Make Money by Reinventing Cities | Nicholas Lalla
Travis Chappell
Nicholas Lalla
urbanism
economic development
emerging technology
Tulsa Innovation Labs
innovation economy
tech-driven innovation
stakeholder engagement
leadership
change management
Nicholas Lalla is an urbanist, social entrepreneur, and author who has made a national impact at the intersection of economic development and emerging technology. As the founder of Tulsa Innovation Labs, Nicholas deployed over $200 million to catalyze northeast Oklahomas transition from a legacy oil and gas economy to a thriving tech-driven innovation hub. With a track record that includes leading New York Citys ambitious Cyber NYC initiative and authoring the new book Reinventing the Heartland, Nicholas brings a bold, data-driven approach to urban reinvention. His expertise lies in helping mid-sized cities find their unique tech niche, build inclusive growth strategies, and align diverse stakeholders for lasting impact.
On this episode we talk about:
How Nicholas raised over $200 million to build Tulsas innovation economy
The urgent need for economic diversification in mid-sized American cities
Strategies for identifying a citys unique tech niche and growth sectors
Building high-performing teams and engaging stakeholders for urban transformation
Lessons in leadership, change management, and challenging the status quo
Top 3 Takeaways
1. Cities must identify and double down on their unique assets to create a tech niche, rather than trying to copy larger tech hubs.
2. Building an innovation economy requires deep stakeholder engagement, public-private partnerships, and a shared vision for growth.
3. Rapid, data-driven actionpaired with inclusive leadershipcan catalyze transformative change, but sustainable outcomes demand long-term commitment.
Connect with Nicholas Lalla:
LinkedIn: https://www.linkedin.com/in/nicholaslalla
Website: https://nicholaslalla.com/
Book: Reinventing the Heartland (HarperCollins, 2025) available at major retailers and Nicholass website Learn more about your ad choices. Visit megaphone.fm/adchoices
On this episode we talk about:
How Nicholas raised over $200 million to build Tulsas innovation economy
The urgent need for economic diversification in mid-sized American cities
Strategies for identifying a citys unique tech niche and growth sectors
Building high-performing teams and engaging stakeholders for urban transformation
Lessons in leadership, change management, and challenging the status quo
Top 3 Takeaways
1. Cities must identify and double down on their unique assets to create a tech niche, rather than trying to copy larger tech hubs.
2. Building an innovation economy requires deep stakeholder engagement, public-private partnerships, and a shared vision for growth.
3. Rapid, data-driven actionpaired with inclusive leadershipcan catalyze transformative change, but sustainable outcomes demand long-term commitment.
Connect with Nicholas Lalla:
LinkedIn: https://www.linkedin.com/in/nicholaslalla
Website: https://nicholaslalla.com/
Book: Reinventing the Heartland (HarperCollins, 2025) available at major retailers and Nicholass website Learn more about your ad choices. Visit megaphone.fm/adchoices