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Trade Show University is the #1 resource in the industry for Exhibitors, Marketers and Show Planners to improve their results and ROI. With over 220 podcast episodes featuring tips, training and expert interviews, and exclusive group and 1-on-1 consulting and training, you have everything you need to make your next trade show or event wildly successful! We offer a free 15-minute Discovery Call to brainstorm ideas and possibilities for your business and your show - visit https://tradeshowu.biz/services/ to schedule your call! Every idea we generate in this no-cost call is yours! And so are the results!
Developed and hosted by trade show veteran Jim Cermak, Trade Show University brings proven information from Jim’s 30+ years as a professional trainer, event planner and marketer, along with industry experts and insiders to discuss topics geared to help companies really get better results.
If you find yourself asking questions like these below, then this show is for you:
How to prepare for a trade show?
How do I design a trade show booth?
How do I get attendees to stop at my trade show booth or stand?
What is the best trade show marketing?
What are top trade show tips?
How do I set goals for my trade show?
Are trade shows, trade fairs, expos, and conferences worth it?
How much is a trade show?
To listen to podcast episodes, get information and free tools, and to sign up for email updates, go to www.TradeShowU.biz.
Trade Show University is the #1 resource in the industry for Exhibitors, Marketers and Show Planners to improve their results and ROI. With over 220 podcast episodes featuring tips, training and expert interviews, and exclusive group and 1-on-1 consulting and training, you have everything you need to make your next trade show or event wildly successful! We offer a free 15-minute Discovery Call to brainstorm ideas and possibilities for your business and your show - visit https://tradeshowu.biz/services/ to schedule your call! Every idea we generate in this no-cost call is yours! And so are the results!
Developed and hosted by trade show veteran Jim Cermak, Trade Show University brings proven information from Jim’s 30+ years as a professional trainer, event planner and marketer, along with industry experts and insiders to discuss topics geared to help companies really get better results.
If you find yourself asking questions like these below, then this show is for you:
How to prepare for a trade show?
How do I design a trade show booth?
How do I get attendees to stop at my trade show booth or stand?
What is the best trade show marketing?
What are top trade show tips?
How do I set goals for my trade show?
Are trade shows, trade fairs, expos, and conferences worth it?
How much is a trade show?
To listen to podcast episodes, get information and free tools, and to sign up for email updates, go to www.TradeShowU.biz.
Producers, Hosts, and Production Team
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Recent Hosts, Guests & Topics
Here's a quick summary of the last 3 episodes on Trade Show University for Virtual & Live Events.
Hosts
Jim Cermak
Previous Guests
Joel Bromley
Joel Bromley is a financial coach and co-founder of Bromley Financial Coaching, where he helps individuals achieve financial independence and peace of mind. He has been endorsed by financial expert Dave Ramsey to launch his Financial Reset package, which is designed to assist clients in managing their finances effectively. Joel's journey into financial coaching began with his own experiences with debt and financial struggles, which he and his wife Caitlin transformed into a mission to help others. They started by leading a finance group at their church, which evolved into a comprehensive coaching service. Joel emphasizes the importance of knowledge, intentionality, and small, consistent changes in financial management.
Joel Bromley is a financial coach and co-founder of Bromley Financial Coaching, where he helps individuals achieve financial independence and peace of mind. He has been endorsed by financial expert Dave Ramsey to launch his Financial Reset package, which is designed to assist clients in managing their finances effectively. Joel's journey into financial coaching began with his own experiences with debt and financial struggles, which he and his wife Caitlin transformed into a mission to help others. They started by leading a finance group at their church, which evolved into a comprehensive coaching service. Joel emphasizes the importance of knowledge, intentionality, and small, consistent changes in financial management.
Kimberly Kee
Kimberly Kee is a Corporate Event Marketer and Trade Show professional with extensive experience in the industry. She is the founder of Kee Consulting, where she specializes in helping organizations create impactful and memorable events. Kimberly is known for her expertise in event theming, which involves packaging messages through creative elements to foster meaningful connections between companies and their audiences. She emphasizes the importance of aligning event themes with company objectives and ensuring they resonate with attendees. Kimberly is also active on LinkedIn, where she shares insights and strategies for successful event marketing.
Kimberly Kee is a Corporate Event Marketer and Trade Show professional with extensive experience in the industry. She is the founder of Kee Consulting, where she specializes in helping organizations create impactful and memorable events. Kimberly is known for her expertise in event theming, which involves packaging messages through creative elements to foster meaningful connections between companies and their audiences. She emphasizes the importance of aligning event themes with company objectives and ensuring they resonate with attendees. Kimberly is also active on LinkedIn, where she shares insights and strategies for successful event marketing.
Scott Tokar
Scott Tokar is a professional magician and the owner of Corporate FX, a company specializing in entertainment and engagement strategies for trade shows and corporate events. With a focus on maximizing ROI and lead generation, Scott employs innovative techniques such as gamification and audience activation to enhance the effectiveness of trade show exhibits. He advocates for the use of parallel processing strategies to efficiently collect data and qualify leads, ensuring that exhibitors can effectively follow up with potential clients. Scott is also active on LinkedIn, where he shares insights and strategies for improving trade show performance.
Scott Tokar is a professional magician and the owner of Corporate FX, a company specializing in entertainment and engagement strategies for trade shows and corporate events. With a focus on maximizing ROI and lead generation, Scott employs innovative techniques such as gamification and audience activation to enhance the effectiveness of trade show exhibits. He advocates for the use of parallel processing strategies to efficiently collect data and qualify leads, ensuring that exhibitors can effectively follow up with potential clients. Scott is also active on LinkedIn, where he shares insights and strategies for improving trade show performance.
Topics Discussed
financial stress
financial independence
Bromley Financial Coaching
Financial Reset package
budgeting strategies
financial audits
goal-setting tools
event themes
corporate events
trade shows
event marketing
branding
theming process
audience engagement
trade show
lead generation
ROI
gamification
data collection
parallel processing
automated follow-up
Episodes
Here's the recent few episodes on Trade Show University for Virtual & Live Events.
0:0035:58
264 - More Money & Less Stress with a Financial Reset - with Joel Bromley
Planning for Trade Shows is stressful enough, let alone when you are overwhelmed by stress at home. Because that stress follows you to work. So in this different episode of Trade Show University, join host Jim Cermak as he interviews financial coach, Joel Bromley, who received the blessing of Dave Ramsey to launch his Financial Reset package!
Are you feeling overwhelmed by financial stress? In this episode, we dive into the journey of Joel and Caitlin Bromley, founders of Bromley Financial Coaching. They turned their own financial struggles into a mission to help others achieve financial independence and peace of mind.
Joel shares how their personal experiences with debt, property management, and full-time jobs led them to seek a better way to handle money. They began by leading a small finance group at their church, which eventually evolved into a full-fledged coaching service. Inspired by principles from Ramsey Solutions, they crafted their own program tailored to help people understand and manage their finances without the pressure of sales pitches for investments or insurance.
Throughout the discussion, Joel highlights common financial pitfalls, like the trap of comparison, unintentional spending, and the fear of facing financial realities. He emphasizes the power of knowledge, intentionality, and the impact of small, consistent changes—like re-evaluating insurance plans or meal planning—to free up cash and reduce anxiety.
The Bromleys also introduce their comprehensive 2025 Financial Reset package. It’s packed with over 40 pages of resources, including financial audits, goal-setting tools, budgeting strategies, and essential questions for financial advisors. This toolkit is designed to help you build a solid financial foundation, prepare for tax season, and plan for the future, whether you're in Canada or beyond.
If you’re ready to flip the script on your finances and start living the life you truly want, this episode is a must-watch. Learn practical tips, gain valuable insights, and get inspired to take control of your financial future with confidence and clarity.
Planning for Trade Shows is stressful enough, let alone when you are overwhelmed by stress at home. Because that stress follows you to work. So in this different episode of Trade Show University, join host Jim Cermak as he interviews financial coach, Joel Bromley, who received the blessing of Dave Ramsey to launch his Financial Reset package!
Are you feeling overwhelmed by financial stress? In this episode, we dive into the journey of Joel and Caitlin Bromley, founders of Bromley Financial Coaching. They turned their own financial struggles into a mission to help others achieve financial independence and peace of mind.
Joel shares how their personal experiences with debt, property management, and full-time jobs led them to seek a better way to handle money. They began by leading a small finance group at their church, which eventually evolved into a full-fledged coaching service. Inspired by principles from Ramsey Solutions, they crafted their own program tailored to help people understand and manage their finances without the pressure of sales pitches for investments or insurance.
Throughout the discussion, Joel highlights common financial pitfalls, like the trap of comparison, unintentional spending, and the fear of facing financial realities. He emphasizes the power of knowledge, intentionality, and the impact of small, consistent changes—like re-evaluating insurance plans or meal planning—to free up cash and reduce anxiety.
The Bromleys also introduce their comprehensive 2025 Financial Reset package. It’s packed with over 40 pages of resources, including financial audits, goal-setting tools, budgeting strategies, and essential questions for financial advisors. This toolkit is designed to help you build a solid financial foundation, prepare for tax season, and plan for the future, whether you're in Canada or beyond.
If you’re ready to flip the script on your finances and start living the life you truly want, this episode is a must-watch. Learn practical tips, gain valuable insights, and get inspired to take control of your financial future with confidence and clarity.
Should your Corporate Event or Tradeshow have a Theme? Corporate Event Marketer & Trade Show professional, Kimberly Kee of Kee Consulting, joins Jim Cermak of Trade Show University to discuss the right way to incorporate theming at your next trade show, conference, expo and event!
Please LIKE and SUBSCRIBE!!
** Want More LEADS, More SALES and More PROFITS at your next Trade Show?
The goal of event marketing is to package a message using elements like costumes, sets, and scripts to create meaningful connections between companies and their buyers.
The Importance of Themes:
• Themes create a unifying experience for events like sales kickoffs or user conferences.
• Themes help in planning event details, ensuring a cohesive experience that reinforces the overall message.
• Themes should align with the company's or industry's current situation; they don't always need to be extravagant.
◦ A somber theme can be appropriate during difficult times.
◦ A more exciting theme can highlight company advancements.
• Theming strengthens brand identity and connects with the event audience.
Creating a Theme
• The theming process can be quick, but it may require brainstorming and mind mapping to develop the right theme.
• Consider the event's objectives and key messages when developing a theme.
• A strong theme should be marketed in advance to build anticipation and excitement.
• Incorporate the theme into all aspects of the event, including branding, visual elements, and themed activities.
• For instance, a "level up" theme can use video game elements like leaderboards and avatars to engage attendees.
Examples of Impactful Themes
• "Level Up": Uses video game references to create a positive and exciting atmosphere.
• "Better Together": Focuses on unity and teamwork, especially useful during times of uncertainty or change.
Avoiding Themes That Fall Flat
• Themes that are too abstract or lack a clear connection to the audience can fall flat.
• Ensure the theme lends itself to specific activities and is easy to understand.
• The theme should evoke emotion and create anticipation.
Top Tips for Event Themes
• Base themes on key objectives and messages.
• Make the theme memorable and catchy to create a unifying environment.
• Integrate the theme into every detail of the event, from keynote speakers to breakout sessions.
• The goal is to create an immersive experience where the theme is evident even when attendees aren't actively thinking about it.
The Importance of Food
• Food can significantly impact an event.
• Align food with the theme such as having a gourmet nacho station and corn dog vendor at an arcade-themed event.
Kimberly's Top Takeaway
• A well-executed theme is one of the most important elements of a hosted event, as it unifies the experience and makes the event memorable.
Should your Corporate Event or Tradeshow have a Theme? Corporate Event Marketer & Trade Show professional, Kimberly Kee of Kee Consulting, joins Jim Cermak of Trade Show University to discuss the right way to incorporate theming at your next trade show, conference, expo and event!
Please LIKE and SUBSCRIBE!!
** Want More LEADS, More SALES and More PROFITS at your next Trade Show?
The goal of event marketing is to package a message using elements like costumes, sets, and scripts to create meaningful connections between companies and their buyers.
The Importance of Themes:
• Themes create a unifying experience for events like sales kickoffs or user conferences.
• Themes help in planning event details, ensuring a cohesive experience that reinforces the overall message.
• Themes should align with the company's or industry's current situation; they don't always need to be extravagant.
◦ A somber theme can be appropriate during difficult times.
◦ A more exciting theme can highlight company advancements.
• Theming strengthens brand identity and connects with the event audience.
Creating a Theme
• The theming process can be quick, but it may require brainstorming and mind mapping to develop the right theme.
• Consider the event's objectives and key messages when developing a theme.
• A strong theme should be marketed in advance to build anticipation and excitement.
• Incorporate the theme into all aspects of the event, including branding, visual elements, and themed activities.
• For instance, a "level up" theme can use video game elements like leaderboards and avatars to engage attendees.
Examples of Impactful Themes
• "Level Up": Uses video game references to create a positive and exciting atmosphere.
• "Better Together": Focuses on unity and teamwork, especially useful during times of uncertainty or change.
Avoiding Themes That Fall Flat
• Themes that are too abstract or lack a clear connection to the audience can fall flat.
• Ensure the theme lends itself to specific activities and is easy to understand.
• The theme should evoke emotion and create anticipation.
Top Tips for Event Themes
• Base themes on key objectives and messages.
• Make the theme memorable and catchy to create a unifying environment.
• Integrate the theme into every detail of the event, from keynote speakers to breakout sessions.
• The goal is to create an immersive experience where the theme is evident even when attendees aren't actively thinking about it.
The Importance of Food
• Food can significantly impact an event.
• Align food with the theme such as having a gourmet nacho station and corn dog vendor at an arcade-themed event.
Kimberly's Top Takeaway
• A well-executed theme is one of the most important elements of a hosted event, as it unifies the experience and makes the event memorable.
Strategies for How to take trade show lead generation to the next level from a professional Magician! Scott Tokar, owner of Corporate FX joins Jim Cermak of Trade Show University to discuss strategies to maximize ROI at your next trade show, conference, expo and event!
** Want More LEADS, More SALES and More PROFITS at your next Trade Show?
Scott Tokar says simply drawing a crowd isn't enough; exhibitors must implement strategies to activate the audience, efficiently collect data, qualify leads, and ensure effective post-show follow-up. He advocates for moving away from linear processing and utilizing parallel processing strategies to maximize the number of quality leads.
Scott and Jim discuss:
- Beyond Crowd Gathering: Activating Your Audience
Tokar emphasizes that attracting a crowd is only the first step. The real challenge is "what do you do with a crowd once you've got them in the exhibit?" You activate them by:
- Moving the crowd to a theater-style presentation.
- Engaging them in a passport-style promotion with stamps.
- Using gamification, like a QR code and a prize wheel.
- Understanding the limitations of traditional badge and lead scanners
- Implementing Parallel Processing - collecting lead information from a large group simultaneously.
--- This process allows “30 seconds to scan a hundred people.”
- Quantification vs. Qualification - both are important for different reasons
- Qualifying Questions – The Key to Identifying Hot Leads. We give powerful examples of these!
- Automated Follow-up via Drip Marketing:
- Linear vs Parallel Processing
- Sales Staff Involvement and Observation
Scott's Top Takeaways:
-- Embrace Parallel Processing: Move beyond linear lead generation methods
-- Implement Gamification: Use QR codes and games to engage audiences and facilitate quick data collection
-- Leverage Data: Combine data from various sources for richer insights
-- Automate Follow-Up: Use drip marketing campaigns to stay in touch with leads
Strategies for How to take trade show lead generation to the next level from a professional Magician! Scott Tokar, owner of Corporate FX joins Jim Cermak of Trade Show University to discuss strategies to maximize ROI at your next trade show, conference, expo and event!
** Want More LEADS, More SALES and More PROFITS at your next Trade Show?
Scott Tokar says simply drawing a crowd isn't enough; exhibitors must implement strategies to activate the audience, efficiently collect data, qualify leads, and ensure effective post-show follow-up. He advocates for moving away from linear processing and utilizing parallel processing strategies to maximize the number of quality leads.
Scott and Jim discuss:
- Beyond Crowd Gathering: Activating Your Audience
Tokar emphasizes that attracting a crowd is only the first step. The real challenge is "what do you do with a crowd once you've got them in the exhibit?" You activate them by:
- Moving the crowd to a theater-style presentation.
- Engaging them in a passport-style promotion with stamps.
- Using gamification, like a QR code and a prize wheel.
- Understanding the limitations of traditional badge and lead scanners
- Implementing Parallel Processing - collecting lead information from a large group simultaneously.
--- This process allows “30 seconds to scan a hundred people.”
- Quantification vs. Qualification - both are important for different reasons
- Qualifying Questions – The Key to Identifying Hot Leads. We give powerful examples of these!
- Automated Follow-up via Drip Marketing:
- Linear vs Parallel Processing
- Sales Staff Involvement and Observation
Scott's Top Takeaways:
-- Embrace Parallel Processing: Move beyond linear lead generation methods
-- Implement Gamification: Use QR codes and games to engage audiences and facilitate quick data collection
-- Leverage Data: Combine data from various sources for richer insights
-- Automate Follow-Up: Use drip marketing campaigns to stay in touch with leads
