Brand Growth Heroes Podcast

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Fiona Fitz | Brand Growth Heroes Mini MBA |
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Entrepreneurship Business Investing
Audience & Performance Metrics
2.4K - 3.9K listeners Female 5.0 rating 157 reviews 89 episodes United Kingdom
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30s Ad: $91 - $110 60s Ad: $107 - $126 CPM Category: Business
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Brand Growth Heroes ranks in the top 1.5% of ALL podcasts globally. With +25 years' experience working for brand giants and as coach to over 400 challenger brand founders, Fiona Fitz asks the questions you need the answers to from the founders of wildly successful consumer goods brands driving transformational growth.

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  • he***@joelsonlaw.com

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  • fi***@brandgrowthheroes.com
  • fi***@gmail.com
  • fi***@fionafitzconsulting.com

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Recent Hosts, Guests & Topics

Here's a quick summary of the last 5 episodes on Brand Growth Heroes.

Hosts

Fiona Fitz

Previous Guests

Freddy Ward
Freddy Ward is the co-founder of Wild Deo, a brand known for its innovative approach to personal care products. Under his leadership, Wild Deo achieved significant growth, culminating in a sale to Unilever for a reported $235 million. Freddy's career trajectory reflects a deep understanding of entrepreneurship and the challenges faced by founders in the consumer goods sector. His experience in building a successful brand from the ground up has made him a valuable voice in discussions about entrepreneurship and team dynamics.
Sunna van Kampen
Sunna van Kampen is the founder of Tonic Health, the UK's fastest-growing vitamin brand. He has successfully built a market-leading brand from scratch, even launching during the COVID-19 pandemic. Sunna is known for revolutionizing the supplement industry by promoting high-potency, plant-based alternatives to traditional low-dose, sugar-laden vitamins. He has also created a content machine that engages millions on social media platforms like Instagram and TikTok, with his educational videos generating over 50 million organic views per month.
David Lester
David Lester is a prominent figure in the consumer packaged goods (CPG) industry, known for his role as a founder of Olipop, a brand that has gained recognition for its innovative approach to healthy beverages. With a background in entrepreneurship and a passion for creating products that promote wellness, David has been instrumental in shaping Olipop's mission to provide healthier alternatives to traditional sodas. His insights into team dynamics and recruitment challenges in the CPG sector have made him a sought-after speaker and thought leader in the industry.
Amelia Christie-Miller
Amelia Christie-Miller is a co-founder of Bold Bean Co., a UK-based food brand that specializes in creating innovative bean products. With a passion for transforming perceptions of beans, Amelia has played a crucial role in establishing the brand as a leader in the challenger brand space. Her expertise lies in product development and marketing, and she has been instrumental in driving the brand's growth through strategic partnerships and media appearances.
Ed Whelpton
Ed Whelpton is a co-founder of Bold Bean Co., where he focuses on the operational and strategic aspects of the business. With a background in food innovation and brand management, Ed has helped shape Bold Bean Co. into a category-defining brand in the UK market. His experience includes working with various food brands and leveraging traditional PR and modern marketing strategies to enhance brand visibility and consumer engagement.
Joanna Jensen
Joanna Jensen is the founder of Child's Farm, a brand known for its gentle and effective skincare products for children. With a background in marketing and a passion for creating products that cater to the needs of young families, Joanna has successfully built Child's Farm into a beloved brand in the consumer goods sector. Her expertise in understanding customer needs and her commitment to quality have driven the brand's growth and popularity.

Topics Discussed

entrepreneurship career trajectory founderdom Wild Deo team building recruitment leadership consumer goods scaling Tonic Health supplements content marketing vitamins brand growth education trust COVID-19 plant-based alternatives founders sales marketing CPG Olipop Bold Bean Co. category defining growth co-founders Amelia Christie-Miller Ed Whelpton TV appearances Dragon's Den This Morning traditional PR product seeding Yotam Ottolenghi brand building staffing soft skills company culture

YouTube Channel

Channel Info

Brand Growth Heroes Podcast
@brandgrowthheroes

Channel Stats

Subscribers: 119
Total Videos: 83
Total Views: 7,990
Joined: Oct 7, 2011
Location: United Kingdom

Description

Welcome to *Brand Growth Heroes* - the podcast known for drawing out the real commercial insights from the founders of the challenger brands driving incredible growth! Brand Growth Heroes ranks in the top 1.5% of all podcasts WORLDWIDE, so hit SUBSCRIBE now! Hosted by ex Nestle, Chobani and Strong Roots marketer Fiona Fitzpatrick, who brings 25 years of industry savvy, we dive into the minds of founders and leaders behind today’s fastest-growing consumer brands. Fiona’s insightful, no-nonsense questions reveal the strategies, hard lessons, and breakthrough moments that drive true growth. Expect stories that inspire, tips you can actually use, and an insider’s look at what it takes to succeed in the world of Consumer Packaged Goods (CPG).

Whether you're a brand builder, marketer, or just curious about how great brands are made, subscribe to *Brand Growth Heroes* – your next big idea could be just one episode away!

Additional Info

Content Rating: None

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Instagram

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@brandgrowthheroes
Brand Growth Heroes

Account Stats

Followers: 1,369
Posts: 408

Account Status

Account Type: Personal
Privacy: Public

Biography

Top 1.5%. Host Fiona Fitz 25 yrs global giants | coach 400+ scaling brands.

Episodes

Here's the recent few episodes on Brand Growth Heroes.

0:00 5:43

Golden Nugget: What Career Makes a Great Future Entrepreneur? Freddy Ward, Co-founder of Wild Deo

Hosts
Fiona Fitz
Guests
Freddy Ward
Keywords
entrepreneurship career trajectory founderdom Wild Deo team building recruitment leadership consumer goods scaling

What kind of career helps to make a great future entrepreneur? In this week's Golden Nugget, you can hear all about the career trajectory of Freddy Ward, co-founder of Wild Deo, before he took the leap into 'founderdom'.

With it's recent sale to Unilver for a reported 235M, Freddy and Charlie Bowes-Lyons certainly had what it took to build a business that scaled to 60M pre-sale.

Thanks again to MKJ Ignite for bringing us BGH SHORTS: The People Series!

Over the past few years, Ive become increasingly frustrated at just how HARD it is for founders to find the right people for their business.

  • There are fewer applicants than there used to be for roles in sales and marketing in CPG businesses
  • It's even tougher to find that magic mix of mindset, experience and soft skills as well as someone who genuinely fits your culture and values.
  • And the process? It's a lot: search, connect, schedule, first interviews, follow-ups, feedback loops all while juggling a scaling business and you STILL might not end up with the right person.

It struck me that so many of the incredible guests on Brand Growth Heroes have shared absolute gold when it comes to building teams how they hire, how they lead, and what theyve learned when it all goes wrong.

So the brilliant crew at MKJ Ignite - Billy, Paul and Immy, have gone through the Brand Growth Heroes archives and handpicked some snippets from the founders of your favourite challenger brands (think Olipop, Child's Farm, Perfect Ted and Tony's Chocolonely), pulling out the best people insights.

And as a result....BGH SHORTS: The People Series was born!

  • Short 5 min episodes.
  • Golden nuggets.
  • Actionable insights

Every 2 weeks, well drop a new 5-minute clip - so don't forget to HIT FOLLOW!

Because your business is only as strong as your team.

It really shouldnt be this hard but it is.

So lets make it a little easier!

If you're wondering whether or not you need help with your recruitment, or would like to ask for some advice, you can book a no-obligation call with Billy - or anyone on the team - here!

Connect with Billy Maddock on LinkedIn

Connect with Immy Southwell on LinkedIn

Connect with Paul Jones on LinkedIn

Follow MKJ Ignite on Instagram

Connect with MKJ Ignite on LinkedIn


Have a listen and don't forget to hit FOLLOW so you can collect all the tips, stories, and real-world advice to lighten the load.

Thanks again to MKJ Ignite for bringing us BGH SHORTS: The People Series

#brandgrowthheroes #mkjignite #people #foundergrowth #leadership #scaling #foodanddrink #consumerbrands #startuplife

0:00 51:20

Why Multi-Million Pound Supplements Brand Tonic Health is Leading with Content with Founder Sunna Van Kampen

Hosts
Fiona Fitz
Guests
Sunna van Kampen
Keywords
Tonic Health supplements content marketing vitamins brand growth education trust COVID-19 plant-based alternatives

What if the best way to grow your brand wasn't just about selling, but about educating, empowering, and building real trust with your audience?

In this latest episode of Brand Growth Heroes, Fiona Fitz is joined by Sunna van Kampen, the founder of Tonic Health, the UK’s fastest-growing vitamin brand. With a run rate of £6M and growing exponentially, Tonic Health is revolutionising the supplement industry, calling out low-dose, sugar-laden vitamins and replacing them with high-potency, plant-based alternatives that actually work.

But here’s what’s really fascinating: Sunna didn’t just build a vitamin business, he has built a content machine that has amassed millions of followers on Instagram and TikTok, regularly hitting 50M+ organic views per month. His short, sharp, educational videos don’t just sell vitamins; they get people talking, thinking, and making better health choices.

In this conversation, Sunna reveals:

*How he built a market-leading brand from scratch (despite launching just as COVID shut down retail).

*The power of content-first brand building—and why he ignored investors who told him to stop.

*The myths and misinformation in the vitamin industry—and why most supplements don’t work.

*What’s next for Tonic Health as they scale at lightning speed?

- Tune in, take notes, and get ready to rethink everything you thought you knew about vitamins, content, and brand growth. 

Useful links:

Tonic Health Website

Connect with Sunna on LinkedIn

Connect with Tonic Health on LinkedIn

Instagram


=============================================================

Thanks to Brand Growth Heroes’ podcast sponsor - Joelson, the commercial law firm

=============================================================

If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers.

But don’t forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right.

And that starts with the right legal partner.

So we're thrilled to introduce Joelson, a leading commercial law firm that specialises in guiding the founders of scaling CPG brands, as Brand Growth Heroes' sponsor.

With long-term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze, and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! As a female team, we are especially impressed by Joelson's commitment to championing female founders in CPG.

Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place. So thanks, Joelson—we’re delighted to have you on board.

If you'd like to get in touch to find out more, why don't you drop them a line at [email protected]!

==============================================

A BIG/SMALL favour: If this episode inspires you to think about new ways to drive business growth, please could you click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review?

This small gesture from you means the world to us and allows us to share these nuggets of insight and value with you more often.

You won’t want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth.

Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!

Follow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube.

Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.


  • (04:12) - Fiona - Tonic Health - Audio - Main.1
0:00 8:32

Golden Nugget: Why Founders Must Convince People To Do Unreasonable Sh1t! (David Lester, Olipop)

Hosts
Fiona Fitz
Guests
David Lester
Keywords
founders recruitment sales marketing CPG team building leadership consumer goods Olipop

Over the past few years, I’ve become increasingly frustrated at just how HARD it is for founders to find the right people for their business.

  • There are fewer applicants than there used to be for roles in sales and marketing in CPG businesses
  • It's even tougher to find that magic mix of mindset, experience and soft skills— as well as someone who genuinely fits your culture and values.
  • And the process? It's a lot: search, connect, schedule, first interviews, follow-ups, feedback loops — all while juggling a scaling business — and you STILL might not end up with the right person.

It struck me that so many of the incredible guests on Brand Growth Heroes have shared absolute gold when it comes to building teams — how they hire, how they lead, and what they’ve learned when it all goes wrong.

So the brilliant crew at MKJ Ignite - Billy, Paul and Immy, have gone through the Brand Growth Heroes archives and handpicked some snippets from the founders of your favourite challenger brands (think Olipop, Child's Farm, Perfect Ted and Tony's Chocolonely), pulling out the best people insights
 
And as a result....BGH SHORTS: The People Series was born!

  • Short 5 min episodes. 
  • Golden nuggets. 
  • Actionable insights 

Every 2 weeks, we’ll drop a new 5-minute clip - so don't forget to HIT FOLLOW!

Because your business is only as strong as your team.

It really shouldn’t be this hard — but it is.

So let’s make it a little easier!

👋 If you're wondering whether or not you need help with your recruitment, or would like to ask for some advice, you can book a no-obligation call with Billy - or anyone on the team - here!

Connect with Billy Maddock on Linkedin

Connect with Immy Southwell on Linkedin

Connect with Paul Jones on Linkedin


Follow MKJ Ignite on Instagram

Connect with MKJ Ignite on Linkedin


Have a listen and don't forget to hit FOLLOW so you can collect all the tips, stories, and real-world advice to lighten the load.

Thanks again to MKJ Ignite for bringing us BGH SHORTS: The People Series

#brandgrowthheroes #mkjignite #people #foundergrowth #leadership #scaling #foodanddrink #consumerbrands #startuplife

0:00 47:04

The Secret Ingredient in Bold Bean Co.'s Category Defining Growth

Hosts
Fiona Fitz
Guests
Amelia Christie-Miller Ed Whelpton
Keywords
Bold Bean Co. category defining growth co-founders Amelia Christie-Miller Ed Whelpton TV appearances Dragon's Den This Morning traditional PR product seeding Yotam Ottolenghi brand building scaling consumer goods

Host Fiona Fitz is joined by two powerhouse co-founders, Amelia Christie-Miller and Ed Whelpton from one of the most recent but well-loved UK challenger brands food - Bold Bean Co. What started as a mission to make people obsessed with beans has become one of the most exciting new category-creating brands in the UK.

In this episode, we’re getting behind the scenes on how they've driven growth: from designing a new category to TV appearances on Dragon's Den and This Morning (UK), the importance of traditional PR as well as seeding their product with the best chefs in the UK.

We also spend time talking about how they're creating something truly different with their people, team and culture.

The huge news is that Bold Bean Co is launching their first-ever co-branded product with Yotam Ottolenghi as we go live, take a listen and hear how it all happened!

If you’ve ever wondered how to build a brand that truly stands for something, scale without losing focus, and get people talking about your product in a way that creates real demand—this one is for you.

Useful Links:

Bold Bean Co website

Bold Bean Co LinkedIn

Connect with Ed Whelpton on LinkedIn

Connect with Amelia Christie-Miller on LinkedIn

=============================================================

Thanks to Brand Growth Heroes’ podcast sponsor - Joelson, the commercial law firm

=============================================================

If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers.

But don’t forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right.

And that starts with the right legal partner.

So we're thrilled to introduce Joelson, a leading commercial law firm that specialises in guiding the founders of scaling CPG brands, as Brand Growth Heroes' sponsor.

With long-term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze, and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! As a female team, we are especially impressed by Joelson's commitment to championing female founders in CPG.

Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place. So thanks, Joelson—we’re delighted to have you on board.

If you'd like to get in touch to find out more, why don't you drop them a line at [email protected]!

==============================================

A tiny favour: If this episode inspires you to think about new ways to drive business growth, please could you click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review? This small gesture from you means the world to us and allows us to share these nuggets of insight and value with you more often.

Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!

Follow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube.

Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.



0:00 6:34

Golden Nugget: Why Staff is THE Hardest Thing You Will Do (Joanna Jensen, Founder Child's Farm)

Hosts
Fiona Fitz
Guests
Joanna Jensen
Keywords
staffing recruitment founders consumer goods team building leadership scaling soft skills company culture

Over the past few years, I’ve become increasingly frustrated at just how HARD it is for founders to find the right people for their business.

  • There are fewer applicants than there used to be for roles in sales and marketing in CPG businesses
  • It's even tougher to find that magic mix of mindset, experience and soft skills— as well as someone who genuinely fits your culture and values.
  • And the process? It's a lot: search, connect, schedule, first interviews, follow-ups, feedback loops — all while juggling a scaling business — and you STILL might not end up with the right person.

It struck me that so many of the incredible guests on Brand Growth Heroes have shared absolute gold when it comes to building teams — how they hire, how they lead, and what they’ve learned when it all goes wrong.

So the brilliant crew at MKJ Ignite - Billy, Paul and Immy, have gone through the Brand Growth Heroes archives and handpicked some snippets from the founders of your favourite challenger brands (think Olipop, Child's Farm, Perfect Ted and Tony's Chocolonely), pulling out the best people insights
 
And as a result....BGH SHORTS: The People Series was born!

  • Short 5 min episodes. 
  • Golden nuggets. 
  • Actionable insights 

Every 2 weeks, we’ll drop a new 5-minute clip - so don't forget to HIT FOLLOW!

Because your business is only as strong as your team.

It really shouldn’t be this hard — but it is.

So let’s make it a little easier!

👋 If you're wondering whether or not you need help with your recruitment, or would like to ask for some advice, you can book a no-obligation call with Billy - or anyone on the team - here!

Connect with Billy Maddock on Linkedin

Connect with Immy Southwell on Linkedin

Connect with Paul Jones on Linkedin


Follow MKJ Ignite on Instagram

Connect with MKJ Ignite on Linkedin

Have a listen and don't forget to hit FOLLOW so you can collect all the tips, stories, and real-world advice to lighten the load.

Thanks again to MKJ Ignite for bringing us BGH SHORTS: The People Series

#brandgrowthheroes #mkjignite #people #foundergrowth #leadership #scaling #foodanddrink #consumerbrands #startuplife

Ratings

Global:
5.0 rating 157 reviews

UK

5.0 ratings 93 reviews

Ireland

5.0 ratings 37 reviews

USA

4.8 ratings 20 reviews

Australia

5.0 ratings 4 reviews

New Zealand

5.0 ratings 2 reviews

Canada

5.0 ratings 1 reviews

Singapore

0.0 ratings 0 reviews

South Africa

0.0 ratings 0 reviews