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The ProductLed Podcast is a weekly interview series with both product-led growth leaders and practitioners who have real knowledge to share on what it takes to use their product to grow a business.
The ProductLed Podcast is a weekly interview series with both product-led growth leaders and practitioners who have real knowledge to share on what it takes to use their product to grow a business.
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Here's a quick summary of the last 5 episodes on ProductLed Podcast.
Hosts
Wes Bush
Previous Guests
Wes Bush
Wes Bush is the founder and CEO of ProductLed, a company dedicated to helping businesses adopt product-led growth strategies. With extensive experience in the SaaS industry, Wes has a deep understanding of the challenges companies face in converting free trials into paying customers. He is known for his tactical approach to PLG, focusing on actionable insights that drive conversion, retention, and revenue.
Wes Bush is the founder and CEO of ProductLed, a company dedicated to helping businesses adopt product-led growth strategies. With extensive experience in the SaaS industry, Wes has a deep understanding of the challenges companies face in converting free trials into paying customers. He is known for his tactical approach to PLG, focusing on actionable insights that drive conversion, retention, and revenue.
Adam Robinson
Adam Robinson is the founder of RB2B, a company that achieved $5 million in annual recurring revenue (ARR) in just 13 months. He has a background in product development and marketing, with experience in building businesses that focus on innovative strategies for growth. Prior to RB2B, Adam faced challenges with his previous business, which was stuck at $3 million ARR, leading him to create retention.com. He is known for his insights into product validation and leveraging social media platforms like LinkedIn for marketing.
Adam Robinson is the founder of RB2B, a company that achieved $5 million in annual recurring revenue (ARR) in just 13 months. He has a background in product development and marketing, with experience in building businesses that focus on innovative strategies for growth. Prior to RB2B, Adam faced challenges with his previous business, which was stuck at $3 million ARR, leading him to create retention.com. He is known for his insights into product validation and leveraging social media platforms like LinkedIn for marketing.
Elie Khoury
Elie Khoury is the founder and CEO of Woopra, a company specializing in customer journey and product analytics. He is a product-first CEO who believes that innovation and user experience are the keys to creating great companies. Elie co-founded Woopra, Inc., which was acquired by Appier in 2022. His expertise lies in product-led growth strategies and the integration of AI in enhancing user experience.
Elie Khoury is the founder and CEO of Woopra, a company specializing in customer journey and product analytics. He is a product-first CEO who believes that innovation and user experience are the keys to creating great companies. Elie co-founded Woopra, Inc., which was acquired by Appier in 2022. His expertise lies in product-led growth strategies and the integration of AI in enhancing user experience.
Topics Discussed
free trial
conversion
product-led growth
SaaS
onboarding mistakes
pricing psychology
team alignment
retention issues
high-priced products
self-serve journey
RB2B
$5M ARR
product development
founder-led marketing
lean competition
website visitor identification
product validation
LinkedIn marketing
irresistible offer
signups
value proposition
conversion rates
strategy
offer mistakes
five-star offer generator
exclusivity
bonuses
effective offer page
case study
Promo Tix
B2B SaaS
self-serve revenue
performance metrics
business improvements
free models
time to value
growth multiplier
bootstrapped business
customer journey
product analytics
AI integration
value perception
data control
In this episode, Wes Bush, founder and CEO of ProductLed, joins the Passetto team to discuss the critical shifts SaaS companies must make to win with product-led growth (PLG). Wes breaks down the misconceptions around PLG, why so many companies fail at it, and the 9 components needed to build a scalable PLG motion.
We unpack what it takes to move beyond surface-level PLG and into a strategy that actually drives conversion, retention, and revenue. From onboarding mistakes to pricing psychology and team alignment, Wes brings a tactical, no-fluff approach to adopting PLG the right way.
Key Takeaways:
[00:03:19] Why most SaaS free trials fail with <1% conversion
[00:06:31] Wes’s viral freemium product and the lesson on time-to-value
[00:18:06] The 9 levers that drive a successful PLG motion
[00:11:31] Why PLG isn’t just “slapping on” a free trial
[00:21:02] How to fix retention issues before adding PLG
[00:25:08] What to do when your product is high-priced ($5K–$10K)
[00:26:40] When to bring in sales or support in a self-serve journey
[00:38:00] The 5 signs your company is (or isn’t) ready for PLG
[00:44:06] Early indicators your PLG motion is working
In this episode, Wes Bush, founder and CEO of ProductLed, joins the Passetto team to discuss the critical shifts SaaS companies must make to win with product-led growth (PLG). Wes breaks down the misconceptions around PLG, why so many companies fail at it, and the 9 components needed to build a scalable PLG motion.
We unpack what it takes to move beyond surface-level PLG and into a strategy that actually drives conversion, retention, and revenue. From onboarding mistakes to pricing psychology and team alignment, Wes brings a tactical, no-fluff approach to adopting PLG the right way.
Key Takeaways:
[00:03:19] Why most SaaS free trials fail with <1% conversion
[00:06:31] Wes’s viral freemium product and the lesson on time-to-value
[00:18:06] The 9 levers that drive a successful PLG motion
[00:11:31] Why PLG isn’t just “slapping on” a free trial
[00:21:02] How to fix retention issues before adding PLG
[00:25:08] What to do when your product is high-priced ($5K–$10K)
[00:26:40] When to bring in sales or support in a self-serve journey
[00:38:00] The 5 signs your company is (or isn’t) ready for PLG
[00:44:06] Early indicators your PLG motion is working
In this episode, Wes Bush interviews Adam Robinson, founder of RB2B, about how they built a $5M ARR business in just 13 months. Adam reveals their approach to product development, founder-led marketing, and staying lean while competing in a new category they created.
We explore the counterintuitive strategies that allowed RB2B to find rapid success by identifying website visitors at the individual level.
Key Takeaways:
[00:01:13] RB2B's journey to $5M ARR with just 5 team members
[00:03:30] How Adam's previous business getting stuck at $3M ARR led to retention.com
[00:14:15] The viral LinkedIn content moment that sparked RB2B's creation
[00:18:37] RB2B's approach to product validation with 300+ discovery calls
[00:23:00] Creating a differentiated product with real-time website visitor identification
[00:26:40] Pricing challenges and the journey to finding the right model
[00:30:58] Creating massive awareness primarily through LinkedIn
[00:35:30] The four main product challenges and their plans to overcome them
In this episode, Wes Bush interviews Adam Robinson, founder of RB2B, about how they built a $5M ARR business in just 13 months. Adam reveals their approach to product development, founder-led marketing, and staying lean while competing in a new category they created.
We explore the counterintuitive strategies that allowed RB2B to find rapid success by identifying website visitors at the individual level.
Key Takeaways:
[00:01:13] RB2B's journey to $5M ARR with just 5 team members
[00:03:30] How Adam's previous business getting stuck at $3M ARR led to retention.com
[00:14:15] The viral LinkedIn content moment that sparked RB2B's creation
[00:18:37] RB2B's approach to product validation with 300+ discovery calls
[00:23:00] Creating a differentiated product with real-time website visitor identification
[00:26:40] Pricing challenges and the journey to finding the right model
[00:30:58] Creating massive awareness primarily through LinkedIn
[00:35:30] The four main product challenges and their plans to overcome them
0:0034:36
How To Drive More Signups By Building an Irresistible Offer
In this episode, we explore how to craft an irresistible offer that significantly increases signups with the same amount of traffic. Companies with compelling offers convert at much higher rates by making their value proposition more attractive.
Key Takeaways:
[03:00] Why strategy is the foundation of a good offer
[00:04:06] Three major mistakes companies make with their offers
[05:50] Introduction to the five-star offer generator framework
[15:06] How to enhance your offer using exclusivity and bonuses
[18:37] The five key sections of an effective offer page
[32:04] Case study: How Promo Tix increased signups by 40% with their new offer
[32:28] Actionable takeaways
In this episode, we explore how to craft an irresistible offer that significantly increases signups with the same amount of traffic. Companies with compelling offers convert at much higher rates by making their value proposition more attractive.
Key Takeaways:
[03:00] Why strategy is the foundation of a good offer
[00:04:06] Three major mistakes companies make with their offers
[05:50] Introduction to the five-star offer generator framework
[15:06] How to enhance your offer using exclusivity and bonuses
[18:37] The five key sections of an effective offer page
[32:04] Case study: How Promo Tix increased signups by 40% with their new offer
[32:28] Actionable takeaways
0:009:03
State of B2B SaaS 2025 Report
Hosts
Hosts of this podcast episode
Wes Bush
Keywords
Keywords of this podcast episode
B2B SaaSself-serve revenueperformance metricsbusiness improvementsfree modelsconversion ratestime to valuegrowth multiplier
In this episode, the host Wes Bush shares findings from analyzing 446 B2B SaaS companies, revealing how self-serve revenue is the key factor that separates top performers from the rest.
Companies with self-serve revenue outperform peers across all metrics and are nearly twice as likely to be profitable.
Key Takeaways:
[00:00:09] Introduction to self-serve revenue as the overlooked feature in B2B SaaS growth
[00:00:38] Performance metrics of companies with self-serve revenue
[00:01:44] Why self-serve revenue forces foundational business improvements
[00:03:10] Intentional free models lead to better conversion rates
[00:03:38] Time to value acts as a growth multiplier
[00:04:06] Recommendations for companies at $0-$100K in self-serve revenue
[00:05:00] Recommendations for companies at $100K-$500K
[00:05:42] Recommendations for companies at $500K-$4M
[00:06:50] Practical takeaways for all SaaS businesses
In this episode, the host Wes Bush shares findings from analyzing 446 B2B SaaS companies, revealing how self-serve revenue is the key factor that separates top performers from the rest.
Companies with self-serve revenue outperform peers across all metrics and are nearly twice as likely to be profitable.
Key Takeaways:
[00:00:09] Introduction to self-serve revenue as the overlooked feature in B2B SaaS growth
[00:00:38] Performance metrics of companies with self-serve revenue
[00:01:44] Why self-serve revenue forces foundational business improvements
[00:03:10] Intentional free models lead to better conversion rates
[00:03:38] Time to value acts as a growth multiplier
[00:04:06] Recommendations for companies at $0-$100K in self-serve revenue
[00:05:00] Recommendations for companies at $100K-$500K
[00:05:42] Recommendations for companies at $500K-$4M
[00:06:50] Practical takeaways for all SaaS businesses
Top Lessons from 12 years of Building and Selling a 7-figure PLG Business
Guests
Guests of this podcast episode
Elie Khoury
Keywords
Keywords of this podcast episode
product-led growthbootstrapped businesscustomer journeyproduct analyticsAI integrationvalue perceptiondata control
Discover the secrets to building and scaling a bootstrapped product-led business to seven-figure success. Our guest is Elie Khoury, the founder and CEO of Woopra, a company specializing in customer journey and product analytics.
Elie shares the nuances of when a product-led model makes sense (and when it doesn't), emphasizing the importance of swiftly establishing the perception of value. He also sheds light on AI's role in driving product-led growth strategies.
Key Takeaways:
[01:40] Strategic product-led evolution
[07:50] AI Integration for quick value
[15:00] AI as the next UI/UX iteration
[18:00] Data control and AI
[20:20] Reflecting on mistakes and learnings
[28:45] Future of AI and product-led businesses
About Elie Khoury:
Elie is a product-first CEO who believes innovation and user experience are, above all else, the keys to creating great companies. Sales, marketing, recruiting, and every other aspect of a company is meaningless without an exceptional product. He co-founded Woopra, Inc., which Appier acquired in 2022.
Discover the secrets to building and scaling a bootstrapped product-led business to seven-figure success. Our guest is Elie Khoury, the founder and CEO of Woopra, a company specializing in customer journey and product analytics.
Elie shares the nuances of when a product-led model makes sense (and when it doesn't), emphasizing the importance of swiftly establishing the perception of value. He also sheds light on AI's role in driving product-led growth strategies.
Key Takeaways:
[01:40] Strategic product-led evolution
[07:50] AI Integration for quick value
[15:00] AI as the next UI/UX iteration
[18:00] Data control and AI
[20:20] Reflecting on mistakes and learnings
[28:45] Future of AI and product-led businesses
About Elie Khoury:
Elie is a product-first CEO who believes innovation and user experience are, above all else, the keys to creating great companies. Sales, marketing, recruiting, and every other aspect of a company is meaningless without an exceptional product. He co-founded Woopra, Inc., which Appier acquired in 2022.
