Everything Coworking

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Jamie Russo
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Entrepreneurship Business
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1.7K - 2.8K listeners Female 4.8 rating 112 reviews 100 episodes USA
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30s Ad: $65 - $78 60s Ad: $76 - $90 CPM Category: Business
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The Everything Coworking podcast shares trends and how-tos for coworking operators and anyone following this exploding trend. Jamie owned coworking spaces in Chicago and Palo Alto under the brand Enerspace Coworking. She was the Executive Director of the Global Workspace Association for 5 years. Since 2018, she's been helping coworking spaces start and run profitable coworking spaces.

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Recent Hosts, Guests & Topics

Here's a quick summary of the last 5 episodes on Everything Coworking.

Hosts

Jamie

Previous Guests

Roseline Joseph
Roseline Joseph is a co-founder of Holistic Executive Suites in Boynton Beach, Florida. With a background in healthcare, she has leveraged her expertise to create a coworking space that caters specifically to holistic health practitioners and wellness-focused professionals. Her journey includes overcoming challenges in launching a niche coworking model and building a supportive business environment for her members.
Merlinn Jean
Merlinn Jean is a co-founder of Holistic Executive Suites alongside her sister Roseline Joseph. With a background in project management, she has played a crucial role in transforming their vision of a wellness-driven coworking space into reality. Merlinn focuses on creating tailored solutions for their members and has been instrumental in the growth and marketing strategies of their unique coworking model.
Mark Gilbreath
Mark Gilbreath is the CEO of LiquidSpace, a company that provides a platform for flexible workspace solutions. With extensive experience in the real estate and coworking sectors, Mark has been instrumental in shaping how organizations approach their workspace needs. He is known for his insights into the evolving landscape of coworking and flexible office spaces, particularly in relation to how large enterprises manage their real estate portfolios.
Liz Barney
Liz Barney is the Director of Marketing & Community at Cahoots, a coworking space in Ann Arbor, Michigan. She has transitioned from being a remote worker to a leader in the coworking industry, focusing on building engaged and vibrant communities within coworking spaces. Liz has spearheaded innovative community-building initiatives, including the launch of a Community Committee that empowers members to take ownership of events and initiatives, enhancing member engagement and retention.
James Westbrook
James Westbrook is a seasoned real estate investor and co-owner of Magnolia Woods, a coworking space in the Houston suburbs. He transitioned from a corporate sales background to the coworking industry, successfully launching and managing two coworking spaces. His expertise includes navigating the challenges of expansion, understanding market dynamics, and implementing effective marketing and lead generation strategies.

Topics Discussed

wellness-driven executive suite healthcare practitioners coworking model community-building niche coworking space marketing strategies flexible work coworking industry real estate portfolios government agency enterprise occupier workplace strategy coworking operators coworking community building member-led approach Cahoots engagement social events retention community strategy real estate expansion private offices marketing community summer slump coworking revenue predictable revenue creative offers cash flow membership model summer marketing

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@everythingcoworking
Jamie Russo

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Followers: 2,536
Posts: 607

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Account Type: Business
Privacy: Public

Biography

The education platform for the #coworking industry

Episodes

Here's the recent few episodes on Everything Coworking.

0:00 53:07

383. How Roseline Joseph & Merlinn Jean Built a Wellness-Driven Executive Suite for Healthcare Practitioners

Hosts
Jamie
Guests
Roseline Joseph Merlinn Jean
Keywords
wellness-driven executive suite healthcare practitioners coworking model community-building niche coworking space marketing strategies

Roseline and Merlinn are the sister-duo behind Holistic Executive Suites in Boynton Beach, Florida. With backgrounds in healthcare and project management, they took their unique coworking model from concept to reality—serving holistic health practitioners and wellness-focused professionals.

In this episode, they share how they built a space that goes beyond office rentals, creating a supportive business environment tailored to their members' needs. We dive into their journey, the challenges of launching a niche coworking space, and the strategies that have helped them grow.

We cover:

  • How they turned their personal need for space into a thriving coworking business.

  • Why they chose a "wellness-first" niche and how it impacts their operations.

  • The challenges of marketing a specialized coworking space—and what actually works.

  • Lessons learned about community-building before and after opening.

  • Why they chose not to list pricing on their website and how they guide prospects to the right membership.

If you’re thinking about launching (or refining) a niche coworking space, this episode is packed with valuable insights!

Resources Mentioned in this Episode:

GCUC discount code: EVERYGCUC for 20% off - https://na.gcuc.co/

Roseline's LinkedIn profile

Merlinn’s LinkedIn profile

Holistic Executive Suites website

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

Follow Us on YouTube

0:00 42:31

382. The Federal Government Embraces Flex: Mark Gilbreath Explains What It Means for Coworking

Hosts
Jamie
Guests
Mark Gilbreath
Keywords
flexible work coworking industry real estate portfolios government agency enterprise occupier workplace strategy coworking operators

The biggest real estate operator in the world—the U.S. federal government—is making a bold move toward flexible work. Mark Gilbreath, CEO of LiquidSpace, joins us to break down what this means for the coworking industry, why it signals a major shift in how large organizations view their real estate portfolios, and what coworking operators should be doing right now to prepare.

In this episode, we cover:

  • How the GSA’s new enterprise-wide marketplace for flexible work could change the coworking industry.

  • What it means when a government agency starts thinking like an enterprise occupier.

  • How coworking operators can position themselves to capture demand from this shift.

  • Why flexible office space is becoming a critical piece of workplace strategy for major organizations.

  • Mark’s insights on how the coworking industry is evolving—and what’s next.

This is a huge step forward for the coworking and flex space industry. Don’t miss this conversation!

Resources Mentioned in this Podcast:

GCUC discount code: EVERYGCUC for 20% off - https://na.gcuc.co/

Mark on LinkedIn

LiquidSpace website

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

Follow Us on YouTube

0:00 56:56

381. Turning Coworking Members into Community Builders – Liz Barney on Cahoots’ Experiment

Hosts
Jamie
Guests
Liz Barney
Keywords
coworking community building member-led approach Cahoots engagement social events retention community strategy

Coworking spaces often promise community—but what does it really take to build one that’s engaged, vibrant, and truly member-driven?

Liz Barney, Director of Marketing & Community at Cahoots in Ann Arbor, Michigan, joins us to share how her journey from remote worker to coworking leader led to a game-changing experiment: a member-led approach to building community and social events.

In this episode, we dive into:

  • How Cahoots launched its “Community Committee” and empowered members to take ownership of events and initiatives.

  • Why structured, member-led engagement can be more effective than traditional coworking social events.

  • Lessons learned from different types of community-building experiments (what worked and what didn’t!).

  • The surprising ways introverts and extroverts engage in coworking spaces—and why a variety of offerings matters.

  • How this approach fosters deeper connections, improves retention, and makes coworking spaces truly feel like home.

This episode is packed with practical takeaways for coworking operators who want to level up their community strategy—without putting everything on their community team.

Resources Mentioned in this Episode:

GCUC discount code: EVERYGCUC for 20% off - https://na.gcuc.co/

Liz's LinkedIn profile

Blog post describing the experiment: How Shared Purpose Creates Community For Remote Workers

Cahoots website

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

Follow Us on YouTube

0:00 57:06

380. How James Westbrook Transformed Commercial Property into a Thriving Coworking Business

Hosts
Jamie
Guests
James Westbrook
Keywords
coworking real estate expansion private offices marketing community

What happens when a seasoned real estate investor decides to dive into coworking? James Westbrook, co-owner of Magnolia Woods, shares his journey from corporate sales to running two successful coworking spaces in the Houston suburbs. We talk about the challenges of expansion, why office-heavy coworking models work in his market, and the strategies that keep his spaces full.

In this episode:

  • How James transitioned from real estate investing to launching coworking spaces

  • The pros and cons of owning vs. leasing coworking properties

  • Why private offices are the key revenue driver in his suburban market

  • Marketing and lead generation strategies that actually work (including what didn’t)

  • The power of community in coworking—without forcing happy hours

If you’re an operator thinking about expansion or a real estate investor eyeing coworking, this episode is packed with insights!

Resources Mentioned in this Episode:

GCUC discount code: EVERYGCUC for 20% off - https://na.gcuc.co/

James' LinkedIn profile

Magnolia Woods website

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

Follow Us on YouTube

0:00 41:23

379. Summer Slump? Not This Year! 3 Smart Strategies to Keep Your Coworking Revenue Flowing

Hosts
Jamie
Keywords
summer slump coworking revenue predictable revenue creative offers cash flow membership model summer marketing

If summer has ever meant fewer members, lower revenue, and way too much empty space in your coworking business, this episode is for you.

A seasonal slowdown can feel inevitable—but smart coworking operators know how to stay ahead of the dip. In this episode, we’re diving into three powerful, low-lift strategies that can help you:

  • Create predictable revenue (even if members pause their coworking plans).
  • Leverage creative offers to attract new members who actually need space in the summer.
  • Lock in cash flow now so you’re not scrambling when June rolls around.

Plus, we cover:

  • The most underrated coworking growth strategy that gyms have been using for years—and why it works even better in a coworking space.
  • A simple tweak to your current membership model that could add thousands in revenue before summer even starts.
  • How to make sure your summer marketing connects with the right people - so you’re filling desks, not just throwing out random discounts.

Don’t wait until your space is half-empty—tune in now and set yourself up for a strong, profitable summer!

Want a custom plan to avoid the summer slump? Book a call with a mentor at CoworkingMentorship.com and build a strategy that works for your space!

Hit play and let’s make this your most profitable summer yet!

Resources Mentioned in this Episode:

**GCUC discount code: EVERYGCUC for 20% off >> https://na.gcuc.co/

Get on the waitlist for the Mailbox Moneymaker Challenge!

Join the coworking mentorship program: CoworkingMentorship.com

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

Follow Us on YouTube

Ratings

Global:
4.8 rating 112 reviews

USA

4.8 ratings 94 reviews

Canada

5.0 ratings 10 reviews

UK

4.5 ratings 4 reviews

Australia

5.0 ratings 4 reviews

Ireland

0.0 ratings 0 reviews

New Zealand

0.0 ratings 0 reviews

Singapore

0.0 ratings 0 reviews

South Africa

0.0 ratings 0 reviews