Thrive Radio Podcast

In this episode I break down my journey in the most simple terms I could possibly think of. I was close to death but I am alive!

In this episode of Marketing Minute, I dive into one of the most common questions I hear: Why do some brands blow up online while others stay invisible? The truth is, virality isn’t random—it follows a formula rooted in psychology, emotional engagement, and strategic storytelling.

I walk you through the 18–19 content types that consistently go viral, the power of yellow journalism (or as we call it today—clickbait), and how emotional resonance drives attention. I also share what not to do if you want to avoid being scrolled past in 1.2 seconds.

If you're tired of posting into the void and ready to make people care about your brand, this one's for you. Let’s get real about how to craft content that gets noticed, shared, and actually drives growth.

🎧 Listen in to learn how to make your audience feel—because attention follows emotion.

In this episode, we dive into why your business might not be getting the attention it deserves and how you can turn things around. Learn from an expert who shares valuable insights on understanding your audience's needs and the importance of focusing on the problems your product or service solves. It’s not about showing off how great your business is—it’s about connecting with your customers on a personal level and addressing their pain points first. If you're struggling to capture attention online or grow your presence, this episode will give you actionable tips to change that.

https://acalltothrive.com

In this episode of Thrive Radio, I sits down with Daniel Addix, co-founder of LCU, a company pioneering hangover recovery with the world’s first DHM-based gummies. Daniel shares his personal journey from battling the dreaded hangover to developing a science-backed, patent-pending solution that helps people feel refreshed after a night out. From overcoming product development hurdles to expanding into retail and bars, Daniel’s story is one of resilience, innovation, and passion for wellness. Tune in for insights into the challenges of launching a new wellness product and the growing alcohol aid market.

What you will learn in this podcast: How Daniel Addicks turned his personal struggle with hangovers into a business idea that led to the creation of a patented DHM-based gummy.

The role of DHM, a compound from the Japanese raisin tree, in alleviating hangover symptoms and boosting liver health.

The process and challenges of product development, including the trials and lessons learned when their first manufacturer didn’t deliver.

Insights into the booming alcohol aid market and how LCU’s strategy includes targeting bars, retail stores, and even expanding into event activations.

Essential advice for aspiring entrepreneurs entering the wellness and supplement space, particularly regarding ingredient sourcing, product testing, and manufacturing costs.

In this inspiring episode, I talk to Chris Emmet, a visionary entrepreneur who's combining beauty with conservation. From her unexpected pivot from the corporate medical world to founding Native Monarchs, a nonprofit dedicated to restoring monarch butterfly habitats, Chris has turned her passion into a mission to save the iconic species. And if that wasn’t innovative enough, she also launched Monarch Botanica, a skincare line using milkweed seed oil—giving back to conservation while bringing beauty products to market. Chris’s journey is one of resilience, creative entrepreneurship, and an unwavering dedication to the environment. Tune in for a conversation full of inspiration, insights, and ideas on how business can be both profitable and purpose-driven.

What You’ll Learn: How Chris transitioned from the medical field to environmental conservation and entrepreneurship.

The unique connection between monarch butterflies and her skincare line.

How to build a mission-driven business that directly supports environmental causes.

The importance of planting and protecting monarch butterfly habitats—and how you can help.

Tips for navigating the competitive beauty industry with a product that serves a greater purpose.

Why resilience, purpose, and focus are key to surviving the early years of entrepreneurship.

Connect with Chris here: Beauty: https://monarchbotanika.com/ Monarch Conservation: https://nativemonarchs.org/

Monarch Habitats: https://monarchbotanika.com/pages/educational-programs Milkweed Seed Oil Products - Beauty with Purpose: https://monarchbotanika.com/collections/all