Email Einstein Ingenious eCommerce Email Marketing by Flowium Podcast

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Vira Sadlak & Andriy Boychuk
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Marketing Business Entrepreneurship
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1.4K - 2.4K listeners Female/Male 5.0 rating 96 reviews 199 episodes USA
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30s Ad: $56 - $67 60s Ad: $65 - $77 CPM Category: Business
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Everyone working in online retail knows that it’s vital to develop an elite email marketing plan. But that doesn’t just happen on its own. How do you create a killer email list from scratch? How do you build a foolproof email marketing strategy? What are the secret email growth hacks that could be doubling your revenue right now? Welcome to the Email Einstein Podcast by Flowium, the show where top-notch eCom geniuses, entrepreneurial brains, seasoned marketing masterminds and email prodigies from all walks of life share their biggest “a-ha” moments, tough lessons learned, and most effective marketing strategies. Learn the ins and outs of eCommerce email marketing from Flowium, one of the fastest growing agencies in the world. New episodes come every Tuesday. Tune in!

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  • vi***@flowium.com

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Recent Hosts, Guests & Topics

Here's a quick summary of the last 3 episodes on Email Einstein Ingenious eCommerce Email Marketing by Flowium.

Hosts

Flowium

Previous Guests

Robbie Fitzwater
Robbie Fitzwater is the founder of MKTG Rhythm, an email marketing agency focusing on retention. He has been making waves in the digital marketing world since 2008. Robbie teaches digital marketing and social media strategy as part of the Clemson MBA program. He specializes in helping clients build and optimize their email ecosystems and is an expert in using AI for marketing purposes.
Tanya Chandik
Tanya Chandik is an eCommerce Strategist with extensive experience in the online retail sector. She specializes in helping brands navigate the complexities of eCommerce platforms and marketing strategies. With a keen understanding of how digital marketing evolves, Tanya has worked with various brands to enhance their email marketing efforts and audience engagement, ensuring they stay competitive in a rapidly changing market.

Topics Discussed

AI in marketing customer insights copywriting AI tools customer research marketing automation email tone and typos Google Merchant Center eCommerce brands email marketing audience segmentation owned channels competitive edge Klaviyo pricing email strategy list cleaning engagement SMS profiles Sunset Flow performance optimization

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Episodes

Here's the recent few episodes on Email Einstein Ingenious eCommerce Email Marketing by Flowium.

0:00 42:33

AI in Marketing: Smarter Strategies, Better Results

Hosts
Flowium
Guests
Robbie Fitzwater
Keywords
AI in marketing customer insights copywriting AI tools customer research marketing automation email tone and typos

5 - Curious how AI is reshaping marketing?

In this episode, we discuss how to use AI for smarter customer insights to faster, sharper copywriting.

Whether you’re just getting started or already testing AI, you’ll walk away with clear, actionable ideas you can try today. 

Watch a full episode here! 

About Today’s Guest

Robbie Fitzwater is the founder of MKTG Rhythm, an email marketing agency focusing on retention. He prides himself on teaching his clients to be better email marketers themselves. MKTG Rhythm aims to help clients build out and optimize their email ecosystem. He’s been making waves in the digital marketing world since 2008. He also teaches digital marketing and social media strategy as part of the Clemson MBA program as a side gig.

You’ll Learn About…

  • How to use AI in marketing effectively
  • Which AI tools are best for different tasks
  • Prompts that actually work (and save you time)
  • Creative ways to use AI for customer research
  • Using AI as a thought partner for proposals, campaigns, and important emails
  • How AI in marketing automation boosts performance
  • Ways AI can help check your emails for tone and typos

Resources Mentioned in This Episode

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

0:00 28:55

Google Merchant Center Updates: Big Changes for eCommerce Brands

Hosts
Flowium
Guests
Tanya Chandik
Keywords
Google Merchant Center eCommerce brands email marketing audience segmentation owned channels competitive edge

4 - Google just dropped major Google Merchant Center updates—are you ready?

In this episode, we break down what these changes mean for eCommerce brands, especially when it comes to email marketing, audience segmentation, and growing your owned channels.

Joining us is Tanya Chandik, an eCommerce Strategist who’s seen firsthand how platforms evolve.

Tune in to learn how to turn these updates into a competitive edge and avoid costly mistakes.

Watch the full episode here! 

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

0:00 36:12

Klaviyo Pricing Updates: What It Means for Your Email Strategy

Hosts
Flowium
Keywords
Klaviyo pricing email strategy list cleaning engagement SMS profiles Sunset Flow performance optimization

3 - Klaviyo’s new pricing is here—are you ready?

In this episode, we break down the key changes, how they may impact your strategy, and what you need to do to keep your costs optimized.

You’ll Learn About 

  • How to handle large lists with low engagement
  • Klaviyo’s new Automatic Downgrade feature
  • Key list-cleaning metrics to watch
  • How Klaviyo price increase will affect SMS profiles 
  • Why you shouldn’t over-invest in your Sunset Flow
  • How to clean your list: a step-by-step guide
  • Immediate steps to protect your performance   

All the mentioned resources are here!

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

Ratings

Global:
5.0 rating 96 reviews

USA

5.0 ratings 56 reviews

Canada

5.0 ratings 32 reviews

UK

5.0 ratings 5 reviews

Ireland

5.0 ratings 1 reviews

Australia

5.0 ratings 1 reviews

New Zealand

5.0 ratings 1 reviews

Singapore

0.0 ratings 0 reviews

South Africa

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