The Duct Tape Marketing Podcast

David Hunter is the CEO of Local Falcon, an AI-powered local SEO platform, and founder of Epic Web Studios, a leading digital marketing agency with over 15 years of industry experience. In this episode, he joins John Jantsch to explore how AI overviews and conversational search are revolutionizing local SEO and reshaping Googles search behavior. From proximity ranking shifts to the power of structured content and authoritative sources, David shares cutting-edge insights that every local business and marketer needs to hear. Tune in to learn how to future-proof your local search strategy in the age of AI.



Today we discussed:

00:09 Introducing David Hunter

00:42 How has AIO Affected Local SEO?

04:10 How is Proximity Affecting Local SEO?

08:02 Ranking Factors in Geographical Search

12:05 Structuring Content for AIO Search

15:10 Giving Your Website the Best Chance of Success

16:58 Unique Challenges for Multiple Location Businesses



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With over two decades of experience helping small businesses thrive, John dives solo into this episode to explore how AI is revolutionizing the buyer's journey. He breaks down the stages of his signature “Marketing Hourglass” framework and shares how businesses must adapt their strategies in an AI-driven world. Tune in to learn how to future-proof your marketing by aligning with evolving customer behavior, embracing self-service tools, and doubling down on authenticity and trust.

Today we discussed:

00:00 Introducing Christine Perkett

00:09 The evolved buyer journey

02:29 Reintroducing the Marketing Hourglass as a flexible customer journey mode

03:43 How AI interrupts and reshapes journey stages like know, like, and trust

04:55 Recommendation engines and the rise of self-service experiences

06:12 The need to rethink SEO: focus on questions, not keywords

06:50 Combining digital efficiency with emotional, human-centered marketing

08:33 The journey is already changing—are you adapting?



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Christine Perkett is a seasoned entrepreneur, communications strategist, and co-founder of The Nova Method—a pioneering PR and marketing firm focused on audience-first strategy and brand trust in the age of AI. She is also the founder of Perkett PR and a faculty member at Northeastern University, where she teaches graduate-level social media and branding. In this episode, Christine shares how brands can stay authentic and human while leveraging technology, and introduces the Nova Method’s signature framework: Assimilate, Align, Activate. Listeners will gain insight into building trust, avoiding PR missteps, and navigating the fast-changing landscape of digital communication with confidence.





Today we discussed:

00:00 Introducing Christine Perkett

00:49 How the Nova Method was Created

02:12 How is AI Changing PR?

03:24 How AI and PR Helps you Build Trust

06:51 The Three-A's Framework

10:38 Protecting your Brand From Bad Exposure

14:57 How Does PR Intersect with Modern Search

16:52 Understanding a Clients Brand

20:38 Gauging When to Use AI





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Derek Coburn is a seasoned financial advisor, entrepreneur, and bestselling author of Networking Is Not Working. He is the co-founder of Cadre, an exclusive community for CEOs and entrepreneurs, and a respected voice on redefining success and fulfillment. In this episode, Derek dives into the ideas behind his new book Let’s Retire Retirement, challenging the outdated notion of traditional retirement and offering a fresh, liberating approach to living well now and later. Listeners will gain valuable insights on how to align financial planning with purpose, connection, and long-term joy—without waiting for “someday.”



Today we discussed:

00:00 Introducing Derek Coburn

00:45 The true history of retirement: Bismarck, FDR, and outdated milestones

03:24 Why 25–30% of retirees are going back to work

04:50 The concept of redefining retirement for personal fulfillment

07:37 Entrepreneurs and the myth of I’ll do it after I exit

08:49 Real-world case study: Jay Baer's pivot from agency to tequila influencer

10:13 Financial math: how working longer cuts required savings dramatically

12:07 The 401(k) rethink: taxes, Roth conversions, and planning smarter

13:38 Parenting, presence, and valuing your $50,000 moments

14:58 The mindset shift needed to fully embrace this new paradigm



More About Derek Coburn:

Pre-order Let's Retire Retirement and access exclusive bonuses: https://DerekCoburn.com



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Geoff Woods is the #1 international bestselling author of The AI-Driven Leader: Harnessing AI to Make Faster Decisions and the founder of AI Leadership and the AI Driven Leadership Collective. As a former Chief Growth Officer of a global company, Geoff brings real-world expertise in using AI to transform how leaders think and make decisions. In this episode, he reveals how AI can serve as a powerful thought partner—enhancing strategic focus, overcoming operational overwhelm, and unlocking breakthrough solutions using his CRIT framework. Tune in to learn how the most effective leaders are leveraging AI to stay ahead in a rapidly evolving business landscape.

Today we discussed:

00:00 Opening

00:48 Introducing Geoff Woods

01:19 How AI Enhances Leaders Strategic Thinking

03:17 AI as a Thought Partner

04:46 How AI Can Help with Operation Tasks

06:16 Focusing on the 20%

07:52 The C.R.I.T. Framework

13:11 Addressing the AI Culture Shift

16:22 How is AI Changing Decision Making

17:45 What's AI's Role in Leadership

19:28 How to Start Integrating AI Into Your Leadership Practices



More About Geoff Woods:

The AI-Driven Leader by Geoff Woods on Amazon: https://www.amazon.com/AI-Driven-Leader-Harnessing-Smarter-Decisions/dp/B0DB8QL3ZK?utm_source=chatgpt.com

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