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Elevate Your Brand is the #1 marketing podcast for entrepreneurs and “wantreprenuers” looking for insider tips and secrets from the most exciting new and growing brands in Los Angeles and the US at large.
Each week, entrepreneurial special guests join Laurel Mintz, founder and CEO of award-winning marketing agency Elevate My Brand, to discuss the marketing failures and successes that have brought their brands to the next level. Learn from real-life experiences and be inspired by leaders in your industry about how smart digital and experiential marketing can elevate your brand.
If you’ve listened to all our episodes but want to learn more marketing tips, follow us on Instagram: @elevatemybrandla.
Elevate Your Brand is the #1 marketing podcast for entrepreneurs and “wantreprenuers” looking for insider tips and secrets from the most exciting new and growing brands in Los Angeles and the US at large.
Each week, entrepreneurial special guests join Laurel Mintz, founder and CEO of award-winning marketing agency Elevate My Brand, to discuss the marketing failures and successes that have brought their brands to the next level. Learn from real-life experiences and be inspired by leaders in your industry about how smart digital and experiential marketing can elevate your brand.
If you’ve listened to all our episodes but want to learn more marketing tips, follow us on Instagram: @elevatemybrandla.
Producers, Hosts, and Production Team
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Recent Hosts, Guests & Topics
Here's a quick summary of the last 5 episodes on Elevate Your Brand.
Hosts
Laurel Mintz
Previous Guests
Lauren Alexander
Lauren Alexander serves as the Senior Vice President of Marketing at Qualia Life Sciences, where she leverages over 15 years of experience to drive innovative marketing strategies that resonate with consumers and elevate the brand's presence in the wellness sector. In her current role, Lauren is at the forefront of direct customer acquisition initiatives, utilizing her expertise in paid advertising and media relations to enhance brand visibility and engagement. Her strategic approach encompasses a comprehensive understanding of SEO, content curation, and public relations, ensuring that Qualia Life Sciences not only reaches its target audience but also builds lasting relationships with them.
Lauren Alexander serves as the Senior Vice President of Marketing at Qualia Life Sciences, where she leverages over 15 years of experience to drive innovative marketing strategies that resonate with consumers and elevate the brand's presence in the wellness sector. In her current role, Lauren is at the forefront of direct customer acquisition initiatives, utilizing her expertise in paid advertising and media relations to enhance brand visibility and engagement. Her strategic approach encompasses a comprehensive understanding of SEO, content curation, and public relations, ensuring that Qualia Life Sciences not only reaches its target audience but also builds lasting relationships with them.
Brandie Miller
Brandie Miller brings a wealth of food industry experience, blending expertise in startups, retail buying, and e-commerce with a passion for food accessibility. She began her career launching a small ice cream brand, driving it from food service into retail through strategic sales and marketing. She then transitioned to the buying side as a category manager for Grocery Outlet, a 400-store chain, where she championed Natural & Organic (NOSH) products, growing it into the company’s largest category. Her efforts contributed to Grocery Outlet's 2019 IPO. Her dedication to making healthy, high-quality food more accessible deepened at Misfits Market, where she served as Senior Director of Grocery. There, she and her team expanded affordable grocery options nationwide, launched an upcycled food initiative, and introduced thousands of new SKUs in just three years—all while scaling operations across four warehouses. Brandie's impact has been widely recognized, earning her industry accolades such as: Supermarket News 2016 Disruptor, Progressive Grocer's 2019 Top Women in Grocery Rising Star, and Natural Foods Merchandiser's May/June 2019 Cover Feature. She was also a NEXTY Judge at Expo East 2022. In 2024, Brandie and Will Miller combined their vastly different experiences to create something completely new—Mochi Love. Driven by a shared passion for innovation, delicious food, and bringing joy to everyday moments, they set out to expand mochi beyond the freezer aisle and introduce it to more categories across grocery stores.
Brandie Miller brings a wealth of food industry experience, blending expertise in startups, retail buying, and e-commerce with a passion for food accessibility. She began her career launching a small ice cream brand, driving it from food service into retail through strategic sales and marketing. She then transitioned to the buying side as a category manager for Grocery Outlet, a 400-store chain, where she championed Natural & Organic (NOSH) products, growing it into the company’s largest category. Her efforts contributed to Grocery Outlet's 2019 IPO. Her dedication to making healthy, high-quality food more accessible deepened at Misfits Market, where she served as Senior Director of Grocery. There, she and her team expanded affordable grocery options nationwide, launched an upcycled food initiative, and introduced thousands of new SKUs in just three years—all while scaling operations across four warehouses. Brandie's impact has been widely recognized, earning her industry accolades such as: Supermarket News 2016 Disruptor, Progressive Grocer's 2019 Top Women in Grocery Rising Star, and Natural Foods Merchandiser's May/June 2019 Cover Feature. She was also a NEXTY Judge at Expo East 2022. In 2024, Brandie and Will Miller combined their vastly different experiences to create something completely new—Mochi Love. Driven by a shared passion for innovation, delicious food, and bringing joy to everyday moments, they set out to expand mochi beyond the freezer aisle and introduce it to more categories across grocery stores.
Ricky Echanique
Ricky Echanique is a fifth-generation Ecuadorian farmer and former professional athlete. He founded Mikuna, a company focused on providing plant-based nutrition through Chocho, an Andean super protein. After facing health and digestion issues while living in Santa Barbara, Ricky embarked on a journey to discover better nutrition, which led him back to his roots in Ecuador. His mission includes supporting local farmers and promoting sustainable agricultural practices.
Ricky Echanique is a fifth-generation Ecuadorian farmer and former professional athlete. He founded Mikuna, a company focused on providing plant-based nutrition through Chocho, an Andean super protein. After facing health and digestion issues while living in Santa Barbara, Ricky embarked on a journey to discover better nutrition, which led him back to his roots in Ecuador. His mission includes supporting local farmers and promoting sustainable agricultural practices.
PJ Monte
PJ Monte carries on his family's century-old culinary legacy with Montes Fine Foods, offering a vegan, gluten-free, and certified Kosher tomato sauce made from their original recipe, free of pastes, starches, and fillers. With deep roots in the restaurant industry dating back to 1906, PJ expanded the family brand by opening Montes at the Manor in Montauk, blending classic Italian-American flavors with local ingredients. Through his passion for food, he continues to bring authentic, time-honored recipes to modern tables.
PJ Monte carries on his family's century-old culinary legacy with Montes Fine Foods, offering a vegan, gluten-free, and certified Kosher tomato sauce made from their original recipe, free of pastes, starches, and fillers. With deep roots in the restaurant industry dating back to 1906, PJ expanded the family brand by opening Montes at the Manor in Montauk, blending classic Italian-American flavors with local ingredients. Through his passion for food, he continues to bring authentic, time-honored recipes to modern tables.
Jesslyn Rollins
Jesslyn Rollins is recognized as one of Atlanta Business Chronicle's Most Admired CEOs and is the visionary leader behind BIOLYTE, a revolutionary sports drink that combines the science of IV hydration with the convenience of a traditional sports drink. Her family's product delivers a medical-strength solution to the mainstream market, transforming the way hydration is approached in the sports drink category.
Jesslyn Rollins is recognized as one of Atlanta Business Chronicle's Most Admired CEOs and is the visionary leader behind BIOLYTE, a revolutionary sports drink that combines the science of IV hydration with the convenience of a traditional sports drink. Her family's product delivers a medical-strength solution to the mainstream market, transforming the way hydration is approached in the sports drink category.
Topics Discussed
quality content
marketing strategies
consumer engagement
wellness sector
direct customer acquisition
paid advertising
media relations
SEO
content curation
public relations
food industry
startups
retail buying
e-commerce
food accessibility
Natural & Organic products
Mochi Love
grocery options
upcycled food initiative
Mikuna
Ricky Echanique
plant-based nutrition
Chocho
Andean super protein
Ecuadorian agriculture
sustainability
culinary legacy
vegan
gluten-free
Kosher
tomato sauce
restaurant industry
Italian-American flavors
Montes at the Manor
Sports Drink
IV hydration
medical-strength solution
marketing
entrepreneurship
Episodes
Here's the recent few episodes on Elevate Your Brand.
0:0032:32
Creating Quality Content ft. Lauren Alexander of Qualia Life | EYB
Lauren Alexander serves as the Senior Vice President of Marketing at Qualia Life Sciences, where she leverages over 15 years of experience to drive innovative marketing strategies that resonate with consumers and elevate the brand's presence in the wellness sector. In her current role, Lauren is at the forefront of direct customer acquisition initiatives, utilizing her expertise in paid advertising and media relations to enhance brand visibility and engagement. Her strategic approach encompasses a comprehensive understanding of SEO, content curation, and public relations, ensuring that Qualia Life Sciences not only reaches its target audience but also builds lasting relationships with them.
Elevate Your Brand is the #1 marketing podcast for entrepreneurs and wantrepreneurs looking for insider tips and secrets from the most exciting new and growing brands in Los Angeles and the US at large.
Each week, entrepreneurial special guests join Laurel Mintz, founder and CEO of award-winning marketing agency Elevate My Brand, to discuss the marketing failures and successes that have brought their brands to the next level. Learn from real-life experiences and be inspired by leaders in your industry about how smart digital and experiential marketing can elevate your brand.
Lauren Alexander serves as the Senior Vice President of Marketing at Qualia Life Sciences, where she leverages over 15 years of experience to drive innovative marketing strategies that resonate with consumers and elevate the brand's presence in the wellness sector. In her current role, Lauren is at the forefront of direct customer acquisition initiatives, utilizing her expertise in paid advertising and media relations to enhance brand visibility and engagement. Her strategic approach encompasses a comprehensive understanding of SEO, content curation, and public relations, ensuring that Qualia Life Sciences not only reaches its target audience but also builds lasting relationships with them.
Elevate Your Brand is the #1 marketing podcast for entrepreneurs and wantrepreneurs looking for insider tips and secrets from the most exciting new and growing brands in Los Angeles and the US at large.
Each week, entrepreneurial special guests join Laurel Mintz, founder and CEO of award-winning marketing agency Elevate My Brand, to discuss the marketing failures and successes that have brought their brands to the next level. Learn from real-life experiences and be inspired by leaders in your industry about how smart digital and experiential marketing can elevate your brand.
Brandie Miller brings a wealth of food industry experience, blending expertise in startups, retail buying, and e-commerce with a passion for food accessibility. She began her career launching a small ice cream brand, driving it from food service into retail through strategic sales and marketing. She then transitioned to the buying side as a category manager for Grocery Outlet, a 400-store chain, where she championed Natural & Organic (NOSH) products, growing it into the company’s largest category. Her efforts contributed to Grocery Outlet’s 2019 IPO.
Her dedication to making healthy, high-quality food more accessible deepened at Misfits Market, where she served as Senior Director of Grocery. There, she and her team expanded affordable grocery options nationwide, launched an upcycled food initiative, and introduced thousands of new SKUs in just three years—all while scaling operations across four warehouses.
Brandie’s impact has been widely recognized, earning her industry accolades such as:
• Supermarket News’ 2016 Disruptor
• Progressive Grocer’s 2019 Top Women in Grocery – Rising Star
In 2024, Brandie and Will Miller combined their vastly different experiences to create something completely new—Mochi Love. Driven by a shared passion for innovation, delicious food, and bringing joy to everyday moments, they set out to expand mochi beyond the freezer aisle and introduce it to more categories across grocery stores.
Mochi Love is upbeat, delicious, and simply irresistible—a modern take on a time-honored ingredient.
Elevate Your Brand is the #1 marketing podcast for entrepreneurs and “wantrepreneurs” looking for insider tips and secrets from the most exciting new and growing brands in Los Angeles and the US at large.
Each week, entrepreneurial special guests join Laurel Mintz, founder and CEO of award-winning marketing agency Elevate My Brand, to discuss the marketing failures and successes that have brought their brands to the next level. Learn from real-life experiences and be inspired by leaders in your industry about how smart digital and experiential marketing can elevate your brand.
Brandie Miller brings a wealth of food industry experience, blending expertise in startups, retail buying, and e-commerce with a passion for food accessibility. She began her career launching a small ice cream brand, driving it from food service into retail through strategic sales and marketing. She then transitioned to the buying side as a category manager for Grocery Outlet, a 400-store chain, where she championed Natural & Organic (NOSH) products, growing it into the company’s largest category. Her efforts contributed to Grocery Outlet’s 2019 IPO.
Her dedication to making healthy, high-quality food more accessible deepened at Misfits Market, where she served as Senior Director of Grocery. There, she and her team expanded affordable grocery options nationwide, launched an upcycled food initiative, and introduced thousands of new SKUs in just three years—all while scaling operations across four warehouses.
Brandie’s impact has been widely recognized, earning her industry accolades such as:
• Supermarket News’ 2016 Disruptor
• Progressive Grocer’s 2019 Top Women in Grocery – Rising Star
In 2024, Brandie and Will Miller combined their vastly different experiences to create something completely new—Mochi Love. Driven by a shared passion for innovation, delicious food, and bringing joy to everyday moments, they set out to expand mochi beyond the freezer aisle and introduce it to more categories across grocery stores.
Mochi Love is upbeat, delicious, and simply irresistible—a modern take on a time-honored ingredient.
Elevate Your Brand is the #1 marketing podcast for entrepreneurs and “wantrepreneurs” looking for insider tips and secrets from the most exciting new and growing brands in Los Angeles and the US at large.
Each week, entrepreneurial special guests join Laurel Mintz, founder and CEO of award-winning marketing agency Elevate My Brand, to discuss the marketing failures and successes that have brought their brands to the next level. Learn from real-life experiences and be inspired by leaders in your industry about how smart digital and experiential marketing can elevate your brand.
Business That Gives Back ft. Ricky Echanique of Mikuna | EYB
Hosts
Hosts of this podcast episode
Laurel Mintz
Guests
Guests of this podcast episode
Ricky Echanique
Keywords
Keywords of this podcast episode
MikunaRicky Echaniqueplant-based nutritionChochoAndean super proteinEcuadorian agriculturesustainability
Mikuna was founded by fifth-generation Ecuadorian farmer and former professional athlete, Ricky Echanique. While living in Santa Barbara, Ricky faced health and digestion issues that sent him on a new path: to find a better form of plant-based nutrition. This journey led him back home to Ecuador and to Chocho, the "Andean super protein." This powerful lupin has been harvested for thousands of years by Andean farmers yet remains relatively unknown because it grows so remotely. Given his deep roots within the Ecuadorian agricultural community, Ricky felt confident that he could share Chocho with the world. As he met with local farmers, he was moved by their kindness, hospitality and work ethic. Supporting and working alongside Chocho farmers quickly became a key part of his mission.
Elevate Your Brand is the #1 marketing podcast for entrepreneurs and “wantrepreneurs” looking for insider tips and secrets from the most exciting new and growing brands in Los Angeles and the US at large.
Each week, entrepreneurial special guests join Laurel Mintz, founder and CEO of award-winning marketing agency Elevate My Brand, to discuss the marketing failures and successes that have brought their brands to the next level. Learn from real-life experiences and be inspired by leaders in your industry about how smart digital and experiential marketing can elevate your brand.
Mikuna was founded by fifth-generation Ecuadorian farmer and former professional athlete, Ricky Echanique. While living in Santa Barbara, Ricky faced health and digestion issues that sent him on a new path: to find a better form of plant-based nutrition. This journey led him back home to Ecuador and to Chocho, the "Andean super protein." This powerful lupin has been harvested for thousands of years by Andean farmers yet remains relatively unknown because it grows so remotely. Given his deep roots within the Ecuadorian agricultural community, Ricky felt confident that he could share Chocho with the world. As he met with local farmers, he was moved by their kindness, hospitality and work ethic. Supporting and working alongside Chocho farmers quickly became a key part of his mission.
Elevate Your Brand is the #1 marketing podcast for entrepreneurs and “wantrepreneurs” looking for insider tips and secrets from the most exciting new and growing brands in Los Angeles and the US at large.
Each week, entrepreneurial special guests join Laurel Mintz, founder and CEO of award-winning marketing agency Elevate My Brand, to discuss the marketing failures and successes that have brought their brands to the next level. Learn from real-life experiences and be inspired by leaders in your industry about how smart digital and experiential marketing can elevate your brand.
Innovating Tradition ft. PJ Monte of Monte's | EYB
Hosts
Hosts of this podcast episode
Laurel Mintz
Guests
Guests of this podcast episode
PJ Monte
Keywords
Keywords of this podcast episode
culinary legacyvegangluten-freeKoshertomato saucerestaurant industryItalian-American flavorsMontes at the Manor
Our guest PJ Monte carries on his family’s century-old culinary legacy with Monte’s Fine Foods, offering a vegan, gluten-free, and certified Kosher tomato sauce made from their original recipe, free of pastes, starches, and fillers. Sourcing premium U.S.-grown tomatoes, Monte’s prioritizes quality and tradition in every jar. With deep roots in the restaurant industry dating back to 1906, PJ expanded the family brand by opening Monte’s at the Manor in Montauk, blending classic Italian-American flavors with local ingredients. Through his passion for food, he continues to bring authentic, time-honored recipes to modern tables.
Elevate Your Brand is the #1 marketing podcast for entrepreneurs and “wantrepreneurs” looking for insider tips and secrets from the most exciting new and growing brands in Los Angeles and the US at large.
Each week, entrepreneurial special guests join Laurel Mintz, founder and CEO of award-winning marketing agency Elevate My Brand, to discuss the marketing failures and successes that have brought their brands to the next level. Learn from real-life experiences and be inspired by leaders in your industry about how smart digital and experiential marketing can elevate your brand.
Our guest PJ Monte carries on his family’s century-old culinary legacy with Monte’s Fine Foods, offering a vegan, gluten-free, and certified Kosher tomato sauce made from their original recipe, free of pastes, starches, and fillers. Sourcing premium U.S.-grown tomatoes, Monte’s prioritizes quality and tradition in every jar. With deep roots in the restaurant industry dating back to 1906, PJ expanded the family brand by opening Monte’s at the Manor in Montauk, blending classic Italian-American flavors with local ingredients. Through his passion for food, he continues to bring authentic, time-honored recipes to modern tables.
Elevate Your Brand is the #1 marketing podcast for entrepreneurs and “wantrepreneurs” looking for insider tips and secrets from the most exciting new and growing brands in Los Angeles and the US at large.
Each week, entrepreneurial special guests join Laurel Mintz, founder and CEO of award-winning marketing agency Elevate My Brand, to discuss the marketing failures and successes that have brought their brands to the next level. Learn from real-life experiences and be inspired by leaders in your industry about how smart digital and experiential marketing can elevate your brand.
Recognized as one of Atlanta Business Chronicle’s “Most Admired CEOs,” Jesslyn Rollins is the visionary leader who revolutionized the Sports Drink category. Her family's groundbreaking product, BIOLYTE®, combines the science of IV hydration with the convenience of a sports drink, delivering a medical-strength solution to the mainstream market.
Elevate Your Brand is the #1 marketing podcast for entrepreneurs and “wantrepreneurs” looking for insider tips and secrets from the most exciting new and growing brands in Los Angeles and the US at large.
Each week, entrepreneurial special guests join Laurel Mintz, founder and CEO of award-winning marketing agency Elevate My Brand, to discuss the marketing failures and successes that have brought their brands to the next level. Learn from real-life experiences and be inspired by leaders in your industry about how smart digital and experiential marketing can elevate your brand.
Recognized as one of Atlanta Business Chronicle’s “Most Admired CEOs,” Jesslyn Rollins is the visionary leader who revolutionized the Sports Drink category. Her family's groundbreaking product, BIOLYTE®, combines the science of IV hydration with the convenience of a sports drink, delivering a medical-strength solution to the mainstream market.
Elevate Your Brand is the #1 marketing podcast for entrepreneurs and “wantrepreneurs” looking for insider tips and secrets from the most exciting new and growing brands in Los Angeles and the US at large.
Each week, entrepreneurial special guests join Laurel Mintz, founder and CEO of award-winning marketing agency Elevate My Brand, to discuss the marketing failures and successes that have brought their brands to the next level. Learn from real-life experiences and be inspired by leaders in your industry about how smart digital and experiential marketing can elevate your brand.
