Lunch With Norm - The eCommerce & Amazon FBA Podcast

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Norman Farrar
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Entrepreneurship Business Marketing
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40.0K - 66.7K listeners Neutral 5.0 rating 2666 reviews 100 episodes USA
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30s Ad: $1,546 - $1,866 60s Ad: $1,813 - $2,133 CPM Category: Business
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An hour long, live interview hosted by Norman Farrar AKA ”The Beard Guy”. Norm digs into current trends, the latest tips, and advice from experts in the Ecomm, Amazon and online business world.

Listeners will walk away with actionable tips that they can apply immediately to their business. Norm and his guests don’t give you get-rich-quick tips, they give sound advice to help you manage and grow your business.

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k***@lunchwithnorm.com

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Recent Hosts, Guests & Topics

Here's a quick summary of the last 5 episodes on Lunch With Norm - The eCommerce & Amazon FBA Podcast.

Hosts

Norman Farrar

Previous Guests

Michelle Barnum Smith
Michelle Barnum Smith is a recognized expert in eCommerce and social media marketing, particularly known for her work with TikTok Shop. She has extensive experience in helping brands grow their online presence and sales through innovative strategies. Michelle specializes in content creation and marketing, focusing on how brands can leverage platforms like TikTok to reach wider audiences and increase engagement. Her insights into the challenges and opportunities within the eCommerce landscape make her a sought-after speaker and consultant in the industry.
Adam Chuntz
Adam Chuntz is the co-founder of Blanka, a company that specializes in helping entrepreneurs and businesses launch their own beauty brands without the need for inventory or manufacturing. With a focus on private labeling and white label solutions, Adam has extensive experience in the beauty industry and is dedicated to making brand creation accessible to everyone, from solo entrepreneurs to established salons.
Elizabeth Greene
Elizabeth Greene is a PPC strategist specializing in Amazon advertising. With extensive experience in managing and optimizing ad campaigns, she provides insights into the complexities of Amazon's ad console. Elizabeth is known for her advanced strategies that help sellers scale their advertising efforts profitably. She has a strong background in digital marketing and has worked with various brands to improve their ad performance and overall business growth.
Kerim Kfuri
Kerim Kfuri is a supply chain expert with extensive experience in sourcing and logistics. He specializes in helping businesses navigate the complexities of global trade, particularly in the context of eCommerce and Amazon FBA. Kerim provides insights into tariff impacts, supplier relationships, and innovative solutions such as AI in product development. His expertise is invaluable for Amazon sellers looking to optimize their supply chains and improve margins.
Kevin Oldham
Kevin Oldham is the founder of DeFactory, a company focused on helping entrepreneurs navigate the challenges of starting and scaling their businesses. With a deep understanding of the mental health struggles that many entrepreneurs face, including anxiety, ADHD, and addiction, Kevin advocates for resilience and effective stress management strategies. His mission is to provide support and resources for entrepreneurs to thrive in their ventures while maintaining their mental well-being.

Topics Discussed

TikTok Shop eCommerce branding content creation social media marketing DTC brands Amazon FBA viral marketing business strategy beauty brand private label North American sourcing white label platforms Shopify integrations pricing for profit saturated market Amazon ads PPC strategy B2B optimization AI tools ad spend management performance evaluation growth strategy Trump Tariffs Supply Chain Sourcing AI-powered product development Nearshoring Supplier risk Amazon sellers Global trade entrepreneurship mental health resilience stress management ADHD anxiety addiction exit strategy mastermind groups support networks

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Episodes

Here's the recent few episodes on Lunch With Norm - The eCommerce & Amazon FBA Podcast.

0:00 44:58

This TikTok Shop Strategy Is Making Brands Go Viral!

Hosts
Norman Farrar
Guests
Michelle Barnum Smith
Keywords
TikTok Shop eCommerce branding content creation social media marketing DTC brands Amazon FBA viral marketing business strategy

Is TikTok Shop still worth it in 2024? Or is the ban just smoke and mirrors? In this episode of Lunch With Norm, Michelle Barnum Smith breaks down everything sellers need to know about growing on TikTok—from setting up your shop the right way to generating hundreds of videos without being the face of your brand.

➡️ Ready to grow your brand and sell more? Check out all the tools and resources we recommend at: https://www.lunchwithnorm.com/

This episode is a must-watch for any Amazon or DTC brand looking to tap into TikTok Shop’s explosive growth. Michelle covers the exact strategies that are working right now, including how to get your account approved, how to seed products to creators, and why content—not followers—is the key to scale. She also explains why most sellers fail in their first 90 days and how to avoid being one of them. Whether you’re just getting started or ready to go all in on TikTok, Michelle lays out the playbook.

🔍 What You'll Learn:

- Why most brands are still ignoring TikTok Shop (and losing money)

- How to scale content without being on camera

- What the TikTok ban actually means (and why the platform’s still growing)

- Real-world onboarding and setup advice that saves time and headaches

Timestamps

00:00 Introduction to TikTok's Content Strategy

00:24 The Rise and Risks of TikTok Shop

02:20 Challenges Big Brands Face on TikTok

03:12 The Authenticity Factor

05:16 Opportunities for Small and Medium Businesses

08:52 Getting Started on TikTok

21:12 TikTok Shop vs. TikTok

22:48 Tips for Business Registration

26:38 Canadian Companies and TikTok Shop

28:45 TikTok Ban and Its Impact

34:51 Strategies for TikTok Shop Success

38:02 Content Creation for TikTok Shop

42:03 Conclusion and Final Thoughts

________________________________________________________

This episode is brought to you by Levanta:

Amazon’s not broken—but your strategy might be. If your sales are stalling while ad costs climb, you're not alone. Top brands like HyperIce and Caraway are shifting their mix with performance-based affiliate marketing. With Levanta, you only pay when a sale happens—and you tap into over 10,000 vetted creators, publishers, and review sites driving external traffic that lifts your organic rank. They even built a free tool to show the calculated revenue lift you could see.

Check it out at https://hubs.ly/Q03ghJk60 ________________________________________________________

This episode is brought to you by TraceFuse: Struggling with negative Amazon reviews?

TraceFuse removes non-compliant reviews 100% within Amazon’s Terms of Service. With 11,000+ reviews removed for 400+ brands, TraceFuse delivers results—and you only pay for what we remove. No contracts, no monthly fees, just performance.

🚨 As a Lunch With Norm listener, your first two removals are FREE.

 

🚨 Clean up your reviews today at https://tracefuse.ai/lunchwithnorm-newsletter/ ________________________________________________________

Your Brand Here? – Contact [email protected] for sponsorship opportunities

0:00 43:04

Start Your Beauty Brand in 5 Minutes (No Inventory Needed)

Hosts
Norman Farrar
Guests
Adam Chuntz
Keywords
beauty brand private label North American sourcing white label platforms Shopify integrations branding pricing for profit saturated market

Launching a beauty brand sounds glamorous—until you hit the endless delays, huge upfront costs, and sourcing headaches. In this episode of Lunch With Norm, Adam Chuntz, co-founder of Blanka, shares how anyone from solo entrepreneurs to salons can launch a fully branded beauty line in minutes—without minimums or manufacturing nightmares. Norm and Adam dive into the revival of private label, why North American sourcing is back, and how smart founders are using white label platforms and instant Shopify integrations to build lean, fast-growing brands. They also cover why most people get branding completely wrong, how to price for profit, and what it really takes to stand out in a saturated market.

🔥 Join the Lunch with Norm Newsletter https://LWN.news 

Get 15% off your first Sample Order with Blanka, using the code: LUNCHWITHNORM - https://blankabrand.com/  ________________________________________________________

This episode is brought to you by Levanta:

If you're an Amazon seller, you already know—PPC costs are rising fast. But what if you could grow sales without increasing your ad spend?

The team at Levanta put together a free guide that shows you how to get started, what networks to use, and how to find affiliates who actually perform.

Grab the Free Guide - https://hubs.ly/Q03dyv6R0 ________________________________________________________

This episode is brought to you by TraceFuse:

Struggling with negative Amazon reviews? TraceFuse removes non-compliant reviews 100% within Amazon’s Terms of Service. With 11,000+ reviews removed for 400+ brands, TraceFuse delivers results—and you only pay for what we remove. No contracts, no monthly fees, just performance.

🚨 As a Lunch With Norm listener, your first two removals are FREE.

🚨 Clean up your reviews today at https://tracefuse.ai/lunchwithnorm-newsletter/ ________________________________________________________ Timestamps

00:00 Introduction to Branding Beyond the Logo

02:21 The Evolution of Private Labeling

10:35 Custom Formulations

21:37 The Importance of Brand Development

23:53 Efficient Order Fulfillment Strategies

24:50 Leveraging Warehousing

29:39 Understanding Your Audience

34:34 Expanding Your Product Line

41:07 Final Thoughts

0:00 40:39

You're Scaling Your Amazon Ads Wrong - Here's How to Fix It

Hosts
Norman Farrar
Guests
Elizabeth Greene
Keywords
Amazon ads PPC strategy B2B optimization AI tools ad spend management performance evaluation growth strategy

Amazon ads are getting more expensive, more competitive—and way more confusing. In this episode of Lunch With Norm, PPC strategist Elizabeth Greene breaks down what’s really happening inside Amazon’s ad console in 2024 and what you need to do to scale profitably in 2025. From catchall campaigns and B2B optimization to fractional DSP access and Amazon’s new AI tools, Elizabeth shares advanced strategies that are working now. She also explains why most sellers are mismanaging ad spend, how to evaluate performance across massive catalogs, and why the key to growth isn't more money—it’s smarter strategy. Whether you’re a beginner or running a complex multi-SKU operation, this episode is your crash course in Amazon advertising that actually works.

 

Want to know the EXACT ACoS to hit your profit goal? - https://junglr.com/growthbalanceequation/ 

🔥 Join the Lunch with Norm Newsletter https://LWN.news

________________________________________________________

This episode is brought to you by TraceFuse:

Struggling with negative Amazon reviews? TraceFuse removes non-compliant reviews 100% within Amazon’s Terms of Service. With 11,000+ reviews removed for 400+ brands, TraceFuse delivers results—and you only pay for what we remove. No contracts, no monthly fees, just performance.

🚨 As a Lunch With Norm listener, your first two removals are FREE.

🚨 Clean up your reviews today at https://tracefuse.ai/lunchwithnorm-newsletter/

______________________________________

Timestamps

00:00 Intro

02:34 Welcome Elizabeth

06:23 Scaling Strategies

10:31 Optimizing Ad Spend

17:04 Advice for New Amazon Sellers

19:58 Low Bid Strategies

21:33 Leveraging Auto Campaigns

23:28 Advertising Insights and Coaching

30:21 Optimizing PPC

34:18 Effective Bid and Keyword Management

36:32 Final Thoughts

0:00 49:47

How to Survive The Trump Tariffs & Supply Chain Chaos

Hosts
Norman Farrar
Guests
Kerim Kfuri
Keywords
Trump Tariffs Supply Chain Sourcing AI-powered product development Nearshoring Supplier risk Amazon sellers Global trade

In this episode of Lunch With Norm, supply chain expert Kerim Kfuri joins Norm to break down the hard truths about sourcing in 2025. From tariff pressures and supplier risk to AI-powered product development and nearshoring myths, Kerim delivers no-nonsense advice for Amazon sellers navigating the chaos of global trade. Learn why too much loyalty to your supplier can kill your business, how to negotiate better terms, and the real reason nearshoring might not save you. Plus, hear about how Alibaba is reshaping sourcing with AI. If you rely on imports, want better margins, or just want to survive the next supply chain shake-up, don’t miss this one. _______________________________________________ This episode is brought to you by TraceFuse:

Struggling with negative Amazon reviews? TraceFuse removes non-compliant reviews 100% within Amazon’s Terms of Service. With 11,000+ reviews removed for 400+ brands, TraceFuse delivers results—and you only pay for what we remove. No contracts, no monthly fees, just performance. 🚨 As a Lunch With Norm listener, your first two removals are FREE.

🚨 Clean up your reviews today at https://tracefuse.ai/lunchwithnorm-newsletter/ ________________________________________________ Timestamps 00:00 Diversifying Your Supply Chain 02:44 Karem Kafu's Insights 05:54 Tariffs and Their Impact on Amazon Sellers 14:09 Mitigate Tariff Challenges 20:11 Supplier Relationships 28:56 Cost Cutting and Quality Control 34:46 Nearshoring 37:16 Leveraging AI 45:05 Shark Tank's Daymond John

0:00 42:50

The Very Real Stress of an Entrepreneur - How to Handle Stress & Stay Resilient

Hosts
Norman Farrar
Guests
Kevin Oldham
Keywords
entrepreneurship mental health resilience stress management ADHD anxiety addiction exit strategy mastermind groups support networks

Starting and scaling a business isn’t just about strategy—it’s a mental game. The pressure, setbacks, and isolation can break even the toughest entrepreneurs. In this episode of Lunch with Norm, Kevin Oldham, founder of DeFactory, joins Norm Farrar to discuss the real struggles of entrepreneurship, mental health, and building resilience.

🔥 Key Topics:

- Why mental health challenges like anxiety, ADHD, and addiction affect so many entrepreneurs.

- How to build resilience and manage stress in business.

- The 75% rule: Why most entrepreneurs regret selling their business.

- How to prepare for an exit strategy that won’t leave you lost.

- The power of mastermind groups and support networks.

Whether you're facing burnout, struggling with self-doubt, or planning an exit, this episode is filled with real talk and actionable advice on how to survive and thrive as an entrepreneur.

📩 How do you handle the stress of entrepreneurship? Drop your thoughts in the comments below!

✅ Don’t forget to LIKE, SHARE, and SUBSCRIBE for more insights on business, branding, and mental resilience.

🎯 Links & Resources Mentioned:

Kevin Oldham’s Company – DeFactory: defactory.com

Follow Kevin & Learn More: bethefilament.com Lunch with Norm Newsletter: LWN.news

I encourage you to reach out to people in your lives to either seek support, offer support, or check in. If you or someone you know needs help, please do not hesitate to reach out to someone and ask for help. If that feels scary, you can call the mental health and suicide prevention hotline for support by dialing 988

________________________________________________________

This episode is brought to you by TrueOps: Amazon sellers, stop leaving money on the table! TrueOps helps you reclaim every cent you’re owed with cutting-edge tech and just a 10% commission—way less than the industry standard of 25%.

🚨 Your first $1,000 in reimbursements is free, and if Amazon reverses a claim, TrueOps credits your fees back.

🚨 It takes just three minutes to sign up. Start reclaiming what’s yours today - https://app.trueops.com/sign-up?via=norm ________________________________________________________

This episode is brought to you by TraceFuse:

Struggling with negative Amazon reviews? TraceFuse removes non-compliant reviews 100% within Amazon’s Terms of Service. With 11,000+ reviews removed for 400+ brands, TraceFuse delivers results—and you only pay for what we remove. No contracts, no monthly fees, just performance.

🚨 As a Lunch With Norm listener, your first two removals are FREE. 🚨

Clean up your reviews today at https://tracefuse.ai/lunchwithnorm-newsletter/ ________________________________________________________

TIMESTAMPS

00:00 The Harsh Reality of Entrepreneurship

00:42 Introducing Kevin Oldham

02:42 Kevin's Journey and Mission

04:23 The Mental Health Struggles of Entrepreneurs

07:57 Coping Mechanisms and Support Systems

14:39 Identifying and Managing Mental Health Issues

22:51 Turning a Bad Day Around

23:43 Small Wins for Big Confidence

27:56 Lessons from Failure

34:05 Embracing AI and the Future

36:32 Avoiding Seller's Remorse

Ratings

Global:
5.0 rating 2666 reviews

USA

5.0 ratings 2600 reviews

Australia

5.0 ratings 54 reviews

UK

5.0 ratings 6 reviews

Canada

5.0 ratings 5 reviews

New Zealand

2.0 ratings 1 reviews

Ireland

0.0 ratings 0 reviews

Singapore

0.0 ratings 0 reviews

South Africa

0.0 ratings 0 reviews