Customers Who Click

Active
Has guests
Will Laurenson
[email protected]
Categories
Marketing Business Entrepreneurship
Audience & Performance Metrics
480 - 800 listeners Neutral 4.9 rating 32 reviews 231 episodes United Kingdom
Monetization Metrics
30s Ad: $13 - $15 60s Ad: $16 - $18 CPM Category: Default
Socials metrics & links
No data No data LinkedIn Twitter
Podcast Links
Website RSS Apple Podcast Spotify
Do you want actionable advice from the best and brightest eCommerce & D2C professionals? Customers Who Click presents D2C eCommerce specific advice to keep your customers clicking.

In each episode, you’ll learn from experts sharing tools, success stories and insights on how to grow your eCommerce business.

Will Laurenson interviews marketing leaders, from companies such as Fiverr, Virgin Pure, and Jellyfish Group, to help you understand the complete customer journey, their expectations and what is important for the growth of your eCommerce business. We will discuss a variety of industry tools and methods, such as search engine optimization, social media, conversion rate optimization, customer loyalty, referral marketing, and more.

Join me, Will Laurenson of Customers Who Click, as we fight to keep your customers clicking!

Producers, Hosts, and Production Team

No producer information available yet. Click "Find producers" to search for the production team.

Emails, Phones, and Addresses

Contact Page Emails

No contact pages found.

General Website Emails

  • wi***@customerswhoclick.com

Externally Sourced Emails

No external emails found.

RSS Emails

Recent Hosts, Guests & Topics

Here's a quick summary of the last 5 episodes on Customers Who Click.

Hosts

Will Laurenson

Previous Guests

Tim Martin-Harvey
Tim Martin-Harvey is the Head of eCommerce at The Bottle Club, a leading online retailer specializing in a wide range of beverages. With a strong background in digital marketing and eCommerce strategy, Tim has been instrumental in driving the company's growth and profitability. He is known for his innovative approach to marketing, including the bold decision to switch off all paid marketing, which resulted in a significant profit increase. Tim is passionate about exploring new trends in retail, such as AI-powered content and customer segmentation, and is dedicated to enhancing customer experiences in the eCommerce space.
Mona Sutherland
Mona Sutherland is the Head of Performance Marketing at West Marine, where she leads initiatives to enhance digital marketing strategies and optimize performance across various channels. With a rich background in the industry, she has previously worked with renowned brands such as Adidas and Melissa Shoes, where she honed her skills in leveraging digital tools and strategies to drive growth. Mona is known for her expertise in integrating AI into marketing practices, focusing on the importance of video content for both B2B and B2C audiences, and addressing the complexities of managing a vast product catalog.
Jake Karls
Jake Karls is the co-founder of Mid-Day Squares, a chocolate brand known for its bold storytelling and emotional marketing strategies. With a background in consumer packaged goods (CPG) and a passion for brand building, Jake has played a pivotal role in transforming a homemade snack into a multi-million-dollar business. He emphasizes the importance of community and sustainable growth in the competitive eCommerce landscape.
Garrett Peters
Garrett Peters is the co-founder of Duncan & Stone Paper Company, a brand focused on creating sustainable paper products. With a background in entrepreneurship, Garrett has been instrumental in building a profitable, founder-led brand that emphasizes both financial success and personal well-being. He has experience in leveraging AI for content creation, navigating the challenges of social media platforms like TikTok Shop, and maintaining cashflow discipline in business operations. His insights into inventory management and growth strategies have positioned his company to aim for significant sales milestones while ensuring a positive work environment.
Jonathan Turton
Jonathan Turton is the Head of E-commerce at Avery Row, where he focuses on driving practical growth strategies in the e-commerce sector. With a proven track record of increasing international revenue by 181% and enhancing SEO performance, Jonathan is known for implementing small but impactful changes that lead to significant outcomes. His expertise includes navigating the complexities of DTC and B2B channel conflicts and optimizing tech stacks with smart tools.

Topics Discussed

profitability customers paid marketing attribution models TikTok Shop AI-powered content segmentation customer retention email marketing future commerce trends performance marketing digital strategy AI ecommerce video content B2B B2C SEO customer problem-solving marketing Mid-Day Squares chocolate brand storytelling emotional connection in-house manufacturing community building scaling challenges cocoa costs content production sustainable growth emotional marketing eCommerce D2C AI for content cashflow discipline inventory forecasting business growth E-commerce growth DTC tech stack marketing strategies

YouTube Channel

Podcast has no YouTube channel.

Instagram Profile

Podcast has no Instagram profile.

Episodes

Here's the recent few episodes on Customers Who Click.

0:00 49:26

Building Profitability By Focusing on Customers, Not Clicks

Hosts
Will Laurenson
Guests
Tim Martin-Harvey
Keywords
profitability customers paid marketing attribution models TikTok Shop AI-powered content segmentation customer retention email marketing future commerce trends
Tim Martin-Harvey, Head of eCommerce at The Bottle Club, joins Will Laurenson to unpack the bold decision to switch off all paid marketing - and why it led to a 200% profit increase. From dissecting flawed attribution models to exploring TikTok Shop, AI-powered content, and smarter segmentation through checkout questions, Tim shares tactical and philosophical insights into running a retail brand in 2025. Whether you're focused on customer retention, email marketing, or future commerce trends, this episode offers a refreshingly honest look at what happens when you break the rules to serve the business better.
0:00 35:33

From Adidas to Boating: Mona Sutherland on Scaling Performance

Hosts
Will Laurenson
Guests
Mona Sutherland
Keywords
performance marketing digital strategy AI ecommerce video content B2B B2C SEO customer problem-solving marketing
Mona Sutherland, Head of Performance Marketing at West Marine, joins Will Laurenson to explore the intersection of digital strategy, AI, and ecommerce at scale. With a background at Adidas and Melissa Shoes, Mona shares how West Marine is using AI to improve creative, why video content is crucial for B2B and B2C buyers, and how the brand is thriving despite retail headwinds. They discuss SEO shifts, customer problem-solving, and the practical challenges of marketing 90,000+ SKUs. If you're in performance marketing or ecommerce, this episode delivers tactical depth and big-picture thinking.
0:00 30:55

How Mid-Day Squares Built a Chocolate Brand with Cameras Rolling

Hosts
Will Laurenson
Guests
Jake Karls
Keywords
Mid-Day Squares chocolate brand storytelling emotional connection in-house manufacturing community building scaling challenges cocoa costs content production sustainable growth emotional marketing
Jake Karls, co-founder of Mid-Day Squares, joins Will Laurenson to reveal how bold storytelling and emotional connection turned a homemade snack into a multi-million-dollar chocolate brand. Jake shares why they documented their journey from the start, how their in-house manufacturing gives them an edge, and why building a loyal community is their biggest moat. They also discuss the challenges of scaling, rising cocoa costs, and what it takes to produce content that truly resonates. If you're in CPG, ecommerce or brand building, Jake’s honest insights into sustainable growth and emotional marketing will leave a lasting impression.
0:00 42:35

Lessons from Five Years of E-Commerce Growth

Hosts
Will Laurenson
Guests
Garrett Peters
Keywords
eCommerce D2C AI for content TikTok Shop cashflow discipline inventory forecasting business growth
Garrett Peters, co-founder of Duncan & Stone Paper Company, joins Will Laurenson to talk about building a profitable, founder-led brand without sacrificing your sanity. They dive into using AI for content, the ups and downs of TikTok Shop, running a business with friends, and the importance of cashflow discipline. Garrett shares how his team handles growth, forecasts inventory, and aims for $5 million in annual sales—all while keeping their business enjoyable. This episode offers a grounded, honest view of modern e-commerce and the trade-offs that come with it.
0:00 39:30

The Unflashy Work That Actually Drives Growth

Hosts
Will Laurenson
Guests
Jonathan Turton
Keywords
E-commerce growth SEO DTC B2B tech stack marketing strategies
Jonathan Turton, Head of E-commerce at Avery Row, joins Will Laurenson to talk practical growth—no fluff, just results. From a 181% increase in international revenue to a sharp SEO uplift, Jonathan reveals how small but meaningful changes drive big outcomes. They cover DTC vs. B2B channel conflict, building a lean tech stack, and the impact of smart tools like Swap and Continue. If you’re tired of chasing shiny new strategies and want a grounded, effective approach to e-commerce, this episode is a must-listen.

Ratings

Global:
4.9 rating 32 reviews

UK

4.8 ratings 18 reviews

USA

5.0 ratings 13 reviews

Canada

5.0 ratings 1 reviews

Ireland

0.0 ratings 0 reviews

Australia

0.0 ratings 0 reviews

New Zealand

0.0 ratings 0 reviews

Singapore

0.0 ratings 0 reviews

South Africa

0.0 ratings 0 reviews