Side Hustle Pro

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Nicaila Matthews Okome | Side Hustle Pro Media
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Entrepreneurship Business Marketing
Audience & Performance Metrics
28.7K - 47.9K listeners Female 4.7 rating 1914 reviews 466 episodes USA
Monetization Metrics
30s Ad: $1,110 - $1,340 60s Ad: $1,302 - $1,531 CPM Category: Business
Socials metrics & links
6,500 subscribers 95,889 followers Facebook
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Side Hustle Pro spotlights bold black women entrepreneurs who have scaled from side hustle to profitable business. Join Chief Side Hustler turned full-time entrepreneur Nicaila Matthews Okome for your weekly installment of Side Hustle Pro and learn actionable strategies to start small and get going–wherever and whoever you are. Side Hustle Pro features interviews with inspiring Black women entrepreneurs who started out as side hustlers, including interviews with Myleik Teele, Morgan DeBaun, Tiffany "The Budgetnista" Aliche, and more!

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Recent Hosts, Guests & Topics

Here's a quick summary of the last 5 episodes on Side Hustle Pro.

Hosts

Nicaila Matthews Okome

Previous Guests

Julia Coney
Julia Coney is an award-winning wine writer, speaker, and consultant. She serves as the Wine Consultant for American Airlines and is the Founder of Black Wine Professionals, a resource dedicated to supporting Black professionals in the wine industry. Julia has a diverse background that includes starting her career at a law firm and writing a beauty blog, which has contributed to her multifaceted career in the wine sector. She is recognized for her efforts in promoting diversity and inclusion within the wine industry, having received the Wine Enthusiast's 2020 Social Visionary Award for her work in addressing racism and equity in the field.
Portia Obeng
Portia Obeng is a social media strategist and LinkedIn coach with over 10 years of experience in the field. She has a background as a former social media manager for Side Hustle Pro and specializes in helping individuals optimize their LinkedIn profiles to enhance their personal brands and generate income. Portia focuses on creating 'LinkedIn superstars' who effectively advocate for their companies. Her expertise lies in navigating the evolving social media landscape and empowering women to level up their professional presence on LinkedIn.
Zach Nunn
Zach Nunn is the Founder and CEO of Living Corporate, a consulting firm that focuses on centering marginalized voices in the workplace. He is a former student of Podcast Moguls and has successfully transformed his podcast into a six-figure consulting business. Zach has secured brand partnerships with major corporations, including Pfizer, and is known for his expertise in creating authentic, high-quality content and leveraging interviews for networking. He emphasizes the importance of owning intellectual property and has developed strategies for repurposing podcast content into new offers.
Demetria Lucas
Demetria Lucas is an accomplished author, journalist, and media powerhouse known for her work in various fields including books, film, and podcasting. She is the founder of the blog 'A Belle in BK' and has authored three books focused on travel. Demetria has built a successful career as a multi-hyphenate entrepreneur, emphasizing the importance of taking career risks and embracing pivots. Her experiences traveling the world have significantly influenced her work and personal brand, and she shares insights on maintaining resilience through challenges and self-doubt.

Topics Discussed

Julia Coney wine industry diversity racism equity inclusion freelance writing entrepreneurship LinkedIn social media personal branding career development podcast consulting business brand partnerships authentic content networking IP ownership repurposing content marginalized voices DEI career risks pivots multi-hyphenate entrepreneur podcasting travel company personal brand freelancing entrepreneur tips
Episodes

Here's the recent few episodes on Side Hustle Pro.

0:00 31:29

458: Why Your Podcast Isn't Making Money (and How to Fix It)

This week I’m back with a solo episode where I’m giving you the tools to make money with your podcast. When I became a full-time podcaster in 2017, I focused on my revenue streams like brand partnerships, sponsorships, courses, and VIP programs, leading to having over 10 million episode downloads to date. I’m here to help you get your podcast to that same level. 


In this episode I’m sharing:

  • Effective Marketing: How you’re going to optimize content planning and to get people to consistently see what you are offering 
  • Thinking Outside the Box: Exploring non-traditional sponsorships and multi-channel packages like retreats to generate revenue beyond just downloads
  • Creating Value: How to produce content and services that your audience genuinely wants to pay for


Highlights Include:

00:00 Intro

02:49 The Importance of Podcast Setup

05:15 Narrowing Down Your Podcast Topics

09:50 Understanding and Serving Your Audience

14:33 Creating a Content Plan

16:39 Effective Marketing Strategies

19:00 Consistent Marketing Practices

21:24 Thinking Outside the Box for Sponsorships

25:54 Create Content People Want to Pay For

28:17 Recap and Action Steps

To learn more about making money from your podcast, join my next live class. Register at sidehustlepro.co/class.

Check out episode 458 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube


Links mentioned in this episode


Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss


Announcements

Join our Facebook Community

If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook


Guest Social Media Info

Side Hustle Pro – @sidehustlepro

#SideHustlePro

Hosted on Acast. See acast.com/privacy for more information.

0:00 1:02:05

457: How Julia Coney Pivoted Careers to Pioneer a New Era in the Food & Wine Industry

Hosts
Nicaila Matthews Okome
Guests
Julia Coney
Keywords
Julia Coney wine industry diversity racism equity inclusion freelance writing entrepreneurship

This week in the guest chair we have Julia Coney, award winning wine writer, speaker, & consultant. 

Julia wears many hats, including being the Wine Consultant for American Airlines and Founder of Black Wine Professionals; a resource for Black professionals in the world of wine.


In this episode she shares about:

  • Being multi-passionate: how exploring a range of interests, from starting at a law firm to writing a beauty blog, has elevated her career 
  • Paving the way for diversity: how starting honest conversations about racism, equity, and inclusion in the wine industry led to being the recipient of Wine Enthusiast's 2020 Social Visionary Award Winner 
  • The power of putting yourself out there on social media: How she has created opportunities for herself like being the first Black woman to run a wine program for American Airlines


Highlights include: 

00:00 Intro

04:42 Original career path and intro to wine

13:00 Navigating a switch in careers

21:39 Transition from beauty blogging to wine writing

27:06 Addressing racism in the wine industry

29:40 Sustaining financially as a freelance writer

35:00 Providing a niche wine service 

41:30 Unlocking networking opportunities 

45:07 Running a wine program for American Airlines 

54:16 Tips for entrepreneurs 


Watch episode 457 on YouTube and listen on all podcast apps


Links mentioned in this episode

Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss


Announcements

Join our Facebook Community

If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook


Guest Social Media Info


Hosted on Acast. See acast.com/privacy for more information.

0:00 53:48

456: How To Build a LinkedIn Profile That Helps You Side Hustle

Hosts
Nicaila Matthews Okome
Guests
Portia Obeng
Keywords
LinkedIn social media personal branding entrepreneurship career development

This week we’re taking it back to my convo with Portia Obeng, social media strategist, LinkedIn coach, and former Side Hustle Pro social media manager! 

With over 10 years of experience, Portia guides people through the ever-changing social media landscape to amplify their personal brands and make money.


In this episode she shares about:

  • The steps she’s taken to go from job hopping to helping people optimize their LinkedIn 
  • Her focus on the niche of creating “ LinkedIn superstars” who advocate for the company they work for
  • How she’s been able to maintain financially on a non-traditional path 


Highlights Include:

00:00 Intro

02:00 Early career experience

08:00 Helping women level up in LinkedIn

13:30 The importance of consistency on LinkedIn

16:20 Building a LinkedIn profile

24:00 Optimizing content on LinkedIn

29:25 Using LinkedIn to build a personal brand

37:00 How to connect in the best way on LinkedIn

50:00 Tips for entrepreneurs 


Watch episode 456 on YouTube and listen on all podcast apps


Links mentioned in this episode


Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss


Announcements

Join our Facebook Community

If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook


Guest Social Media Info

Hosted on Acast. See acast.com/privacy for more information.

0:00 1:10:17

455: How One Podcast Became a Six-Figure Consulting Firm w/ Zach Nunn

Hosts
Nicaila Matthews Okome
Guests
Zach Nunn
Keywords
podcast consulting business brand partnerships authentic content networking IP ownership repurposing content entrepreneurship marginalized voices DEI

This week in the guest chair, we have former Podcast Moguls student Zach Nunn, Founder and CEO of Living Corporate. 


Zach unpacks how he turned his podcast into a thriving consulting business, landing brand partnerships with major corporations like Pfizer and more. 


He talks about the strategies behind creating authentic, high-quality content, leveraging interviews as a networking channel, and maximizing the value of a show’s back catalog.


In this episode he shares:

  • Why owning your IP is a game-changer for growing podcast revenue
  • How to repurpose past podcast episodes into new offers (and sell them)
  • Why being transparent about your numbers, no matter how small, can still land you big corporate clients
  • How he applied what he learned in Podcast Moguls to his business model


Highlights include: 

00:00 Intro

04:50 Centering marginalized voices in the workplace

08:50 Side hustling while juggling a full-time job

11:41 Developing a “bundle” approach to brand partnerships

17:30 Expanding from a single podcast to a network

37:00 Leveraging 900 hours of archived interviews for his AI e-learning platform

51:00 Transitioning from DEI language to “experience management”

1:02:00 Advice for entrepreneurs 


Check out episode 455 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube


This episode is brought to you by: 

Skillshare: Take Nicaila’s class and explore thousands more hands-on classes taught by creative experts from around the world. Get one month free at sidehustlepro.co/skillshare.


Links mentioned in this episode


Announcements

Join our Facebook Community

If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook

Hosted on Acast. See acast.com/privacy for more information.

0:00 42:52

454: Demetria Lucas on Taking Career Risks and Embracing Pivots

Hosts
Nicaila Matthews Okome
Guests
Demetria Lucas
Keywords
career risks pivots multi-hyphenate entrepreneur podcasting travel company personal brand freelancing entrepreneur tips

This week we’re airing my first ever live podcast! I had the opportunity to sit down with author, journalist, and media powerhouse Demetria Lucas at the On Air Fest in Brooklyn, NY. 

From launching A Belle in BK to building an empire that spans books, film, podcasting, and more, Demetria has mastered the art of evolving and thriving as a multi-hyphenate entrepreneur. Taking risks and flawlessly pivoting has paid off.


In this episode she shares:

  • How prioritizing steady income through podcasting, owning a travel company, and more gives her freedom to enjoy life outside of working
  • The enormous impact traveling the world has had on her work, leading her to author three books on travel 
  • How she stayed resilient through personal challenges and self-doubt


Highlights Include:

00:00 Intro

03:36 Breaking into the book industry

08:20 Streams of steady income

13:45 Building a personal brand and podcast

24:08 Traveling the world

27:00 The ups and downs of finances in freelancing

36:15 Tips for entrepreneurs 


Check out episode 454 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube


Links mentioned in this episode

Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss


Announcements

Join our Facebook Community

If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook


Guest Social Media Info

Side Hustle Pro – @sidehustlepro

#SideHustlePro

Hosted on Acast. See acast.com/privacy for more information.

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