Do It For the Process: For The Artists by Emily Jeffords

• Watch Share The Work
• Get the FREE workbook I reference here
• Making Art Work open March 13-20
• Share your work in The Creatives Club 

Your artist brand is more than a logo or color palette—it’s what makes your work instantly recognizable, deeply resonant, and naturally sellable. But how do you define your brand in a way that feels authentic and attracts the right collectors?

In this episode, we’re breaking down the essentials of building a strong artist brand that helps you share your work confidently and grow a thriving creative business.

What you’ll learn: ✔ What an artist brand really is (and why it matters for selling your work) ✔ How to clarify your unique visual & emotional brand identity ✔ Why consistency is more important than having a “perfect” aesthetic ✔ How a strong brand makes marketing & selling your art easier ✔ Practical steps to refine your brand and connect with the right audience

Your brand is already taking shape—it’s in the way you create, the stories you tell, and the experience your art offers. This episode will help you refine and strengthen it so your collectors feel drawn to your work the moment they see it.

Listen now and start creating an artist brand that truly reflects YOU.

• Join Share The Work (a FREE workshop and workbooks - I'm going live each day at noon eastern time!)
• Making Art Work open March 13-20
• Share your work in The Creatives Club 

One of the most confusing (and frustrating) parts of selling your creative work? Finding the collectors, buyers, customers, students, or clients who truly connect with what you create. If this feels overwhelming, you’re not alone. But here’s something I need you to know:

✨ ART IS NOT HARD TO SELL. ✨

I know, I know—you’ve probably heard otherwise. Maybe you’ve even felt it yourself. But the idea that selling art is an uphill battle? It’s simply not true. The key is understanding why people buy art in the first place.

Art isn’t a necessity like tires or groceries—it’s something we choose. Something we feel drawn to. Your buyers aren’t just making a purchase; they’re investing in meaning, self-expression, and the energy your work brings into their lives.

💡 In this episode, we’re diving into: ✔️ Why people buy art (and why it’s not about convincing them) ✔️ The emotional connection that turns viewers into collectors ✔️ How art creates belonging, identity, and a sense of home

Selling your work isn’t about pushing—it’s about finding the people who are already looking for what you create. And trust me, they’re out there. Let’s talk about how to reach them. 🎙️

How To Create Art That WILL SELL

• Join Share The Work (a FREE workshop and workbooks - I'm going live each day at noon eastern time!)
• Making Art Work open March 13-20
• Share your work in The Creatives Club 

The Truth About Selling Your Art (and Why It’s Easier Than You Think!)

This week, we’re tackling one of the biggest hurdles artists face: moving past the fears and doubts that make selling feel hard. Yes—even in today’s chaotic world, building a thriving art career is absolutely possible. Abundance, fulfillment, and creative freedom are within reach once you shift limiting beliefs and embrace practical strategies that let your art take up space.

While doubts may never fully disappear, you don’t have to let them lead. Instead, we’ll focus on replacing them with empowering truths and aligned action. Because sharing your work and seeing it resonate with others isn’t just rewarding—it’s life-changing.

Here’s my promise to you: I’ll be honest, kind, and—hopefully—inspiring. I’ve been a full-time artist since graduating from art school in 2008, and let me tell you—art school didn’t prepare me for selling my work or growing my business. That part? That came through trial, error, and years of learning what actually works. Now, I’m honored to share those lessons with you.

Growth happens when we recognize where we need to expand. Instead of letting self-doubt or criticism hold you back, let’s meet every challenge with intention, compassion, and clarity—so you can step into the thriving art career you deserve.

This episode is for you if you’ve ever felt: 🎨 Afraid your work isn’t valuable enough to sell 🎨 Uncertain about how to confidently share your art 🎨 Stuck in the mindset that success is for “other” artists

Let’s release the beliefs keeping your work hidden—so you can sell with confidence and ease.

SHARE THE WORK -- RSVP to join us March 10th-14th

Making Art Work opens for enrollment March 13th!

Hi sweeties. I've moved into my new studio and settled into my work (getting ready for Share The Work, writing, and teaching), but painting? That's a different story. Let's talk about what it means to find success in your creative practice year after year.

As I continue focusing on creating meaningful art, I find myself thinking so much about Picasso's career and why it’s important to honor our personal version of growth, no matter how it unfolds.

In this episode, we’ll explore:

1. Realizing You’re Always Growing and Changing: The success of your work is not linear. Picasso’s career is a perfect example—he created less refined work year after year, embracing abstraction more fully as he went. Creative growth doesn’t look the same for everyone, and it’s okay if your journey is different. We’ll also talk about the powerful story from Threads about an old artist who never sold a single painting but continued to create because he valued leaving behind his soul in his work.

2. Anchoring Yourself in Past Successes: Reflecting on past accomplishments can be a source of reassurance. When we look back at the work we're proud of, it reminds us that we’re capable of creating great things today and in the future. I mentioned my friend Ekaterina Popova and you must check out her work and Create! Magazine 

3. Looking to Guides for Inspiration: Has someone else walked this path before you? Seeking out mentors and guides who’ve navigated their own creative journeys can offer invaluable lessons. Sometimes, seeing that others have walked this road without falling off a cliff can give us the confidence to keep moving forward.

RSVP for the upcoming Share The Work series starting March 10th!

Now that we’ve laid the foundation and centered your aspirations and dreams right where they belong (at the heart of it all) it’s time to get practical at SET IMPORTANT GOALS!

In this episode, we’re walking through worksheets 7-10 of the Goal Setting Worbook, diving into real methods for setting sustainable, inspiring goals that honor you, your creative work, and your business. GET OUT YOUR PENS. 

A few links before we dive in:

• Making Art Work is open for EARLY BIRD enrollment! 
• The GOAL SETTING WORKBOOK 
• RSVP for Share the Work - the free 5-day workshop happening this March

We’ll talk about valuing yourself as an artist (because you are the core of your work), pricing and structuring your business with confidence, and setting goals that lead to both creative fulfillment and financial success. No burnout, no guilt—just a clear, thoughtful path toward a thriving year.

Let’s bring those dreams to life. ✨

🎧 Listen now!