Private Practice Owners Club

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Nathan Shields
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Hosted by Nathan Shields who sold his PT clinics for 3x the national average!

Do you own a physical therapy practice? If so, you know that running a successful business is no easy feat. There are so many challenges to overcome, from marketing and billing to recruiting, hiring and managing staff. Sometimes it feels like you're a one-man (or woman) army.

That's where the Physical Therapy Owners Club podcast with host, Nathan Shields, comes in. We're here to help you know you're not alone. This podcast is meant to help you navigate the challenges of owning a PT practice and achieve greater profits, freedom, and the goals you set forth when you opened your clinc.

In each episode, we'll talk to successful physical therapy owners about their experiences and share their insights on how to best run a PT clinic.

Here are some examples of the Physical Therapy Owners Club Podcast's Topics & Highlights:

1. Unveiling the Secrets of Successful Clinic Owners

We delve into the minds of highly successful physical therapy

clinic owners. Discover the essential traits, habits, and strategies that set

them apart from the competition. Get ready to unlock the secrets to building a

thriving practice that stands the test of time.

2. Mastering the Art of Marketing for PT Clinics

We bring you marketing gurus who have successfully harnessed the

power of digital and traditional marketing to grow their physical therapy

businesses exponentially. From social media strategies to community outreach,

you'll gain valuable insights that will revolutionize your clinic's marketing

game.

3. Building a Dream Team: Recruiting, Hiring, and On-Boarding/Training Physical

Therapists and Top Talent

Your team is the backbone of your practice's success. Learn from

HR experts and seasoned clinic owners as they spill the beans on effective recruiting

and hiring practices, fostering a positive culture, and retaining

top-notch talent for the long haul.

4. Mindset and Leadership for Clinic Owners

The journey of a physical therapy practice owner is not without

challenges. Explore the power of a growth mindset, leadership development, and

overcoming common entrepreneurial obstacles to lead your clinic confidently

toward success.

5. Scaling Up: Expanding Your Clinic's Footprint

Dreaming of expanding your physical therapy business? We’ll

explore growth opportunities, opening multiple locations, and franchising

models for ambitious clinic owners aiming to take their practices to new

markets.

6. Financial Strategies for Sustainable Growth

Financial health is critical for the long-term success of any

business. Tune in as financial experts share practical tips to manage your

clinic's finances efficiently, navigate insurance complexities, and maximize

profitability without compromising patient care.

7. Embracing Technology for Enhanced Patient Care

With technology advancing at lightning speed, learn how to

harness cutting-edge tools, telehealth solutions, and software to optimize

patient outcomes and streamline your clinic's operations. We'll explore the

latest tech trends reshaping the physical therapy landscape.

8. Navigating the World of Healthcare Legislation

Healthcare legislation can be a maze of complexities that

significantly impact your practice's operations and profitability. Join

industry experts as they break down the latest regulations, provide compliance

tips, and share best practices to stay ahead of the curve and optimize your

clinic's performance.

9. Nurturing Patient Relationships and Boosting Customer Loyalty

Word-of-mouth marketing remains one of the most potent tools for

growing your clinic. Discover the art of patient engagement, improving patient

experiences, and cultivating lasting relationships to build a fiercely loyal

customer base.

10. Success Stories: Inspiring Case Studies from PT Practice

Owners

If you're looking for a podcast that can take your physical therapy practice to the next level, the PT Owners Club wil do it! Join us on Facebook Group, too!

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Recent Hosts, Guests & Topics

Here's a quick summary of the last 5 episodes on Private Practice Owners Club.

Hosts

Nathan Shields Adam

Previous Guests

Jerry Durham
Jerry Durham is a seasoned expert in the field of physical therapy and business development. He specializes in helping private practice owners enhance their sales strategies and operational efficiency. With years of experience in the industry, Jerry has a proven track record of transforming practices into profitable and sustainable businesses. He emphasizes the importance of building genuine relationships with clients and creating effective sales systems that contribute to long-term growth.
Adam Robin
Adam Robin is a financial expert specializing in helping private practice owners navigate their financial challenges. With a focus on leadership and operational efficiency, Adam provides actionable insights that empower business owners to take control of their financial health. His experience in the field allows him to identify the root causes of financial struggles and guide practice owners in implementing effective strategies for improvement.
Tracy Bond
Tracy Bond is a seasoned private practice owner and the head coach at the Private Practice Owners Club. She has successfully expanded her practice from three to five clinics while stepping away from day-to-day operations, showcasing her effective leadership and management skills. Tracy specializes in implementing structured bonus programs that enhance staff productivity, improve retention rates, and increase overall profitability for physical therapy practices.

Topics Discussed

sales private practice revenue ceiling growth opportunities trust sales systems team building recruiting offensive hiring defensive hiring staff retention talent acquisition practice culture growth-driven team scaling growth freedom stress roadblocks scaling myths time audits scalable systems leadership financial clarity bonus programs productivity profitability incentive structure cash flow issues leadership identity financial systems financial stress KPI tracking business leadership

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Episodes

Here's the recent few episodes on Private Practice Owners Club.

0:00 55:05

How Sales Creates Movement Inside Your Business With Jerry Durham

Hosts
Nathan Shields Adam
Guests
Jerry Durham
Keywords
sales private practice revenue ceiling growth opportunities trust sales systems team building

Struggling to break through the revenue ceiling in your private practice? What if 𝘆𝗼𝘂 𝗰𝗼𝘂𝗹𝗱 𝘂𝘀𝗲 𝘀𝗮𝗹𝗲𝘀 𝗻𝗼𝘁 𝗷𝘂𝘀𝘁 𝘁𝗼 𝗯𝗼𝗼𝘀𝘁 𝗽𝗿𝗼𝗳𝗶𝘁𝘀, but 𝘁𝗼 𝗰𝗿𝗲𝗮𝘁𝗲 𝗺𝗼𝗺𝗲𝗻𝘁𝘂𝗺 𝘁𝗵𝗮𝘁 𝗱𝗿𝗶𝘃𝗲𝘀 𝘆𝗼𝘂𝗿 𝗲𝗻𝘁𝗶𝗿𝗲 𝗣𝗿𝗮𝗰𝘁𝗶𝗰𝗲 𝗳𝗼𝗿𝘄𝗮𝗿𝗱?

In this powerful episode, Adam and Jerry dive deep into how mastering sales can transform your private practice into a thriving, predictable, and profitable Practice. You’ll discover why sales isn’t just about closing deals— 𝗶𝘁’𝘀 𝗮𝗯𝗼𝘂𝘁 𝗰𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗺𝗼𝘃𝗲𝗺𝗲𝗻𝘁, 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝗰𝘆, 𝗮𝗻𝗱 𝗶𝗺𝗽𝗮𝗰𝘁.

Whether you’re a seasoned practice owner or just starting out, you’ll learn practical strategies to implement immediately. Get ready to redefine the way you think about sales and unlock new growth opportunities for your practice.

Tune in and Learn:

  • 𝗦𝗮𝗹𝗲𝘀 𝗶𝘀 𝘁𝗵𝗲 𝗲𝗻𝗴𝗶𝗻𝗲 𝗼𝗳 𝗣𝗿𝗮𝗰𝘁𝗶𝗰𝗲 𝗴𝗿𝗼𝘄𝘁𝗵 – Without consistent sales, your practice will struggle with stagnation and unpredictability.
  • 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝘁𝗿𝘂𝘀𝘁 𝗱𝗿𝗶𝘃𝗲𝘀 𝗵𝗶𝗴𝗵𝗲𝗿 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀 – The key to successful sales is establishing genuine trust with potential clients, making it easier to close deals.
  • 𝗖𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝗰𝘆 𝗰𝗿𝗲𝗮𝘁𝗲𝘀 𝗺𝗼𝗺𝗲𝗻𝘁𝘂𝗺 – Regular, repeatable sales systems fuel long-term growth and stability.
  • 𝗬𝗼𝘂𝗿 𝗼𝗳𝗳𝗲𝗿 𝗺𝘂𝘀𝘁 𝘀𝗼𝗹𝘃𝗲 𝗮 𝗰𝗹𝗲𝗮𝗿 𝗽𝗮𝗶𝗻 𝗽𝗼𝗶𝗻𝘁 – Practices that tailor their services to directly address client challenges win more Practice.
  • 𝗦𝗰𝗮𝗹𝗶𝗻𝗴 𝘀𝗮𝗹𝗲𝘀 𝗿𝗲𝗾𝘂𝗶𝗿𝗲𝘀 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽, 𝗻𝗼𝘁 𝗷𝘂𝘀𝘁 𝘁𝗮𝗰𝘁𝗶𝗰𝘀 – True growth comes from building a team that sells effectively, not relying solely on the owner’s efforts.

If you’re ready to turn sales into a growth engine for your private practice, this episode is a must-listen. Learn how to create a system that generates steady leads, closes more deals, and builds unstoppable momentum.

𝗩𝗶𝘀𝗶𝘁 𝗼𝘂𝗿 𝗟𝗶𝗻𝗸𝘁𝗿𝗲𝗲 for Coaching Services, a Free KPI Dashboard, our Facebook Group, and Annual Strategic Planning Services: https://go.ppoclub.com/linktree-podcasts

𝗟𝗼𝘃𝗲 𝘁𝗵𝗲 𝘀𝗵𝗼𝘄? Subscribe, rate, review, and share! https://ppoclub.com


Want to talk about how we can help you with your PT business, or have a question you want to ask? Book a call with Nathan - https://calendly.com/ptoclub/discoverycall


Love the show? Subscribe, rate, review, and share! https://ptoclub.com/

0:00 36:27

Recruiting: Offensive Hiring Vs. Defensive Hiring Changes The Game with Adam Robin

Hosts
Nathan Shields
Guests
Adam Robin
Keywords
recruiting offensive hiring defensive hiring staff retention talent acquisition practice culture growth-driven team

Are you constantly scrambling to fill staff vacancies or dealing with unexpected turnover? What if you could proactively build a dream team that drives growth, instead of constantly playing defense?


Nathan and the guest, Adam Robin, dive into the powerful distinction between offensive hiring and defensive hiring - a concept that can radically transform how you build and scale your Private Practice. You’ll discover why most practice owners unknowingly fall into the defensive hiring trap, which keeps them in a cycle of reaction and instability.

Adam shares actionable strategies to help you get ahead of the hiring curve, attract top talent, and create a sustainable, growth-driven team. Whether you're struggling with staff retention or looking to expand, this episode will give you the tools to build a team that drives your practice forward.


Episode Highlights:

  • Offensive Vs Defensive Hiring: Learn the core difference between hiring out of desperation and strategically building a proactive talent pipeline.
  • The Cost of Reactive Hiring: Discover how last-minute, defensive hires hurt your practice’s culture, patient care, and bottom line.
  • Building a Talent Bench: Gain practical tips for creating a roster of pre-vetted candidates so you’re never caught off guard.
  • The Mindset Shift You Need: Understand why hiring before you “need” someone is the key to scaling without burnout.
  • Retention Through Culture: Get actionable strategies to create a work environment that keeps your top talent engaged and committed.


Stop hiring in panic mode. Instead, build a practice that attracts and retains top-tier talent effortlessly.

Visit our Linktree for Coaching Services, our Free KPI Dashboard, the PPO Club Facebook Group, and Annual Strategic Planning Services: https://go.ppoclub.com/linktree-podcasts

Love the show? Subscribe, rate, review, and share! https://ppoclub.com/


Want to talk about how we can help you with your PT business, or have a question you want to ask? Book a call with Nathan - https://calendly.com/ptoclub/discoverycall


Love the show? Subscribe, rate, review, and share! https://ptoclub.com/


99.5% of successful owners interviewed on this podcast have at one time or another leveraged a business coach to improve their business. Private Practice Owners Club is coach you need - ppoclub.com

0:00 23:32

The Truth About Scaling What No One Tells You About Growth

Hosts
Nathan Shields
Guests
Adam Robin
Keywords
scaling private practice growth freedom stress roadblocks scaling myths time audits scalable systems leadership financial clarity

Scaling your practice should bring you more freedom—not more stress. Yet, for many practice owners, scaling often feels like running faster on a never-ending treadmill. Why is that?

In this episode, Adam Robin reveals the raw, unfiltered truth about scaling a private practice. He shares why so many practice owners hit a growth ceiling, feel overworked, and lose sight of the freedom they once dreamed of.

Episode Highlights:

  • Why practices hit a ceiling: Discover the common roadblocks that stall growth and how to break through them.
  • The three biggest scaling myths: Learn why more revenue doesn’t have to mean more work, why doing more keeps you stuck, and why you aren’t the only one who can do things right.
  • Adam’s three-step framework for scaling: Master time audits, build scalable systems, and develop leadership that multiplies your impact.
  • How to leverage systems and people: Gain practical insights on building automated systems and empowering your team to run the business without you.
  • The power of financial clarity: Understand how knowing your numbers reduces emotional decision-making and helps you scale smarter, not harder.

Whether you're just starting or looking to expand, this episode offers practical strategies to help you scale effectively without sacrificing your time, health, or sanity.

Tune in to learn how to build a practice that grows while you enjoy more freedom, profitability, and peace of mind.

Visit our Linktree for our 𝗖𝗼𝗮𝗰𝗵𝗶𝗻𝗴 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀, 𝗙𝗿𝗲𝗲 𝗞𝗣𝗜 𝗗𝗮𝘀𝗵𝗯𝗼𝗮𝗿𝗱, 𝗙𝗮𝗰𝗲𝗯𝗼𝗼𝗸 𝗚𝗿𝗼𝘂𝗽, 𝗮𝗻𝗱 𝗔𝗻𝗻𝘂𝗮𝗹 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗣𝗹𝗮𝗻𝗻𝗶𝗻𝗴 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀: https://go.ppoclub.com/linktree-podcasts

Love the show? Subscribe, rate, review, and share! https://ppoclub.com/


Want to talk about how we can help you with your PT business, or have a question you want to ask? Book a call with Nathan - https://calendly.com/ptoclub/discoverycall


Love the show? Subscribe, rate, review, and share! https://ptoclub.com/

0:00 42:25

Establishing Bonus Programs That Incentivize Productivity With Tracy Bond, Coach Of PPO Club

Hosts
Nathan Shields
Guests
Tracy Bond
Keywords
bonus programs productivity staff retention profitability leadership incentive structure

Tracy Bond has successfully expanded her practice from three to five clinics while stepping away from day-to-day operations—an achievement that speaks volumes about her leadership. Today, she reveals how implementing a structured bonus program skyrocketed staff productivity, improved retention, and increased profitability.

In this episode of the Private Practice Owners Club Podcast, Nathan Shields welcomes Tracy Bond, a seasoned private practice owner and head coach at the Private Practice Owners Club.

Episode Highlights:

  • Why Tracy waited two years before introducing bonuses—and how it changed everything.
  • The key metrics that determine whether a bonus program is financially viable.
  • How to get staff buy-in and avoid resistance when rolling out a new incentive structure.
  • The critical mistake most practice owners make when setting bonus amounts.
  • How front desk, billing, and clinical staff can all be incentivized effectively.

Whether you're just starting or looking to refine your incentives, this conversation will help you craft a program that works for your practice.

Ready to build a practice that runs without you being in the trenches every day?

Visit our Linktree for Coaching Services, our Free KPI Dashboard, and more: https://go.ppoclub.com/linktree-podcasts

Love the show? Subscribe, rate, review, and share! https://ppoclub.com/



Want to talk about how we can help you with your PT business, or have a question you want to ask? Book a call with Nathan - https://calendly.com/ptoclub/discoverycall


Love the show? Subscribe, rate, review, and share! https://ptoclub.com/

0:00 41:25

Your Cash Flow Issues Have Nothing To Do With Money With Adam Robin

Hosts
Nathan Shields
Guests
Adam Robin
Keywords
cash flow issues leadership identity financial systems financial stress profitability KPI tracking business leadership

Nathan and Adam dig into the underlying causes, from leadership identity to scalable financial systems, and provide actionable insights to help you regain control. If you’ve ever felt overwhelmed by your finances, this conversation will change how you see your business forever.

In this episode of Private Practice Owners Club Podcast, join Nathan Shields and Adam Robin as they tackle one of the most common challenges private practice owners face: cash flow issues. But here’s the twist—cash flow isn’t the actual problem; it’s just a symptom.

Tune in and discover how to turn financial stress into financial confidence.

 

𝗖𝗮𝘀𝗵 𝗳𝗹𝗼𝘄 𝗶𝘀 𝗮 𝘀𝘆𝗺𝗽𝘁𝗼𝗺, 𝗻𝗼𝘁 𝘁𝗵𝗲 𝗰𝗮𝘂𝘀𝗲 – Learn why financial struggles often stem from leadership, mindset, and operational inefficiencies rather than a lack of revenue.

𝗧𝗵𝗲 𝗶𝗱𝗲𝗻𝘁𝗶𝘁𝘆 𝘀𝗵𝗶𝗳𝘁 𝘆𝗼𝘂 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗺𝗮𝗸𝗲 – Owners must transition from being therapists to true business leaders who take full ownership of financial health.

𝗛𝗼𝘄 𝘀𝗺𝗮𝗹𝗹 𝘁𝘄𝗲𝗮𝗸𝘀 𝗰𝗿𝗲𝗮𝘁𝗲 𝗺𝗮𝘀𝘀𝗶𝘃𝗲 𝗳𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗶𝗺𝗽𝗮𝗰𝘁 – Implementing small changes in over-the-counter collections, billing, and scheduling can dramatically boost profitability.

𝗪𝗵𝘆 𝗸𝗻𝗼𝘄𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗻𝘂𝗺𝗯𝗲𝗿𝘀 𝗶𝘀 𝗻𝗼𝗻-𝗻𝗲𝗴𝗼𝘁𝗶𝗮𝗯𝗹𝗲 – If you don’t know your financial KPIs, you’re flying blind. Learn how tracking key metrics can transform your bottom line.

𝗧𝗵𝗲 𝗽𝗼𝘄𝗲𝗿 𝗼𝗳 𝗱𝗲𝗰𝗶𝘀𝗶𝘃𝗲 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 – Hear real stories of practice owners who turned things around by stepping into their role as true decision-makers.

It’s time to stop blaming cash flow and start fixing the root causes. Take ownership, shift your mindset, and implement the strategies shared in this episode.

Need help? Visit our Linktree for our Coaching Services, Free KPI Dashboard, Facebook Group, and Annual Strategic Planning Services: https://go.ppoclub.com/linktree-podcasts


Want to talk about how we can help you with your PT business, or have a question you want to ask? Book a call with Nathan - https://calendly.com/ptoclub/discoverycall


Love the show? Subscribe, rate, review, and share! https://ptoclub.com/

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