Shopify Masters

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Shopify
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Entrepreneurship Business Marketing
Audience & Performance Metrics
8.3K - 13.8K listeners Neutral 4.5 rating 553 reviews 600 episodes USA
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30s Ad: $321 - $387 60s Ad: $376 - $442 CPM Category: Business
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No data 1,606,363 followers Twitter
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Do you want to start your own business? Great! But how do you actually do it? Don't worry, we've got you covered on Shopify Masters, an official podcast from Shopify. Each week, hosts Shuang Esther Shan and Adam Levinter sit down with entrepreneurs and e-commerce experts as they share their experiences running successful online stores. Learn how to create social media ads that pay off, how to optimize your website for sales, what it takes to find the right supplier and so much more.

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Recent Hosts, Guests & Topics

Here's a quick summary of the last 5 episodes on Shopify Masters.

Hosts

Shuang Esther Shan Adam Levinter

Previous Guests

Amy Liu
Amy Liu is the founder of Tower 28 Beauty, a brand known for its commitment to creating safe and effective beauty products for sensitive skin. After struggling with eczema herself, Amy dedicated her career to developing a line of cosmetics that are both inclusive and effective, leading to the establishment of a multimillion-dollar business. Her approach emphasizes rigorous testing and transparency, making Tower 28 a trusted name in the beauty industry.
Amanda McClements
Amanda McClements is a former journalist who transitioned into the retail industry as a store owner. She specializes in curating unique and handcrafted home goods, focusing on providing customers with distinctive gifts. Amanda has built a strong community of small business owners, offering mutual support and advice, and is passionate about fostering connections between makers and customers.
Michelle Jimenez-Meggiato
Michelle Jimenez-Meggiato is a co-founder of Incredifulls, a food company known for its innovative products like Pizza Cupcakes and Breakfast Cups. With a background in entrepreneurship and a passion for creating unique food experiences, Michelle has played a pivotal role in expanding the brand's offerings and establishing partnerships with retailers.
Andrea Meggiato
Andrea Meggiato is a co-founder of Incredifulls, where he collaborates with his partner to develop and launch new food products. With expertise in product development and marketing, Andrea has been instrumental in the rebranding of their company and the strategic planning for their new product launches, including the Breakfast Cups.

Topics Discussed

SEO explosive growth Zero Waste Store brand content search intent sales growth Tower 28 beauty brand Amy Liu eczema multimillion-dollar success curating products building community retail small business handcrafted gifts advice for retailers True Classic billion-dollar brand content marketing Facebook ads comedy-driven creative launch plans Breakfast Cups Pizza Cupcakes rebranding Incredifulls nationwide retailer brand ambassador program
Episodes

Here's the recent few episodes on Shopify Masters.

0:00 34:19

Experience Explosive Growth Through SEO

Hosts
Shuang Esther Shan Adam Levinter
Keywords
SEO explosive growth Zero Waste Store brand content search intent sales growth

Zero Waste Store used strategic SEO to grow its sales from $6,000 to $2 million in just one year. Learn how to align your brand content with search intent to continue scaling.

For more on Zero Waste Store and show notes click here. 

0:00 45:39

Why Every Sephora Store Wants Tower 28 Beauty Products

Hosts
Shuang Esther Shan Adam Levinter
Guests
Amy Liu
Keywords
Tower 28 beauty brand Amy Liu eczema multimillion-dollar success

Tower 28’s founder Amy Liu built a trusted beauty brand through rigorous testing, turning her own eczema struggle into a multimillion-dollar success.

Watch Amy's video interview here. 

For more on Tower 28 and show notes click here. 

0:00 31:28

The Art of Curating Products and Building Community as a Retailer

Hosts
Shuang Esther Shan Adam Levinter
Guests
Amanda McClements
Keywords
curating products building community retail small business handcrafted gifts advice for retailers

Amanda McClements made a major pivot in her career, from journalism to retail store owner. She also honed her own taste in home goods to bring customers unique and handcrafted gifts. Amanda shares how she built a community of other small business owners that she could go to for advice, and hosts advices to foster connection between makers and customers.  Here's some of her tips for other small retailers.

For more about Salt & Sundry: https://www.shopify.com/blog/salt-and-sundry-retail

Subscribe to the Shopify Masters YouTube channel for video episodes.

0:00 33:03

Inside True Classic’s Billion-Dollar Content Marketing Playbook

Hosts
Shuang Esther Shan Adam Levinter
Keywords
True Classic billion-dollar brand content marketing Facebook ads comedy-driven creative

Discover how True Classic built a billion-dollar apparel brand through content marketing, Facebook ads, and comedy-driven creative that converts.

Watch on Shopify Masters's YouTube channel here. 

For more on True Classic and show notes, click here. 

0:00 32:35

The Recipe for Launching Your Second Product

Hosts
Shuang Esther Shan Adam Levinter
Guests
Michelle Jimenez-Meggiato Andrea Meggiato
Keywords
launch plans Breakfast Cups Pizza Cupcakes rebranding Incredifulls nationwide retailer brand ambassador program

Founders Michelle Jimenez-Meggiato and Andrea Meggiato unveil their launch plans for Breakfast Cups, their first expansion outside of their hero product Pizza Cupcakes. To set up for this launch, they've rebranded their food company to Incredifulls, found a nationwide retailer to stock the new product, and set up a new brand ambassador program. Michelle and Andrea share the thinking behind their new product and what it took to get to this point in the business.

 

Ratings
Global:
4.5 rating 553 reviews
USA
4.5 ratings 369 reviews
Canada
4.5 ratings 69 reviews
UK
4.7 ratings 56 reviews
Australia
4.4 ratings 43 reviews
South Africa
4.2 ratings 5 reviews
Ireland
4.5 ratings 4 reviews
New Zealand
2.5 ratings 4 reviews
Singapore
4.0 ratings 3 reviews