30s Ad: $37 - $42
60s Ad: $44 - $49
CPM Category: Society & Culture
Different podcast categories command different CPM (cost per mille) rates based on advertiser demand and audience value.
Hot Smart Rich is your place to hear unfiltered conversations with the people shaping the future of culture, creators, startups and community. Hosted by Maggie Sellers, investor and media powerhouse, and guests breaking the mold, you’ll get the real deal as it relates to navigating the startup fast lane, leveling up your life or becoming your hottest, smartest, richest self. New episodes weekly on Wednesdays.
Hot Smart Rich is your place to hear unfiltered conversations with the people shaping the future of culture, creators, startups and community. Hosted by Maggie Sellers, investor and media powerhouse, and guests breaking the mold, you’ll get the real deal as it relates to navigating the startup fast lane, leveling up your life or becoming your hottest, smartest, richest self. New episodes weekly on Wednesdays.
Producers, Hosts, and Production Team
Searching
Searching for producer information... This may take a moment.
No producer information available yet. Click "Find producers" to search for the production team.
Emails, Phones, and Addresses
Contact Page Emails
Emails listed specifically on the website's official contact page.
No contact pages found.
General Website Emails
Emails found on general website pages (e.g., about, info), not the main contact page.
No website emails found.
Externally Sourced Emails
Emails discovered using automated web scraping across the internet.
hi***@hotsmartrich.com
ad***@hotsmartrich.com
RSS Emails
Email addresses extracted directly from the website's or podcast's RSS feed(s).
Susan Yara is the founder of Naturium, a skincare brand that was acquired by e.l.f. for $355 million. She is known for her credibility and candor in the beauty space, and has been a pioneer in the masstige skincare category. Susan has also navigated personal challenges such as divorce and single motherhood while building her brand.
Susan Yara is the founder of Naturium, a skincare brand that was acquired by e.l.f. for $355 million. She is known for her credibility and candor in the beauty space, and has been a pioneer in the masstige skincare category. Susan has also navigated personal challenges such as divorce and single motherhood while building her brand.
Sima Sistani is the former CEO of WeightWatchers, known for her leadership during a major pivot involving health and wellness innovations like GLP-1 medications. She has a background in business leadership and has navigated public scrutiny and cultural controversy.
Sima Sistani is the former CEO of WeightWatchers, known for her leadership during a major pivot involving health and wellness innovations like GLP-1 medications. She has a background in business leadership and has navigated public scrutiny and cultural controversy.
Lindsay Arnold is a professional dancer, entrepreneur, and founder of The Movement Club. She gained fame as a contestant on Dancing with the Stars, where she danced for ten seasons. As a modern Mormon mother of two, Lindsay has built a wellness and lifestyle brand rooted in purpose and authenticity. She leverages her large social media following to grow her brand and inspire women to build with intention. Lindsay is known for her transparency about motherhood, ambition, and navigating life in the public eye, and she is part of the new wave of founder-led brands.
Lindsay Arnold is a professional dancer, entrepreneur, and founder of The Movement Club. She gained fame as a contestant on Dancing with the Stars, where she danced for ten seasons. As a modern Mormon mother of two, Lindsay has built a wellness and lifestyle brand rooted in purpose and authenticity. She leverages her large social media following to grow her brand and inspire women to build with intention. Lindsay is known for her transparency about motherhood, ambition, and navigating life in the public eye, and she is part of the new wave of founder-led brands.
Katie Sellers is an entrepreneur and co-founder of Hot Smart Rich, alongside her sister Maggie Sellers. She is known for her insights on modern ambition, motherhood, and the challenges women face in balancing business and family life. Katie has a strong presence on social media, where she shares her experiences and perspectives on building a personal brand while navigating the complexities of being a mother and a businesswoman.
Katie Sellers is an entrepreneur and co-founder of Hot Smart Rich, alongside her sister Maggie Sellers. She is known for her insights on modern ambition, motherhood, and the challenges women face in balancing business and family life. Katie has a strong presence on social media, where she shares her experiences and perspectives on building a personal brand while navigating the complexities of being a mother and a businesswoman.
Chloe Sappern is a co-founder of Darlington, a social-first agency that specializes in enhancing the online presence of celebrities and creators. With a background in digital marketing and content strategy, Chloe has played a pivotal role in driving significant growth for high-profile clients through innovative social media strategies. Her expertise lies in understanding the nuances of social platforms like Instagram and TikTok, enabling her to craft tailored approaches that resonate with audiences.
Chloe Sappern is a co-founder of Darlington, a social-first agency that specializes in enhancing the online presence of celebrities and creators. With a background in digital marketing and content strategy, Chloe has played a pivotal role in driving significant growth for high-profile clients through innovative social media strategies. Her expertise lies in understanding the nuances of social platforms like Instagram and TikTok, enabling her to craft tailored approaches that resonate with audiences.
Lydia Berry is a co-founder of Darlington, where she collaborates with Chloe Sappern to redefine how celebrities and creators engage with their audiences online. With a strong foundation in social media marketing and brand development, Lydia has been instrumental in building a successful agency that has quickly gained recognition in the industry. Her focus on strategic content creation and community engagement has led to remarkable results for their clients, making her a key player in the evolving landscape of digital marketing.
Lydia Berry is a co-founder of Darlington, where she collaborates with Chloe Sappern to redefine how celebrities and creators engage with their audiences online. With a strong foundation in social media marketing and brand development, Lydia has been instrumental in building a successful agency that has quickly gained recognition in the industry. Her focus on strategic content creation and community engagement has led to remarkable results for their clients, making her a key player in the evolving landscape of digital marketing.
Topics Discussed
Click on the topic tags to start a search query for that topic
Hot Smart Rich is your place to hear unfiltered conversations with the people shaping the future of culture, creators, startups and community. Hosted by Maggie Sellers, investor and media powerhouse, and guests breaking the mold, you’ll get the real deal as it relates to navigating the startup fast lane, leveling up your life or becoming your hottest, smartest, richest self. New episodes weekly on Wednesdays.
What happens when the internet turns on you, your marriage falls apart behind the scenesand you still scale Naturium (your startup) into a $355M acquisition from e.l.f.? Susan Yara is telling her side of the story.
In this episode of Hot Smart Rich, Maggie sits down with Susan Yara, the founder of Naturium, for one of the most honest and tactical conversations weve had on the show. Known for her credibility and candor in the beauty space, Susan opens up about the backlash over her undisclosed involvement in Naturium, being cleared by the FTC, and scaling a brand that became a case study in profitability, performance, and modern brand-building.
But this isnt just a founder storyits a personal one. Susan shares what it was like navigating a divorce while in the public eye, raising two kids as a single mom, and redefining her relationship with identity, ambition, and authenticity. From moments that nearly broke her to the business strategies that built her, this episode is a blueprint for long-game thinking in beauty and beyond.
Naturium became one of the first creator-founded skincare brands to exit at scalepaving the way for brands like Rhode by Hailey Bieber to follow. As a pioneer in the masstige skincare category, Susan didnt just ride the waveshe helped define it. Her story proves that credibility, community, and clarity still win in the age of algorithms and outrage.
For anyone building in public, recovering from criticism, or wondering if you can be both honest and successfulthis ones for you.
Key Takeaways
Controversy doesnt cancel youlack of clarity does. Susan opens up about the Naturium backlash, her FTC clearance, and how transparency helped rebuild trust with her audience and consumers.
You can build while breaking down. She reflects on navigating a divorce during the brands biggest growth phaseand how personal transformation shaped her leadership.
Masstige is the new frontier. Naturiums success helped define the mid-tier, high-efficacy skincare category, making room for other creator brands like Rhode to follow.
Retail still matters. Scaling with Target wasnt just a channel strategyit was a credibility builder. Susan breaks down how shelf space drove awareness and repeat sales.
Quiet founders can lead loud growth. Susan never sought the CEO spotlight. But leaning into her strength as an operatornot just an influencerhelped Naturium stand out in a crowded space.
Partnerships over Perfection. She unpacks her working relationship with Ben Bennett and how mutual trust helped them navigate mistakes, milestones, and media storms.
Margins over vibes. Susan made Naturium profitable from day oneand explains why obsessing over contribution margin (not Instagram likes) is what scaled the business.
If you like what you hear, rate, review, and subscribe to Hot Smart Rich, the podcast supporting women who own their worth in business, wealth, and life.
Own your worth and build the life you want. Subscribe to the Hot Smart Rich newsletter, the no-BS guide to startup life, consumer brands, and becoming your hottest, smartest, richest self, written by Maggie Sellers. Join 250,000+ women building wealth, confidence, and community on their own terms.
This episode is produced by HSR Media, a division of Creative MES LLC, with support from Coldea Productions and Vandana Ravi.
What happens when the internet turns on you, your marriage falls apart behind the scenesand you still scale Naturium (your startup) into a $355M acquisition from e.l.f.? Susan Yara is telling her side of the story.
In this episode of Hot Smart Rich, Maggie sits down with Susan Yara, the founder of Naturium, for one of the most honest and tactical conversations weve had on the show. Known for her credibility and candor in the beauty space, Susan opens up about the backlash over her undisclosed involvement in Naturium, being cleared by the FTC, and scaling a brand that became a case study in profitability, performance, and modern brand-building.
But this isnt just a founder storyits a personal one. Susan shares what it was like navigating a divorce while in the public eye, raising two kids as a single mom, and redefining her relationship with identity, ambition, and authenticity. From moments that nearly broke her to the business strategies that built her, this episode is a blueprint for long-game thinking in beauty and beyond.
Naturium became one of the first creator-founded skincare brands to exit at scalepaving the way for brands like Rhode by Hailey Bieber to follow. As a pioneer in the masstige skincare category, Susan didnt just ride the waveshe helped define it. Her story proves that credibility, community, and clarity still win in the age of algorithms and outrage.
For anyone building in public, recovering from criticism, or wondering if you can be both honest and successfulthis ones for you.
Key Takeaways
Controversy doesnt cancel youlack of clarity does. Susan opens up about the Naturium backlash, her FTC clearance, and how transparency helped rebuild trust with her audience and consumers.
You can build while breaking down. She reflects on navigating a divorce during the brands biggest growth phaseand how personal transformation shaped her leadership.
Masstige is the new frontier. Naturiums success helped define the mid-tier, high-efficacy skincare category, making room for other creator brands like Rhode to follow.
Retail still matters. Scaling with Target wasnt just a channel strategyit was a credibility builder. Susan breaks down how shelf space drove awareness and repeat sales.
Quiet founders can lead loud growth. Susan never sought the CEO spotlight. But leaning into her strength as an operatornot just an influencerhelped Naturium stand out in a crowded space.
Partnerships over Perfection. She unpacks her working relationship with Ben Bennett and how mutual trust helped them navigate mistakes, milestones, and media storms.
Margins over vibes. Susan made Naturium profitable from day oneand explains why obsessing over contribution margin (not Instagram likes) is what scaled the business.
If you like what you hear, rate, review, and subscribe to Hot Smart Rich, the podcast supporting women who own their worth in business, wealth, and life.
Own your worth and build the life you want. Subscribe to the Hot Smart Rich newsletter, the no-BS guide to startup life, consumer brands, and becoming your hottest, smartest, richest self, written by Maggie Sellers. Join 250,000+ women building wealth, confidence, and community on their own terms.
This episode is produced by HSR Media, a division of Creative MES LLC, with support from Coldea Productions and Vandana Ravi.
0:001:15:13
Former WeightWatchers CEO, Sima Sistani, on Embracing GLP-1s, Leading Through Controversy, and Facing Uncertainty with Conviction
Hosts
Hosts of this podcast episode
Maggie Sellers
Guests
Guests of this podcast episode
Sima Sistani
Keywords
Keywords of this podcast episode
GLP-1sWeightWatchersSima SistaniCEO leadershippublic perceptionrebrandinghealth innovationcultural shiftsmedia scrutinywomen in leadership
What happens when your salary becomes a headline, Oprah steps back, and your bet on the future of health divides the internet (and the markets)?
In this episode of Hot Smart Rich, Maggie sits down with Sima Sistani, former CEO of WeightWatchers as she reflects on the boldest pivot in WW’s history—integrating GLP-1 medications like Ozempic—and what it was like to be at the center of a cultural storm. From media backlash to public salary scrutiny, she shares what the press missed, what she’d do differently, and how she found peace in stepping away. This is a masterclass in how modern CEOs manage perception and pressure.
Sima and Maggie talk about ambition, identity, criticism, and the discomfort of no longer being the one everyone’s watching. This episode isn’t just about reinventing a brand—it’s about reinventing yourself.
For founders and operators, it’s a blueprint for leading with conviction—even when the room isn’t ready.
⸻
Key Takeaways
GLP-1s changed the game—if you were paying attention.
Sima didn’t wait for consensus. She led a bet-the-company pivot based on science. She acted fast, with one eye on cultural shifts and one on long-term impact.
Strategy requires stamina. Pivoting WW came with skepticism and scrutiny. Sima stayed the course, proving that real reinvention requires endurance—not just vision.
The most powerful rebrands come from within. Sima joined WW to shift diet culture from the inside. Real change comes from systems, not slogans.
Public perception doesn’t always match private reality. From Oprah’s exit to WW’s bankruptcy headlines, Sima shares what the media missed—and what she stands by. In public leadership, clarity is not spin. It’s survival.
Visibility is vulnerability—especially for women. Sima reflects on being a public CEO, mother, and Iranian-American woman in a system built for polish. She proves you don’t have to sand yourself down to be taken seriously.
Apology is not weakness—it’s real leadership. When called out by body positivity advocate Katie Sturino, Sima didn’t hide. She apologized, then turned it into a platform for change.
Money and meaning aren’t always aligned. Sima shares how it felt to see her comp become a headline—and how she stayed centered through the noise.
Leaving can be leadership, too. Stepping down was a full-circle decision. Sometimes your greatest impact is knowing when to walk away.
What do you do when the noise dies down? Sima speaks honestly about no longer being in the spotlight—and how letting go helped her reconnect with purpose.
⸻
⭐⭐⭐⭐⭐
If you like what you hear, rate, review, and subscribe to Hot Smart Rich, the podcast supporting women who own their worth — in business, wealth, and life.
Own your worth — and build the life you want. Subscribe to the Hot Smart Rich newsletter, the no-BS guide to startup life, consumer brands, and becoming your hottest, smartest, richest self, written by Maggie Sellers. Join 250,000+ women building wealth, confidence, and community on their own terms.
This episode is produced by HSR Media, a division of Creative MES LLC, with support from Coldea Productions and Vandana Ravi.
What happens when your salary becomes a headline, Oprah steps back, and your bet on the future of health divides the internet (and the markets)?
In this episode of Hot Smart Rich, Maggie sits down with Sima Sistani, former CEO of WeightWatchers as she reflects on the boldest pivot in WW’s history—integrating GLP-1 medications like Ozempic—and what it was like to be at the center of a cultural storm. From media backlash to public salary scrutiny, she shares what the press missed, what she’d do differently, and how she found peace in stepping away. This is a masterclass in how modern CEOs manage perception and pressure.
Sima and Maggie talk about ambition, identity, criticism, and the discomfort of no longer being the one everyone’s watching. This episode isn’t just about reinventing a brand—it’s about reinventing yourself.
For founders and operators, it’s a blueprint for leading with conviction—even when the room isn’t ready.
⸻
Key Takeaways
GLP-1s changed the game—if you were paying attention.
Sima didn’t wait for consensus. She led a bet-the-company pivot based on science. She acted fast, with one eye on cultural shifts and one on long-term impact.
Strategy requires stamina. Pivoting WW came with skepticism and scrutiny. Sima stayed the course, proving that real reinvention requires endurance—not just vision.
The most powerful rebrands come from within. Sima joined WW to shift diet culture from the inside. Real change comes from systems, not slogans.
Public perception doesn’t always match private reality. From Oprah’s exit to WW’s bankruptcy headlines, Sima shares what the media missed—and what she stands by. In public leadership, clarity is not spin. It’s survival.
Visibility is vulnerability—especially for women. Sima reflects on being a public CEO, mother, and Iranian-American woman in a system built for polish. She proves you don’t have to sand yourself down to be taken seriously.
Apology is not weakness—it’s real leadership. When called out by body positivity advocate Katie Sturino, Sima didn’t hide. She apologized, then turned it into a platform for change.
Money and meaning aren’t always aligned. Sima shares how it felt to see her comp become a headline—and how she stayed centered through the noise.
Leaving can be leadership, too. Stepping down was a full-circle decision. Sometimes your greatest impact is knowing when to walk away.
What do you do when the noise dies down? Sima speaks honestly about no longer being in the spotlight—and how letting go helped her reconnect with purpose.
⸻
⭐⭐⭐⭐⭐
If you like what you hear, rate, review, and subscribe to Hot Smart Rich, the podcast supporting women who own their worth — in business, wealth, and life.
Own your worth — and build the life you want. Subscribe to the Hot Smart Rich newsletter, the no-BS guide to startup life, consumer brands, and becoming your hottest, smartest, richest self, written by Maggie Sellers. Join 250,000+ women building wealth, confidence, and community on their own terms.
This episode is produced by HSR Media, a division of Creative MES LLC, with support from Coldea Productions and Vandana Ravi.
0:0056:08
DWTS Lindsay Arnold on the Pivot That Changed Everything—Money, Marriage, and The Movement Club
Hosts
Hosts of this podcast episode
Maggie Sellers
Guests
Guests of this podcast episode
Lindsay Arnold
Keywords
Keywords of this podcast episode
Dancing with the StarsThe Movement Clubbrand buildingmotherhoodpublic pivotentrepreneurshipsocial media marketingbrand tripstrust and authenticitywomen in business
What happens after 10 seasons on national TV? You build something of your own.
In this episode of Hot Smart Rich, Maggie sits down with professional dancer and entrepreneur Lindsay Arnold to talk about life after Dancing with the Stars — from launching The Movement Club to growing a brand rooted in purpose.
Lindsay shares how motherhood motivated her to build something real, how she overcame doubt to launch, and what it’s like to go from talent to founder. They cover brand trips that convert, building in public, and navigating money, marriage, and motherhood with clarity.
For anyone making a pivot, balancing life and ambition, or building with intention — this one’s for you.
⸻
Key Takeaways
You just have to start. Lindsay launched The Movement Club during her first pregnancy, not because it was the perfect time but because she knew the need was real. Action beats perfection.
Authenticity scaled her business. The Movement Club didn’t go viral overnight. It grew because Lindsay integrated it into her real life. Her audience didn’t just watch her promote it—they watched her live it.
She’s part of the new wave of founder-led brands. With over 2.5 million followers across Instagram and TikTok, Lindsay is building trust and brand equity in public and showing creators how to do it with intention.
Brand trips work when they’re intentional. The Movement Club’s Hawaii trip wasn’t just about content. It delivered a 200 percent ROI on subscriptions and sparked community-led growth.
Motherhood is a multiplier, not a limitation. Becoming a mom gave Lindsay the clarity and conviction to build with purpose. It didn’t slow her down. It gave her a deeper reason to speed up.
Being the breadwinner comes with its own dynamics. Lindsay shared what it’s like to navigate ambition, marriage, and money as the primary earner, and how she and her husband Sam stay grounded in true partnership.
Softness and strength can coexist. From postpartum to pivoting in public, Lindsay proves you can be transparent without oversharing and still lead with power and clarity.
If you like what you hear, rate, review, and subscribe to Hot Smart Rich, the podcast supporting women who own their worth — in business, wealth, and life.
Own your worth — and build the life you want. Subscribe to the Hot Smart Rich newsletter, the no-BS guide to startup life, consumer brands, and becoming your hottest, smartest, richest self, written by Maggie Sellers. Join 250,000+ women building wealth, confidence, and community on their own terms.
This episode is produced by HSR Media, a division of Creative MES LLC, with support from Coldea Productions and Vandana Ravi.
⸻
This episode touches on Lindsay Arnold’s full evolution—from So You Think You Can Dance (SYTYCD) to Dancing with the Stars, to building a wellness brand as a mom of two. We talk about her husband Sam Cusick, her daughters June and Sage, and how her sister Rylee Arnold is following in her footsteps. As a Utah-based, modern Mormon founder, Lindsay shares her take on motherhood, ambition, and boundaries in the public eye. From viral moments (yes, even the fart ones) to faith, fitness, and family, this episode also nods to connections with Derek and Julianne Hough, and broader cultural conversations like Secret Lives of Mormon Wives. If you’re searching for anything from Lindsay Arnold’s postpartum fitness to Movement Club brand trips in Hawaii, you’ll find something here.
What happens after 10 seasons on national TV? You build something of your own.
In this episode of Hot Smart Rich, Maggie sits down with professional dancer and entrepreneur Lindsay Arnold to talk about life after Dancing with the Stars — from launching The Movement Club to growing a brand rooted in purpose.
Lindsay shares how motherhood motivated her to build something real, how she overcame doubt to launch, and what it’s like to go from talent to founder. They cover brand trips that convert, building in public, and navigating money, marriage, and motherhood with clarity.
For anyone making a pivot, balancing life and ambition, or building with intention — this one’s for you.
⸻
Key Takeaways
You just have to start. Lindsay launched The Movement Club during her first pregnancy, not because it was the perfect time but because she knew the need was real. Action beats perfection.
Authenticity scaled her business. The Movement Club didn’t go viral overnight. It grew because Lindsay integrated it into her real life. Her audience didn’t just watch her promote it—they watched her live it.
She’s part of the new wave of founder-led brands. With over 2.5 million followers across Instagram and TikTok, Lindsay is building trust and brand equity in public and showing creators how to do it with intention.
Brand trips work when they’re intentional. The Movement Club’s Hawaii trip wasn’t just about content. It delivered a 200 percent ROI on subscriptions and sparked community-led growth.
Motherhood is a multiplier, not a limitation. Becoming a mom gave Lindsay the clarity and conviction to build with purpose. It didn’t slow her down. It gave her a deeper reason to speed up.
Being the breadwinner comes with its own dynamics. Lindsay shared what it’s like to navigate ambition, marriage, and money as the primary earner, and how she and her husband Sam stay grounded in true partnership.
Softness and strength can coexist. From postpartum to pivoting in public, Lindsay proves you can be transparent without oversharing and still lead with power and clarity.
If you like what you hear, rate, review, and subscribe to Hot Smart Rich, the podcast supporting women who own their worth — in business, wealth, and life.
Own your worth — and build the life you want. Subscribe to the Hot Smart Rich newsletter, the no-BS guide to startup life, consumer brands, and becoming your hottest, smartest, richest self, written by Maggie Sellers. Join 250,000+ women building wealth, confidence, and community on their own terms.
This episode is produced by HSR Media, a division of Creative MES LLC, with support from Coldea Productions and Vandana Ravi.
⸻
This episode touches on Lindsay Arnold’s full evolution—from So You Think You Can Dance (SYTYCD) to Dancing with the Stars, to building a wellness brand as a mom of two. We talk about her husband Sam Cusick, her daughters June and Sage, and how her sister Rylee Arnold is following in her footsteps. As a Utah-based, modern Mormon founder, Lindsay shares her take on motherhood, ambition, and boundaries in the public eye. From viral moments (yes, even the fart ones) to faith, fitness, and family, this episode also nods to connections with Derek and Julianne Hough, and broader cultural conversations like Secret Lives of Mormon Wives. If you’re searching for anything from Lindsay Arnold’s postpartum fitness to Movement Club brand trips in Hawaii, you’ll find something here.
0:0043:22
Why Work-Life Balance Is a Lie, Building Ambition, Boundaries, and The Power of Moms with Maggie & Katie Sellers
Why Work-Life Balance Is a Lie (and What Ambition Really Costs)
In this episode of Hot Smart Rich, Maggie Sellers sits down with her sister and co-founder Katie Sellers to talk about the myth of balance, the reality of modern ambition, and what women really give up to build businesses, families, and brands at the same time.
From the truth behind “having it all” to what social media doesn’t show about life after kids, Maggie and Katie get into the trade-offs no one warns you about — including how ambition evolves through different seasons of life. They also break down the power of being offline, the limits of personal brand transparency, and why it’s okay to not want to monetize every part of your identity.
Whether you’re single and building, deep in your mom era, or trying to find the line between ambition and burnout, this one’s for you.
–
Key Takeaways
Work-life balance is a myth. The idea that you can give 100% to work and 100% to your personal life at the same time is a lie. Balance comes in seasons — not spreadsheets.
Ambition changes shape. Your twenties might be all grind. Your thirties might demand more flexibility. Neither season is less valid than the other.
The thicker the skin, the more you convert. If you’re building a brand in public, you’re going to get feedback. The women winning online know how to separate critique from identity.
You don’t have to share everything to be real. You can build a successful personal brand without posting your finances, your kids, or your relationship. Boundaries are power.
Moms are the most powerful marketing engine on earth. The Stanley Cup didn’t go viral because of paid ads — it went viral in a group chat.
Consumer power is cultural power. From brands like Cakes offering $36K in child support benefits to founder-led companies that lead with values, today’s consumers are voting with their wallets.
Creatorship isn’t a personality — it’s a job. Just because you’re online doesn’t mean your life is up for consumption. Creators get to have private lives too.
Cakes – Highlighted for offering $36K/year in child support benefits and building brand loyalty through values.
Locker – An HSR portfolio company working to democratize affiliate tools for creators.
–
Other Podcasts Referenced
Diary of a CEO – Emma Grede’s episode sparked the deeper discussion around ambition, motherhood, and the myth of work-life balance.
–
⭐⭐⭐⭐⭐If you like what you hear, rate, review, and subscribe to Hot Smart Rich, the podcast supporting women who own their worth — in business, wealth, and life.
💌Own your worth — and build the life you want. Subscribe to the Hot Smart Rich newsletter, the no-BS guide to startup life, consumer brands, and becoming your hottest, smartest, richest self, written by Maggie Sellers. Join 250,000+ women building wealth, confidence, and community on their own terms.
This episode is produced by HSR Media, a division of Creative MES LLC, with support from Coldea Productions.
Why Work-Life Balance Is a Lie (and What Ambition Really Costs)
In this episode of Hot Smart Rich, Maggie Sellers sits down with her sister and co-founder Katie Sellers to talk about the myth of balance, the reality of modern ambition, and what women really give up to build businesses, families, and brands at the same time.
From the truth behind “having it all” to what social media doesn’t show about life after kids, Maggie and Katie get into the trade-offs no one warns you about — including how ambition evolves through different seasons of life. They also break down the power of being offline, the limits of personal brand transparency, and why it’s okay to not want to monetize every part of your identity.
Whether you’re single and building, deep in your mom era, or trying to find the line between ambition and burnout, this one’s for you.
–
Key Takeaways
Work-life balance is a myth. The idea that you can give 100% to work and 100% to your personal life at the same time is a lie. Balance comes in seasons — not spreadsheets.
Ambition changes shape. Your twenties might be all grind. Your thirties might demand more flexibility. Neither season is less valid than the other.
The thicker the skin, the more you convert. If you’re building a brand in public, you’re going to get feedback. The women winning online know how to separate critique from identity.
You don’t have to share everything to be real. You can build a successful personal brand without posting your finances, your kids, or your relationship. Boundaries are power.
Moms are the most powerful marketing engine on earth. The Stanley Cup didn’t go viral because of paid ads — it went viral in a group chat.
Consumer power is cultural power. From brands like Cakes offering $36K in child support benefits to founder-led companies that lead with values, today’s consumers are voting with their wallets.
Creatorship isn’t a personality — it’s a job. Just because you’re online doesn’t mean your life is up for consumption. Creators get to have private lives too.
Cakes – Highlighted for offering $36K/year in child support benefits and building brand loyalty through values.
Locker – An HSR portfolio company working to democratize affiliate tools for creators.
–
Other Podcasts Referenced
Diary of a CEO – Emma Grede’s episode sparked the deeper discussion around ambition, motherhood, and the myth of work-life balance.
–
⭐⭐⭐⭐⭐If you like what you hear, rate, review, and subscribe to Hot Smart Rich, the podcast supporting women who own their worth — in business, wealth, and life.
💌Own your worth — and build the life you want. Subscribe to the Hot Smart Rich newsletter, the no-BS guide to startup life, consumer brands, and becoming your hottest, smartest, richest self, written by Maggie Sellers. Join 250,000+ women building wealth, confidence, and community on their own terms.
This episode is produced by HSR Media, a division of Creative MES LLC, with support from Coldea Productions.
0:0046:14
How The Two Celebrity Content Creators Behind Kate Hudson & Miranda Kerr Built a Creative Agency Business, Signed Celebs, & Went Viral ft. Chloe Sappern & Lydia Berry of Darlington
Hosts
Hosts of this podcast episode
Maggie Sellers
Guests
Guests of this podcast episode
Chloe SappernLydia Berry
Keywords
Keywords of this podcast episode
social mediacontent creationdigital agencycelebrity marketingpersonal brandingInstagramTikTokbusiness strategy
In this episode of Hot Smart Rich, Maggie Sellers sits down with Chloe Sappern and Lydia Berry, the powerhouse duo behind Darlington, the social-first agency trusted by Sofia Richie Grainge, Miranda Kerr, Megan Roup, Serena Kerrigan, Kate Love, Emily DiDonato, Cameron Rogers, Liv Perez, and more.
Darlington isn’t just another digital agency—it’s the industry’s best-kept secret, crafting the social presence of some of the most recognizable faces in fashion, beauty, and pop culture. Founded less than a year ago, they’ve grown entirely through inbound demand and referrals. Their work has led to over 1,000% increases in views, 2,000% growth in likes and shares, and double-digit follower growth for A-list clients in just a few months.
Key Takeaways:
Social is a non-negotiable. If you’re not on Instagram or TikTok, you’re missing the moment. Whether you’re building a personal brand or a business, consistent content — not perfection — is what drives growth and visibility.
White space is an invitation. Chloe and Lydia saw a gap in how celebrities and creators were being supported online and built a talent business that met the moment. The biggest brands often start where no one else is looking.
Start scrappy, not silent. Your first TikTok might flop. Your second might go viral. But you won’t know unless you post. Trial reels, cross-platform testing, and messy momentum are how personal brands gain traction.
Your strategy should reflect your life — not just the algorithm. Instagram Stories, TikTok trends, and behind-the-scenes content can all work if they align with your energy and goals. There’s more than one way to win online.
“Date” your co-founder before you commit. Starting a business together is a bigger deal than signing a lease. Chloe and Lydia tested their dynamic first — and found out their complementary strengths made them stronger.
Complementary skill sets matter more than matching aesthetics. The best co-founder relationships (especially in fast-moving industries like social and creator marketing) are built on different perspectives, not just shared vibes.
The future of talent is hybrid: part agency, part social strategist. Chloe and Lydia aren’t just managing creators — they’re helping talent show up strategically on TikTok, Instagram, and beyond.
--
⭐⭐⭐⭐⭐
If you like what you hear, rate, review, and subscribe to Hot Smart Rich, the podcast supporting women who own their worth — in business, wealth, and life.
--
💌 Own your worth — and build the life you want. Subscribe to the Hot Smart Rich newsletter, the no-BS guide to startup life, consumer brands, and becoming your hottest, smartest, richest self, written by Maggie Sellers. Join 250,000+ women building wealth, confidence, and community on their own terms.
This episode is produced by HSR Media, a division of Creative MES LLC, with support from Coldea Productions, Meghan Coyle, and Vandana Ravi.
In this episode of Hot Smart Rich, Maggie Sellers sits down with Chloe Sappern and Lydia Berry, the powerhouse duo behind Darlington, the social-first agency trusted by Sofia Richie Grainge, Miranda Kerr, Megan Roup, Serena Kerrigan, Kate Love, Emily DiDonato, Cameron Rogers, Liv Perez, and more.
Darlington isn’t just another digital agency—it’s the industry’s best-kept secret, crafting the social presence of some of the most recognizable faces in fashion, beauty, and pop culture. Founded less than a year ago, they’ve grown entirely through inbound demand and referrals. Their work has led to over 1,000% increases in views, 2,000% growth in likes and shares, and double-digit follower growth for A-list clients in just a few months.
Key Takeaways:
Social is a non-negotiable. If you’re not on Instagram or TikTok, you’re missing the moment. Whether you’re building a personal brand or a business, consistent content — not perfection — is what drives growth and visibility.
White space is an invitation. Chloe and Lydia saw a gap in how celebrities and creators were being supported online and built a talent business that met the moment. The biggest brands often start where no one else is looking.
Start scrappy, not silent. Your first TikTok might flop. Your second might go viral. But you won’t know unless you post. Trial reels, cross-platform testing, and messy momentum are how personal brands gain traction.
Your strategy should reflect your life — not just the algorithm. Instagram Stories, TikTok trends, and behind-the-scenes content can all work if they align with your energy and goals. There’s more than one way to win online.
“Date” your co-founder before you commit. Starting a business together is a bigger deal than signing a lease. Chloe and Lydia tested their dynamic first — and found out their complementary strengths made them stronger.
Complementary skill sets matter more than matching aesthetics. The best co-founder relationships (especially in fast-moving industries like social and creator marketing) are built on different perspectives, not just shared vibes.
The future of talent is hybrid: part agency, part social strategist. Chloe and Lydia aren’t just managing creators — they’re helping talent show up strategically on TikTok, Instagram, and beyond.
--
⭐⭐⭐⭐⭐
If you like what you hear, rate, review, and subscribe to Hot Smart Rich, the podcast supporting women who own their worth — in business, wealth, and life.
--
💌 Own your worth — and build the life you want. Subscribe to the Hot Smart Rich newsletter, the no-BS guide to startup life, consumer brands, and becoming your hottest, smartest, richest self, written by Maggie Sellers. Join 250,000+ women building wealth, confidence, and community on their own terms.
