Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

Temu & Shein hike prices on April 25. Amazon 1P offers more to tariff-hit vendors. TikTok Shop sales dip in US before the de minimis loophole ends. All this and more on this weeks Weekly Buzz!

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Free Amazon Seller Chrome Extension: https://h10.me/extension

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Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

Were back with another episode of the Weekly Buzz with Helium 10s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10s newest features, and provide a training tip for the week for serious sellers of any level.

Temu and Shein are increasing prices starting April 25: Here's what shoppers should know https://www.usatoday.com/story/money/2025/04/21/temu-shein-prices-tariffs/83194905007/

Amazon makes urgent move to avoid US-China trade war impact https://www.thestreet.com/retail/amazon-makes-urgent-move-to-avoid-us-china-trade-war-impact

TikTok Shops sales in US plunge as Trumps tariffs hit Chinese imports https://www.msn.com/en-xl/news/other/tiktok-shop-s-sales-in-us-plunge-as-trump-s-tariffs-hit-chinese-imports/ar-AA1D3hzz

OpenAI and Shopify poised for partnership as ChatGPT adds in-chat shopping https://www.testingcatalog.com/openai-and-shopify-poised-for-partnership-as-chatgpt-adds-in-chat-shopping/

Walmart makes nationwide delivery change https://www.al.com/news/2025/04/walmart-makes-nationwide-delivery-change.html

Amazon 2025 Force for Good application is open! https://sell.amazon.com/blog/force-for-good

Maximize Impact with Amazon DSP bid adjustments https://advertising.amazon.com/en-us/resources/whats-new/maximize-impact-with-amazon-dsp-bid-adjustments/

Cargo freight forwarding services made easy with Amazon Freight https://www.aboutamazon.eu/news/transportation/cargo-freight-forwarding-services-made-easy-with-amazon-freight

Lastly, we deep dive into tools that could redefine your selling strategy. Meet the Influencer Finder, a groundbreaking feature for Helium 10 users, simplifying how sellers can discover and collaborate with influencers. Plus, Helium 10's historical Cerebro tool is empowering sellers to mine past keyword data, uncovering trends that can inform future product launches and optimizations. This episode is packed with actionable strategies that are bound to sharpen your competitive edge in the ever-evolving e-commerce landscape. Don't miss these essential insights to stay ahead and seize new opportunities!

In this episode of the Weekly Buzz by Helium 10, Bradley covers:

• 00:49 - Tariffs Trigger Prices
• 03:07 - Amazon Absorbs Tariffs
• 05:13 - Forced Seller Discounts
• 06:58 - TikTok Sales Slide
• 08:40- Chatbot Becomes Store
• 10:40 - Faster Walmart Delivery
• 11:50 - Get Featured on Amazon
• 12:51 - Smarter Ad Bidding
• 14:02 - Freight Goes Global
• 14:50 - Helium 10 New Feature Alerts
• 21:01 - Strategy of the Week: Cerebro Historical Trends

Discover a powerful, rarely used strategy to gain customer insights for product launches—no PPC, no need to look at reviews, and possibly more effective than AI tool insights.

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

Join us for an enlightening episode where we sit down with the extraordinary Izabela Hamilton of Rank Bell. Izabela shares her unique approach to gaining valuable customer insights without relying on PPC or traditional reviews. She opens up about her personal journey over the past couple of years, highlighting the importance of taking time off to focus on personal growth and wellness. This candid conversation emphasizes the significance of listening to our bodies and the universe, recognizing when to step back to recharge and come back stronger. 

Listen in as we explore the shifting landscape of Amazon's product ranking, focusing on authentic and customer-centric strategies. Izabela and Bradley discuss how brands are moving away from manipulated tactics and embracing the power of understanding shopper perspectives. With Helium 10 and RankBell, brands can now predict customer preferences more accurately and ensure their products earn their spot on page one. The episode highlights the importance of aligning products with customer needs and how a holistic approach to ranking can lead to significant revenue without heavy reliance on ads.

Lastly, we dive into the power of customer feedback in product improvement, illustrated by a client's journey in overcoming design challenges with an anti-aging red light mask. By conducting thorough pre-launch testing and addressing issues early, brands can ensure product success and customer satisfaction. We also explore strategies for creating compelling Amazon listings and the unique opportunities for new brands to compete with established ones in the evolving online shopping landscape. Don't miss this episode packed with insights on adapting to changes, leveraging AI tools, and proactively meeting customer needs for long-term success.

In episode 658 of the Serious Sellers Podcast, Bradley and Izabela discuss:

• 00:00 - Customer Insights Without Reviews or PPC
• 07:00 - Customer-Centric Ranking Strategies for Amazon
• 12:23 - Brand Optimization and Marketing Strategies
• 15:22 - Customer Feedback for Product Improvement
• 18:27 - Product Testing and Feedback Loop
• 22:30 - Customer-Centric Approach in Entrepreneurship
• 23:25 - RankBell Client's Amazon Success Story
• 25:14 - Amazon's Future in Search and Advertising
• 30:20 - Audit Your Listings for Longevity
• 34:46 - Customer Feedback and Competitor Insights

A popular Amazon Vine hack was just killed by Amazon. Tariffs are causing lots of changes on most E-commerce marketplaces, a special workshop for Amazon Search Query Performance. These buzzing stories and more on this episode!

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

Clarification of Amazon Vine review policy https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHU1NZVlVHVEhDUTZYR01L

Report: Amazon Cancels Orders From ‘Multiple Vendors’ After Tariffs Announcement https://www.pymnts.com/amazon/2025/amazon-cancels-orders-from-multiple-vendors-after-tariffs-announcement/

Shein and Temu Face Massive Roadblock With New Package Duties https://www.pymnts.com/news/retail/2025/shein-and-temu-face-massive-roadblock-with-new-package-duties/

Temu pulls its U.S. Google Shopping ads https://searchengineland.com/temu-pulls-us-google-shopping-ads-454260

TikTok Shop flags US risks, promotes EU market as Trump triples tariffs on small parcels https://www.scmp.com/tech/tech-trends/article/3305864/tiktok-shop-flags-us-risks-promotes-eu-market-trump-triples-tariffs-small-parcels

Amazon launches inbound-only LTL service https://www.freightwaves.com/news/amazon-launches-inbound-only-ltl-service

Sponsored Display updates all existing campaign to optimize for Conversion opportunities https://advertising.amazon.com/en-us/resources/whats-new/sponsored-display-reach-and-page-visit-campaign/

The most valuable datapoint that Amazon has ever given sellers is their Search Query Performance reports!  Join Bradley + Destaney Monday at 11AM for a workshop to learn about how this data can grow your business. h10.me/sqptraining

We wrap up with exciting updates from Helium 10, featuring new tools and features like the translation feature in X-Ray Keywords and a Helium 10 widget for bestseller pages. Listen in as we provide actionable strategies for sellers to optimize their Amazon presence using Helium 10's latest offerings, including understanding the crucial difference between indexing and ranking.

In this episode of the Weekly Buzz by Helium 10, Bradley covers:

• 01:01 - Amazon Vine Hack Dead?
• 04:35 - Amazon Tariff Repercussions
• 06:46 - Temu/Shein Tariff Repercussions
• 10:56 - TikTok Tariff Repercussions
• 13:02 - Amazon LTL Freight
• 14:56 - Sponsored Display Update
• 15:45 - SQP Workshop - h10.me/sqptraining
• 17:16 - Helium 10 New Feature Alerts
• 20:05 - Strategy of the Week: Index Checker

In this episode, we've got two expert guests on our TACoS Tuesday advertising show. We're going to talk a lot about how to rank when you're launching with PPC and some advanced forms of advertising, such as sponsor display.

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

Join us for an insightful episode featuring Marcel Marculescu, the CEO of IntelliRank. From his early days in Romania crafting browser-based games to becoming a cornerstone in the Amazon selling community, Marcel’s journey is a testament to his entrepreneurial spirit. We unpack his expertise in Amazon ranking and advertising, examining the evolution of strategies for product launches and the importance of a harmonious blend of organic methods and PPC advertising.

Our conversation ventures into the world of Amazon keywords, where Marcel sheds light on the power of targeting long-tail keywords. We explore how user-generated content, like reviews and Amazon Posts, can amplify product visibility — especially crucial during the initial stages of a product's life. Marcel also emphasizes the significance of testing product listings through Amazon experiments, providing a fresh perspective on customer insights versus personal biases. The essence of community comes to life as we discuss Amazing Days in Bulgaria, fostering a vibrant network for Amazon sellers in the region.

In the realm of advertising, we have Vincenzo Toscano, CEO of Ecomcy live in the Amazon Ads booth in Prosper Show to share advanced techniques for harnessing Amazon's Sponsored Display ads and audience targeting. We discuss isolating campaigns to refine bidding strategies, and an innovative approach using Helium 10’s Black Box tool to focus on complementary products. The episode wraps up with the undeniable value of seller networking and community events like Amazon Accelerate, highlighting how these connections fuel both personal and professional growth in the ever-evolving e-commerce landscape.

In episode 656 of the Serious Sellers Podcast, Bradley, Marcel, and Vincenzo discuss:

• 00:30 - Amazon Advertising Strategies for Ranking
• 04:08 - Romanians Dominating Ranking Companies
• 08:18 - Amazon PPC for New Products
• 11:55 - Optimizing Amazon Keywords and Strategies
• 12:40 - Leveraging Amazon Post for Visibility
• 18:51 - Europe Event Travel Opportunity
• 22:28 - Amazon Advertising Strategies Beyond Basics
• 27:16 - Maximizing Amazon Advertising With Basket Analysis
• 32:32 - Global Amazon Advertising Strategy Insights
• 34:05 - Helium 10 Ads Strategy and Growth
• 36:42 - Global Marketplace Advertising Strategies 
• 41:04 - Amazon Seller Networking Value

Trump just imposed a 104% tariff on Chinese imports. The de minimis loophole will officially close next month, and Amazon quietly rolled out a beta feature that lets its AI shop off of Amazon using your account. This and more buzzing news are on this week's episode!

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

We’re back with another episode of the Weekly Buzz with Helium 10’s Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

Trump officially raises retaliatory tariffs against China – including 90% fee on cheap goods from US adversary https://nypost.com/2025/04/08/us-news/trump-officially-raises-retaliatory-tariffs-against-china/

The LATEST UPDATE is just hours after the 104% tariffs took effect and this video was filmed. President Trump announced a surprise three-month (90-day) pause on all reciprocal tariffs—except those on China, which have now increased to 125%. While global markets are surging on the news, note that the harsher penalties on Chinese imports remain in full force. We recommend sellers keep a close, watchful eye as news develops.

Trump's 'reciprocal' tariffs plan kicks in; China vows again to impose countermeasures https://www.cnbc.com/2025/04/08/trump-tariffs-live-updates-stock-market-china.html

Amazon’s new 'Buy for Me' feature helps customers find and buy products from other brands’ sites https://www.aboutamazon.com/news/retail/amazon-shopping-app-buy-for-me-brands

Amazon is already changing its ultra-cheap Temu copycat https://www.theverge.com/news/645465/amazon-haul-temu-ultra-cheap-tariffs-trump

Walmart+ Goes All-In With Week of Exclusive Member Benefit Savings for Walmart+ Week https://corporate.walmart.com/news/2025/04/08/walmart-plus-goes-all-in-with-week-of-exclusive-member-benefit-saving-for-walmart-plus-week

Temu partners with DHL for local-to-local in Europe https://ecommercenews.eu/temu-partners-with-dhl-for-local-to-local-in-europe/

TikTok bidders pile up as deadline looms with Amazon, OnlyFans founder in mix https://www.reuters.com/markets/deals/amazon-has-bid-buy-tiktok-new-york-times-reports-2025-04-02/

Save the date for Amazon Accelerate, September 16–18 https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUTlBOUJXUEhHQTlQWENE

Best Buy launches creator platform with shoppable storefronts https://chainstoreage.com/best-buy-launches-creator-platform-shoppable-storefronts

Helium 10 just released a powerful new feature for influencers using the Chrome extension. By navigating to your Orders page and selecting the Influencers tab, you’ll see a history scanner that breaks down all your past purchases, showing which listings include your videos—categorized by top, bottom, both, or none. It also displays key performance metrics like onsite/offsite commissions, 30-day revenue, and carousel saturation, helping you track what’s working without leaving the page.

Helium 10’s Cerebro is the only reverse ASIN tool that shows all seven pages of Amazon search results—covering all 306 organic and 110 sponsored positions—so you never miss keyword shifts due to Amazon’s search shuffle. In addition to comprehensive keyword tracking, Cerebro uniquely reveals where a product appears in sponsored brand ads, video ads, and Amazon-specific widgets like “Amazon’s Choice,” giving sellers unmatched insight for competitive targeting. Join us for insights on these pivotal developments shaping the future of trade and e-commerce.

In this episode of the Weekly Buzz by Helium 10, Shivali covers:

• 00:48 - 104% TARIFFS?
• 02:40 - Loophole Slammed Shut
• 05:31 - Amazon’s Buy For Me AI
• 08:57 - Haul Gets a Makeover
• 10:41 - Walmart+ Week Returns
• 12:29 - Temu Eyes Europe
• 13:39 - Amazon Wants TikTok?
• 15:26 - Accelerate 2025 Confirmed
• 16:44 - Best Buy Goes Creator
• 18:09 - Helium 10 New Feature Alerts
• 20:13 - Strategy of the Week