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Annie O’Rourke is a political strategist with extensive experience in campaign management and digital communications. She has worked on various political campaigns in Australia, focusing on innovative strategies to engage voters through social media and digital platforms.
Annie O’Rourke is a political strategist with extensive experience in campaign management and digital communications. She has worked on various political campaigns in Australia, focusing on innovative strategies to engage voters through social media and digital platforms.
Dr. Rachel Howard is a political analyst and academic specializing in electoral behavior and digital campaigning. She has published research on the impact of social media on voter engagement and the effectiveness of microtargeted political ads.
Dr. Rachel Howard is a political analyst and academic specializing in electoral behavior and digital campaigning. She has published research on the impact of social media on voter engagement and the effectiveness of microtargeted political ads.
Larissa Brown is a communications expert with a background in political consulting. She has advised numerous political parties on their digital strategies and is known for her insights into the role of influencers in shaping public opinion.
Larissa Brown is a communications expert with a background in political consulting. She has advised numerous political parties on their digital strategies and is known for her insights into the role of influencers in shaping public opinion.
Erinn Swan is a digital marketing strategist with a focus on political campaigns. She has worked with various candidates to develop effective online advertising strategies and is an advocate for using data-driven approaches in political communication.
Erinn Swan is a digital marketing strategist with a focus on political campaigns. She has worked with various candidates to develop effective online advertising strategies and is an advocate for using data-driven approaches in political communication.
Kylea Tink is an Independent Federal Member for North Sydney in Australia. She has a background in community advocacy and has been actively involved in political discussions surrounding key issues such as climate change, social justice, and economic reform. Tink is known for her commitment to representing the interests of her constituents and has gained recognition for her efforts to promote transparency and accountability in government. Her work focuses on engaging with local communities and addressing the challenges they face, particularly in the context of the evolving political landscape.
Kylea Tink is an Independent Federal Member for North Sydney in Australia. She has a background in community advocacy and has been actively involved in political discussions surrounding key issues such as climate change, social justice, and economic reform. Tink is known for her commitment to representing the interests of her constituents and has gained recognition for her efforts to promote transparency and accountability in government. Her work focuses on engaging with local communities and addressing the challenges they face, particularly in the context of the evolving political landscape.
Topics Discussed
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In the final episode of the series, your hosts dive deep into the surprising 2025 election results, unpacking the strategic missteps, political shifts, and missed opportunities that defined this electoral cycle. With a sharp focus on the Liberal, Labor, and Greens parties, the discussion explores the impact of negative campaigning, the rise of third parties, and how political context shaped voter behaviour. This wrap-up offers insights into what political parties must learn moving forward to remain relevant in an evolving democratic landscape.
In the final episode of the series, your hosts dive deep into the surprising 2025 election results, unpacking the strategic missteps, political shifts, and missed opportunities that defined this electoral cycle. With a sharp focus on the Liberal, Labor, and Greens parties, the discussion explores the impact of negative campaigning, the rise of third parties, and how political context shaped voter behaviour. This wrap-up offers insights into what political parties must learn moving forward to remain relevant in an evolving democratic landscape.
election daydemocracypolitical storiespollingvoter behaviorelection logisticstally roomsoft voterselection night
In this episode, we dive deep into the personal and professional stories behind Australian Election Day. Our hosts reflect on what it means to participate in democracy, recounting the energy, pressure, and unpredictability of the big day. From the buzz of the tally room to navigating election logistics in the campaign’s final week, this episode explores the emotional and strategic layers of a national vote. You'll also hear insights into polling accuracy, voter behaviour, and the growing challenge of reaching soft voters in a changing political landscape.
In this episode, we dive deep into the personal and professional stories behind Australian Election Day. Our hosts reflect on what it means to participate in democracy, recounting the energy, pressure, and unpredictability of the big day. From the buzz of the tally room to navigating election logistics in the campaign’s final week, this episode explores the emotional and strategic layers of a national vote. You'll also hear insights into polling accuracy, voter behaviour, and the growing challenge of reaching soft voters in a changing political landscape.
politicsAustralian electiondigital campaigninginfluencerspolitical adsvoter engagementsocial media strategypolitical communicationelection strategy Australiavoter sentiment analysiscost of living messagingmicrotargetingprepoll tacticspolitical strategy podcastpolitical influencers Australia
Australia is heading to the polls and the political battleground is more crowded than ever. In this episode, we unpack how parties are using digital campaigning, micro‑targeted political ads and social‑media influencers to sway undecided voters. From pre‑poll booths to TikTok feeds, find out what’s working, what isn’t, and what every strategist should know before Election Day.
Media saturation after Pope Francis’s death will drown out routine campaign coverage, so parties need messages that cut through a dominated news cycle.
Pre‑poll is king. Candidates should spend most face‑time where early votes are cast; over half of Australians now vote before Election Day.
Digital ad production is near‑instant, allowing rapid A/B testing and daily pivots—agility beats long‑lead TV spots.
Influencers shape political narratives for Gen Z and Millennials; authentic creator partnerships outperform party‑branded content.
Cost‑of‑living frames dominate ad‑targeting, turning pocket‑book pain into votes via hyper‑local creatives.
Fear and grievance remain powerful motivators; negative emotion still drives click‑throughs and shares.
Authenticity beats polish. Raw, conversational clips win trust while over‑produced videos read as propaganda.
Data‑driven flexibility is essential; polling shifts mean creatives must refresh every 48 hours.
Chapters
00:00 – Introduction to Political Chaos 02:56 – Navigating the Election Landscape 13:25 – The Evolution of Digital Campaigning 27:21 – The Role of Influencers in Politics
🔖politics, Australian election, digital campaigning, influencers, political ads, voter engagement, social media strategy, political communication, election strategy Australia, voter sentiment analysis, cost‑of‑living messaging, micro‑targeting, pre‑poll tactics, political strategy podcast, political influencers Australia
Australia is heading to the polls and the political battleground is more crowded than ever. In this episode, we unpack how parties are using digital campaigning, micro‑targeted political ads and social‑media influencers to sway undecided voters. From pre‑poll booths to TikTok feeds, find out what’s working, what isn’t, and what every strategist should know before Election Day.
Media saturation after Pope Francis’s death will drown out routine campaign coverage, so parties need messages that cut through a dominated news cycle.
Pre‑poll is king. Candidates should spend most face‑time where early votes are cast; over half of Australians now vote before Election Day.
Digital ad production is near‑instant, allowing rapid A/B testing and daily pivots—agility beats long‑lead TV spots.
Influencers shape political narratives for Gen Z and Millennials; authentic creator partnerships outperform party‑branded content.
Cost‑of‑living frames dominate ad‑targeting, turning pocket‑book pain into votes via hyper‑local creatives.
Fear and grievance remain powerful motivators; negative emotion still drives click‑throughs and shares.
Authenticity beats polish. Raw, conversational clips win trust while over‑produced videos read as propaganda.
Data‑driven flexibility is essential; polling shifts mean creatives must refresh every 48 hours.
Chapters
00:00 – Introduction to Political Chaos 02:56 – Navigating the Election Landscape 13:25 – The Evolution of Digital Campaigning 27:21 – The Role of Influencers in Politics
🔖politics, Australian election, digital campaigning, influencers, political ads, voter engagement, social media strategy, political communication, election strategy Australia, voter sentiment analysis, cost‑of‑living messaging, micro‑targeting, pre‑poll tactics, political strategy podcast, political influencers Australia
Tactics and Truth Bombs | 2 Weeks till voting opens!
Hosts
Hosts of this podcast episode
Annie O’RourkeDr. Rachel HowardLarissa Brown
Guests
Guests of this podcast episode
Kylea Tink
Keywords
Keywords of this podcast episode
Australian politicselection strategiespolitical campaignsdebatesgovernment relationsvoter engagementGen Z voterspolitical influencerssocial media in politicscampaign mediaelection Australiaminor partiespolitical communicationpolitical tacticscampaign launches
As Australia heads toward a pivotal election, this episode talks to the evolving political landscape. Our three ex-political staffers from rival parties unpack key political strategies and campaign tactics, from debate dynamics and media messaging to the rise of social media influencers in political discourse. Minor parties and their challenges in gaining visibility are explored, alongside the increasing importance of engaging Gen Z and millennial voters. The conversation also touches on the role of government relations, bipartisan advocacy, and how campaign launches shape public perception. This is a must-listen for anyone interested in politics, voter engagement, and election trends in Australia.
🔖 Australian politics, election strategies, political campaigns, debates, government relations, voter engagement, Gen Z voters, political influencers, social media in politics, campaign media, election Australia, minor parties, political communication, political tactics, campaign launches
Key Takeaways
The Australian political environment is shifting with new campaign strategies and voter outreach methods.
Well-prepared debates are essential for candidates to connect with the electorate.
Minor parties face structural challenges in accessing mainstream media coverage and debates.
Influencers and digital creators are reshaping how politics is consumed and understood, particularly among younger voters.
Campaign launches are crucial moments for setting the narrative and media tone.
Gen Z and millennial engagement is vital for the success of any election campaign.
Government relations should remain bipartisan and consistent between election cycles.
Traditional media is being supplemented—and in some cases, replaced—by digital platforms in political communication.
The outcome of election day will significantly impact future government policy and public direction.
This election cycle presents both unprecedented challenges and new opportunities for political engagement.
Chapters 00:00 — Introduction to the Political Landscape 03:06 — Election Strategies and Tactics 05:56 — Debate Dynamics and Candidate Preparation 08:52 — The Role of Minor Parties in Elections 12:08 — Influencers and the New Media Landscape 14:59 — Campaign Launches and Political Messaging 18:11 — Engaging Younger Voters 21:05 — The Importance of Government Relations 23:53 — Election Day and Its Implications 27:01 — Closing Thoughts and Reflections
As Australia heads toward a pivotal election, this episode talks to the evolving political landscape. Our three ex-political staffers from rival parties unpack key political strategies and campaign tactics, from debate dynamics and media messaging to the rise of social media influencers in political discourse. Minor parties and their challenges in gaining visibility are explored, alongside the increasing importance of engaging Gen Z and millennial voters. The conversation also touches on the role of government relations, bipartisan advocacy, and how campaign launches shape public perception. This is a must-listen for anyone interested in politics, voter engagement, and election trends in Australia.
🔖 Australian politics, election strategies, political campaigns, debates, government relations, voter engagement, Gen Z voters, political influencers, social media in politics, campaign media, election Australia, minor parties, political communication, political tactics, campaign launches
Key Takeaways
The Australian political environment is shifting with new campaign strategies and voter outreach methods.
Well-prepared debates are essential for candidates to connect with the electorate.
Minor parties face structural challenges in accessing mainstream media coverage and debates.
Influencers and digital creators are reshaping how politics is consumed and understood, particularly among younger voters.
Campaign launches are crucial moments for setting the narrative and media tone.
Gen Z and millennial engagement is vital for the success of any election campaign.
Government relations should remain bipartisan and consistent between election cycles.
Traditional media is being supplemented—and in some cases, replaced—by digital platforms in political communication.
The outcome of election day will significantly impact future government policy and public direction.
This election cycle presents both unprecedented challenges and new opportunities for political engagement.
Chapters 00:00 — Introduction to the Political Landscape 03:06 — Election Strategies and Tactics 05:56 — Debate Dynamics and Candidate Preparation 08:52 — The Role of Minor Parties in Elections 12:08 — Influencers and the New Media Landscape 14:59 — Campaign Launches and Political Messaging 18:11 — Engaging Younger Voters 21:05 — The Importance of Government Relations 23:53 — Election Day and Its Implications 27:01 — Closing Thoughts and Reflections
Swing Voters, Political Branding & Community Independents | The Election Landscape
Hosts
Hosts of this podcast episode
Annie O’RourkeDr. Rachel HowardLarissa Brown
Guests
Guests of this podcast episode
Kylea Tink
Keywords
Keywords of this podcast episode
swing voterspolitical brandingcommunity independentscost of livingelection strategiesvoter engagementleadership dynamicspolicy changes
In this episode of our Australian politics podcast ‘Blue, Red, Green and Everything in Between', we dive into the evolving 2025 election campaign. From the impact of swing voters and the power of political branding, to the rise of community independents and growing concerns about the cost of living, our hosts unpack the shifting political landscape. Learn how policy changes, leadership dynamics, and election strategies are shaping voter sentiment and political engagement across the country with special guest Kylea Tink, Independent Federal Member for North Sydney.
Campaign season is heating up with significant backflips on major policies.
Swing voters are increasingly influenced by a leader’s perceived trustworthiness.
A leader’s personal brand is a key factor for major political parties.
Greens voters tend to prioritise party branding over individual leadership.
High-profile policy reversals can shift momentum in an election campaign.
The cost of living crisis is emerging as a defining issue for voters.
Community independents are reshaping traditional party politics.
Strategic collaboration among independents boosts their electoral influence.
Boosting voter engagement is critical to the future of democratic participation.
Timing of election launches is often driven by budget and media strategies.
Chapters: 00:00 – Campaign Season Insights 02:06 – Swing Voters and Leadership Dynamics 04:40 – Brand Importance in Political Parties 06:14 – Policy Backflips and Election Strategies 10:28 – Cost of Living as a Central Issue 17:20 – Community Independence and Political Engagement 24:27 – Collaboration Among Independents 28:44 – Future of Community Independents 30:16 – Election Launch Strategies
In this episode of our Australian politics podcast ‘Blue, Red, Green and Everything in Between', we dive into the evolving 2025 election campaign. From the impact of swing voters and the power of political branding, to the rise of community independents and growing concerns about the cost of living, our hosts unpack the shifting political landscape. Learn how policy changes, leadership dynamics, and election strategies are shaping voter sentiment and political engagement across the country with special guest Kylea Tink, Independent Federal Member for North Sydney.
Campaign season is heating up with significant backflips on major policies.
Swing voters are increasingly influenced by a leader’s perceived trustworthiness.
A leader’s personal brand is a key factor for major political parties.
Greens voters tend to prioritise party branding over individual leadership.
High-profile policy reversals can shift momentum in an election campaign.
The cost of living crisis is emerging as a defining issue for voters.
Community independents are reshaping traditional party politics.
Strategic collaboration among independents boosts their electoral influence.
Boosting voter engagement is critical to the future of democratic participation.
Timing of election launches is often driven by budget and media strategies.
Chapters: 00:00 – Campaign Season Insights 02:06 – Swing Voters and Leadership Dynamics 04:40 – Brand Importance in Political Parties 06:14 – Policy Backflips and Election Strategies 10:28 – Cost of Living as a Central Issue 17:20 – Community Independence and Political Engagement 24:27 – Collaboration Among Independents 28:44 – Future of Community Independents 30:16 – Election Launch Strategies
