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Welcome to the official Menswear Style Podcast, hosted by Peter Brooker. In this men's fashion, men's style, men’s grooming and men’s lifestyle focused podcast show we speak to some of the most influential designers, innovative brand founders and truly inspiring entrepreneurs from within the global fashion and apparel industry. Our aim is to bring you a detailed insight into founder start-up stories with a focus on sustainability, marketing, design, manufacturing, eCommerce, and operations.
Welcome to the official Menswear Style Podcast, hosted by Peter Brooker. In this men's fashion, men's style, men’s grooming and men’s lifestyle focused podcast show we speak to some of the most influential designers, innovative brand founders and truly inspiring entrepreneurs from within the global fashion and apparel industry. Our aim is to bring you a detailed insight into founder start-up stories with a focus on sustainability, marketing, design, manufacturing, eCommerce, and operations.
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Recent Hosts, Guests & Topics
Here's a quick summary of the last 2 episodes on Menswear Style Podcast.
Hosts
Peter Brooker
Previous Guests
Sebastian hrn
Sebastian hrn is the founder of Myrqvist, a premium footwear brand established in 2016. With a vision to create high-quality shoes that combine timeless design with fair pricing, he has led the brand to become Sweden's fastest-growing footwear company by 2020. Under his leadership, Myrqvist emphasizes craftsmanship, sourcing materials from renowned tanneries and collaborating with skilled artisans in Portugal. The brand is known for its commitment to sustainability and quality, offering a range of footwear that includes formal shoes, sneakers, boots, and accessories.
Sebastian hrn is the founder of Myrqvist, a premium footwear brand established in 2016. With a vision to create high-quality shoes that combine timeless design with fair pricing, he has led the brand to become Sweden's fastest-growing footwear company by 2020. Under his leadership, Myrqvist emphasizes craftsmanship, sourcing materials from renowned tanneries and collaborating with skilled artisans in Portugal. The brand is known for its commitment to sustainability and quality, offering a range of footwear that includes formal shoes, sneakers, boots, and accessories.
Adem Oygur
Adem Oygur is a renowned hairstylist and the founder of Adem London, a brand specializing in bespoke hairstyling and organic hair and skincare products. His journey began in a small town east of Istanbul, where he grew up on his family's hazelnut farm. At the age of 14, he moved to Istanbul to pursue his dream of hairstyling. Over the next 15 years, he built a successful career in London's competitive hairdressing scene, working backstage at fashion shows and earning a reputation for his practical and artistic haircuts. Adem's Belgravia salon has become a destination for high-profile clients, including tennis star Roger Federer and members of royalty from the Middle East. He is known for his meticulous attention to detail and commitment to excellence, as well as his organic product line that utilizes hazelnut oil from his family's farm. Adem's contributions to the industry have been recognized with accolades such as being a finalist at the International Hairdressing Awards and winning the L'Oréal Colour Trophy in the Afro hair category.
Adem Oygur is a renowned hairstylist and the founder of Adem London, a brand specializing in bespoke hairstyling and organic hair and skincare products. His journey began in a small town east of Istanbul, where he grew up on his family's hazelnut farm. At the age of 14, he moved to Istanbul to pursue his dream of hairstyling. Over the next 15 years, he built a successful career in London's competitive hairdressing scene, working backstage at fashion shows and earning a reputation for his practical and artistic haircuts. Adem's Belgravia salon has become a destination for high-profile clients, including tennis star Roger Federer and members of royalty from the Middle East. He is known for his meticulous attention to detail and commitment to excellence, as well as his organic product line that utilizes hazelnut oil from his family's farm. Adem's contributions to the industry have been recognized with accolades such as being a finalist at the International Hairdressing Awards and winning the L'Oréal Colour Trophy in the Afro hair category.
Topics Discussed
Myrqvist
footwear
craftsmanship
Scandinavian design
premium footwear
sustainability
hairstyling
organic products
Belgravia salon
hazelnut oil
hairdressing
fashion shows
mens head spa
Episodes
Here's the recent few episodes on Menswear Style Podcast.
0:0024:08
Sebastian Öhrn, Founder of Myrqvist / Premium Footwear
Myrqvist's journey began in 2016, starting small — like most things do — but with a clear vision: to craft high-quality footwear with a timeless design at a fair price. A product designed to stand the test of time and trends alike.
How do they balance top-tier craftsmanship with a modest price point? At Myrqvist, they take pride in their dedication to quality. While all design work happens at their Stockholm headquarters, their shoes are expertly crafted by skilled artisans in Portugal, with whom they’ve built long-standing relationships. Rather than inflating prices with hefty margins, they focus on keeping costs aligned with the craftsmanship that goes into each pair. The result? Premium footwear — without the premium price tag.
Scandinavian design, meticulous attention to detail, and the finest materials sourced from world-renowned tanneries are at the heart of Myrqvist. Thanks to this commitment, they were named Sweden’s fastest-growing footwear brand in 2020. While roots remain deeply Scandinavian, Myrqvist shoes are now worn across continents, making their mark far beyond Sweden.
But growth hasn’t just been geographic. The first shoe model, the Äppelviken Oxford, laid the foundation for their collection. While they continue to offer classic formal shoes, their range has expanded to include sneakers, boots, sandals, and accessories — each embodying timeless design and a commitment to longevity. Together, they define Myrqvist: premium footwear without the premium price tag.
Myrqvist's journey began in 2016, starting small — like most things do — but with a clear vision: to craft high-quality footwear with a timeless design at a fair price. A product designed to stand the test of time and trends alike.
How do they balance top-tier craftsmanship with a modest price point? At Myrqvist, they take pride in their dedication to quality. While all design work happens at their Stockholm headquarters, their shoes are expertly crafted by skilled artisans in Portugal, with whom they’ve built long-standing relationships. Rather than inflating prices with hefty margins, they focus on keeping costs aligned with the craftsmanship that goes into each pair. The result? Premium footwear — without the premium price tag.
Scandinavian design, meticulous attention to detail, and the finest materials sourced from world-renowned tanneries are at the heart of Myrqvist. Thanks to this commitment, they were named Sweden’s fastest-growing footwear brand in 2020. While roots remain deeply Scandinavian, Myrqvist shoes are now worn across continents, making their mark far beyond Sweden.
But growth hasn’t just been geographic. The first shoe model, the Äppelviken Oxford, laid the foundation for their collection. While they continue to offer classic formal shoes, their range has expanded to include sneakers, boots, sandals, and accessories — each embodying timeless design and a commitment to longevity. Together, they define Myrqvist: premium footwear without the premium price tag.
Adem Oygur, Founder of Adem London / Bespoke Hairstyling and Organic Products
Hosts
Hosts of this podcast episode
Peter Brooker
Guests
Guests of this podcast episode
Adem Oygur
Keywords
Keywords of this podcast episode
hairstylingorganic productssustainabilityBelgravia salonhazelnut oilhairdressingfashion showsmens head spa
Belgravia stylist Adem Oygur’s journey began in a small town east of Istanbul, where he spent his childhood on his family’s hazelnut farm. Much of his time was spent planting, nurturing and harvesting hazel trees, although his true dream lay in hairstyling. At just 14, Adem made the bold decision to move to Istanbul, where he began his career as a barber.
Over the next 15 years, Adem forged a remarkable career in London’s busy hairdressing world, working backstage at fashion shows to create runway-ready looks under pressure. His practical, wearable cuts earned him a stellar reputation, combining artistry with effortless functionality tailored to each client’s unique features and lifestyle.
Today, Adem is permanently based in London, where his Belgravia salon has become a destination for discerning clients from Europe and beyond. His star-studded clientele includes tennis icon Roger Federer and royalty from Saudi Arabia, Qatar and Bahrain.
Known for his ability to instantly understand and transform a client’s hair, Adem pairs his sharp instincts with meticulous attention to detail and an unwavering commitment to excellence. The salon itself is a serene haven, with towering plants lending it the feel of a “living salon.” Among its standout offerings is a men’s head spa, designed to rejuvenate the scalp while offering a luxurious and calming experience.
Central to Adem’s philosophy is his organic product range, Adem London, which revolves around the extraordinary properties of hazelnut oil, harvested from his family’s 150-acre farm in Divaniturk. Cold-pressed from 2.5kg of hazelnuts per litre, the oil is processed in the UK to create salon-standard hair and skincare products that are as sustainable as they are effective. His future plans include planting over 10 million new trees within the next five years.
In 2018, Adem’s exceptional talent was recognised on the global stage when he became a finalist at the International Hairdressing Awards, a prestigious celebration of creativity and skill. That same year, he won the L’Oréal Colour Trophy in the Afro hair category, cementing his place among the industry’s elite stylists.
From his humble beginnings on a hazelnut farm to styling some of the world’s most prominent figures, Adem Oygur’s story is one of passion, creativity and staying true to his roots. His Belgravia salon is more than a space for expert hairdressing – it’s a celebration of natural beauty, thoughtful craftsmanship and sustainable innovation.
Belgravia stylist Adem Oygur’s journey began in a small town east of Istanbul, where he spent his childhood on his family’s hazelnut farm. Much of his time was spent planting, nurturing and harvesting hazel trees, although his true dream lay in hairstyling. At just 14, Adem made the bold decision to move to Istanbul, where he began his career as a barber.
Over the next 15 years, Adem forged a remarkable career in London’s busy hairdressing world, working backstage at fashion shows to create runway-ready looks under pressure. His practical, wearable cuts earned him a stellar reputation, combining artistry with effortless functionality tailored to each client’s unique features and lifestyle.
Today, Adem is permanently based in London, where his Belgravia salon has become a destination for discerning clients from Europe and beyond. His star-studded clientele includes tennis icon Roger Federer and royalty from Saudi Arabia, Qatar and Bahrain.
Known for his ability to instantly understand and transform a client’s hair, Adem pairs his sharp instincts with meticulous attention to detail and an unwavering commitment to excellence. The salon itself is a serene haven, with towering plants lending it the feel of a “living salon.” Among its standout offerings is a men’s head spa, designed to rejuvenate the scalp while offering a luxurious and calming experience.
Central to Adem’s philosophy is his organic product range, Adem London, which revolves around the extraordinary properties of hazelnut oil, harvested from his family’s 150-acre farm in Divaniturk. Cold-pressed from 2.5kg of hazelnuts per litre, the oil is processed in the UK to create salon-standard hair and skincare products that are as sustainable as they are effective. His future plans include planting over 10 million new trees within the next five years.
In 2018, Adem’s exceptional talent was recognised on the global stage when he became a finalist at the International Hairdressing Awards, a prestigious celebration of creativity and skill. That same year, he won the L’Oréal Colour Trophy in the Afro hair category, cementing his place among the industry’s elite stylists.
From his humble beginnings on a hazelnut farm to styling some of the world’s most prominent figures, Adem Oygur’s story is one of passion, creativity and staying true to his roots. His Belgravia salon is more than a space for expert hairdressing – it’s a celebration of natural beauty, thoughtful craftsmanship and sustainable innovation.
