industry.
Whether you’re a seasoned designer or just starting out, Joy’s thoughtful approach to building and refining your offers will leave you feeling inspired and ready to adapt.
Have you re-evaluated your own offer suite lately?
S11 E12: From Bedridden to Building Brands: Overcoming Illness and Running a Design Studio with Alouette Marsh
In this powerful and inspiring episode, we're joined by brand designer Alouette Marsh, whose journey is anything but ordinary. From facing the debilitating effects of endometriosis to rising above it and building a thriving design studio, Alouette shares her deeply personal story of resilience, creativity, and purpose.
We talk about the darkest moments of her health battle, the mindset shifts that helped her through, and the unexpected lessons she now carries into her business every day. Whether you're navigating your own challenges or simply need a reminder that growth is possible—even in the hardest seasons—this conversation is for you.
In this powerful and inspiring episode, we're joined by brand designer Alouette Marsh, whose journey is anything but ordinary. From facing the debilitating effects of endometriosis to rising above it and building a thriving design studio, Alouette shares her deeply personal story of resilience, creativity, and purpose.
We talk about the darkest moments of her health battle, the mindset shifts that helped her through, and the unexpected lessons she now carries into her business every day. Whether you're navigating your own challenges or simply need a reminder that growth is possible—even in the hardest seasons—this conversation is for you.
In this episode of Better the Brand Designer Podcast, we’re diving into the ways design influences every part of our lives—far beyond our work as brand designers. Lauren shares how her love for interior design, wedding planning, and beautifully packaged products fuels her creativity, along with how house hunting has sharpened her ability to see potential in unexpected places. Jen talks about infusing creativity into everyday life, from crafting and needlepoint with her kids to designing her dream home. Plus, we explore how our experiences with client relationships and embracing different styles have shaped our design perspectives. Get ready for a fun, insightful chat about how the things we love outside of work make us better designers!
In this episode of Better the Brand Designer Podcast, we’re diving into the ways design influences every part of our lives—far beyond our work as brand designers. Lauren shares how her love for interior design, wedding planning, and beautifully packaged products fuels her creativity, along with how house hunting has sharpened her ability to see potential in unexpected places. Jen talks about infusing creativity into everyday life, from crafting and needlepoint with her kids to designing her dream home. Plus, we explore how our experiences with client relationships and embracing different styles have shaped our design perspectives. Get ready for a fun, insightful chat about how the things we love outside of work make us better designers!
