Behind the Golf Brand Podcast with Paul Liberatore

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Fiori Golf is a modern sportswear brand that combines Italian heritage with the laid-back energy of Southern California's surf culture. Founded by Anthony Wagner, the brand aims to redefine golf style by offering timeless, quality garments that inspire golfers to express their personal style both on and off the course. The name "Fiori" translates to "flowers" in Italian, symbolizing growth and the idea of individuals blossoming through their passion for golf.

Established in 2021, Fiori Golf targets a younger generation of golfers by blending creativity and style into its designs. The brand offers a wide range of clothing for both men and women, focusing on comfort and versatility. Their apparel is designed to be worn not just on the golf course but also in everyday life, making golf fashion more accessible and appealing to a broader audience.

Fiori Golf's mission is to grow the game of golf by showcasing its fun and stylish side. The brand emphasizes simplicity and professionalism in its designs, ensuring that its clothing is both fashionable and functional. By keeping up with trends and seasonal styles, Fiori Golf aims to attract new generations to the sport while maintaining a unique and laid-back aesthetic that reflects the California coastline's vibrant colors and earthy tones. Overall, Fiori Golf is changing the perception of golf attire by making it more stylish, comfortable, and inclusive for all who enjoy the game.

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Bob Parsons pulls back the curtain on his extraordinary journey from a troubled childhood to founding billion-dollar companies like GoDaddy and PXG. With refreshing candor, he reveals how writing his book fulfilled two missions: documenting his unique path for future generations and honoring the persistent requests from his Vietnam War brothers who remain close decades later.

The conversation delivers priceless insights into Parsons' entrepreneurial mindset. "I always did stuff I loved," he explains, sharing his philosophy that passion unlocks opportunities money-chasers never see: "When you love something, it tells you all its secrets." This approach led him to walk away from a $50,000 bonus in 1985 (an enormous sum at the time) to launch his software company—a leap that netted him $250,000 that same year.

Parsons' acquisition of Scottsdale National Golf Club showcases his ingenious problem-solving. When developers tried enforcing unwanted contractual memberships, he created "nighttime memberships" that could only be used an hour after sunset and had to end an hour before sunset—rendering them effectively worthless and solving his problem brilliantly. This story, like many others shared, demonstrates how Parsons consistently finds creative solutions where others see only obstacles.

Perhaps most compelling is Parsons' remarkable ability to avoid worry—a trait he credits partially to his Vietnam experience. Unlike his anxiety-prone brother who "worried about everything," Parsons learned early to focus energy on solutions rather than fear. This mental discipline, alongside the profound sense of belonging he first experienced in the Marine Corps, formed the foundation of his success across multiple industries.

Subscribe to hear more conversations with golf's most fascinating innovators and entrepreneurs who are reshaping the game we love. Your next round will be better for it!

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Hally Leadbetter is a multifaceted figure in the golf industry, known for her innovative approach to content creation and her passion for both golf and entertainment. Born in Orlando, Florida, she is the daughter of renowned golf instructor David Leadbetter. 

Hally's golf career flourished as she earned a scholarship to the University of Arkansas, where she began her collegiate golf journey. She later transferred to Rollins College, where she played a pivotal role in her team's victory at the 2016 NCAA Division II Championship. During her time at Rollins, she also developed her skills in media by working at the college radio station.

After college, Hally transitioned into a career in media, starting as a social media coordinator at Golf Digest. She later worked with the PGA TOUR as a digital producer and host. Her ability to merge golf with humor and creativity has made her a standout in the industry. Hally has also co-founded Better Content Co., a production company focused on using comedy to help brands stand out on social media.

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The Byrd Golf Belt blends style and utility in a way that's changing how golfers think about their accessories. You can grab the regular model fo about $49 or the braided version for $59, turning what's usually just a basic belt into a handy golf tool.

What makes this belt special? It's got clever built-in holders for all your golfing must-haves: tees, a divot tool, your golf glove, and a ball marker. You'll keep your pockets free while having everything you need right at your fingertips during your round.

 If you're looking for more than just belts, The Byrd's got you covered with gloves, divot tools (they call them "Clyps"), and various bundles. 

Between fast shipping, quality materials, and features that actually make your golf game better, The Byrd Golf Belt's proving to be a solid choice for golfers who want both practicality and style on the course.

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PUTTR is an AI-powered putting mat that's changing how we practice golf and making it more fun. While putting makes up 42% of your golf shots, most people find practice boring and lonely - that's exactly where PUTTR comes in, turning your practice into a game and connecting you with players worldwide.

This mat's loaded with features to make practice better. You'll find 27 different tee spots from 3 to 11 feet, so you can switch up your routine. The AI technology tracks your performance and gives you real-time feedback and stats to help improve your game.

What makes PUTTR really special is its games and challenges. It's got over 20 different ways to play, including fun modes like "On Fire," "The Lab," and "Beer Pong." You can practice on your own, challenge your friends, or compete with others online.

Whether you're just playing for fun or taking your golf seriously, PUTTR works as both a training tool and gaming system. It's super easy to move and store - just roll up the ball return, power cord, and carpet into a compact box.

PGA pros and teaching experts love how PUTTR adds real pressure and competition to practice. It's perfect for young golfers too, making it ideal for coaches and a fun way for kids to get into the game.

Bottom line? PUTTR's making putting practice more fun, easier, and more effective - it'll probably change how you think about practicing your putting game.

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