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How do I attract more customers to my store? How do I get more sales? How do I book out my shop’s events and workshops? How do I do retail marketing and social media for my store?
These are the questions that creative retail business owners ask Wendy Batten, creative retail coach and mentor. Wendy works with creative shop owners all over the world and with industry leaders. Her speciality is working with creative retailers to get control over their brick and mortars to avoid burnout and overwhelm while achieving more success and profits.
In Creative Shop Talk, Wendy digs into the problems and solutions that “accidental shopkeepers” and hobbyists turned retail business owners face. Wendy dives deep in mindset and best practices for retailers with masterclass trainings, business strategies, expert guests and industry insiders, and more. Each episode is designed to help busy and passionate creative shop owners take action, work through their overwhelm and get focused on strategic business areas.
Thinking about opening your own creative retail shop? Ready to stop playing shopkeeper and “winging” the business stuff? Looking for more foot traffic? Want to turn your brick and mortar into a viable business? Want predictable profits? Want to take the next step to run your store and not let it run you? Turn to Wendy Batten to take the proven steps to achieving your dream store, living your creative life and helping your amazing customers.
How do I attract more customers to my store? How do I get more sales? How do I book out my shop’s events and workshops? How do I do retail marketing and social media for my store?
These are the questions that creative retail business owners ask Wendy Batten, creative retail coach and mentor. Wendy works with creative shop owners all over the world and with industry leaders. Her speciality is working with creative retailers to get control over their brick and mortars to avoid burnout and overwhelm while achieving more success and profits.
In Creative Shop Talk, Wendy digs into the problems and solutions that “accidental shopkeepers” and hobbyists turned retail business owners face. Wendy dives deep in mindset and best practices for retailers with masterclass trainings, business strategies, expert guests and industry insiders, and more. Each episode is designed to help busy and passionate creative shop owners take action, work through their overwhelm and get focused on strategic business areas.
Thinking about opening your own creative retail shop? Ready to stop playing shopkeeper and “winging” the business stuff? Looking for more foot traffic? Want to turn your brick and mortar into a viable business? Want predictable profits? Want to take the next step to run your store and not let it run you? Turn to Wendy Batten to take the proven steps to achieving your dream store, living your creative life and helping your amazing customers.
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Here's a quick summary of the last 5 episodes on Creative Shop Talk with Wendy Batten.
Hosts
Wendy Batten
Previous Guests
Millie Blackwell
Mrs. Millie Blackwell is a specialist in non-fiction categories and stationery at Mrs. Blackwells Village Bookshop. She grew up on an apricot orchard in Central Otago but never really cared for the taste of the fruit. Mrs. Blackwells Village Bookshop is an independent bookshop for inquisitive minds and romantic souls in Greytown, New Zealand. Mrs. Blackwell has been an active member of the Retailers Level Up Mastermind and The Retailers Inner Circle program.
Mrs. Millie Blackwell is a specialist in non-fiction categories and stationery at Mrs. Blackwells Village Bookshop. She grew up on an apricot orchard in Central Otago but never really cared for the taste of the fruit. Mrs. Blackwells Village Bookshop is an independent bookshop for inquisitive minds and romantic souls in Greytown, New Zealand. Mrs. Blackwell has been an active member of the Retailers Level Up Mastermind and The Retailers Inner Circle program.
Adam Blackwell
Mr. Adam Blackwell is the visionary behind Blackwell and Sons, and its commercial and creative driving force. He is a specialist in brand development and execution and runs his own advertising agency, Stun, which services clients throughout NZ, the US, and Europe. About as politically correct as whale-hunting, Mr Blackwell loves to take on nonsensical, charge-by-the-hour bureaucracy, especially if it stands in the way of a certain theatricality he delights in bringing to all of his endeavors. He is renowned for his creative flair, decisiveness, and sparkling wit, but not so much his athletic prowess.
Mr. Adam Blackwell is the visionary behind Blackwell and Sons, and its commercial and creative driving force. He is a specialist in brand development and execution and runs his own advertising agency, Stun, which services clients throughout NZ, the US, and Europe. About as politically correct as whale-hunting, Mr Blackwell loves to take on nonsensical, charge-by-the-hour bureaucracy, especially if it stands in the way of a certain theatricality he delights in bringing to all of his endeavors. He is renowned for his creative flair, decisiveness, and sparkling wit, but not so much his athletic prowess.
Stephanie Miller Vincent
Stephanie Miller Vincent has extensive experience in the hospitality industry, having worked in both the US and Canada. She is the founder of SMillerVision, a business dedicated to empowering employees and enhancing customer satisfaction. Her approach focuses on the core values of hospitality, emphasizing genuine care for others and the importance of team dynamics in creating a successful retail environment. Through her work, she aims to foster company growth and increased revenue by prioritizing employee satisfaction and engagement.
Stephanie Miller Vincent has extensive experience in the hospitality industry, having worked in both the US and Canada. She is the founder of SMillerVision, a business dedicated to empowering employees and enhancing customer satisfaction. Her approach focuses on the core values of hospitality, emphasizing genuine care for others and the importance of team dynamics in creating a successful retail environment. Through her work, she aims to foster company growth and increased revenue by prioritizing employee satisfaction and engagement.
Topics Discussed
retail marketing
customer attraction
sales strategies
New Zealand retail
shop visibility
inventory management
customer service
sales strategy
mindset
success
independent retail
business coaching
community support
community
retail destination
collaboration
marketing strategy
small business
Greytown
entrepreneurship
social selling
retail sales
customer connections
engagement-driven content
live shopping
consistency
retail business
hospitality
employee empowerment
customer experience
team leadership
Are you ready to simplify your marketing strategy and boost your retail sales? Join me and a small group of driven retail business owners for my 6-week, hands-on program: The Sales and Marketing Accelerator! Each week, youll receive a short video with an actionable tip followed by a live, interactive strategy group coaching session. Well work together to create a simple, repeatable marketing plan tailored to your business. No fluff, no wasted timejust practical strategies you can implement right now. Spots are limited, and we start on April 23rd. Join us!
In This Episode:
Im home from a 6-week trip across New Zealand where I perused more than 150 independent retail shops! Phew! In this episode of the podcast, I am sharing 5 tips/observations that will elevate your retail shop.
Want customers lining up instead of walking by? Its time to revamp your retail strategy and I have the keys to success! Here are 5 powerful tips to magnetize customers and maximize sales, all inspired by visiting retailers in the wild in beautiful New Zealand.
5 Tips to Elevate Your Shop:
Boost Visibility: Ill give you some ideas and platforms you can use right now to make sure people can find you.
Perfect Your Shop Standards: There is more to keeping shop than turning on the lights and unlocking the door!
Signage That Sells: Ive said it before and Ill say it again: Good, clean signage is a silent salesperson.
Check Your Inventory/Merchandising: Ill offer my thoughts around aligning inventory with your branding as well as making sure your shop is shoppable.
Stop Making Assumptions About Your Customers: Offer your help. Serve all of your customers with hospitality.
"Clear is always kind." -Wendy Batten
Need more?
Join me and our supportive community of retailers in my Retailers Inner Circle! There is so much to love about the Inner Circle: access to countless masterclasses on everything from inventory management to money matters, a supportive community of likeminded retailers to bounce ideas off of, a monthly playbook to track your progress and help you plan your events and promotions, and so much more. Check it out HERE.
Not ready to join but want to purchase the stand-alone Foot Traffic Made Simple masterclass? You can purchase it on demand HERE.
Most impactful: Join the small group 6-Week Sales and Marketing Accelerator course.
In case we havent met yet, Im Wendy, a small business coach and founder of the Retailers Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business.
Through online classes, business coaching programs, speaking, and a top-ranked podcast, Ive helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, The Retailers Inner Circle, has helped retailers around the world build their retail business skill sets and confidence.
I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers.
When Im not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. Id love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/
Are you ready to simplify your marketing strategy and boost your retail sales? Join me and a small group of driven retail business owners for my 6-week, hands-on program: The Sales and Marketing Accelerator! Each week, youll receive a short video with an actionable tip followed by a live, interactive strategy group coaching session. Well work together to create a simple, repeatable marketing plan tailored to your business. No fluff, no wasted timejust practical strategies you can implement right now. Spots are limited, and we start on April 23rd. Join us!
In This Episode:
Im home from a 6-week trip across New Zealand where I perused more than 150 independent retail shops! Phew! In this episode of the podcast, I am sharing 5 tips/observations that will elevate your retail shop.
Want customers lining up instead of walking by? Its time to revamp your retail strategy and I have the keys to success! Here are 5 powerful tips to magnetize customers and maximize sales, all inspired by visiting retailers in the wild in beautiful New Zealand.
5 Tips to Elevate Your Shop:
Boost Visibility: Ill give you some ideas and platforms you can use right now to make sure people can find you.
Perfect Your Shop Standards: There is more to keeping shop than turning on the lights and unlocking the door!
Signage That Sells: Ive said it before and Ill say it again: Good, clean signage is a silent salesperson.
Check Your Inventory/Merchandising: Ill offer my thoughts around aligning inventory with your branding as well as making sure your shop is shoppable.
Stop Making Assumptions About Your Customers: Offer your help. Serve all of your customers with hospitality.
"Clear is always kind." -Wendy Batten
Need more?
Join me and our supportive community of retailers in my Retailers Inner Circle! There is so much to love about the Inner Circle: access to countless masterclasses on everything from inventory management to money matters, a supportive community of likeminded retailers to bounce ideas off of, a monthly playbook to track your progress and help you plan your events and promotions, and so much more. Check it out HERE.
Not ready to join but want to purchase the stand-alone Foot Traffic Made Simple masterclass? You can purchase it on demand HERE.
Most impactful: Join the small group 6-Week Sales and Marketing Accelerator course.
In case we havent met yet, Im Wendy, a small business coach and founder of the Retailers Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business.
Through online classes, business coaching programs, speaking, and a top-ranked podcast, Ive helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, The Retailers Inner Circle, has helped retailers around the world build their retail business skill sets and confidence.
I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers.
When Im not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. Id love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/
Are you ready to simplify your marketing strategy and boost your retail sales? Join me and a small group of driven retail business owners for my 6-week, hands-on program: The Sales and Marketing Accelerator! Each week, you’ll receive a short video with an actionable tip followed by a live, interactive strategy group coaching session. We’ll work together to create a simple, repeatable marketing plan tailored to your business. No fluff, no wasted time—just practical strategies you can implement right now. Spots are limited, and we start on April 23rd. Join us!
In This Episode:
Running an independent retail store comes with challenges, but it can also be AWESOME. Join me as I chat about keeping a positive mindset, facing challenges head-on, and creating your own version of success. Let’s make your retail dreams a reality!
Key Takeaways:
The Myth of Easy Success: There's no secret recipe for success. It's about trying, learning, and growing.
You're Not Behind: Forget comparing yourself to others! Just focus on moving forward.
Challenges Are Part of the Job: Being a boss means dealing with problems. Think of them as making you stronger!
Ditch the “Pity Marketing”: Complaining gets you nowhere. Take charge and find solutions!
Control the controllables: You can't change everything, but you can control your attitude, effort, and how you handle things.
Define Your Success: What does success REALLY mean to you? It's your business, so you get to decide!
Action Beats Avoiding: Don't hide from problems – tackle them!
And the best advice I can give you today… Keep Going! You're doing great. Stay positive, keep learning, and make it happen!
"The experience of resistance strengthens the architecture of our character enough to hold the weight of our success." -Megan Miller
Need more?
Join me and our supportive community of retailers in my Retailer’s Inner Circle! There is so much to love about the Inner Circle: access to countless masterclasses on everything from inventory management to money matters, a supportive community of likeminded retailers to bounce ideas off of, a monthly playbook to track your progress and help you plan your events and promotions, and so much more. Check it out HERE.
Not ready to join but want to purchase the stand-alone Foot Traffic Made Simple masterclass? You can purchase it on demand HERE.
Most impactful: Join the small group 6-Week Sales and Marketing Accelerator course.
In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business.
Through online classes, business coaching programs, speaking, and a top-ranked podcast, I’ve helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle, has helped retailers around the world build their retail business skill sets and confidence.
I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers.
When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/
Are you ready to simplify your marketing strategy and boost your retail sales? Join me and a small group of driven retail business owners for my 6-week, hands-on program: The Sales and Marketing Accelerator! Each week, you’ll receive a short video with an actionable tip followed by a live, interactive strategy group coaching session. We’ll work together to create a simple, repeatable marketing plan tailored to your business. No fluff, no wasted time—just practical strategies you can implement right now. Spots are limited, and we start on April 23rd. Join us!
In This Episode:
Running an independent retail store comes with challenges, but it can also be AWESOME. Join me as I chat about keeping a positive mindset, facing challenges head-on, and creating your own version of success. Let’s make your retail dreams a reality!
Key Takeaways:
The Myth of Easy Success: There's no secret recipe for success. It's about trying, learning, and growing.
You're Not Behind: Forget comparing yourself to others! Just focus on moving forward.
Challenges Are Part of the Job: Being a boss means dealing with problems. Think of them as making you stronger!
Ditch the “Pity Marketing”: Complaining gets you nowhere. Take charge and find solutions!
Control the controllables: You can't change everything, but you can control your attitude, effort, and how you handle things.
Define Your Success: What does success REALLY mean to you? It's your business, so you get to decide!
Action Beats Avoiding: Don't hide from problems – tackle them!
And the best advice I can give you today… Keep Going! You're doing great. Stay positive, keep learning, and make it happen!
"The experience of resistance strengthens the architecture of our character enough to hold the weight of our success." -Megan Miller
Need more?
Join me and our supportive community of retailers in my Retailer’s Inner Circle! There is so much to love about the Inner Circle: access to countless masterclasses on everything from inventory management to money matters, a supportive community of likeminded retailers to bounce ideas off of, a monthly playbook to track your progress and help you plan your events and promotions, and so much more. Check it out HERE.
Not ready to join but want to purchase the stand-alone Foot Traffic Made Simple masterclass? You can purchase it on demand HERE.
Most impactful: Join the small group 6-Week Sales and Marketing Accelerator course.
In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business.
Through online classes, business coaching programs, speaking, and a top-ranked podcast, I’ve helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle, has helped retailers around the world build their retail business skill sets and confidence.
I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers.
When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/
Are you ready to simplify your marketing strategy and boost your retail sales? Join me and a small group of driven retail business owners for my 6-week, hands-on program: The Sales and Marketing Accelerator! Each week, you’ll receive a short video with an actionable tip followed by a live, interactive strategy group coaching session. We’ll work together to create a simple, repeatable marketing plan tailored to your business. No fluff, no wasted time—just practical strategies you can implement right now. Spots are limited, and we start on April 23rd. Join us!
In This Episode:
What happens when independent retailers join forces? In a word: Magic. In this episode, I’m chatting with Millie and Adam Blackwell, a powerhouse entrepreneurial couple from Greytown, New Zealand. Millie owns Mrs. Blackwell’s Village Bookshop and Adam owns Blackwell and Sons Bike Shop, both located in Greytown. Want to hear about how they transformed their small town in New Zealand into a thriving shopping and tourism destination? Let’s dive in!
Key Takeaways:
The Power of Collaboration: How Greytown retailers and small businesses united to boost business for everyone.
Amplifying a Destination Town: The strategy behind turning a small town into a must-visit shopping spot.
Winter Festival Success: How one idea turned the slowest season into a top sales month.
Branding a Town Like a Business: Why a strong, unified message matters.
Running Multiple Businesses as a Couple: Insights on balancing entrepreneurship and life.
“Customers don’t just show up—you have to give them a reason to come.” – Adam Blackwell
Listen in to this week’s episode and get thinking about your town, and what you could do to spark initiatives in your community.
Need more?
Join me and our supportive community of retailers in my Retailer’s Inner Circle! You’ll get a monthly marketing and operations playbook, monthly group coaching, countless on-demand masterclasses and access to a vibrant community of retailers like you - and so much more. Check it out HERE.
Not ready to join but want to purchase the stand-alone Foot Traffic Made Simple masterclass? You can purchase it on demand HERE.
Most impactful: Join the small group 6-Week Sales and Marketing Accelerator course.
Episode 180: Our Retailer Mastermind’s Book Club Book Roundup with Guest Millie Blackwell
Episode 218: Community Marketing Strategies with Millie Blackwell
About Mille and Adam Blackwell
Mr. Adam Blackwell is the visionary behind Blackwell and Sons, and its commercial and creative driving force. He is a specialist in brand development and execution and runs his own advertising agency, Stun, which services clients throughout NZ, the US, and Europe.
About as politically correct as whale-hunting, Mr Blackwell loves to take on nonsensical, charge-by-the-hour bureaucracy, especially if it stands in the way of a certain theatricality he delights in bringing to all of his endeavors. He is renowned for his creative flair, decisiveness, and sparkling wit, but not so much his athletic prowess. (his words) lol.
Mrs. Millie Blackwell is a specialist in non-fiction categories and stationery at Mrs. Blackwell’s Village Bookshop. She grew up on an apricot orchard in Central Otago but never really cared for the taste of the fruit. Mrs. Blackwell’s Village Bookshop is an independent bookshop for inquisitive minds and romantic souls in Greytown, New Zealand.
In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business.
Through online classes, business coaching programs, speaking, and a top-ranked podcast, I’ve helped hundreds of retailers around the globe reclaim their dreams and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle, has helped retailers around the world build their retail business skill sets and confidence.
I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers.
When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/
Are you ready to simplify your marketing strategy and boost your retail sales? Join me and a small group of driven retail business owners for my 6-week, hands-on program: The Sales and Marketing Accelerator! Each week, you’ll receive a short video with an actionable tip followed by a live, interactive strategy group coaching session. We’ll work together to create a simple, repeatable marketing plan tailored to your business. No fluff, no wasted time—just practical strategies you can implement right now. Spots are limited, and we start on April 23rd. Join us!
In This Episode:
What happens when independent retailers join forces? In a word: Magic. In this episode, I’m chatting with Millie and Adam Blackwell, a powerhouse entrepreneurial couple from Greytown, New Zealand. Millie owns Mrs. Blackwell’s Village Bookshop and Adam owns Blackwell and Sons Bike Shop, both located in Greytown. Want to hear about how they transformed their small town in New Zealand into a thriving shopping and tourism destination? Let’s dive in!
Key Takeaways:
The Power of Collaboration: How Greytown retailers and small businesses united to boost business for everyone.
Amplifying a Destination Town: The strategy behind turning a small town into a must-visit shopping spot.
Winter Festival Success: How one idea turned the slowest season into a top sales month.
Branding a Town Like a Business: Why a strong, unified message matters.
Running Multiple Businesses as a Couple: Insights on balancing entrepreneurship and life.
“Customers don’t just show up—you have to give them a reason to come.” – Adam Blackwell
Listen in to this week’s episode and get thinking about your town, and what you could do to spark initiatives in your community.
Need more?
Join me and our supportive community of retailers in my Retailer’s Inner Circle! You’ll get a monthly marketing and operations playbook, monthly group coaching, countless on-demand masterclasses and access to a vibrant community of retailers like you - and so much more. Check it out HERE.
Not ready to join but want to purchase the stand-alone Foot Traffic Made Simple masterclass? You can purchase it on demand HERE.
Most impactful: Join the small group 6-Week Sales and Marketing Accelerator course.
Episode 180: Our Retailer Mastermind’s Book Club Book Roundup with Guest Millie Blackwell
Episode 218: Community Marketing Strategies with Millie Blackwell
About Mille and Adam Blackwell
Mr. Adam Blackwell is the visionary behind Blackwell and Sons, and its commercial and creative driving force. He is a specialist in brand development and execution and runs his own advertising agency, Stun, which services clients throughout NZ, the US, and Europe.
About as politically correct as whale-hunting, Mr Blackwell loves to take on nonsensical, charge-by-the-hour bureaucracy, especially if it stands in the way of a certain theatricality he delights in bringing to all of his endeavors. He is renowned for his creative flair, decisiveness, and sparkling wit, but not so much his athletic prowess. (his words) lol.
Mrs. Millie Blackwell is a specialist in non-fiction categories and stationery at Mrs. Blackwell’s Village Bookshop. She grew up on an apricot orchard in Central Otago but never really cared for the taste of the fruit. Mrs. Blackwell’s Village Bookshop is an independent bookshop for inquisitive minds and romantic souls in Greytown, New Zealand.
In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business.
Through online classes, business coaching programs, speaking, and a top-ranked podcast, I’ve helped hundreds of retailers around the globe reclaim their dreams and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle, has helped retailers around the world build their retail business skill sets and confidence.
I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers.
When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/
Are you ready to simplify your marketing strategy and boost your retail sales? Join me and a small group of driven retail business owners for my 6-week, hands-on program: The Sales and Marketing Accelerator! Each week, you’ll receive a short video with an actionable tip followed by a live, interactive strategy group coaching session. We’ll work together to create a simple, repeatable marketing plan tailored to your business. No fluff, no wasted time—just practical strategies you can implement right now. Spots are limited, and we start on April 23rd. Join us!
In This Episode:
Did you know that 76% of shoppers have made a purchase from a brand they discovered on social media?
Social selling isn’t just a trend—it’s a game-changer for independent retailers looking to drive sales and build deeper customer connections. In this episode, we break down how you can turn your likes, comments, and follows into real revenue for your retail business.
Key Takeaways:
What social selling really means (hint: it’s more than just posting products!)
How to create engagement-driven content that leads to sales
Why live shopping is the future and how to start
The power of consistency—how to build an audience that shows up to buy
Tools and strategies to make social selling seamless and profitable
Need more?
Join me and our supportive community of retailers in my Retailer’s Inner Circle! You’ll get a monthly marketing and operations playbook, monthly group coaching, countless on-demand masterclasses and access to a vibrant community of retailers like you - and so much more. Check it out HERE.
Not ready to join but want to purchase the stand-alone Foot Traffic Made Simple masterclass? You can purchase it on demand HERE.
Most impactful: Join the small group 6-Week Sales and Marketing Accelerator course.
Episode 210: What’s Working for Social Media and Retail Business Growth with Brooke Riley
Episode 230: Takeaways from my Mastermind Retreat: Building Connections and Strong Businesses
Episode 246: 5 Minute Marketing Tips: Relationships are Rocket Fuel
About your host, Wendy Batten
In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business.
Through online classes, business coaching programs, speaking, and a top-ranked podcast, I’ve helped hundreds of retailers around the globe reclaim their dreams and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle, has helped retailers around the world build their retail business skill sets and confidence.
I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers.
When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/
Are you ready to simplify your marketing strategy and boost your retail sales? Join me and a small group of driven retail business owners for my 6-week, hands-on program: The Sales and Marketing Accelerator! Each week, you’ll receive a short video with an actionable tip followed by a live, interactive strategy group coaching session. We’ll work together to create a simple, repeatable marketing plan tailored to your business. No fluff, no wasted time—just practical strategies you can implement right now. Spots are limited, and we start on April 23rd. Join us!
In This Episode:
Did you know that 76% of shoppers have made a purchase from a brand they discovered on social media?
Social selling isn’t just a trend—it’s a game-changer for independent retailers looking to drive sales and build deeper customer connections. In this episode, we break down how you can turn your likes, comments, and follows into real revenue for your retail business.
Key Takeaways:
What social selling really means (hint: it’s more than just posting products!)
How to create engagement-driven content that leads to sales
Why live shopping is the future and how to start
The power of consistency—how to build an audience that shows up to buy
Tools and strategies to make social selling seamless and profitable
Need more?
Join me and our supportive community of retailers in my Retailer’s Inner Circle! You’ll get a monthly marketing and operations playbook, monthly group coaching, countless on-demand masterclasses and access to a vibrant community of retailers like you - and so much more. Check it out HERE.
Not ready to join but want to purchase the stand-alone Foot Traffic Made Simple masterclass? You can purchase it on demand HERE.
Most impactful: Join the small group 6-Week Sales and Marketing Accelerator course.
Episode 210: What’s Working for Social Media and Retail Business Growth with Brooke Riley
Episode 230: Takeaways from my Mastermind Retreat: Building Connections and Strong Businesses
Episode 246: 5 Minute Marketing Tips: Relationships are Rocket Fuel
About your host, Wendy Batten
In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business.
Through online classes, business coaching programs, speaking, and a top-ranked podcast, I’ve helped hundreds of retailers around the globe reclaim their dreams and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle, has helped retailers around the world build their retail business skill sets and confidence.
I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers.
When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/
Are you ready to simplify your marketing strategy and boost your retail sales? Join me and a small group of driven retail business owners for my 6-week, hands-on program: The Sales and Marketing Accelerator! Each week, you’ll receive a short video with an actionable tip followed by a live, interactive strategy group coaching session. We’ll work together to create a simple, repeatable marketing plan tailored to your business. No fluff, no wasted time—just practical strategies you can implement right now. Spots are limited, and we start on April 23rd. Join us!
In This Episode:
Hospitality isn’t just being nice to your customers. It’s about genuinely caring for others and in retail, it starts with your team!
Join me and my guest expert Stephanie Miller Vincent as we chat about bringing hospitality back to its roots: caring about others. Stephanie has worked in hospitality in the US and in Canada for years. She now runs her own business, SMillerVision, where the goal is to help her clients empower their employees, leading to increased satisfaction for the employees and guests alike, company growth, and increased revenue. Win win win!
“Hospitality is not an industry. It is the core of who you are and how you take care of people.” -Stephanie Miller Vincent
In this episode, you’ll learn at its core what “hospitality” means and what we mean when we say “you can’t run a business from a checklist!”
Key Takeaways:
You must lead your staff by example. The days of telling staff “because I said so” are over!
Your staff needs to understand the vision of your retail business and why exuding high levels of hospitality to their customers/guests matters
Being an “employer of choice” isn’t always all about money. Have in-person conversations with your staff to find out why they work for you: what your strengths as an employer are, what they might change, what might make them leave.
Think about your team the same way you would think about your customers.
The “Peak-End Rule”: people remember an experience based on how they felt at its peak and at its end, rather than a sum of every detail of the experience.
The “Third Place”: people are craving a “third place” beyond home and work. How can you make your shop that place for them - and how does hospitality fit in?
Need more?
Join me and our supportive community of retailers in my Retailer’s Inner Circle! March is the PERFECT time to join - Coaching Week starts in one week from today! Every day next week we will meet for group coaching. This only happens once a year so don’t miss it. On top of that, you’ll get a monthly marketing and operations playbook, monthly group coaching, countless on-demand masterclasses and access to a vibrant community of retailers like you - and so much more. Check it out HERE.
Not ready to join but want to purchase the stand-alone Foot Traffic Made Simple masterclass? You can purchase it on demand HERE.
Most impactful: Join the small group 6-Week Sales and Marketing Accelerator course.
Episode 243: Behind the Counter: Creating Customer Joy in Retail with Kim Williams of The Polka Dot Press
Episode 244: Behind the Counter: From E-Commerce to Brick and Mortar with Chris Waddy
About your host, Wendy Batten
In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business.
Through online classes, business coaching programs, speaking, and a top-ranked podcast, I’ve helped hundreds of retailers around the globe reclaim their dreams and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle, has helped retailers around the world build their retail business skill sets and confidence.
I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers.
When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/
Are you ready to simplify your marketing strategy and boost your retail sales? Join me and a small group of driven retail business owners for my 6-week, hands-on program: The Sales and Marketing Accelerator! Each week, you’ll receive a short video with an actionable tip followed by a live, interactive strategy group coaching session. We’ll work together to create a simple, repeatable marketing plan tailored to your business. No fluff, no wasted time—just practical strategies you can implement right now. Spots are limited, and we start on April 23rd. Join us!
In This Episode:
Hospitality isn’t just being nice to your customers. It’s about genuinely caring for others and in retail, it starts with your team!
Join me and my guest expert Stephanie Miller Vincent as we chat about bringing hospitality back to its roots: caring about others. Stephanie has worked in hospitality in the US and in Canada for years. She now runs her own business, SMillerVision, where the goal is to help her clients empower their employees, leading to increased satisfaction for the employees and guests alike, company growth, and increased revenue. Win win win!
“Hospitality is not an industry. It is the core of who you are and how you take care of people.” -Stephanie Miller Vincent
In this episode, you’ll learn at its core what “hospitality” means and what we mean when we say “you can’t run a business from a checklist!”
Key Takeaways:
You must lead your staff by example. The days of telling staff “because I said so” are over!
Your staff needs to understand the vision of your retail business and why exuding high levels of hospitality to their customers/guests matters
Being an “employer of choice” isn’t always all about money. Have in-person conversations with your staff to find out why they work for you: what your strengths as an employer are, what they might change, what might make them leave.
Think about your team the same way you would think about your customers.
The “Peak-End Rule”: people remember an experience based on how they felt at its peak and at its end, rather than a sum of every detail of the experience.
The “Third Place”: people are craving a “third place” beyond home and work. How can you make your shop that place for them - and how does hospitality fit in?
Need more?
Join me and our supportive community of retailers in my Retailer’s Inner Circle! March is the PERFECT time to join - Coaching Week starts in one week from today! Every day next week we will meet for group coaching. This only happens once a year so don’t miss it. On top of that, you’ll get a monthly marketing and operations playbook, monthly group coaching, countless on-demand masterclasses and access to a vibrant community of retailers like you - and so much more. Check it out HERE.
Not ready to join but want to purchase the stand-alone Foot Traffic Made Simple masterclass? You can purchase it on demand HERE.
Most impactful: Join the small group 6-Week Sales and Marketing Accelerator course.
Episode 243: Behind the Counter: Creating Customer Joy in Retail with Kim Williams of The Polka Dot Press
Episode 244: Behind the Counter: From E-Commerce to Brick and Mortar with Chris Waddy
About your host, Wendy Batten
In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business.
Through online classes, business coaching programs, speaking, and a top-ranked podcast, I’ve helped hundreds of retailers around the globe reclaim their dreams and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle, has helped retailers around the world build their retail business skill sets and confidence.
I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers.
When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/
