The Self-Publishing with Dale Podcast

Struggling to make Amazon Ads work for your books? In this exclusive interview, Dale L. Roberts sits down with Sylvia Hubbard to unpack the biggest challenges and questions authors face when advertising on Amazon. From targeting to budgeting to measuring success, this video offers indie authors a roadmap to smarter, more effective advertising strategies. Whether you're just getting started or looking to sharpen your skills, this conversation will shift your mindset and equip you to take action.

• Sylvia Hubbard - https://sylviahubbard.com/ 
• Advertising for Books - https://DaleLinks.com/AdsBook
• Subscribe to The Self-Publishing Hub - https://TheSelfPublishingHub.com
• Subscribe to my email newsletter - https://DaleLinks.com/SignUp 
• Join Channel Memberships - https://DaleLinks.com/Memberships
• Join Me on Discord - https://DaleLinks.com/Discord
• Check out my main YouTube channel  - https://www.youtube.com/@dalelroberts
• My Books - https://DaleLinks.com/MyBooks
• Wanna tip me? Visit https://dalelroberts.gumroad.com/coffee.

Where noted, some outbound links financially benefit the channel through affiliate programs. I only endorse programs, products, or services I use and can stand confidently behind. These links do not affect your purchase price and greatly helps to building and growing this channel. Thanks in advance for understanding!

- Dale L. Roberts

Think book awards are only for big-budget authors? Think again. In this episode, I’m joined by indie author Ross Brand, who’s won over 50 book awards using Book Award Pro, even on the free plan. He shares how to choose the right awards, save money, and turn wins into long-term visibility. If you’ve been waiting for a sign to submit your book, this is it. 

• Ross Brand - http://livestreamuniverse.com
• Ross on YouTube -  @livestreamuniverse1966
• Ross on Substack - https://rossbrand.substack.com
• Ross's Books - https://geni.us/100v5
• Book Award Pro - https://DaleLinks.com/BookAwardPro (affiliate link)
• Subscribe to The Self-Publishing Hub - https://TheSelfPublishingHub.com
• Subscribe to my email newsletter - https://DaleLinks.com/SignUp
• Join Channel Memberships - https://DaleLinks.com/Memberships
• Join Me on Discord - https://DaleLinks.com/Discord
• Check out my main YouTube channel - https://www.youtube.com/@DaleLRoberts
• My Books - https://DaleLinks.com/MyBooks
• Wanna tip me? Visit https://dalelroberts.gumroad.com/coffee. 

Where noted, some outbound links financially benefit the channel through affiliate programs. I only endorse programs, products, or services I use and can stand confidently behind. These links do not affect your purchase price and greatly helps to building and growing this channel. Thanks in advance for understanding!

- Dale L. Roberts

A major shift in the book world is brewing as Everand acquires Fable, signaling a new direction for online book clubs and author-reader engagement. Meanwhile, Amazon has quietly cut more jobs—this time in the books division—raising questions about the future of publishing operations. But it’s not all doom and gloom. Authors can tap into a fresh wave of events like the Book Launchers summit, the ALLi podcast, and the upcoming Author Nation conference to stay ahead of the curve. If you’re serious about writing, marketing, or selling books, this week’s news matters.

• Subscribe to The Self-Publishing Hub - https://TheSelfPublishingHub.com
• Subscribe to my email newsletter - https://DaleLinks.com/SignUp
• Join Channel Memberships - https://DaleLinks.com/Memberships
• Join Me on Discord - https://DaleLinks.com/Discord
• Check out my main YouTube channel - https://www.youtube.com/@DaleLRoberts
• My Books - https://DaleLinks.com/MyBooks
• Wanna tip me? Visit https://dalelroberts.gumroad.com/coffee.

New sources:

• Everand Acquires Online Book Club Platform Fable - https://www.publishersweekly.com/pw/by-topic/digital/content-and-e-books/article/97975-everand-acquires-online-book-club-platform-fable.html
• Amazon cuts more jobs, this time in books division - https://www.reuters.com/business/world-at-work/amazon-cuts-more-jobs-this-time-books-division-2025-06-06/
• Dibbly Create presents: Guided Book Flow - https://dalelinks.com/guidedbookflow (affiliate link) 
• StoryOrigin: Nonfiction Books: A Guide to Book Launches and Marketing - https://us02web.zoom.us/meeting/register/9mjlZ4g0QaOUJNHg1OwXxQ#/registration 
• Book Launchers presents: The Future of Book Marketing Summit - https://DaleLinks.com/AuthorLaunckKit (affiliate link)
• Authortube Writing Conference - https://www.authortubewritingconference.com/ 
• Author Nation - https://DaleLinks.com/AuthorNation (affiliate link)
• The Truth About Book Promotions (and Why Authors Get It Wrong): Self-Publishing with ALLi Featuring Dale L. Roberts - https://selfpublishingadvice.org/podcast-book-promotions/
• Written Word Media Speaker Series with Dale L. Roberts - https://www.youtube.com/live/bj8wjbSXgJE?si=hJMTc_RXJrJ3YEpx 

Where noted, some outbound links financially benefit the channel through affiliate programs. I only endorse programs, products, or services I use and can stand confidently behind. These links do not affect your purchase price and greatly helps to building and growing this channel. Thanks in advance for understanding!

- Dale L. Roberts

If your book promotions aren’t working, it might be time to level up. Emma Boyer of Written Word Media returns to reveal what top authors are doing differently—and how you can apply those strategies in 2025. From advanced promo timing to new reader trends, we’re digging into what actually works right now to sell more books.

• Written Word Media - http://writtenwordmedia.com/
• Subscribe to The Self-Publishing Hub - https://TheSelfPublishingHub.com
• Subscribe to my email newsletter - https://DaleLinks.com/SignUp
• Join Channel Memberships - https://DaleLinks.com/Memberships
• Join Me on Discord - https://DaleLinks.com/Discord
• Check out my main YouTube channel - https://www.youtube.com/@DaleLRoberts
• My Books - https://DaleLinks.com/MyBooks
• Wanna tip me? Visit https://dalelroberts.gumroad.com/coffee.

Where noted, some outbound links financially benefit the channel through affiliate programs. I only endorse programs, products, or services I use and can stand confidently behind. These links do not affect your purchase price and greatly helps to building and growing this channel. Thanks in advance for understanding!

- Dale L. Roberts

Amazon just made a major update that could reshape how your books perform on the platform. In this news segment, we break down what’s happening, how it could affect rankings, and what indie authors should keep in mind moving forward. Plus, important updates from Kobo, MailerLite, AppSumo, and more.

• YouTube for Authors - https://DaleLinks.com/YouTubeBook
• Subscribe to The Self-Publishing Hub - https://TheSelfPublishingHub.com
• Subscribe to my email newsletter - https://DaleLinks.com/SignUp
• Join Channel Memberships - https://DaleLinks.com/Memberships
• Join Me on Discord - https://DaleLinks.com/Discord
• Check out my main YouTube channel - https://www.youtube.com/@DaleLRoberts
• My Books - https://DaleLinks.com/MyBooks
• Wanna tip me? Visit https://dalelroberts.gumroad.com/coffee.

Sources: 

• The Amazon Algorithm Change You NEED to Know About - https://youtu.be/vfiArlO2UkQ?si=gPFLjwCs8W7pdr6y 
• KDP: Sales Ranking - https://kdp.amazon.com/en_US/help/topic/G201648140
• Kobo and AI: Making Reading and Publishing Even Better, Together - https://kobowritinglife.com/2025/05/29/kobo-and-ai/
• Amazon Ads: AI-powered Video generator - https://advertising.amazon.com/resources/whats-new/create-high-quality-ai-generated-videos-in-minutes
• The Bottom Line by Jane Friedman: 8th Note Press closing? - https://janefriedman.com/the-bottom-line-janes-publishing-industry-newsletter/ (subscription required)
• THE AUDIO PUBLISHERS ASSOCIATION ANNUAL SURVEY SHOWS AUDIOBOOK SALES GROW TO 2.22 BILLION DOLLARS - https://www.audiopub.org/surveys
• NYT: The Times and Amazon Announce an A.I. Licensing Deal - https://www.nytimes.com/2025/05/29/business/media/new-york-times-amazon-ai-licensing.html
• Get Authentic Book Reviews - https://getauthenticbookreviews.com
• You may have received a fake email impersonating MailerLite - https://www.mailerlite.com/help/phishing-in-email-marketing
• Publisher Rocket Lifetime Deal (...still available???) - https://DaleLinks.com/RocketDeal  (affiliate link)
• AppSumo presents Sumo Day - https://DaleLinks.com/AppSumo (affiliate link)
• AppSumo LTD: DepositPhotos - https://dalelinks.com/depositphotos (affiliate link)
• AppSumo LTD: Video to Blog - https://dalelinks.com/videotoblog (affiliate link)
• AppSumo LTD: PressRanger - https://dalelinks.com/pressranger (affiliate link)
• StoryOrigin: Amazon Ads Made Simple - https://us02web.zoom.us/meeting/register/CGTlyE84Txyf16VGfT8hmA#/registration 
• Written Word Media: The Youtube Author Blueprint - https://www.writtenwordmedia.com/speaker-series/
• Book Launchers: The Future of Non-Fiction Book Marketing - https://dalelinks.com/authorlaunchkit (affiliate link)
• Author Nation - https://DaleLinks.com/AuthorNation (affiliate link)
• YouTube for Authors - https://DaleLinks.com/YouTubeBook 

Where noted, some outbound links financially benefit the channel through affiliate programs. I only endorse programs, products, or services I use and can stand confidently behind. These links do not affect your purchase price and greatly helps to building and growing this channel. Thanks in advance for understanding!

- Dale L. Roberts