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DTC POD is a podcast about all things direct to consumer. We cover everything for starting, growing, and optimizing eCommerce stores and DTC (or D2C) brands.
We talk with founders, marketers, platforms, creators and marketing & growth agencies to cover topics like brand building, social media, influencer marketing, website conversion, paid media, Facebook ads, consumer trends, email marketing, and more.
If you're interested in the stories behind your favorite consumer brands, this podcast is for you.
DTC POD is a podcast about all things direct to consumer. We cover everything for starting, growing, and optimizing eCommerce stores and DTC (or D2C) brands.
We talk with founders, marketers, platforms, creators and marketing & growth agencies to cover topics like brand building, social media, influencer marketing, website conversion, paid media, Facebook ads, consumer trends, email marketing, and more.
If you're interested in the stories behind your favorite consumer brands, this podcast is for you.
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Here's a quick summary of the last 4 episodes on DTC POD: How The Best Brands Are Built.
Hosts
Blaine Bolus
Ramon Berrios
Previous Guests
Justin Sherlock
Justin Sherlock is the co-founder and CEO of Caspian, an AI-native duty drawback platform designed to help brands navigate complex global trade and tariff environments. He has extensive experience in finance and logistics, having previously worked at Flexport where he led Flexport Capital. Justin also has several years of experience in private equity, making him well-versed in the intricacies of tariffs, duties, and global supply chains.
Justin Sherlock is the co-founder and CEO of Caspian, an AI-native duty drawback platform designed to help brands navigate complex global trade and tariff environments. He has extensive experience in finance and logistics, having previously worked at Flexport where he led Flexport Capital. Justin also has several years of experience in private equity, making him well-versed in the intricacies of tariffs, duties, and global supply chains.
Peter Czepiga
Peter Czepiga is the founder of Flighted, an agency specializing in helping direct-to-consumer (DTC) brands scale their advertising profitably on platforms such as Meta, TikTok, and Google. He also runs his own brand, Ando. With extensive experience in eCommerce and growth strategies, Peter has worked with numerous popular DTC brands, managing advertising budgets ranging from $50,000 to $300,000 per month. His expertise includes launching and scaling profitable ad campaigns, audience targeting, and leveraging AI in ad creative production.
Peter Czepiga is the founder of Flighted, an agency specializing in helping direct-to-consumer (DTC) brands scale their advertising profitably on platforms such as Meta, TikTok, and Google. He also runs his own brand, Ando. With extensive experience in eCommerce and growth strategies, Peter has worked with numerous popular DTC brands, managing advertising budgets ranging from $50,000 to $300,000 per month. His expertise includes launching and scaling profitable ad campaigns, audience targeting, and leveraging AI in ad creative production.
Irene Chen
Irene Chen is the co-founder of Parker Thatch, a luxury handbag and accessories brand. With a strong background in the fashion industry, Irene has worked with renowned brands such as Donna Karan and Calvin Klein, bringing deep industry knowledge to her role at Parker Thatch. Her expertise in fashion design and market trends has been instrumental in the brand's evolution and success.
Irene Chen is the co-founder of Parker Thatch, a luxury handbag and accessories brand. With a strong background in the fashion industry, Irene has worked with renowned brands such as Donna Karan and Calvin Klein, bringing deep industry knowledge to her role at Parker Thatch. Her expertise in fashion design and market trends has been instrumental in the brand's evolution and success.
Matthew Grenby
Matthew Grenby is the co-founder of Parker Thatch, where he leverages his extensive expertise in technology, design, and marketing. Over the past 20 years, he has played a crucial role in transforming Parker Thatch from an e-stationery startup into a successful luxury brand. His insights into market dynamics and business operations have helped the brand achieve significant growth and profitability.
Matthew Grenby is the co-founder of Parker Thatch, where he leverages his extensive expertise in technology, design, and marketing. Over the past 20 years, he has played a crucial role in transforming Parker Thatch from an e-stationery startup into a successful luxury brand. His insights into market dynamics and business operations have helped the brand achieve significant growth and profitability.
Caleb Alvarez
Caleb Alvarez is the founder of Shadow Light Studios, an agency that specializes in creating high-converting paid and organic content. He has collaborated with major consumer brands such as Monster Energy, Snapchat, and Samsung, and has worked with notable influencers including Tony Hawk, Logan Paul, and Ice Cube. Caleb is recognized for his expertise in content strategy and has played a pivotal role in scaling Nectar Hard Seltzer's revenue from $2M to $5M through effective organic content strategies.
Caleb Alvarez is the founder of Shadow Light Studios, an agency that specializes in creating high-converting paid and organic content. He has collaborated with major consumer brands such as Monster Energy, Snapchat, and Samsung, and has worked with notable influencers including Tony Hawk, Logan Paul, and Ice Cube. Caleb is recognized for his expertise in content strategy and has played a pivotal role in scaling Nectar Hard Seltzer's revenue from $2M to $5M through effective organic content strategies.
Topics Discussed
tariffs
duty drawbacks
supply chain strategy
global trade
customs brokers
DTC brands
AI in trade compliance
Flexport
Caspian
Meta Ads
DTC Brands
Advertising Strategies
Product-Market Fit
Audience Targeting
AI in Advertising
Creative Strategies
Parker Thatch
luxury handbags
bootstrapping
e-stationery
market timing
inventory management
flexibility in business
capital allocation
marketing strategies
community engagement
Content Strategy
Nectar Hard Seltzer
Revenue Growth
Founder-Led Content
Content Engine
Organic Content
Paid Media
Social Media
Conversion Optimization
Here's the recent few episodes on DTC POD: How The Best Brands Are Built.
0:0055:48
#354 - Tariffs, Duty Drawbacks, and Building a Bulletproof Supply Chain Strategy feat. Justin Sherlock
Hosts
Hosts of this podcast episode
Blaine Bolus
Guests
Guests of this podcast episode
Justin Sherlock
Keywords
Keywords of this podcast episode
tariffsduty drawbackssupply chain strategyglobal tradecustoms brokersDTC brandsAI in trade complianceFlexportCaspian
Justin Sherlock is the co-founder and CEO of Caspian, an AI-native duty drawback platform designed to help brands navigate complex global trade and tariff environments. Prior to Caspian, Justin gained deep experience in finance and logistics at Flexport, where he led Flexport Capital, and previously had several years experience in private equity.
In this episode, Justin breaks down the rapidly changing landscape of tariffs, duties, and global supply chainsespecially relevant amid recent policy moves and volatile trade relations. He explains what customs brokers, tariffs, and duty drawbacks are, why these concepts matter for brands importing and exporting goods, and how most businesses are missing out on significant duty refund opportunities. Justin also offers real-world insights for DTC operators facing escalating tariffs, discusses strategies for mitigating increased costs, and shares how AI is making advanced trade advisory accessible beyond just Fortune 500 companies.
On this episode we cover Rising tariffs and global trade dynamics Supply chain challenges for DTC brands Role and importance of customs brokers Duty drawback: process and benefits Impact of US-China tariff escalation Technology and AI in trade compliance Strategies for brands to navigate tariffs
Timestamps 03:59 From Flexport to Caspian 09:31 Customs Compliance 11:11 Understanding Tariff and Duty Classification 15:54 Trump's Tariff Strategy: A Provocative Move 18:26 Debate Over Section 321 Provision 22:46 "Supply Chain Opportunities and Challenges" 25:03 Reshoring Critical Industries Strategy 28:04 10% Tariff Impact on US Businesses 32:53 Optimizing Supply Chain and Vendor Management 36:22 Trade Predictions: Japan, Taiwan, India, Vietnam 37:52 Geopolitical Isolationism and China's Rise 41:41 "Navigating Duty Drawback Challenges" 45:07 International Pricing and Tax Strategies 48:07 Future of Supply Chain Optimization
Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.
Justin Sherlock is the co-founder and CEO of Caspian, an AI-native duty drawback platform designed to help brands navigate complex global trade and tariff environments. Prior to Caspian, Justin gained deep experience in finance and logistics at Flexport, where he led Flexport Capital, and previously had several years experience in private equity.
In this episode, Justin breaks down the rapidly changing landscape of tariffs, duties, and global supply chainsespecially relevant amid recent policy moves and volatile trade relations. He explains what customs brokers, tariffs, and duty drawbacks are, why these concepts matter for brands importing and exporting goods, and how most businesses are missing out on significant duty refund opportunities. Justin also offers real-world insights for DTC operators facing escalating tariffs, discusses strategies for mitigating increased costs, and shares how AI is making advanced trade advisory accessible beyond just Fortune 500 companies.
On this episode we cover Rising tariffs and global trade dynamics Supply chain challenges for DTC brands Role and importance of customs brokers Duty drawback: process and benefits Impact of US-China tariff escalation Technology and AI in trade compliance Strategies for brands to navigate tariffs
Timestamps 03:59 From Flexport to Caspian 09:31 Customs Compliance 11:11 Understanding Tariff and Duty Classification 15:54 Trump's Tariff Strategy: A Provocative Move 18:26 Debate Over Section 321 Provision 22:46 "Supply Chain Opportunities and Challenges" 25:03 Reshoring Critical Industries Strategy 28:04 10% Tariff Impact on US Businesses 32:53 Optimizing Supply Chain and Vendor Management 36:22 Trade Predictions: Japan, Taiwan, India, Vietnam 37:52 Geopolitical Isolationism and China's Rise 41:41 "Navigating Duty Drawback Challenges" 45:07 International Pricing and Tax Strategies 48:07 Future of Supply Chain Optimization
Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.
#353 - Meta Ad Secrets: How Top DTC Brands Spend $300K/Month Profitably
Hosts
Hosts of this podcast episode
Blaine BolusRamon Berrios
Guests
Guests of this podcast episode
Peter Czepiga
Keywords
Keywords of this podcast episode
Meta AdsDTC BrandsAdvertising StrategiesProduct-Market FitAudience TargetingAI in AdvertisingCreative Strategies
Peter Czepiga is the founder of Flighted, an agency that helps DTC brands profitably scale their advertising on platforms like Meta, TikTok, and Google. He also runs his own brand, Ando. Flighted has worked with some of the most popular DTC brands spending between $50-300k per month on ads.
In this episode of DTC Pod, Peter shares his strategies for launching and scaling profitable ad campaigns on Meta for DTC brands. He covers how much to spend to prove out product-market fit, what types of creative work best, his approach to audience targeting, and how AI is impacting ad creative production. Peter also explains how DTC ad tactics can be applied to other business models like SaaS.
Interact with other DTC experts and access our monthly fireside chats with industry leaders onDTC Pod Slack.
On this episode of DTC Pod, we cover: 1. Proving Product-Market Fit 2. Setting up Ad Accounts for New Brands 3. Budget and Assets Needed to Test Ad Creative 4. Creative Strategies for Successful Ads 5. AI in Ad Creative Generation 6. Applying DTC Ad Tactics to Other Business Models 7. Flighted’s Agency Model and Client Engagements
Timestamps 00:00 Peter's background in ecommerce and growth 04:08 What is takes to prove product-market fit with ads 09:57 Scaling ad budget after initial traction 13:32 What is Meta Advantage+ campaigns and when to use it 16:10 How to manage ad frequency and exclusions 19:31 Creative mix: formats, messaging, placements 24:36 Messaging frameworks that resonate in ads 27:43 Tips for sourcing and creating ad creative 32:31 AI-generated ad creative: potential and limitations 38:28 Applying D2C ad tactics to SaaS and other businesses 43:23 How Flighted works with clients 45:32 Wrap up; how to connect with Peter
Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.
Peter Czepiga is the founder of Flighted, an agency that helps DTC brands profitably scale their advertising on platforms like Meta, TikTok, and Google. He also runs his own brand, Ando. Flighted has worked with some of the most popular DTC brands spending between $50-300k per month on ads.
In this episode of DTC Pod, Peter shares his strategies for launching and scaling profitable ad campaigns on Meta for DTC brands. He covers how much to spend to prove out product-market fit, what types of creative work best, his approach to audience targeting, and how AI is impacting ad creative production. Peter also explains how DTC ad tactics can be applied to other business models like SaaS.
Interact with other DTC experts and access our monthly fireside chats with industry leaders onDTC Pod Slack.
On this episode of DTC Pod, we cover: 1. Proving Product-Market Fit 2. Setting up Ad Accounts for New Brands 3. Budget and Assets Needed to Test Ad Creative 4. Creative Strategies for Successful Ads 5. AI in Ad Creative Generation 6. Applying DTC Ad Tactics to Other Business Models 7. Flighted’s Agency Model and Client Engagements
Timestamps 00:00 Peter's background in ecommerce and growth 04:08 What is takes to prove product-market fit with ads 09:57 Scaling ad budget after initial traction 13:32 What is Meta Advantage+ campaigns and when to use it 16:10 How to manage ad frequency and exclusions 19:31 Creative mix: formats, messaging, placements 24:36 Messaging frameworks that resonate in ads 27:43 Tips for sourcing and creating ad creative 32:31 AI-generated ad creative: potential and limitations 38:28 Applying D2C ad tactics to SaaS and other businesses 43:23 How Flighted works with clients 45:32 Wrap up; how to connect with Peter
Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.
#352 - Building a Profitable Timeless Brand: 20 Years, 8 Figures, 100% Bootstrapped with Parker Thatch
Hosts
Hosts of this podcast episode
Blaine Bolus
Guests
Guests of this podcast episode
Irene ChenMatthew Grenby
Keywords
Keywords of this podcast episode
Parker Thatchluxury handbagsbootstrappinge-stationerymarket timinginventory managementflexibility in businesscapital allocationmarketing strategiescommunity engagement
Irene Chen and Matthew Grenby are the co-founders of Parker Thatch, a luxury handbag and accessories brand they bootstrapped to 8-figures over the course of 20 years. Matt’s expertise spans tech, design, and marketing, while Irene brings deep fashion industry knowledge from working with powerhouse brands like Donna Karan and Calvin Klein.
In this episode of DTC Pod, Matt and Irene share how they navigated the shift from an e-stationery startup to eventually finding product-market fit with their signature luxury bags. They discuss key lessons learned in bootstrapping—the importance of market timing, how to manage inventory risks, and why flexibility and systems are critical when growing a brand.
Interact with other DTC experts and access our monthly fireside chats with industry leaders onDTC Pod Slack.
On this episode of DTC Pod, we cover: 1. Founding and Evolution of Parker Thatch 2. Initial Business Concepts and Pivots 3. Strategies for Managing and Allocating Inventory 4. Importance of Flexibility in Business Operations 5. Bootstrapping and Capital Allocation 6. Building Systems for Scalability 7. Marketing and Demand Generation Strategies 8. Community and Customer Engagement
Timestamps 00:00 Matt and Irene's backgrounds before Parker Thatch 06:55 Starting an e-stationery business in 2000 07:43 Pivoting to selling physical stationery and home goods 9:00 Lessons on market timing and pivoting when starting a business 11:51 Changing company name from iomoi to Parker Thatch 13:52 Creating Parker Thatch's debut handbag 18:19 Bootstrapping, capital allocation, inventory decisions 22:08 Why early business success depends on flexibility and testing 25:53 Introducing leather bags and streamlining production 29:10 Why small businesses fail without systems 32:29 Shifting to systems thinking to enable business growth 35:07 Marketing strategies to drive customer demand 37:01 Building community and brand identity around "functional luxury" 42:34 Relationship dynamics as husband and wife co-founders 45:55 Key focuses for 2025 and beyond with PTTV 47:48 Where to find and connect with Parker Thatch
Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.
Irene Chen and Matthew Grenby are the co-founders of Parker Thatch, a luxury handbag and accessories brand they bootstrapped to 8-figures over the course of 20 years. Matt’s expertise spans tech, design, and marketing, while Irene brings deep fashion industry knowledge from working with powerhouse brands like Donna Karan and Calvin Klein.
In this episode of DTC Pod, Matt and Irene share how they navigated the shift from an e-stationery startup to eventually finding product-market fit with their signature luxury bags. They discuss key lessons learned in bootstrapping—the importance of market timing, how to manage inventory risks, and why flexibility and systems are critical when growing a brand.
Interact with other DTC experts and access our monthly fireside chats with industry leaders onDTC Pod Slack.
On this episode of DTC Pod, we cover: 1. Founding and Evolution of Parker Thatch 2. Initial Business Concepts and Pivots 3. Strategies for Managing and Allocating Inventory 4. Importance of Flexibility in Business Operations 5. Bootstrapping and Capital Allocation 6. Building Systems for Scalability 7. Marketing and Demand Generation Strategies 8. Community and Customer Engagement
Timestamps 00:00 Matt and Irene's backgrounds before Parker Thatch 06:55 Starting an e-stationery business in 2000 07:43 Pivoting to selling physical stationery and home goods 9:00 Lessons on market timing and pivoting when starting a business 11:51 Changing company name from iomoi to Parker Thatch 13:52 Creating Parker Thatch's debut handbag 18:19 Bootstrapping, capital allocation, inventory decisions 22:08 Why early business success depends on flexibility and testing 25:53 Introducing leather bags and streamlining production 29:10 Why small businesses fail without systems 32:29 Shifting to systems thinking to enable business growth 35:07 Marketing strategies to drive customer demand 37:01 Building community and brand identity around "functional luxury" 42:34 Relationship dynamics as husband and wife co-founders 45:55 Key focuses for 2025 and beyond with PTTV 47:48 Where to find and connect with Parker Thatch
Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.
Caleb Alvarez is the founder of Shadow Light Studios, an agency specializing in high-converting paid and organic content. He has worked with major consumer brands like Monster Energy, Snapchat, and Samsung, as well as influencers like Tony Hawk, Logan Paul, Ice Cube, and many more.
In this episode of DTC Pod, Caleb breaks down how founders can create better content, build and scale a content engine, and strike the right balance between organic and paid content. He unpacks everything from finding your USP and mapping out content pillars to establishing a sprint-based production process. Caleb also shares how he helped scale Nectar Hard Seltzer from $2M to $5M in revenue using only organic content.
Interact with other DTC experts and access our monthly fireside chats with industry leaders onDTC Pod Slack.
On this episode of DTC Pod, we cover: 1. Founder-Led Content Strategies 2. Building a Content Engine: Key Roles and Process 3. Systems for Creating and Managing Content 4. Agile Workflow for Content Creation 5. Social Media Content Types and Pillars 6. Optimizing Content for Conversions 7. Balancing Paid and Organic Marketing 8. Balancing Virality and Conversion Goals
Timestamps 00:00 Caleb's background and getting into content creation 05:22 How Shadow Light Studios works with brands 07:35 The power of founder-led content and storytelling 12:44 Who should create founder-led content 15:02 Key pillars for effective founder-led brand content 18:55 Balancing content creation as a founder with limited time 22:16 How to structure content teams and roles 28:40 Paid ads vs. organic content—how they work together 31:39 Building a content strategy and implementing a system 36:18 Managing content sprints and pipeline 43:01 Content that performs vs. content that converts 49:01 Lead capture and conversion optimization techniques 53:09 Wrap up and where to follow Caleb Alvarez
Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.
Caleb Alvarez is the founder of Shadow Light Studios, an agency specializing in high-converting paid and organic content. He has worked with major consumer brands like Monster Energy, Snapchat, and Samsung, as well as influencers like Tony Hawk, Logan Paul, Ice Cube, and many more.
In this episode of DTC Pod, Caleb breaks down how founders can create better content, build and scale a content engine, and strike the right balance between organic and paid content. He unpacks everything from finding your USP and mapping out content pillars to establishing a sprint-based production process. Caleb also shares how he helped scale Nectar Hard Seltzer from $2M to $5M in revenue using only organic content.
Interact with other DTC experts and access our monthly fireside chats with industry leaders onDTC Pod Slack.
On this episode of DTC Pod, we cover: 1. Founder-Led Content Strategies 2. Building a Content Engine: Key Roles and Process 3. Systems for Creating and Managing Content 4. Agile Workflow for Content Creation 5. Social Media Content Types and Pillars 6. Optimizing Content for Conversions 7. Balancing Paid and Organic Marketing 8. Balancing Virality and Conversion Goals
Timestamps 00:00 Caleb's background and getting into content creation 05:22 How Shadow Light Studios works with brands 07:35 The power of founder-led content and storytelling 12:44 Who should create founder-led content 15:02 Key pillars for effective founder-led brand content 18:55 Balancing content creation as a founder with limited time 22:16 How to structure content teams and roles 28:40 Paid ads vs. organic content—how they work together 31:39 Building a content strategy and implementing a system 36:18 Managing content sprints and pipeline 43:01 Content that performs vs. content that converts 49:01 Lead capture and conversion optimization techniques 53:09 Wrap up and where to follow Caleb Alvarez
Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.
