Everything Coworking Podcast

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Jamie Russo
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1.7K - 2.8K listeners Female/Male 4.8 rating 112 reviews 100 episodes USA
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The Everything Coworking podcast shares trends and how-tos for coworking operators and anyone following this exploding trend. Jamie owned coworking spaces in Chicago and Palo Alto under the brand Enerspace Coworking. She was the Executive Director of the Global Workspace Association for 5 years. Since 2018, she's been helping coworking spaces start and run profitable coworking spaces.

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Recent Hosts, Guests & Topics

Here's a quick summary of the last 5 episodes on Everything Coworking.

Hosts

Previous Guests

Kim Lee has been in the coworking industry since 2017, specializing in virtual mail services and building profitable mail programs. She is also a coach in the Mailbox Moneymaker Challenge and has experience managing over 200 virtual mail clients, including premium customers.
Christine Tosi turned her virtual mailbox business into a successful coworking and mail service enterprise in Tucson, Arizona. She has grown her business to include multiple locations, a family-run team, and a significant revenue stream, all achieved without paid marketing.
Craig Baute is a well-known figure in the coworking industry, having founded Creative Density in Denver, which he operated for 13 years. Recently, he merged his coworking brand with Thrive, another local Denver operator, and now manages multiple locations with a focus on scaling and organizational structure. Craig is experienced in navigating growth challenges, team management, and strategic mergers within the coworking space industry.
Miro Miroslavov is the CEO and co-founder of OfficeRnD, a platform designed to help coworking spaces manage their operations and enhance their customer experience. With a strong background in technology and entrepreneurship, Miro has been instrumental in developing solutions that cater to the evolving needs of coworking operators. His insights into demand generation, e-commerce, and user experience have made him a thought leader in the coworking industry, particularly in how technology can drive profitability and efficiency.

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Episodes

Here's the recent few episodes on Everything Coworking.

0:00 40:52

390. Mail That Makes Money (and Sense): Inside Kim Lee’s Coworking Mail Strategy

Guests
Kim Lee
Keywords
coworking virtual mail mail program revenue stream mailbox management ROI tracking event space office conversions

How Kim Lee Turned Virtual Mail into a High-Value Revenue Stream

Kim Lee has been in the coworking game since 2017—and she’s one of those operators who’s truly in it. From understanding her numbers to tweaking her team structure to building out a profitable mail program, Kim brings equal parts heart and hustle to the table.

In this episode, Kim walks us through her journey with virtual mail—from opening with it in place, to running the numbers year after year to make sure it still makes sense (spoiler: it does). She now has over 200 virtual mail clients, including some premium customers that contribute thousands per month.

Kim is also one of our coaches in the Mailbox Moneymaker Challenge, and she shares why even seasoned operators can find big wins by putting focus on their mail program.

What we cover:

  • Why Kim almost didn’t add a second mail platform—and how it paid off

  • The tweaks that helped her team cut mail processing time in half

  • The customer who brought in 40+ pieces of mail a day—and how they handled it

  • How to keep your team from burning out on details (hint: structure matters)

  • Why virtual mail is one of the most scalable revenue streams for coworking spaces

  • Her secret to tracking ROI and knowing when to pivot on event space vs. office conversions

  • What changed when she added IPostal—and why that was the right move

Thinking about launching or optimizing your virtual mail program? Kim’s story is the perfect combo of honest insight, operator-tested tips, and encouragement to just get started.

And if you're ready to finally put this on your “done” list, join us for the Mailbox Moneymaker Challenge. Registration closes Friday, June 13th.

👉 www.mailboxchallenge.co

Resources Mentioned in this Episode:

MoneyMaker Mailbox Challenge

Kim's LinkedIn profile

Forge website

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

Follow Us on YouTube

0:00 48:30

389. From Side Service to Scalable Revenue: How Christine Tosi Built Spoke’s Mail Business

Guests
Christine Tosi
Keywords
coworking virtual mailbox revenue stream management agreement family team Tucson mail clients coworking community

Christine Tosi didn’t just open a coworking space—she invented one out of necessity. What started as a creative way to use extra space in a building she and her husband David bought for their first business has grown into a full-on coworking success story in Tucson, Arizona. Now, they’re gearing up to open a second location—this time under a management agreement—with a pipeline full of mail clients, a waitlist for dedicated desks, and a family-run team that includes their college-aged daughter (and some pretty savvy Canva support from their son).

In this episode, Christine shares how she turned her virtual mailbox business into a revenue stream that’s bringing in up to $195/month per customer—with no paid marketing. Plus, how a landlord partnership that was almost too good to be true opened the door (literally) to their second location.

What we cover:

  • Why Christine and David traded snow shovels in Wisconsin for solar glare in Tucson

  • How a side business turned into a full-time coworking brand

  • The landing page tweaks that took their virtual mail business from 0 to 50+ customers

  • How they got 10 members at $195/month… and hardly ever see them 👀

  • The “mail-only” customer bundle that actually works (and the perks they threw in)

  • A referral partner that sent them 50 clients—yes, 5-0

  • Their new management agreement deal: what the landlord’s handling, and how Christine negotiated it

  • Why their team structure (and travel goals!) made hiring early a smart move

  • How a family of introverts built Tucson’s friendliest coworking community

Plus: 9 HVAC units, Duolingo-induced competitiveness, and how Christine wins massage swaps through creative bartering. You’re going to love this one.

🚨 Heads-up: Mailbox Moneymaker Challenge registration closes Friday, June 13th. If Christine’s story got your wheels turning, this is your nudge to get in there before doors close.

🎧 Tune in now and get inspired to grow your own virtual mail revenue—and maybe snag a massage along the way.

Resources Mentioned in this Episode:

Register for the Mailbox Moneymaker Challenge

Christine's LinkedIn profile

Spoke Coworking website

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

Follow Us on YouTube

0:00 32:05

388. Mailbox Money & More: 3 Quick Win Ways to Keep Coworking Cash Flowing All Summer

Keywords
coworking revenue streams virtual mail program office rental phone booths subletting member communication

Summer is here—and while the kids are out of school, your pipeline might be slowing down too. But don’t worry, I’ve got three ideas to help you bring in extra revenue during the slower months, and even build momentum heading into fall.

Whether you’ve got open offices sitting empty, a virtual mail program that’s been collecting dust, or phone booths that aren’t pulling their weight, I walk you through how to turn these underused assets into revenue-generating machines. I also share some creative packaging and pricing ideas and how to test new concepts without getting stuck in analysis paralysis.

What You’ll Learn:

  • Why now is the perfect time to start—or focus on—your virtual mail program

  • How to turn an unused office into a styled-up part-time rental for parents and travelers

  • A clever way to monetize your phone booths (yes, really)

  • How to sublet your members’ offices while they’re out of town—win-win

  • The importance of clearly communicating your phone call setup to prospective members

Resources Mentioned in this Episode:

Register for The Mailbox Moneymaker Challenge

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

Follow Us on YouTube

0:00 52:34

387. Scale, Sanity, and Strategy: Craig Baute's Real Talk on Merging his Coworking Business with Another Brand

Guests
Craig Baute
Keywords
coworking merger scaling middle management coworking business coworking locations business structure team management growth strategies

Craig Baute is a familiar name in the coworking world—and he’s got a big update.

After 13 years of running Creative Density, he made the leap and merged his coworking brand with Thrive, another local Denver operator. In this super candid chat, Craig dishes on what led him to walk away from day-to-day operations, what the structure looks like now, and why he’s finally embracing weekly meetings.

Whether you’ve hit the scale ceiling or you’re just wondering what it looks like to not be the boss anymore, this episode is a must-listen.

What we get into:

  • Life with two kids, four coworking locations, and one burnt-out founder

  • Why losing a trusted team member forced Craig to rethink everything

  • The call that changed it all: how a casual “Let’s do lunch” turned into a merger

  • The power of middle management (yes, it’s a thing in coworking now)

  • Thrive’s operating structure and how Craig fits in post-merger

  • The mental shift from “owner” to “team member” — and how that changes everything

  • Why most spaces stall at 2–3 locations and how combining forces helps you scale

  • 68 fake plants, a $6,500 coffee machine, and why Switchyards has everyone’s attention

Thinking about selling? Merging? Scaling beyond your comfort zone? This episode might be the nudge (or reality check) you need.

Bonus: Yes, Craig and Jamie share a birthday. Yes, that makes this episode extra fun.

Resources Mentioned in this Episode:

Get on the Waitlist For The Mailbox Money Maker Challenge

Craig's LinkedIn profile

Creative Density website

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

Follow Us on YouTube

0:00 53:46

386. The Future of Demand Gen in Coworking: AI, E-Commerce & Operator ROI with Miro Miroslavov

Guests
Miro Miroslavov
Keywords
demand generation AI e-commerce coworking spaces booking friction customer expectations website optimization OfficeRnD Growth Hub ROI

If you're still asking people to "fill out a form" to book a meeting room—this episode is for you.

I’m joined by Miro Miroslavov, CEO and co-founder of OfficeRnD, to talk about why e-commerce is no longer optional for coworking spaces, and how their new Growth Hub is making it easier than ever to meet customer expectations—and convert website visitors into paying members.

We cover how consumer expectations have shifted, why friction kills revenue, and how the most successful operators are rethinking their websites and booking flows for today’s demand.

In this episode, we cover:

  • Why meeting room bookings, day passes, and even small offices need to be available for instant online purchase.

  • The two user personas your coworking website must serve—and how to optimize for both.

  • Why booking friction is leaving money on the table, and how to reduce it.

  • How OfficeRnD’s Growth Hub helps operators capture and convert demand in a competitive market.

  • What’s changing in demand gen as users move from Google to AI-powered search—and how to stay visible.

Miro also shares how operators are already using the Growth Hub to boost bookings and better measure ROI, and what features (like dynamic pricing and deeper CRM integration) are coming next.

If your goals include better marketing performance, more bookings, and a more profitable bottom line—you don’t want to miss this conversation.

Resources Mentioned in this Episode:

Miro's LinkedIn profile

OfficeRnD website

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

Follow Us on YouTube

Ratings

Global:
4.8 rating 112 reviews

USA

4.8 ratings 94 reviews

Canada

5.0 ratings 10 reviews

UK

4.5 ratings 4 reviews

Australia

5.0 ratings 4 reviews

Ireland

0.0 ratings 0 reviews

New Zealand

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Singapore

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South Africa

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