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🎬 The podcast for ambitious filmmakers who want to build a thriving business—without burning out.
Hosted by Ryan Koral, a 20+ year video production vet and coach, this weekly show is your behind-the-scenes pass to what actually works in the world of commercial video.
Every episode is packed with real talk, tactical strategies, and candid conversations to help you:
+ Book better clients (at better rates)
+ Build systems that don’t rely 100% on you
+ Charge what you're worth—with confidence
+ Create videos that make an impact and grow your bottom line
If you're ready to stop winging it and start running your business like a pro—you’re in the right place.
🎙️ New episodes drop every week.
đź”— Learn more at https://studiosherpas.com
🎬 The podcast for ambitious filmmakers who want to build a thriving business—without burning out.
Hosted by Ryan Koral, a 20+ year video production vet and coach, this weekly show is your behind-the-scenes pass to what actually works in the world of commercial video.
Every episode is packed with real talk, tactical strategies, and candid conversations to help you:
+ Book better clients (at better rates)
+ Build systems that don’t rely 100% on you
+ Charge what you're worth—with confidence
+ Create videos that make an impact and grow your bottom line
If you're ready to stop winging it and start running your business like a pro—you’re in the right place.
🎙️ New episodes drop every week.
đź”— Learn more at https://studiosherpas.com
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Ryan Koral is a seasoned video production professional with over 20 years of experience. He is the host of the 'Grow Your Video Business' podcast and a coach dedicated to helping filmmakers build thriving businesses without burnout. Ryan is known for his candid insights on business strategy, client acquisition, and adapting to industry changes, including the impact of AI.
Ryan Koral is a seasoned video production professional with over 20 years of experience. He is the host of the 'Grow Your Video Business' podcast and a coach dedicated to helping filmmakers build thriving businesses without burnout. Ryan is known for his candid insights on business strategy, client acquisition, and adapting to industry changes, including the impact of AI.
Liz Wilcox, also known as 'The Fresh Princess of Email Marketing,' is an Email Strategist and Keynote Speaker. She specializes in helping small businesses build online relationships and generate revenue through email marketing. Liz is recognized for selling a blog, achieving six-figure revenue from a $9 offer without advertising, and simplifying email marketing with her 'Email Staircase' framework. She emphasizes authenticity and understanding customer needs in marketing.
Liz Wilcox, also known as 'The Fresh Princess of Email Marketing,' is an Email Strategist and Keynote Speaker. She specializes in helping small businesses build online relationships and generate revenue through email marketing. Liz is recognized for selling a blog, achieving six-figure revenue from a $9 offer without advertising, and simplifying email marketing with her 'Email Staircase' framework. She emphasizes authenticity and understanding customer needs in marketing.
Pablo Gonzalez is a professional with a background in green building, community building, and rental property investing. He is the Chief Evangelist of Vendoroo, focusing on the disruption in single-family home property management. He has been featured on notable books, podcasts, and stages, and hosts the Property Management Frame Breakers Podcast and Not Your Average Investor Show.
Pablo Gonzalez is a professional with a background in green building, community building, and rental property investing. He is the Chief Evangelist of Vendoroo, focusing on the disruption in single-family home property management. He has been featured on notable books, podcasts, and stages, and hosts the Property Management Frame Breakers Podcast and Not Your Average Investor Show.
Mark Lebrun is a Digital Influencer and Strategist, and the founder of Digital Influencer Co. a creative powerhouse helping faith-driven leaders and purpose-filled entrepreneurs grow their platforms and monetize their message. He has worked alongside high-impact leaders like Isaac Frere and April Lewis, and has partnered with organizations such as Alpha USA, Faith Driven Entrepreneurs, and Freedom From Within to help them scale their digital presence. With a following of over 320,000 across platforms, Mark has built an engaged community through faith, strategy, and storytelling. He is also the visionary behind Hood Proverbs and the founder of YouTube Influence Academy.
Mark Lebrun is a Digital Influencer and Strategist, and the founder of Digital Influencer Co. a creative powerhouse helping faith-driven leaders and purpose-filled entrepreneurs grow their platforms and monetize their message. He has worked alongside high-impact leaders like Isaac Frere and April Lewis, and has partnered with organizations such as Alpha USA, Faith Driven Entrepreneurs, and Freedom From Within to help them scale their digital presence. With a following of over 320,000 across platforms, Mark has built an engaged community through faith, strategy, and storytelling. He is also the visionary behind Hood Proverbs and the founder of YouTube Influence Academy.
Graham Cochrane is a highly acclaimed entrepreneur, USA Today bestselling author, and keynote speaker with a track record of building successful online businesses. He is also the host of The Graham Cochrane Show, a top .5% ranked podcast globally, where he helps people create more money, margin, and meaning in their lives. With over 15 years of online coaching and content experience, 700,000 YouTube subscribers, and multiple 7-figure businesses requiring less than 5 hours of work per week, Graham is a leading figure in digital entrepreneurship and personal development.
Graham Cochrane is a highly acclaimed entrepreneur, USA Today bestselling author, and keynote speaker with a track record of building successful online businesses. He is also the host of The Graham Cochrane Show, a top .5% ranked podcast globally, where he helps people create more money, margin, and meaning in their lives. With over 15 years of online coaching and content experience, 700,000 YouTube subscribers, and multiple 7-figure businesses requiring less than 5 hours of work per week, Graham is a leading figure in digital entrepreneurship and personal development.
Topics Discussed
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If you're a commercial filmmaker, The Grow Your Video Business show produced by Studio Sherpas will give you actionable advice to help you find better clients, charge what you're worth, avoid "hustle and grind", and enjoy the video production process without sacrificing your creativity.
Each week I cover topics geared to help corporate and commercial filmmakers. Some well-known guests I've had on the show include:
🔥 Greg McKeown, Author of Essentialism
🔥 Bob Berg, co-author of The Go-Giver
🔥 Chris Do, founder of Blind
🔥 Blair Enns, Author of Win Without Pitching Manifesto
🔥 Parker Walbeck, Full-Time Filmmaker
🔥 Jasmine Star, founder of Social Curator and The Jasmine Star Show
🔥 Graham Cochrane, Recording Revolution and The Graham Cochrane Show
Get on the fast track to building your dream corporate videography business on the Grow Your Video Business podcast.🚀
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Episodes
Here's the recent few episodes on Grow Your Video Business.
0:0042:36
444. Why I'm Building My Video Business to Sell Even Though I Don't Want To
Guests
Guests of this podcast episode
Ryan Koral
Keywords
Keywords of this podcast episode
business strategyentrepreneurshipvideo productionAI in creative industriesclient relationsbusiness growthscalabilitymarketingfinancial planningbusiness sales
Ryan opens up about his nine-year journey of building the wrong kind of video business and his recent pivot toward creating something sellable. He shares candid insights about hitting seven figures, the challenges since 2020, and why he's now focused on packages over custom work while addressing a filmmaker's concerns about AI taking over the industry.
Key Takeaways
Building a business that can run without you creates more freedom than being the indispensable creative at the center of everything
Package-based services with predictable pricing are more scalable and sellable than endless custom projects
Position yourself as a strategic partner who offers workshops and thinking partnership, not just shooting and editing services
AI won't replace filmmakers who differentiate themselves through strategy, storytelling, and client partnership rather than just technical execution
In This Episode
[00:00] Welcome to the show!
[03:12] 10xFILMMAKER
[04:46] New Goals for a New Season
[14:05] Adjusting Your Direction
[19:13] Built To Sell
[28:39] When AI Impacts Our Work
[31:03] Marketing Yourself
[36:42] Mastermind Community
[41:40] Outro
Quotes
"It took me nine years to realize that I was building the wrong kind of video business. I always thought freedom meant doing everything myself, being the creative, the editor, the salesperson and the project manager." - Ryan
"If the only thing that you're offering is showing up for somebody and filming B-roll type stuff and just following the directions that somebody has for you, it's going to be really easy for that same client to have a machine follow directions for them." - Ryan
"If you're positioning yourself as shooter editor, that's not as compelling and that's not as helpful for a client that needs somebody that understands more, that understands how marketing works or why it works." - Ryan
"We just landed a $20,000 gig a couple of weeks ago with a client that wanted to spend $5,000... I somehow talked them into doing this workshop, a paid workshop that was going to take half of the budget that they had set aside." - Ryan
"I still believe that this work is so powerful. I believe that it can make a massive impact and that's why I feel compelled to stay in it even if and when I sell this company." - Ryan
Ryan opens up about his nine-year journey of building the wrong kind of video business and his recent pivot toward creating something sellable. He shares candid insights about hitting seven figures, the challenges since 2020, and why he's now focused on packages over custom work while addressing a filmmaker's concerns about AI taking over the industry.
Key Takeaways
Building a business that can run without you creates more freedom than being the indispensable creative at the center of everything
Package-based services with predictable pricing are more scalable and sellable than endless custom projects
Position yourself as a strategic partner who offers workshops and thinking partnership, not just shooting and editing services
AI won't replace filmmakers who differentiate themselves through strategy, storytelling, and client partnership rather than just technical execution
In This Episode
[00:00] Welcome to the show!
[03:12] 10xFILMMAKER
[04:46] New Goals for a New Season
[14:05] Adjusting Your Direction
[19:13] Built To Sell
[28:39] When AI Impacts Our Work
[31:03] Marketing Yourself
[36:42] Mastermind Community
[41:40] Outro
Quotes
"It took me nine years to realize that I was building the wrong kind of video business. I always thought freedom meant doing everything myself, being the creative, the editor, the salesperson and the project manager." - Ryan
"If the only thing that you're offering is showing up for somebody and filming B-roll type stuff and just following the directions that somebody has for you, it's going to be really easy for that same client to have a machine follow directions for them." - Ryan
"If you're positioning yourself as shooter editor, that's not as compelling and that's not as helpful for a client that needs somebody that understands more, that understands how marketing works or why it works." - Ryan
"We just landed a $20,000 gig a couple of weeks ago with a client that wanted to spend $5,000... I somehow talked them into doing this workshop, a paid workshop that was going to take half of the budget that they had set aside." - Ryan
"I still believe that this work is so powerful. I believe that it can make a massive impact and that's why I feel compelled to stay in it even if and when I sell this company." - Ryan
Liz Wilcox shares why every video professional needs an email list (even if they're just starting out) and provides practical, easy-to-implement strategies for using email marketing to create more predictable income without feeling salesy or spending hours crafting the perfect message.
Key Takeaways
Your email list is your "potential client list" - people don't buy when you sell, they buy when they're ready, and email keeps you top of mind until that moment
Start with a simple lead magnet (like "5 Red Flags When Hiring a Videographer") that solves a specific problem for your ideal clients
Be your authentic self in emails - even corporate clients appreciate working with real humans who show personality rather than stuffy, formal messaging
Ask questions and get feedback from your email subscribers to help craft services and packages they actually want instead of guessing what might sell
About Liz Wilcox
The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships + make real money with emails. She’s best known for selling a blog, turning a $9 offer into multiple six-figures (without ads), and helping you untangle the email “knot” with her simple framework, the Email Staircase. She loves the 90s, headbands, and the beach.
In This Episode
[00:00] Welcome to the show!
[04:22] Meet Liz Wilcox
[06:11] Email Marketing Strategy
[15:40] Softwares for Email Marketing
[18:57] Effective Spots for Lead Magnets
[33:33] Owning Your Personality
[39:40] Know What Your Clients Want
[47:10] Connect with Liz
[51:47] Outro
Quotes
"People do not buy when you sell something. They buy when they're ready... So as far as starting your email list, it can be as simple as telling those clients, 'Hey, I'm gonna put you on this email list, I'm gonna email you.'" - Liz Wilcox
"We're all H to H, human to human... If you think you can't be yourself because your client is too uppity or whatever, I say it with love, maybe reconsider. You can be yourself." - Liz Wilcox
"Marketing is not saying 100 different things, it's saying one thing 100 different times. It's not braggy to say, 'Oh my gosh, my last client loved his video, here's a snippet.' That's not bragging, that's letting people know so that they can get something they love too." - Liz Wilcox
"What would this look like if it was easy? And sometimes I'm like, well, Liz, it's just not easy. So I got a backup question. What would this look like if it was fun?" - Liz Wilcox
Liz Wilcox shares why every video professional needs an email list (even if they're just starting out) and provides practical, easy-to-implement strategies for using email marketing to create more predictable income without feeling salesy or spending hours crafting the perfect message.
Key Takeaways
Your email list is your "potential client list" - people don't buy when you sell, they buy when they're ready, and email keeps you top of mind until that moment
Start with a simple lead magnet (like "5 Red Flags When Hiring a Videographer") that solves a specific problem for your ideal clients
Be your authentic self in emails - even corporate clients appreciate working with real humans who show personality rather than stuffy, formal messaging
Ask questions and get feedback from your email subscribers to help craft services and packages they actually want instead of guessing what might sell
About Liz Wilcox
The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships + make real money with emails. She’s best known for selling a blog, turning a $9 offer into multiple six-figures (without ads), and helping you untangle the email “knot” with her simple framework, the Email Staircase. She loves the 90s, headbands, and the beach.
In This Episode
[00:00] Welcome to the show!
[04:22] Meet Liz Wilcox
[06:11] Email Marketing Strategy
[15:40] Softwares for Email Marketing
[18:57] Effective Spots for Lead Magnets
[33:33] Owning Your Personality
[39:40] Know What Your Clients Want
[47:10] Connect with Liz
[51:47] Outro
Quotes
"People do not buy when you sell something. They buy when they're ready... So as far as starting your email list, it can be as simple as telling those clients, 'Hey, I'm gonna put you on this email list, I'm gonna email you.'" - Liz Wilcox
"We're all H to H, human to human... If you think you can't be yourself because your client is too uppity or whatever, I say it with love, maybe reconsider. You can be yourself." - Liz Wilcox
"Marketing is not saying 100 different things, it's saying one thing 100 different times. It's not braggy to say, 'Oh my gosh, my last client loved his video, here's a snippet.' That's not bragging, that's letting people know so that they can get something they love too." - Liz Wilcox
"What would this look like if it was easy? And sometimes I'm like, well, Liz, it's just not easy. So I got a backup question. What would this look like if it was fun?" - Liz Wilcox
442. Why Selling Video Services Will Always Keep You Broke with Pablo Gonzalez
Guests
Guests of this podcast episode
Pablo Gonzalez
Keywords
Keywords of this podcast episode
video servicespredictable incomestacking valueniche marketingclient experiencetestimonial videosdisruption in property management
Pablo Gonzalez shares his journey from construction sales to Silicon Valley tech evangelist and reveals how video professionals can create more predictable income by solving "Monday morning problems," stacking value beyond just delivering footage, and packaging their services as experiences rather than products.
Key Takeaways
Create offers that solve immediate business problems first (like testimonial videos) before trying to sell big vision projects - this builds trust that lets you eventually sell those larger projects
Package your video services as experiences rather than products - such as turning client testimonial videos into a VIP day that makes both your client and their customers feel special
Look for ways to "stack value" by providing additional deliverables that make it easier for clients to use and share their videos (like providing captions, email copy, and suggested posting strategies)
Find a specific niche to serve repeatedly - this creates insights that lead to better offers, more referrals, and a more predictable business
About Pablo Gonzalez
From green building to community building to rental property investing, Pablo Gonzalez has a track record of spotting disruptive industry trends, building movements around them, and creating massive value for those that follow for 15+ years.
As the Chief Evangelist of Vendoroo, he has become completely focused on 1 thing: The impending disruption coming for single-family home property management.
His work has seen him featured on the iconic books, The Ultimate Sale Machine and Belonging To The Brand, the keynote stage of NARPM Broker/Owner, and over 700 podcasts. He is currently the host of the Property Management Frame Breakers Podcast and Not Your Average Investor Show. Â
He lives in Jacksonville, FL where he owns a SFH portfolio, surfs as often as he can, and loves to cook for his wife, Martha.
In This Episode
[00:00] Welcome to the show!
[04:10] Meet Pablo Gonzalez
[05:34] Vendaroo
[09:43] Community Creation for Businesses
[13:47] Predictability Through Niching Down
[20:55] Build Something Boring.
[27:56] Stacking Value
[32:15] Understanding Outcome
[45:44] Connect With Pablo
[48:09] Outro
Quotes
"Your coach told me, you've got to solve a Monday morning problem to get in the door. If you can solve a Monday morning problem, they'll let you solve the year-end problem. But you gotta prove value." - Pablo Gonzalez
"Everybody wants testimonial videos with their clients. Everybody wants ways to show how their stuff works really well for people. And they also want better relationships with those people... Sell it as an experience, not a product." - Pablo Gonzalez
"Until I really unlocked predictability in my business by figuring out an offer that I can sell, that reduced pressure increased enough bandwidth to make me a better husband. Our marriage has gotten better because of financial security." - Pablo Gonzalez
"Just do more of what is working. Six words. And I'm like, yeah, okay, so if this is working, even if I'm not the most passionate and excited about it, you need to stay in this work because it allows you opportunity to do the things that you are passionate about." - Ryan Koral
Pablo Gonzalez shares his journey from construction sales to Silicon Valley tech evangelist and reveals how video professionals can create more predictable income by solving "Monday morning problems," stacking value beyond just delivering footage, and packaging their services as experiences rather than products.
Key Takeaways
Create offers that solve immediate business problems first (like testimonial videos) before trying to sell big vision projects - this builds trust that lets you eventually sell those larger projects
Package your video services as experiences rather than products - such as turning client testimonial videos into a VIP day that makes both your client and their customers feel special
Look for ways to "stack value" by providing additional deliverables that make it easier for clients to use and share their videos (like providing captions, email copy, and suggested posting strategies)
Find a specific niche to serve repeatedly - this creates insights that lead to better offers, more referrals, and a more predictable business
About Pablo Gonzalez
From green building to community building to rental property investing, Pablo Gonzalez has a track record of spotting disruptive industry trends, building movements around them, and creating massive value for those that follow for 15+ years.
As the Chief Evangelist of Vendoroo, he has become completely focused on 1 thing: The impending disruption coming for single-family home property management.
His work has seen him featured on the iconic books, The Ultimate Sale Machine and Belonging To The Brand, the keynote stage of NARPM Broker/Owner, and over 700 podcasts. He is currently the host of the Property Management Frame Breakers Podcast and Not Your Average Investor Show. Â
He lives in Jacksonville, FL where he owns a SFH portfolio, surfs as often as he can, and loves to cook for his wife, Martha.
In This Episode
[00:00] Welcome to the show!
[04:10] Meet Pablo Gonzalez
[05:34] Vendaroo
[09:43] Community Creation for Businesses
[13:47] Predictability Through Niching Down
[20:55] Build Something Boring.
[27:56] Stacking Value
[32:15] Understanding Outcome
[45:44] Connect With Pablo
[48:09] Outro
Quotes
"Your coach told me, you've got to solve a Monday morning problem to get in the door. If you can solve a Monday morning problem, they'll let you solve the year-end problem. But you gotta prove value." - Pablo Gonzalez
"Everybody wants testimonial videos with their clients. Everybody wants ways to show how their stuff works really well for people. And they also want better relationships with those people... Sell it as an experience, not a product." - Pablo Gonzalez
"Until I really unlocked predictability in my business by figuring out an offer that I can sell, that reduced pressure increased enough bandwidth to make me a better husband. Our marriage has gotten better because of financial security." - Pablo Gonzalez
"Just do more of what is working. Six words. And I'm like, yeah, okay, so if this is working, even if I'm not the most passionate and excited about it, you need to stay in this work because it allows you opportunity to do the things that you are passionate about." - Ryan Koral
Mark Lebrun shares how he built a thriving YouTube channel that replaced his corporate income and now discusses strategies for video production businesses to leverage YouTube, create targeted offers, and use AI to work more efficiently while maintaining authentic connections with clients.
Key Takeaways
Create YouTube content that addresses specific pain points your ideal clients face, then naturally incorporate offers that solve those problems
Instead of sending everyone to your homepage, build targeted landing pages for different niches and track which ones convert best • Experiment with lower-priced offers (like a $19 download or $1,000 virtual coaching session) to serve people who aren't ready for your premium services
Use AI strategically for SEO optimization, content planning, and business strategy while maintaining your human touch for client relationships
About Mark Lebrun
Mark Lebrun is a Digital Influencer and Strategist, and the founder of Digital Influencer Co. — a creative powerhouse helping faith-driven leaders and purpose-filled entrepreneurs grow their platforms and monetize their message.
He has worked alongside high-impact leaders like Isaac Frere and April Lewis, and has partnered with organizations such as Alpha USA, Faith Driven Entrepreneurs, and Freedom From Within to help them scale their digital presence. With a combined following of over 320,000 across platforms, Mark has built an engaged community by blending bold faith, sharp strategy, and authentic storytelling.
Mark is also the visionary behind Hood Proverbs, a brand rooted in community transformation through the gospel, and the founder of YouTube Influence Academy, a program equipping creators to grow their channels, monetize their influence, and create with conviction.
In This Episode
[00:00] Welcome to the show!
[04:13] Meet Mark Lebrun
[08:09] Why YouTube Is Gold
[14:28] Marketing Through Ads
[18:13] Having Multiple Landing Pages
[26:57] Developing Systems to Avoid Burnout
[31:47] Utilizing AI In Your Business
[46:21] Connect with Mark
[48:24] Outro
Quotes
"The creative economy is evaluated to be a $500 billion industry by 2027. And right now it's a $250 billion industry in 2025... You guys are the people who embody the creative economy. And let's just say, we put in an extra 1% more effort... you could get a piece of this pie." - Mark Lebrun
"If you are drained as a YouTuber, as someone who's on social media, you might be doing it wrong. Because you need to have systems in place that prevent burnout... I don't want to see entrepreneurs burn out in this digital economy." - Mark Lebrun
"When we put this kind of pressure on ourselves to continue to outdo, outperform... we should be on a slow ramp to improve and to be more efficient in those things... my heartbeat in doing this brand was that I want to help filmmakers be more fulfilled and less drained." - Ryan Koral
Mark Lebrun shares how he built a thriving YouTube channel that replaced his corporate income and now discusses strategies for video production businesses to leverage YouTube, create targeted offers, and use AI to work more efficiently while maintaining authentic connections with clients.
Key Takeaways
Create YouTube content that addresses specific pain points your ideal clients face, then naturally incorporate offers that solve those problems
Instead of sending everyone to your homepage, build targeted landing pages for different niches and track which ones convert best • Experiment with lower-priced offers (like a $19 download or $1,000 virtual coaching session) to serve people who aren't ready for your premium services
Use AI strategically for SEO optimization, content planning, and business strategy while maintaining your human touch for client relationships
About Mark Lebrun
Mark Lebrun is a Digital Influencer and Strategist, and the founder of Digital Influencer Co. — a creative powerhouse helping faith-driven leaders and purpose-filled entrepreneurs grow their platforms and monetize their message.
He has worked alongside high-impact leaders like Isaac Frere and April Lewis, and has partnered with organizations such as Alpha USA, Faith Driven Entrepreneurs, and Freedom From Within to help them scale their digital presence. With a combined following of over 320,000 across platforms, Mark has built an engaged community by blending bold faith, sharp strategy, and authentic storytelling.
Mark is also the visionary behind Hood Proverbs, a brand rooted in community transformation through the gospel, and the founder of YouTube Influence Academy, a program equipping creators to grow their channels, monetize their influence, and create with conviction.
In This Episode
[00:00] Welcome to the show!
[04:13] Meet Mark Lebrun
[08:09] Why YouTube Is Gold
[14:28] Marketing Through Ads
[18:13] Having Multiple Landing Pages
[26:57] Developing Systems to Avoid Burnout
[31:47] Utilizing AI In Your Business
[46:21] Connect with Mark
[48:24] Outro
Quotes
"The creative economy is evaluated to be a $500 billion industry by 2027. And right now it's a $250 billion industry in 2025... You guys are the people who embody the creative economy. And let's just say, we put in an extra 1% more effort... you could get a piece of this pie." - Mark Lebrun
"If you are drained as a YouTuber, as someone who's on social media, you might be doing it wrong. Because you need to have systems in place that prevent burnout... I don't want to see entrepreneurs burn out in this digital economy." - Mark Lebrun
"When we put this kind of pressure on ourselves to continue to outdo, outperform... we should be on a slow ramp to improve and to be more efficient in those things... my heartbeat in doing this brand was that I want to help filmmakers be more fulfilled and less drained." - Ryan Koral
440. Stop Doing 80% of What You're Doing in Your Business with Graham Cochrane
Guests
Guests of this podcast episode
Graham Cochrane
Keywords
Keywords of this podcast episode
business efficiencytime managementrevenue growthentrepreneurshipbusiness frameworkproductivityautomationdelegationperfectionismbusiness strategy
In this eye-opening conversation, Graham Cochrane reveals how he built a $2 million business working just 5 hours a week by identifying the 20% of activities that drive 80% of results, and shares his four-part framework for designing a sustainable, energizing business week.
Key Takeaways
Most activities in your business don't generate revenue – identify the 20% that do and focus there while eliminating, automating, or delegating the rest
Perfectionism keeps you from serving clients effectively – they care more about getting results faster than your video being a 10/10 • Design your week with four key elements: recharge time, relationship time, rainmaker time (revenue-generating activities), and reflection time
"Do more of what is working" – analyze what's actually driving results in your business and double down on those specific activities
About Graham Cochrane
Graham Cochrane is a highly acclaimed entrepreneur, USA Today bestselling author, and keynote speaker with a track record of building successful online businesses. He is also the host of The Graham Cochrane Show, a top .5% ranked podcast globally, where each week he helps people create more money, margin, and meaning in their lives.
With over 15 years of online coaching and content experience, 700,000 YouTube subscribers across his channels, and having built multiple 7 figure businesses that require less than 5 hours of work per week to run, Graham has established himself as a leading figure in digital entrepreneurship and personal development and is dedicated to strategically aligning online business owners with their true potential, empowering them to feel fulfilled and invigorated by their work through tailored strategies and innovative solutions and ultimately create what he calls an Effortless Business™.Â
His insights have been regularly featured in national media outlets like Forbes, CNBC and Business Insider.
In This Episode
[00:00] Welcome to the show!
[03:36] Meet Graham Cochrane
[07:43] Rebel
[13:44] Narrowing Down Your List
[22:11] Hobby Or A Business?
[27:40] The Best At Serving Clients
[40:23] 4 Things Every Week Needs
[50:42] Connect with Graham
[51:24] Outro
Quotes
"Effort-fueled businesses will eventually fade, but energy-fueled businesses flourish. And there's a big shift. You have to go from effort to energy to build a sustainable business." - Graham Cochrane
"Most of what you're doing isn't generating much revenue in your business. Which means the other best news is that a small part of what you're doing each week is actually leading to the majority of your revenue." - Graham Cochrane
"You don't have to be the best filmmaker to win in your video business. The best filmmaker isn't the one that wins. It's not the best craftsman that wins. This isn't an award show for who makes the best video. This is a business for who serves their clients the best." - Graham Cochrane
"We don't learn from our experiences, we learn from reflecting on our experiences." - Graham Cochrane (quoting from John Dewey)
In this eye-opening conversation, Graham Cochrane reveals how he built a $2 million business working just 5 hours a week by identifying the 20% of activities that drive 80% of results, and shares his four-part framework for designing a sustainable, energizing business week.
Key Takeaways
Most activities in your business don't generate revenue – identify the 20% that do and focus there while eliminating, automating, or delegating the rest
Perfectionism keeps you from serving clients effectively – they care more about getting results faster than your video being a 10/10 • Design your week with four key elements: recharge time, relationship time, rainmaker time (revenue-generating activities), and reflection time
"Do more of what is working" – analyze what's actually driving results in your business and double down on those specific activities
About Graham Cochrane
Graham Cochrane is a highly acclaimed entrepreneur, USA Today bestselling author, and keynote speaker with a track record of building successful online businesses. He is also the host of The Graham Cochrane Show, a top .5% ranked podcast globally, where each week he helps people create more money, margin, and meaning in their lives.
With over 15 years of online coaching and content experience, 700,000 YouTube subscribers across his channels, and having built multiple 7 figure businesses that require less than 5 hours of work per week to run, Graham has established himself as a leading figure in digital entrepreneurship and personal development and is dedicated to strategically aligning online business owners with their true potential, empowering them to feel fulfilled and invigorated by their work through tailored strategies and innovative solutions and ultimately create what he calls an Effortless Business™.Â
His insights have been regularly featured in national media outlets like Forbes, CNBC and Business Insider.
In This Episode
[00:00] Welcome to the show!
[03:36] Meet Graham Cochrane
[07:43] Rebel
[13:44] Narrowing Down Your List
[22:11] Hobby Or A Business?
[27:40] The Best At Serving Clients
[40:23] 4 Things Every Week Needs
[50:42] Connect with Graham
[51:24] Outro
Quotes
"Effort-fueled businesses will eventually fade, but energy-fueled businesses flourish. And there's a big shift. You have to go from effort to energy to build a sustainable business." - Graham Cochrane
"Most of what you're doing isn't generating much revenue in your business. Which means the other best news is that a small part of what you're doing each week is actually leading to the majority of your revenue." - Graham Cochrane
"You don't have to be the best filmmaker to win in your video business. The best filmmaker isn't the one that wins. It's not the best craftsman that wins. This isn't an award show for who makes the best video. This is a business for who serves their clients the best." - Graham Cochrane
"We don't learn from our experiences, we learn from reflecting on our experiences." - Graham Cochrane (quoting from John Dewey)
