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Explore real-life strategies, growth hacks, and proven marketing advice through powerful interviews with top leaders and retailers in the retail industry. Join Ashley Alderson, the Founder of The Boutique Hub, as she talks with retailers, boutiques, wholesale brands, vendors, and industry insiders. Discover the invaluable secrets that have propelled companies to success while maintaining a healthy balance between life and business. Embrace the spirit of Community over Competition, and uncover the next great idea or connection for your small business.
Explore real-life strategies, growth hacks, and proven marketing advice through powerful interviews with top leaders and retailers in the retail industry. Join Ashley Alderson, the Founder of The Boutique Hub, as she talks with retailers, boutiques, wholesale brands, vendors, and industry insiders. Discover the invaluable secrets that have propelled companies to success while maintaining a healthy balance between life and business. Embrace the spirit of Community over Competition, and uncover the next great idea or connection for your small business.
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Recent Hosts, Guests & Topics
Here's a quick summary of the last 5 episodes on Boutique Chat.
Hosts
Ashley Alderson
Previous Guests
Sara
Sara is the Director of Education at The Boutique Hub, where she focuses on providing valuable insights and strategies to help retailers and boutique owners succeed in the competitive retail landscape. With a background in retail management and education, she is dedicated to empowering small business owners to attract and retain customers effectively.
Sara is the Director of Education at The Boutique Hub, where she focuses on providing valuable insights and strategies to help retailers and boutique owners succeed in the competitive retail landscape. With a background in retail management and education, she is dedicated to empowering small business owners to attract and retain customers effectively.
Kimmy Almon
Kimmy Almon is the founder of Kimmys Boutique, which she started in 2014. Initially operating online and through pop-up shops while maintaining a full-time teaching career, she transitioned into brick-and-mortar retail. Kimmy has strong ties to her communities in Waxahachie and Galveston, which have played a significant role in her business's growth and expansion. Her journey reflects a commitment to personal values and community engagement.
Kimmy Almon is the founder of Kimmys Boutique, which she started in 2014. Initially operating online and through pop-up shops while maintaining a full-time teaching career, she transitioned into brick-and-mortar retail. Kimmy has strong ties to her communities in Waxahachie and Galveston, which have played a significant role in her business's growth and expansion. Her journey reflects a commitment to personal values and community engagement.
Sara Burks
Sara Burks is the Director of Education at The Boutique Hub, where she specializes in providing educational resources and strategies for boutique owners. With a strong background in retail and wholesale buying, Sara is dedicated to helping boutique owners understand the intricacies of inventory purchasing and customer engagement. Her expertise lies in teaching boutique owners how to make informed buying decisions that align with their customers' needs and maximize profitability.
Sara Burks is the Director of Education at The Boutique Hub, where she specializes in providing educational resources and strategies for boutique owners. With a strong background in retail and wholesale buying, Sara is dedicated to helping boutique owners understand the intricacies of inventory purchasing and customer engagement. Her expertise lies in teaching boutique owners how to make informed buying decisions that align with their customers' needs and maximize profitability.
Denise Welling
Denise Welling is the owner of Body Mind & Soul, a successful astrology bookstore located in Houston. She has transformed her business into a thriving retail destination by adapting to market trends and evolving consumer interests. Denise is known for her insights on cultural shifts that influence retail success and for creating a holistic customer experience that fosters community engagement and long-term business growth.
Denise Welling is the owner of Body Mind & Soul, a successful astrology bookstore located in Houston. She has transformed her business into a thriving retail destination by adapting to market trends and evolving consumer interests. Denise is known for her insights on cultural shifts that influence retail success and for creating a holistic customer experience that fosters community engagement and long-term business growth.
Topics Discussed
attract customers
customer loyalty
ideal customer
niche marketing
retail strategies
growing a successful business
opening a second store
community connections
personal values
brick-and-mortar retail
Kimmys Boutique
Wholesale buying
Investing
Boutique owner
Customer needs
Buying options
Vendor sizing
Prepacks
Minimums
Profit
astrology bookstore
retail destination
market trends
consumer interests
cultural shifts
holistic customer experience
community engagement
business growth
Episodes
Here's the recent few episodes on Boutique Chat.
0:0040:35
#709: What Retailers Need to Know About Serving the Plus Size Market
How do you go from shaping careers to reshaping the fashion industry for plus-size women? Just ask Tracy Christian, the visionary founder of Sante Grace! She joins the show today to share her remarkable journey from talent agent to luxury plus-size apparel designer. Her story is not just about launching a brand—it's about challenging industry norms and filling a much-needed gap in the market with high-quality, sustainable clothing that truly empowers women of all shapes and sizes.
How do you go from shaping careers to reshaping the fashion industry for plus-size women? Just ask Tracy Christian, the visionary founder of Sante Grace! She joins the show today to share her remarkable journey from talent agent to luxury plus-size apparel designer. Her story is not just about launching a brand—it's about challenging industry norms and filling a much-needed gap in the market with high-quality, sustainable clothing that truly empowers women of all shapes and sizes.
Are you feeling like you're working double-time trying to find more customers... but still not making the sales you want? You’re not alone. In today’s episode, Sara, Director of Education at The Boutique Hub breaks down the #1 thing you need to focus on to attract customers who actually buy (and come back for more).
Spoiler alert: it’s not about doing more, it’s about narrowing your focus and getting crystal clear on who you’re trying to serve.
Sara walks you through a few quick questions you can answer today that will help you build a loyal customer base, buy smarter at market, and stop wasting money on inventory that doesn’t sell.
If you’re ready to attract the right customers, this episode is a must-listen!
What You'll Learn:
Why “trying to reach everyone” is hurting your boutique
The 5 key questions to define your ideal customer
How to use your customer profile to shop smarter at market
What happens when you stay true to your niche
Simple steps to build customer loyalty (without burning out)
Bonus Tip:
Before your next buying trip or wholesale order, walk through this simple exercise to make sure you’re buying for your real customer, not just for yourself. Your future sales (and bank account) will thank you!
Are you feeling like you're working double-time trying to find more customers... but still not making the sales you want? You’re not alone. In today’s episode, Sara, Director of Education at The Boutique Hub breaks down the #1 thing you need to focus on to attract customers who actually buy (and come back for more).
Spoiler alert: it’s not about doing more, it’s about narrowing your focus and getting crystal clear on who you’re trying to serve.
Sara walks you through a few quick questions you can answer today that will help you build a loyal customer base, buy smarter at market, and stop wasting money on inventory that doesn’t sell.
If you’re ready to attract the right customers, this episode is a must-listen!
What You'll Learn:
Why “trying to reach everyone” is hurting your boutique
The 5 key questions to define your ideal customer
How to use your customer profile to shop smarter at market
What happens when you stay true to your niche
Simple steps to build customer loyalty (without burning out)
Bonus Tip:
Before your next buying trip or wholesale order, walk through this simple exercise to make sure you’re buying for your real customer, not just for yourself. Your future sales (and bank account) will thank you!
#708: What No One Tells You About Opening a Second Store
Hosts
Hosts of this podcast episode
Ashley Alderson
Guests
Guests of this podcast episode
Kimmy Almon
Keywords
Keywords of this podcast episode
growing a successful businessopening a second storecommunity connectionspersonal valuesbrick-and-mortar retailKimmys Boutique
What’s the secret to growing a successful business while staying true to your roots? Join me as I chat with Kimmy Almon, founder of Kimmy’s Boutique, about her journey from side hustler to boutique owner. Starting in 2014 with online and pop-up shops—while juggling a full-time teaching career—Kimmy took a bold leap into brick-and-mortar retail. With deep ties to Waxahachie and Galveston, she reveals how her community connections and personal values fueled an unexpected yet rewarding expansion.
What’s the secret to growing a successful business while staying true to your roots? Join me as I chat with Kimmy Almon, founder of Kimmy’s Boutique, about her journey from side hustler to boutique owner. Starting in 2014 with online and pop-up shops—while juggling a full-time teaching career—Kimmy took a bold leap into brick-and-mortar retail. With deep ties to Waxahachie and Galveston, she reveals how her community connections and personal values fueled an unexpected yet rewarding expansion.
In today’s episode, Sara Burks, Director of Education at The Boutique Hub, breaks down one of the most important concepts every boutique owner must understand: Wholesale buying isn’t shopping — it’s investing. Buying inventory is about making smart, intentional decisions to meet your customers’ needs and create profit, not just picking what you personally like. Sara walks through six essential tips to help you buy wholesale with confidence and strategy.
Key Takeaways:
Wholesale Buying = Investing: It's not about filling your cart with cute things — it’s about solving your customers’ problems and maximizing your return on investment.
Tip 1: Know Your Customer You’re not buying for yourself — you're investing for them. Conduct customer interviews to find out their true needs, fit preferences, colors they love, and the problems they need solved.
Tip 2: Understand Your Buying Options Explore both online marketplaces (like Hubventory, Faire, FashionGo, LA Showroom) and in-person markets (Chicago, Dallas, Atlanta, LA, Las Vegas, New York). In-person shopping sparks creativity and allows you to touch, feel, and truly experience products.
Tip 3: Learn Vendor Sizing Vendor sizing can vary dramatically. Knowing how different vendors size their items ensures a better experience for your customers and fewer returns.
Tip 4: Understand Prepacks Most wholesalers sell items in prepacks (e.g., 2 smalls, 2 mediums, 2 larges). Choose vendors whose prepack options align with the sizes your customers actually need.
Tip 5: Be Aware of Minimums Every vendor has minimum order requirements — in dollars or quantity. Be smart: don’t bust your budget for a single sweater you love if it doesn’t make sense for your store overall.
Tip 6: Price With Profit in Mind Always decide what your customer would pay before you look at the wholesale price. Avoid limiting your potential profit by focusing too soon on wholesale costs.
Biggest Tip: Don’t trap yourself in a pricing bubble. Think like an investor first: What will your customer happily pay, and does the wholesale cost give you the profit margin you need?
In today’s episode, Sara Burks, Director of Education at The Boutique Hub, breaks down one of the most important concepts every boutique owner must understand: Wholesale buying isn’t shopping — it’s investing. Buying inventory is about making smart, intentional decisions to meet your customers’ needs and create profit, not just picking what you personally like. Sara walks through six essential tips to help you buy wholesale with confidence and strategy.
Key Takeaways:
Wholesale Buying = Investing: It's not about filling your cart with cute things — it’s about solving your customers’ problems and maximizing your return on investment.
Tip 1: Know Your Customer You’re not buying for yourself — you're investing for them. Conduct customer interviews to find out their true needs, fit preferences, colors they love, and the problems they need solved.
Tip 2: Understand Your Buying Options Explore both online marketplaces (like Hubventory, Faire, FashionGo, LA Showroom) and in-person markets (Chicago, Dallas, Atlanta, LA, Las Vegas, New York). In-person shopping sparks creativity and allows you to touch, feel, and truly experience products.
Tip 3: Learn Vendor Sizing Vendor sizing can vary dramatically. Knowing how different vendors size their items ensures a better experience for your customers and fewer returns.
Tip 4: Understand Prepacks Most wholesalers sell items in prepacks (e.g., 2 smalls, 2 mediums, 2 larges). Choose vendors whose prepack options align with the sizes your customers actually need.
Tip 5: Be Aware of Minimums Every vendor has minimum order requirements — in dollars or quantity. Be smart: don’t bust your budget for a single sweater you love if it doesn’t make sense for your store overall.
Tip 6: Price With Profit in Mind Always decide what your customer would pay before you look at the wholesale price. Avoid limiting your potential profit by focusing too soon on wholesale costs.
Biggest Tip: Don’t trap yourself in a pricing bubble. Think like an investor first: What will your customer happily pay, and does the wholesale cost give you the profit margin you need?
What does it take to turn a small astrology bookstore into a thriving retail destination? Joining the show today is Denise Welling, owner of Body Mind & Soul in Houston, who shares how she did just that. Offering insights on adapting to market trends and evolving consumer interests, Denise discusses how cultural shifts have influenced retail success and how she has created a holistic customer experience that fosters community engagement and long-term business growth.
What does it take to turn a small astrology bookstore into a thriving retail destination? Joining the show today is Denise Welling, owner of Body Mind & Soul in Houston, who shares how she did just that. Offering insights on adapting to market trends and evolving consumer interests, Denise discusses how cultural shifts have influenced retail success and how she has created a holistic customer experience that fosters community engagement and long-term business growth.
