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Learn powerful and profitable high-ROI marketing tips from Tim Cameron-Kitchen, founder of the relentlessly high-impact digital marketing agency, Exposure Ninja.
Visit https://exposureninja.com/podcast for show notes and links.
Learn powerful and profitable high-ROI marketing tips from Tim Cameron-Kitchen, founder of the relentlessly high-impact digital marketing agency, Exposure Ninja.
Visit https://exposureninja.com/podcast for show notes and links.
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Charlie is an expert in AI Search and digital marketing strategies, providing insights into the future of search engine optimization and AI-driven search technologies.
Charlie is an expert in AI Search and digital marketing strategies, providing insights into the future of search engine optimization and AI-driven search technologies.
Tim Cameron-Kitchen is the founder of Exposure Ninja, a high-impact digital marketing agency. He is known for providing powerful and profitable high-ROI marketing tips.
Tim Cameron-Kitchen is the founder of Exposure Ninja, a high-impact digital marketing agency. He is known for providing powerful and profitable high-ROI marketing tips.
Charlie Marchant is the CEO of Exposure Ninja, a digital marketing agency. He is an expert in digital marketing strategies and has a deep understanding of how businesses can leverage online platforms for growth.
Charlie Marchant is the CEO of Exposure Ninja, a digital marketing agency. He is an expert in digital marketing strategies and has a deep understanding of how businesses can leverage online platforms for growth.
Dale Davies is the Head of Marketing at Exposure Ninja. He specializes in developing and executing high-ROI marketing campaigns, with a focus on digital channels and performance marketing.
Dale Davies is the Head of Marketing at Exposure Ninja. He specializes in developing and executing high-ROI marketing campaigns, with a focus on digital channels and performance marketing.
Rebecca Pilkington is the Head of Marketing at Exposure Ninja. She has extensive experience in marketing strategy, particularly in leveraging data and new platforms to achieve business objectives.
Rebecca Pilkington is the Head of Marketing at Exposure Ninja. She has extensive experience in marketing strategy, particularly in leveraging data and new platforms to achieve business objectives.
Topics Discussed
Click on the topic tags to start a search query for that topic
AI Search is transforming how customers discover businesses, creating unprecedented opportunities for marketing leaders who understand its mechanics and implications.
ChatGPT reached 5 billion visits last month. While Google still dominates at 105 billion visits, Semrush projects AI Search will overtake traditional search by 2028 though our AI Search experts here at Exposure Ninja believe it's happening much faster.
For switched-on businesses, AI Search represents a game-changing opportunity: these platforms break down complex queries and deliver personalised recommendations that traditional search simply cannot match.
In this episode, we reveal:
How AI search actually works breaking complex queries into multiple searches and synthesising hundreds of sources for personalised answers
Why smaller businesses can outcompete giants and we've real examples, including with our client, Golf Course Lawn, beating Amazon in fertiliser searches
Key differences between SEO and AI Search optimisation why brand mentions and digital PR now matter more than traditional link building
Content formats AI platforms favour based on successful client implementations
The pyramid approach to getting started from technical foundations to strategic brand building
We share real client success stories, including how Zugu Case dominates iPad case recommendations across AI platforms.
As Charlie explains in this episode:
"AI Search works differently. You do not have to be the biggest brand to compete. There's a massive first mover advantage to adapting to AI Search now."
If you're ready to position your business for the future of search while competitors focus solely on traditional SEO, this episode provides your strategic foundation for dominating AI Search platforms.
AI Search is transforming how customers discover businesses, creating unprecedented opportunities for marketing leaders who understand its mechanics and implications.
ChatGPT reached 5 billion visits last month. While Google still dominates at 105 billion visits, Semrush projects AI Search will overtake traditional search by 2028 though our AI Search experts here at Exposure Ninja believe it's happening much faster.
For switched-on businesses, AI Search represents a game-changing opportunity: these platforms break down complex queries and deliver personalised recommendations that traditional search simply cannot match.
In this episode, we reveal:
How AI search actually works breaking complex queries into multiple searches and synthesising hundreds of sources for personalised answers
Why smaller businesses can outcompete giants and we've real examples, including with our client, Golf Course Lawn, beating Amazon in fertiliser searches
Key differences between SEO and AI Search optimisation why brand mentions and digital PR now matter more than traditional link building
Content formats AI platforms favour based on successful client implementations
The pyramid approach to getting started from technical foundations to strategic brand building
We share real client success stories, including how Zugu Case dominates iPad case recommendations across AI platforms.
As Charlie explains in this episode:
"AI Search works differently. You do not have to be the biggest brand to compete. There's a massive first mover advantage to adapting to AI Search now."
If you're ready to position your business for the future of search while competitors focus solely on traditional SEO, this episode provides your strategic foundation for dominating AI Search platforms.
Zero-click searches now account for 58.5% of all Google searches more than doubling since 2022 creating unprecedented disruption for traditional content marketing whilst opening massive opportunities for forward-thinking product-based businesses.
Whilst media companies panic about disappearing traffic and affiliate commissions, smart marketers are quietly turning this shift into their biggest competitive advantage.
The fundamental insight: people still need to buy things. They just research differently now.
In this episode, I reveal:
Why 58% of searches ending without clicks isn't the death of SEO it's the evolution of it (and how to position your business as the winner)
The three types of zero-click search that are reshaping customer behaviour and which one represents your biggest opportunity for capturing high-intent buyers
Real client success stories, including how we helped Zugu Case become the top AI-recommended iPad case and supported a 35% visibility increase for our largest client in just six months
The critical difference between top-funnel searches (where AI dominates) and bottom-funnel searches (where you can still capture sales) and how to identify which keywords in your industry fall into each category
Your complete three-step optimisation strategy for dominating AI Overviews, from getting featured in AI answers to building third-party authority that influences recommendations
Why traditional content sites are facing extinction whilst product-based businesses can thrive and the specific tactics that separate winners from losers in the new search landscape
I'll share specific examples of how our clients appear in AI Overviews, the exact content formats that AI tools prefer to cite, and why getting mentioned across high-authority publications is now more valuable than traditional backlinks.
As I explain in the episode:
"The searcher is still going to make a purchase at the end of the research journey, but we just need to make sure it's your store, your brand, or your product that's being featured when somebody is ready to make that purchase."
If you're ready to turn the zero-click "crisis" into your competitive advantage whilst your competitors mourn lost traffic from irrelevant content, this episode provides your complete blueprint for winning in the new search economy.
Zero-click searches now account for 58.5% of all Google searches more than doubling since 2022 creating unprecedented disruption for traditional content marketing whilst opening massive opportunities for forward-thinking product-based businesses.
Whilst media companies panic about disappearing traffic and affiliate commissions, smart marketers are quietly turning this shift into their biggest competitive advantage.
The fundamental insight: people still need to buy things. They just research differently now.
In this episode, I reveal:
Why 58% of searches ending without clicks isn't the death of SEO it's the evolution of it (and how to position your business as the winner)
The three types of zero-click search that are reshaping customer behaviour and which one represents your biggest opportunity for capturing high-intent buyers
Real client success stories, including how we helped Zugu Case become the top AI-recommended iPad case and supported a 35% visibility increase for our largest client in just six months
The critical difference between top-funnel searches (where AI dominates) and bottom-funnel searches (where you can still capture sales) and how to identify which keywords in your industry fall into each category
Your complete three-step optimisation strategy for dominating AI Overviews, from getting featured in AI answers to building third-party authority that influences recommendations
Why traditional content sites are facing extinction whilst product-based businesses can thrive and the specific tactics that separate winners from losers in the new search landscape
I'll share specific examples of how our clients appear in AI Overviews, the exact content formats that AI tools prefer to cite, and why getting mentioned across high-authority publications is now more valuable than traditional backlinks.
As I explain in the episode:
"The searcher is still going to make a purchase at the end of the research journey, but we just need to make sure it's your store, your brand, or your product that's being featured when somebody is ready to make that purchase."
If you're ready to turn the zero-click "crisis" into your competitive advantage whilst your competitors mourn lost traffic from irrelevant content, this episode provides your complete blueprint for winning in the new search economy.
Google has just announced a solution to one of marketing's most fragmented challenges: managing YouTube influencer partnerships efficiently.
The Creator Partnership Hub integrates directly into Google Ads, eliminating the juggling act between multiple platforms, manual video uploads, and disconnected analytics dashboards. For marketing teams already managing complex campaign structures, this represents a fundamental shift from chaos to a streamlined workflow.
But the real opportunity lies deeper than operational efficiency. This integration provides unprecedented access to creator audience data and organic performance metrics — insights that were previously impossible to capture at scale.
In this week's episode of The Dojo, Exposure Ninja's Charlie Marchant (CEO), Dale Davies (Head of Marketing), and Rebecca Pilkington (Head of Marketing) dive into what the Creator Partnership Hub is and how you should use it within your Google Ads campaign.
In this episode, we discuss:
How the Creator Partnership Hub transforms the traditional influencer workflow from a fragmented, multi-platform nightmare into a seamless, integrated process
Why this represents more than just a new advertising feature — it's Google's strategic move to dominate video-driven search behaviour across generational demographics
The hidden analytics advantage that gives you access to creator audience data previously impossible to obtain (and how to leverage this for custom audience building)
Practical implementation strategies for both B2C and B2B businesses, including surprising applications for service-based companies and high-ticket B2B sales
Budget integration options that let you enhance existing campaigns without requiring separate influencer marketing allocations
As Rebecca explains in the episode:
"The main advantage of the partnership hub is being able to tap into that creator's audience and capture additional audiences to market to outside your normal reach. The data that you're going to get from promoting these videos is invaluable, and the audiences that you're going to reach are going to be invaluable."
If you're ready to implement these strategies whilst the platform remains in beta and competition for creator attention is still manageable, this episode provides your complete blueprint for establishing first-mover advantages in the creator partnership revolution.
Google has just announced a solution to one of marketing's most fragmented challenges: managing YouTube influencer partnerships efficiently.
The Creator Partnership Hub integrates directly into Google Ads, eliminating the juggling act between multiple platforms, manual video uploads, and disconnected analytics dashboards. For marketing teams already managing complex campaign structures, this represents a fundamental shift from chaos to a streamlined workflow.
But the real opportunity lies deeper than operational efficiency. This integration provides unprecedented access to creator audience data and organic performance metrics — insights that were previously impossible to capture at scale.
In this week's episode of The Dojo, Exposure Ninja's Charlie Marchant (CEO), Dale Davies (Head of Marketing), and Rebecca Pilkington (Head of Marketing) dive into what the Creator Partnership Hub is and how you should use it within your Google Ads campaign.
In this episode, we discuss:
How the Creator Partnership Hub transforms the traditional influencer workflow from a fragmented, multi-platform nightmare into a seamless, integrated process
Why this represents more than just a new advertising feature — it's Google's strategic move to dominate video-driven search behaviour across generational demographics
The hidden analytics advantage that gives you access to creator audience data previously impossible to obtain (and how to leverage this for custom audience building)
Practical implementation strategies for both B2C and B2B businesses, including surprising applications for service-based companies and high-ticket B2B sales
Budget integration options that let you enhance existing campaigns without requiring separate influencer marketing allocations
As Rebecca explains in the episode:
"The main advantage of the partnership hub is being able to tap into that creator's audience and capture additional audiences to market to outside your normal reach. The data that you're going to get from promoting these videos is invaluable, and the audiences that you're going to reach are going to be invaluable."
If you're ready to implement these strategies whilst the platform remains in beta and competition for creator attention is still manageable, this episode provides your complete blueprint for establishing first-mover advantages in the creator partnership revolution.
"AI Search to Overtake Traditional Search by 2028", According to Semrush
Guests
Guests of this podcast episode
Charlie
Keywords
Keywords of this podcast episode
AI SearchTraditional SearchSEOAI Search OptimizationChatGPTSearch RankingsAI Search PlatformsMarketing Strategy
AI Search is projected to overtake traditional search by 2028, creating unprecedented opportunities for forward-thinking marketers.
New research from Semrush reveals that AI Search visitors are 4.4x more valuable than traditional search users, and 50% of ChatGPT's citations point directly to business and service websites.
Mastering AI Search Optimisation isn't just smart — it's becoming essential for competitive survival.
In this episode, we reveal:
• The shocking timeline for AI Search dominance (and why it could happen even faster if Google makes AI mode the default)
• Why AI Search visitors convert at dramatically higher rates — and what this means for your revenue projections through 2027
• The surprising truth about the regular rankings in traditional search
• Which platforms AI search engines trust most (spoiler: Quora dominates, but business websites make up 50% of all citations)
• Your three-step action plan for AI search success — from auditing visibility to expanding your distributed presence
As Charlie explains in the episode:
"AI Search traffic has the potential to overtake traditional organic search traffic within the next two to four years. If you don't start optimising for LLMs now, your competitors will"
If you're ready to position your business for this AI-dominated future while your competitors remain focused solely on traditional SEO, this episode provides your complete strategic roadmap.
AI Search is projected to overtake traditional search by 2028, creating unprecedented opportunities for forward-thinking marketers.
New research from Semrush reveals that AI Search visitors are 4.4x more valuable than traditional search users, and 50% of ChatGPT's citations point directly to business and service websites.
Mastering AI Search Optimisation isn't just smart — it's becoming essential for competitive survival.
In this episode, we reveal:
• The shocking timeline for AI Search dominance (and why it could happen even faster if Google makes AI mode the default)
• Why AI Search visitors convert at dramatically higher rates — and what this means for your revenue projections through 2027
• The surprising truth about the regular rankings in traditional search
• Which platforms AI search engines trust most (spoiler: Quora dominates, but business websites make up 50% of all citations)
• Your three-step action plan for AI search success — from auditing visibility to expanding your distributed presence
As Charlie explains in the episode:
"AI Search traffic has the potential to overtake traditional organic search traffic within the next two to four years. If you don't start optimising for LLMs now, your competitors will"
If you're ready to position your business for this AI-dominated future while your competitors remain focused solely on traditional SEO, this episode provides your complete strategic roadmap.
It's not just Google's game anymore. ChatGPT, Perplexity, and Claude are becoming the first or only destination for consumers today.
This consumer behavioral shift requires a marketing strategy switch, with SEO alone not being enough anymore.
Your marketing strategy must include AI Search Optimisation.
But what is it? And how does it differ to traditional Search Engine Optimisation?
In this episode, I reveal:
• The hidden mechanics behind how AI tools select which brands to recommend (including how they parse queries and build their unique search indexes)
• The three-pillar framework that's driving 100-300% increases in AI mentions within three months — including why traditional SEO remains crucial as your foundation
• Why AI tools "overwhelmingly reference list articles from high-authority websites" and how to leverage this preference across your own content, third-party publications, and user-generated platforms
• The exact content formats that AI tools favour (and why generic, AI-generated content gets ignored)
• How to systematically build brand authority through strategic mentions and sentiment management across the digital ecosystem
I'll share real-world success stories, including how we helped Zugu Case achieve "total domination" in ChatGPT results by securing strategic placements on high-authority sites and fostering positive sentiment across multiple content types.
As I explain in the podcast:
"This is a massive land grab opportunity. The same number of products and services are going to be bought in the new world as they were in the old world. So the question really is, when somebody's searching, when they're doing their research using ChatGPT, using Claude, using Perplexity, are they being recommended your business products and services, or are they being recommended your competitors?"
If you're ready to implement these strategies while your competitors remain fixated solely on traditional SEO, this episode provides your complete action plan for dominating this powerful new search landscape.
It's not just Google's game anymore. ChatGPT, Perplexity, and Claude are becoming the first or only destination for consumers today.
This consumer behavioral shift requires a marketing strategy switch, with SEO alone not being enough anymore.
Your marketing strategy must include AI Search Optimisation.
But what is it? And how does it differ to traditional Search Engine Optimisation?
In this episode, I reveal:
• The hidden mechanics behind how AI tools select which brands to recommend (including how they parse queries and build their unique search indexes)
• The three-pillar framework that's driving 100-300% increases in AI mentions within three months — including why traditional SEO remains crucial as your foundation
• Why AI tools "overwhelmingly reference list articles from high-authority websites" and how to leverage this preference across your own content, third-party publications, and user-generated platforms
• The exact content formats that AI tools favour (and why generic, AI-generated content gets ignored)
• How to systematically build brand authority through strategic mentions and sentiment management across the digital ecosystem
I'll share real-world success stories, including how we helped Zugu Case achieve "total domination" in ChatGPT results by securing strategic placements on high-authority sites and fostering positive sentiment across multiple content types.
As I explain in the podcast:
"This is a massive land grab opportunity. The same number of products and services are going to be bought in the new world as they were in the old world. So the question really is, when somebody's searching, when they're doing their research using ChatGPT, using Claude, using Perplexity, are they being recommended your business products and services, or are they being recommended your competitors?"
If you're ready to implement these strategies while your competitors remain fixated solely on traditional SEO, this episode provides your complete action plan for dominating this powerful new search landscape.
