Selling the Couch

Welcome! Today’s session kicks off a two-part series on podcasting for therapists. Today’s focus is on how podcasting can help you build something bigger than just a business and help establish you as a trusted voice that resonates far beyond the therapy room. If you are a therapist who has been wondering whether it’s time to expand your reach, this episode is for you. As I’ve grown as a podcaster, I’ve learned lessons about thinking of this skill set as a tool for reaching far beyond clinical work in serving others and growing a business. Even though I was initially surprised that people would even listen to my podcast, I’ve come to understand that podcasting for me wasn’t just about sharing content. It is simply “credibility building” in slow motion, but it’s not the loud credibility that permeates social media. It is the quiet kind that is built through consistency, trust, and service.

You’ll Learn:

• In a noisy world, depth builds trust, and podcasting creates space for depth.
• Three ideas about using podcasting to build your thought leadership:
• Thought leadership begins with trust, and podcasting builds trust–one episode at a time.
• People follow voices that they trust, and podcasting gives them the time and space to be human and not just polished. Authenticity is a strength!
• Podcasting helps you organize and articulate your ideas.
• You learn to refine frameworks, language, and points of view.
• Podcasting positions you as a thoughtful voice in a noisy world.
• You don’t need to be the loudest; you need to be the most aligned. Going viral and building a massive audience has a lot of downsides.
• Therapists who podcast consistently become trusted voices. 

Resources:

Interested in becoming part of our affiliate program? Learn more!

Want to launch your online course?

Please check out our free 7-Day Course Creator Starter Kit for Therapists at https://sellingthecouch.com/coursekit.

If you are a seasoned therapist who wants to move from clinical to online course income, we have a specific mastermind for you. We meet together to build, grow, and scale our online courses. You can learn more at https://sellingthecouch.com/mastermind.

Mentioned in this episode:

Try Alma!

Building and managing the practice you truly want can feel overwhelming. That’s why Alma is here—to help you create not just any practice, but your private practice.

With Alma, you’ll get the tools and resources you need to navigate insurance with ease, connect with referrals that are the right fit for your style, and streamline those time-consuming administrative tasks. That means less time buried in the details and more time focused on delivering exceptional care to your clients. You support your clients. Alma supports you.

Learn more at sellingthecouch.com/alma and get 2 months FREE —an exclusive offer for STC listeners.

Welcome to a new season of STC after a break of several weeks. I’m excited to be back with new sessions! Today’s topic to explore is the all-important question of why some offers sell well and others flop. I’m joined by my friend Prerna Malik!

Our Featured Guest

Prerna Malik

Prerna has worked with well-known entrepreneurs like Pat Flynn as a conversion copywriter. She and I connected on LinkedIn, and I immediately saw that she comes from a place of integrity and wisdom. In this session, we discuss what offers are and the top three conversion secrets that make offers sell like crazy. You’ll find our conversation informational and inspirational. 

Prerna's Website and Free Email Course

You’ll Learn:

• What is an offer? (and what is it not?)
• Five key elements to an offer:
• The core offer
• Your unique mechanism
• Trust builders
• Desire drivers
• Objection demolishers
• Prerna’s top three conversion secrets to strong offers:
• Lead with emotion, simplicity, and clarity.
• Use specific messaging and positioning.
• Use user-based urgency.
• Maximizing the impact of your copy on your audience
• The most common mistakes entrepreneurs make in their offers
• A conversion mistake most people make without realizing it
• Thoughts on bonus offers: “Every bonus should have a purpose; otherwise, it’s just fluff.”

Resources:

Interested in becoming part of our affiliate program? Learn more!

Want to launch your online course?

Please check out our free 7-Day Course Creator Starter Kit for Therapists at https://sellingthecouch.com/coursekit.

If you are a seasoned therapist who wants to move from clinical to online course income, we have a specific mastermind for you. We meet together to build, grow, and scale our online courses. You can learn more at https://sellingthecouch.com/mastermind.

Mentioned in this episode:

Try Alma!

Building and managing the practice you truly want can feel overwhelming. That’s why Alma is here—to help you create not just any practice, but your private practice.

With Alma, you’ll get the tools and resources you need to navigate insurance with ease, connect with referrals that are the right fit for your style, and streamline those time-consuming administrative tasks. That means less time buried in the details and more time focused on delivering exceptional care to your clients. You support your clients. Alma supports you.

Learn more at sellingthecouch.com/alma and get 2 months FREE —an exclusive offer for STC listeners.

If you've ever thought about starting a podcast but felt overwhelmed by the idea of keeping it up long-term, this episode is for you! Whether you're still dreaming of launching or you've already started and are feeling burnout, I'm here to share the habits that have completely transformed my approach to podcasting. Podcasting can be an incredibly powerful tool to extend your reach and grow your impact beyond the therapy room, but without a sustainable strategy, it’s easy to get caught up in the chaos. In today’s episode, I'll walk you through the 7 simple yet impactful habits that have changed my relationship with podcasting and made this endeavor sustainable for the long haul. Get ready to hear how you can implement these practices into your own podcasting journey and finally create a process that works for YOU!

You’ll Learn: 

• 7 habits that have changed everything for me:
• Design for longevity, not growth.
• Learn how I structure my podcast schedule around the life I want.
• Capture ideas daily.
• I use a private Slack channel to keep podcast ideas and give me a pipeline of new content.
• Follow a repeatable episode outline.
• Establish a framework for solo and guest episodes, and use solo episodes to invite people to your products and services.
• Batch record on off-months.
• I record January and February episodes in November and December and keep 3-6 episodes “in the bank” to create a buffer and flexibility.
• Warm up my voice and energy before recording.
• There are simple habits (tea, deep breathing, diction exercises, etc.) that work to help me treat my podcast like a speaking engagement.
• Promote my own offers first, and not just sponsors.
• Research shows that podcasters are the most trusted media personalities, and inviting people in through dynamic ads is a game changer. (Check out Captivate and the discount available for STC listeners.)
• Engage with listeners on a regular basis.
• Ask listeners what topics they want you to cover. Podcasting is not a one-way street!

Resources:

Try our FREE Podcasting Workshop to learn more.

Interested in becoming part of our affiliate program? Learn more!

Want to launch your online course?

Please check out our free 7-Day Course Creator Starter Kit for Therapists at https://sellingthecouch.com/coursekit.

If you are a seasoned therapist who wants to move from clinical to online course income, we have a specific mastermind for you. We meet together to build, grow, and scale our online courses. You can learn more at https://sellingthecouch.com/mastermind.

Mentioned in this episode:

Try Alma!

Building and managing the practice you truly want can feel overwhelming. That’s why Alma is here—to help you create not just any practice, but your private practice.

With Alma, you’ll get the tools and resources you need to navigate insurance with ease, connect with referrals that are the right fit for your style, and streamline those time-consuming administrative tasks. That means less time buried in the details and more time focused on delivering exceptional care to your clients. You support your clients. Alma supports you.

Learn more at sellingthecouch.com/alma and get 2 months FREE —an exclusive offer for STC listeners.

If you’ve ever thought about creating an online course or made preparations to launch a course, today’s show should bring you clarity and inspiration. We are discussing five indicators that you are ready to launch that course you’ve considered. Join us to learn more!

You’ll Learn:

• My online course journey and how it all began for me
• The biggest lessons I learned from my multiple fears of getting started
• Are you ready to launch your online course? Here are five signs to help you say YES!
• You are looking for a scalable impact. (Do you have a bigger vision?)
• You have mastered a specific skill or have become a known expert in a particular niche.
• You have a passion for teaching.
• You are open to learning new skills.
• You are willing to validate your idea. 
• My belief: “Every therapist has an online course inside them.” 
• Our free email course can help you become a course creator! Find it here.

Resources:

Interested in becoming part of our affiliate program? Learn more!

Want to launch your online course?

Please check out our free 7-Day Course Creator Starter Kit for Therapists at https://sellingthecouch.com/coursekit.

If you are a seasoned therapist who wants to move from clinical to online course income, we have a specific mastermind for you. We meet together to build, grow, and scale our online courses. You can learn more at https://sellingthecouch.com/mastermind.

Mentioned in this episode:

Try Alma!

Building and managing the practice you truly want can feel overwhelming. That’s why Alma is here—to help you create not just any practice, but your private practice.

With Alma, you’ll get the tools and resources you need to navigate insurance with ease, connect with referrals that are the right fit for your style, and streamline those time-consuming administrative tasks. That means less time buried in the details and more time focused on delivering exceptional care to your clients. You support your clients. Alma supports you.

Learn more at sellingthecouch.com/alma and get 2 months FREE —an exclusive offer for STC listeners.

Private practice is often seen as the golden goose that brings everything clinicians hope for. However, there are many nuances to consider, as well as factors that can add significant stress to your life. This stress can lead to overwhelm, burnout, and questions about why you chose this route in the first place. Join us for today’s conversation!

Our Featured Guest

James Childress

James Childress is a CPA whose practice primarily focuses on working with therapists, giving him a unique perspective on today’s topic. In this episode, we cover the top three uncomfortable aspects of private practice that can lead to imbalance and big problems. James shares insights that help us better understand business ownership, financial stability, and the seasonal nature of private practice.

James' Website

You’ll Learn:

• Common factors that lead clinicians into private practice and entrepreneurship
• Key considerations before launching into private practice
• The importance of trusting your gut and paying attention to the data

Uncomfortable Truths About Private Practice Finances:

1. There is a size of private practice that is inherently unstable. (This is a normal phase to pass through.)
2. Assessing your supervisor/admin load is critical to maintaining balance.
3. Therapists often strive to succeed in every area and “want it all.”

Additional Insights:

• The need for balanced growth and attracting more people into the field
• Ensuring the external environment aligns with the internal environment
• Achieving product-market fit for long-term sustainability

Resources:

Interested in becoming part of our affiliate program? Learn more! here!

Want to launch your online course?

Check out our free 7-Day Course Creator Starter Kit for Therapists at sellingthecouch.com/coursekit.

If you’re a seasoned therapist transitioning from clinical work to online course income, join our mastermind group! We meet to build, grow, and scale online courses. Learn more here.

Mentioned in this episode:

Try Alma!

Building and managing the practice you truly want can feel overwhelming. That’s why Alma is here—to help you create not just any practice, but your private practice.

With Alma, you’ll get the tools and resources you need to navigate insurance with ease, connect with referrals that are the right fit for your style, and streamline those time-consuming administrative tasks. That means less time buried in the details and more time focused on delivering exceptional care to your clients. You support your clients. Alma supports you.

Learn more at sellingthecouch.com/alma and get 2 months FREE —an exclusive offer for STC listeners.